益普索：2023年假日晴雨表

HOLIDAYBAROMETER

AMERICANS,ASIANS&OCEANIANS

AMONGEUROPEANS,NORTH

Ipsos/EuropAssistancesurvey

22ndedition

April2023

©2023Ipsos.Allrightsreserved.ContainsIpsos'ConfidentialandProprietaryinformationandmaynotbedisclosedorreproducedwithoutthepriorwrittenconsentofIpsos.

SCOPEOFTHESURVEY

1000Poles

1001

Czechs

1000Germans

1000Belgians

1000Austrians

1001Swiss

1000French

AmericanscopeEuropeanscopeAsian/Oceanianscope

1000

Britons

1000Canadians

1000

Americans

1000Italians

1000Spaniards

1000

Portuguese

1000

Malaysians

1000

Australians

2‒©Ipsos|HolidayBarometerforEuropAssistance

METHODOLOGY

Samples

Ineachcountry,thesurveywas

conductedonarepresentativesampleof

eachthepopulation,aged18yearsand

older,puttogetherusingthequota

method(gender,age,profession)after

stratificationbyregionandbycitysize.

Timeline

Thefieldstudieswerecarried

outbetweenMarch20thand

April7th2023

Methodofdatacollection

Onlinesurveyinthe15countries

READINGNOTE:Wepresent,inthisreport,twotypesofsignificativedifferences:

Differencesbetweeneachcountryandglobalresults

XXSignificantlybetterresultinthecountrycomparedtoEUROPEXXSignificantlylowerresultinthecountrycomparedtoEUROPE

Evolutionsbetween2023and2022results

XXSignificantlybetterresultin2023comparedto2022XXSignificantlylowerresultin2023comparedto2022

3‒©Ipsos|HolidayBarometerforEuropAssistance

CONTENT

1

3

5

2

4

6

CURRENTSTATEOF

FAVORITE

BACKTO2022SUMMER

APPENDICES

MIND&CONCERNS

DESTINATIONS

HOLIDAYS

P.85

P.5

P.39

P.69

7

2023SUMMER

HOLIDAYPLANS

P.21

2023SUMMERHOLIDAYS

ORGANIZATION

P.53

NEWTRAVEL

PRACTICES

P.74

4‒©Ipsos|HolidayBarometerforEuropAssistance

CURRENTSTATE

OFMIND&

CONCERNS

•Travelenthusiasm

•Mainconcernsregardingtheglobalsituation

•Mainconcernswhentraveling

•DurableofCovid-19ontravelhabits

5‒©Ipsos|DocName

ENTHUSIASMTOTRAVELISGROWINGTHISYEAR

EUROPE

Travelenthusiasm(%)

%“Reallyexcitedtotravel”

+“Happytotravel”

97

96

95

65

85

147

79

59

118

1010

74

127

117

118

65

119

28

28

38

38

34

34

30

30

6

6

6

5

5

47

48

45

29

45

43

27

47

45

43

47

46

56

53

53

50

33

32

35

35

35

31

42

19

10

3

8

4

5

5

6

6

6

9

7

ReallyexcitedtotravelHappytotravelDon’twanttotravelDon’tcareNoopinion

Howwouldyoudescribeyourenthusiasmanddesiretotravelthisyear?

6‒©Ipsos|HolidayBarometerforEuropAssistance

78

80

81

80

82

69

80

83

75

75

83

74

76

75

83

72

+6

+4

+1

+10

+2

+5

+4

+7

+4

+1

+7

+5

+9

+9

+2

INFLATIONISSTILLTHEMAINREASONTHATNEGATIVELYIMPACTSENTHUSIASMTO

TRAVEL,WHILEIMPACTOFCOVID-19HASDRASTICALLYDROPPED.

Inflation/Pricesincrease

Personal/familyreasons

NewEcology/climatechange

SituationinUkraine

Covid-19

68

54

37

34

61

51

21

34

64

51

24

35

64

82

46

69

Issuesimpact-atleastsomewhat(%)

31372210

20342620

11333224

11263231

10243333

VerymuchSomewhatAlittleDoesn’timpactatall

Howdoeachofthefollowingissuesimpactyourenthusiasmanddesiretotravelthisyear?

7‒©Ipsos|HolidayBarometerforEuropAssistance

EUROPE

-1

-1

44

-9

-19

-1

+2

30

-6

-8

-6

-4

32

-9

-25

+1

-8

3268

29

-5

53

42

-18

76

INFLATIONHASASTRONGERIMPACTINSOUTHERNEUROPEANCOUNTRIES

(PORTUGAL,FRANCE,SPAIN,ITALY)ANDPOLAND.

Issuesimpact(1/2)-Atleastsomewhat(%)

Inflation/Pricesincrease6358

Personal/familyreasons4951

NewEcology/climatechange

SituationinUkraine

38

34

31

28

23

29

Covid-19

Howdoeachofthefollowingissuesimpactyourenthusiasmanddesiretotravelthisyear?

8‒©Ipsos|HolidayBarometerforEuropAssistance

60

46

24

28

28

77

57

49

33

30

62

48

42

36

31

75

66

55

47

43

76

57

45

47

39

84

73

61

56

48

73

62

46

43

39

54

50

42

31

27

59

45

31

23

27

Issuesimpact(2/2)-Atleastsomewhat(%)–evolutionvs2022(%)

-1

-1

-4

-1

-4

-3

+1

-3

+5

+2

-1

-1

-3

+4

-8

-5

=

=

Inflation/Pricesincrease

Personal/familyreasons

-

-

-

-

-

-

-

-

-

-11

-10

-9

-11

-15

-2

-8

-10

-4

NewEcology/climatechange

SituationinUkraine

-19

-9

-20

-19

-21

-19

-19

-11

-22

Covid-19

Howdoeachofthefollowingissuesimpactyourenthusiasmanddesiretotravelthisyear?

9‒©Ipsos|HolidayBarometerforEuropAssistance

=

-3

-

-5

-14

-1

-1

-

-11

-23

WHENTRAVELLING,RESPONDENTSSTILLPLANTOAVOIDCERTAINCOUNTRIES,ANINCREASINGPHENOMENONFOREUROPEANTRAVELERS.CROWDEDPLACESSEEMLESSANDLESSFEARED.

Actionsconsideredwhentravelling(%)

30

36

1710

7

36

25

14

8

17

Avoidtravellingtocertaincountries

Favorclosedestinations

30

23

22

16

9

Avoidgoingonacruise

16

32

30

16

6

Avoidcrowdedplaces

20

22

26

25

7

Avoidflyingandgoingtoairports

12

21

33

26

8

12

20

32

29

7

Avoidtakingthetrainandgoingtotrainstations

Avoidstayingatahotel/resort

Yes,certainlyYes,probablyNo,probablynotNo,surelynotDon’tknow

Atapersonallevel,whentravelling,doyouintendto:

10‒©Ipsos|HolidayBarometerforEuropAssistance

EUROPE

66

53

53

48

42

33

32

+3

-1

+2

-6

+4

=

+5

63

54

51

50

36

34

24

-1

+2

-6

-3

-3

-4

-3

67

51

55

52

33

28

23

=

-6

-6

-10

-2

-6

-1

68

50

55

51

30

30

24

-4

-11

-7

-7

-4

-1

=

71

71

52

72

35

39

32

PORTUGUESEANDFRENCHTRAVELERSARETHEMOSTLIKELYTOCHOOSE

THEIRDESTINATIONCOUNTRYCAREFULLY

Actionsconsideredwhentravelling(%)

AvoidtravellingtocertaincountriesFavorclosedestinations

Avoidgoingonacruise

Avoidcrowdedplaces

Avoidflyingandgoingtoairports

Avoidtakingthetrainandgoingtotrainstations

Avoidstayingatahotel/resort

66

51

58

31

39

27

22

61

46

52

48

40

31

29

56

44

27

58

33

21

24

71

54

60

57

48

37

41

63

49

60

33

46

36

28

66

63

56

56

44

38

35

58

49

39

53

46

35

31

76

72

53

76

37

34

37

69

62

53

52

39

30

36

65

49

56

44

40

28

27

65

44

50

44

29

25

24

Atapersonallevel,whentravelling,doyouintendto:Certainly+probably

11‒©Ipsos|HolidayBarometerforEuropAssistance

CROWDEDPLACESARESTRONGLYLESSREDHIBITORYFORGERMAN,ITALIAN

ANDBRITISH,AMONGOTHERS.

Actionsconsideredwhentravelling–evolutionvs2022(%)

AvoidtravellingtocertaincountriesAvoidcrowdedplaces

Favorclosedestinations

Avoidgoingonacruise

Avoidflyingandgoingtoairports

AvoidtakingthetrainandgoingtotrainstationsAvoidstayingatahotel/resort

Atapersonallevel,whentravelling,doyouintendto:Certainly+probably

12‒©Ipsos|HolidayBarometerforEuropAssistance

+1

-9

-4

=

+3

-1

=

+3

-2

-4

+7

+3

+1

+5

+4

+7

-2

+4

+4

+2

+8

+7

+4

+1

+5

+7

+5

+11

+1

-12

-5

+3

+5

+1

+1

-1

-12

+1

+1

+1

-4

+5

+7

+4

+5

+7

+10

+5

+6

+5

+1

+3

+5

+2

-2

+9

+2

-7

-1

+3

+2

-1

+8

+6

+7

-1

+6

+6

+3

+5

+2

-10

-8

-5

-6

-3

+1

FINANCIALISSUESAPPEARTOBEADRAGONTRAVELINGTHISYEAR,APOSSIBLE

CONSEQUENCEOFINFLATION.

Mainconcernsregardingnexttrip(1/2)(%)

EUROPE

19

29

34

18

48

46

45

43

42

42

39

+2

+1

31

39

15

15

-3

14

31

39

16

=

32

41

16

11

Runningoutofmoney

Gettingrobbed/losingsomethingimportant

Becomingsickintransitoratdestination

Havingbadweatheratdestination

-4

12

30

40

18

-1

12

30

39

19

Needingtocancel

Thequalityofmedicalfacilitiesatdestination

-9

24

34

Notveryconcerned

27

15

Beingquarantinedabroad

VeryconcernedQuiteconcerned

Notconcernedatall

Areyouconcernedaboutthefollowingforyournexttrip?

13‒©Ipsos|HolidayBarometerforEuropAssistance

40

34

34

37

29

33

29

+3

-3

-6

-1

-7

=

-8

39

36

39

39

33

36

35

=

=

-8

-1

-10

-3

-12

42

41

46

38

38

42

43

=

+1

-9

-4

-13

-4

-10

80

84

80

79

67

73

81

THEFEAROFCOVIDISFADINGAWAY:BEINGQUARANTINEDABROADANDEPIDEMIC

OUTBREAKSAREOFFARLESSCONCERNTOTHEPUBLIC.

Mainconcernsregardingnexttrip(2/2)(%)

EUROPE

NotbeingabletoreturnhomeAnepidemicoutbreakwhentravellingHavingabadexperience

UnplanneddelaysFearforyourphysicalsafety

Mycarbonfootprint

23

25

27

45

26

28

20

23

25

23

30

36

39

41

42

42

21

16

13

12

17

11

8

7

39

38

38

38

38

35

-5

-10

-2

-1

=

VeryconcernedQuiteconcernedNotveryconcernedNotconcernedatall

Areyouconcernedaboutthefollowingforyournexttrip?

14‒©Ipsos|HolidayBarometerforEuropAssistance

32

30

32

36

29

24

-3

-11

-3

-1

-4

32

34

33

39

29

26

-10

-13

-3

-2

-4

40

41

37

42

34

29

-12

-16

-5

-5

-4

79

83

76

75

80

59

THESECONCERNSDIVIDETHESURVEYEDCOUNTRIESINTWOBLOCKS.PEOPLE

FROMITALY,POLAND,PORTUGALANDSPAINAREMOREWORRIEDABOUTALLPOTENTIALISSUES…

Mainconcernsregardingnexttrip(1/2)(%)

Runningoutofmoney37

Gettingrobbed/losingsomethingimportant32

Becomingsickintransitoratdestination29

Havingbadweatheratdestination33

Needingtocancel30

Thequalityofmedicalfacilitiesatdestination31

Beingquarantinedabroad25

Areyouconcernedaboutthefollowingforyournexttrip?Very+quiteconcerned

15‒©Ipsos|HolidayBarometerforEuropAssistance

42

43

37

40

35

38

30

31

35

31

35

27

30

25

52

48

41

47

42

44

34

38

31

34

31

32

28

26

55

55

59

54

53

53

55

63

55

56

52

46

49

46

63

65

63

60

51

61

55

64

72

67

53

61

62

64

39

37

33

32

32

33

30

33

33

33

36

34

33

29

…WHILETRAVELERSFROMAUSTRIA,GERMANY,BELGIUM,SWITZERLANDAND

UKARERELATIVELYSERENEONALLSUBJECTS.

Mainconcernsregardingnexttrip(2/2)(%)

27

46

58

50

31

37

22

27

64

30

29

Notbeingabletoreturnhome

27

22

54

31

25

49

34

22

47

61

30

50

27

24

20

64

36

26

30

35

33

57

34

24

31

56

46

58

42

28

28

24

37

Anepidemicoutbreakwhentravelling

Havingabadexperience

Unplanneddelays

52

31

23

37

29

58

27

44

24

24

57

26

43

37

34

22

14

22

28

49

34

57

Fearforyourphysicalsafety

Mycarbonfootprint

Areyouconcernedaboutthefollowingforyournexttrip?Very+quiteconcerned

16‒©Ipsos|HolidayBarometerforEuropAssistance

INTHEUKANDBELGIUM,ALLCONCERNSTURNOUTTOBELESSIMPORTANT

THISYEAR.

Mainconcerns–evolutionvs2022(%)–1/2

+1

+1

-3

-1

-2

-1

-4

-1

-3

-1

-4

-2

-1

+3

-3

+1

-5

+1

-8

+1

+4

+1

+4

+1

-2

+2

-3

-2

-12

+4

+2

+3

=

-7

-9

-4

-9

-3

-15

=

=

+2

+1

-3

+2

-3

-7

+1

-4

=

=

=

Runningoutofmoney

Gettingrobbed/losingsomethingimportant

Becomingsickintransitoratdestination

Havingbadweatheratdestination

-1

+4

-9

+2

-3

-2

=

+1

-3

=

Needingtocancel

Thequalityofmedicalfacilitiesatdestination

-12

Beingquarantinedabroad

Areyouconcernedaboutthefollowingforyournexttrip?Very+quiteconcerned

17‒©Ipsos|HolidayBarometerforEuropAssistance

=

+4

=

-3

-6

-1

-8

-2

-3

-9

-1

-11

-5

-16

Mainconcerns–evolutionvs2022(%)–2/2

Notbeingabletoreturnhome-5

Anepidemicoutbreakwhentravelling-9

Havingabadexperience-4

Unplanneddelays-2

Fearforyourphysicalsafety-2

Mycarbonfootprint-

Areyouconcernedaboutthefollowingforyournexttrip?Very+quiteconcerned

18‒©Ipsos|HolidayBarometerforEuropAssistance

-9

-15

-2

-1

-4

-

-2

-5

-1

+1

-4

-

-2

-12

+1

+2

+2

-

-5

-10

-1

=

+1

-

-3

-8

-2

+3

-2

-

-1

-3

=

-1

+2

-

-4

-12

-1

+7

+3

-

-4

-10

-3

=

=

-

-4

-7

-3

-1

=

-

-13

-17

-7

-7

-5

-

COVID-19DOESN'TSEEMTOHAVEDURABLYIMPACTEDTRAVELHABITS.

New

Plannaturetrips/tothecountryside

Takeintoaccountenvironmentaltopicsinyourtravelplans

Desiretotravel

Takeacoverageforyourtrips(insuranceandassistanceforhealthrisksduringtravel)

Possibilitytoworkremotely

question

2023

ImpactofCovid-19–(%)

EUROPE

1763911

16621012

1661158

16581016

12471130

MoreSameLessDonotknow

ConsideringthedurableimpactoftheCovid-19pandemiconyourholidayhabits,inthefuture,wouldyousayyouwill…

19‒©Ipsos|HolidayBarometerforEuropAssistance

Morethanbefore(%)

16

16

19

28

16

15

18

29

17

17

17

25

19

22

27

35

17

15

18

24

INPORTUGAL,RESPONDENTSHAVECHANGEDTHEIRHABITSONMORE

DIMENSIONS.THETRENDISTHEOPPOSITEINSEVERALCOUNTRIESSUCHASGERMANY,AUSTRIAORPOLAND,AMONGOTHERS.

Newquestion2023

ImpactofCovid-19-MorethanbeforetheCovid-19pandemic–(%)

Plannaturetrips/tothecountryside

Takeintoaccountenvironmentaltopicsinyourtravelplans

Desiretotravel

Takeacoverageforyourtrips(insuranceandassistanceforhealthrisksduringtravel)

Possibilitytoworkremotely

20

14

17

16

11

11

11

13

14

9

13

7

9

14

9

17

17

16

16

13

15

12

13

15

9

18

21

19

16

12

14

13

10

15

12

24

24

22

17

21

19

21

21

17

10

13

12

14

14

10

18

15

16

20

15

ConsideringthedurableimpactoftheCovid-19pandemiconyourholidayhabits,inthefuture,wouldyousayyouwill…

20‒©Ipsos|HolidayBarometerforEuropAssistance

21‒©Ipsos|HolidayBarometerforEuropAssistance

•

•

•

•

2023SUMMER

HOLIDAYPLANS

Summerholidayplans

Budget

Adaptationoftravelplansduetoinflationcontext

Summertripduration

SUMMERPLANSCONTINUETOINCREASEINEUROPE,WITH3OUT4OFEUROPEANSPLANNINGTOTRAVELTHISYEAR.

Summerholidayplans

CANADA

64%

AUSTRALIA

54%

75%

MALAYSIA

72%

63%

(+4versus2022)

(+3vs2022)

(+3vs2022)

(+2vs2022)

EUROPE

USA

Doyouplantogoonatripthissummer,inotherwordsbetweenJuneandSeptember?Severaltrips+onlyonetrip

22‒©Ipsos|HolidayBarometerforEuropAssistance

THEPOSITIVETRENDISSTRONGERINEUROPETHANINTHEUSA,WHERE

HOLIDAYPLANSARESTILLNOTBACKTOPRE-COVIDLEVELS.

Evolutionofholidayplans(%)

EUROPEUSA

75

71

63

60

57

50

68

66

63

61

53

63

61

68

64

54

54

2013201420152016201720182019202120222023

Doyouplantogoonatripthissummer,inotherwordsbetweenJuneandSeptember?Severaltrips+onlyonetrip

23‒©Ipsos|HolidayBarometerforEuropAssistance

INDETAILS,SUMMERHOLIDAYPLANSHAVEPARTICULARLYBOUNCEDBACKINITALYANDCZECHREPUBLIC,ALSOINFRANCEANDSPAINTOALESSEREXTENT.

Summerholidayplans

CZECHREP

80%

+7pts

PORTUGAL

78%

-1pt

UNITEDKINGDOM

71%

+3pts

78%

+3ptsvs2022

83%

+7pts

82%

+4pts

70%

-1pt

78%

+4pts

63%

+2pts

76%

+1pt

75%

=

SWITZERLAND

GERMANY

BELGIUM

AUSTRIA

POLAND

FRANCE

SPAIN

ITALY

Doyouplantogoonatripthissummer,inotherwordsbetweenJuneandSeptember?Severaltrips+onlyonetrip

24‒©Ipsos|HolidayBarometerforEuropAssistance

SPAINSHOWSTHESTRONGESTPOSITIVETRENDONHOLIDAYPLANSSINCETHE

COVID-19CRISIS.

76

60

59

SummerholidayplansbyEuropeancountry(1/2)-(%)

83

82

79

80

78

78

76

75

75

73

75

67

66

61

58

66

62

61

66

62

61

61

60

60

65

63

62

58

201720182019202120222023

ITALY

SPAIN

CZECHREPUBLIC

PORTUGAL

SWITZERLAND

POLAND

Doyouplantogoonatripthissummer,inotherwordsbetweenJuneandSeptember?Severaltrips+onlyonetrip

25‒©Ipsos|HolidayBarometerforEuropAssistance

HOLIDAYPLANSARELESSWIDESPREADINTHEUK,BELGIUMANDESPECIALLY

INGERMANY.

75

74

71

68

71

70

70

69

69

67

66

66

66

65

64

65

64

63

63

63

63

61

61

60

53

50

42

SummerholidayplansbyEuropeancountry(2/2)-(%)

78

78

201720182019202120222023

AUSTRIA

FRANCE

UK

BELGIUM

GERMANY

Doyouplantogoonatripthissummer,inotherwordsbetweenJuneandSeptember?Severaltrips+onlyonetrip

26‒©Ipsos|HolidayBarometerforEuropAssistance

FINANCIALISSUESARESTILLTHEMAINREASONFORNOTTRAVELINGTHISYEAR,

ONTHERISE

Mainreasonsnottotravelin2023(%)

EUROPE

Couldn’taffordit47+651+650+948+545

+1

+2

+6

+4

27

18

15

37

19

18

40

19

14

32

28

9

44

19

14

Savingmoney

+4

-2

+5

+3

+1

+2

-5

+4

Willgoatanothertimeoftheyear

Wanttoenjoyastaycation

11+1

9+2

9+3

9+2

10

Myhealthcondition

Andwhyareyounotgoingonatripthissummer?(Questionaskedtothosewhoarenotgoingtotravel)

27‒©Ipsos|HolidayBarometerforEuropAssistance

THEEUROPEANHOLIDAYBUDGETCONTINUESTOGROWTHISYEAR.

USA

MALAYSIA

CANADA

AUSTRALIA

$3013

+6%

€2772

ö6538

€1373

$3259

-7%

€2216

$4602

=

€2807

Summerholidaybudget

EUROPE

€1,918

+6%vs2022

Whatisyourfullbudgetforyournextsummertrip/tripbetweenJuneandSeptember(whenyoutakeintoaccounttransportation,accommodations,food,leisureactivities,etc.)?

28‒©Ipsos|HolidayBarometerforEuropAssistance

1GBP=€1.14

1CHF=€1.01

Exchangerateapplied

1PLN=€0.211CZK=€0,0421USD=€0.92

1CAD=0,681AUD=0,611MYR=€0,21

INDETAILS,THISINCREASEISMAINLYDRIVENBYSWITZERLAND,POLAND,

CZECHREPUBLICANDGERMANY.

Summerholidaybudget

CZECHREP

Kč30548

+11%

€1283

PORTUGAL

€1624

+5%

FRANCE

€1809

=

SPAIN

€1683

+12%

GERMANY

€2363

+11%

SWITZERLAND

CHF3443

+25%

€3477

UNITED

KINGDOM

£1925

+1%

€2194

BELGIUM

€2182

-5%

POLAND

Zł5490

+19%

€1153

AUSTRIA

€2360

+9%

ITALY

€1776

+2%

Whatisyourfullbudgetforyournextsummertrip/tripbetweenJuneandSeptember(whenyoutakeintoaccounttransportation,accommodations,food,leisureactivities,etc.)?

29‒©Ipsos|HolidayBarometerforEuropAssistance

1GBP=€1.14

1CHF=€1.01

Exchangerateapplied

1PLN=€0.211CZK=€0,0421USD=€0.92

1CAD=0,68

1AUD=0,611MYR=€0,21

THEBELGIANHOLIDAYBUDGETISTHEONLYONETHATDECLINESTHISYEAR

SummerholidaybudgetbyEuropeancountry(1/2)-(€)

2645

2627

2289

2376

2318

2230

1993

1776

1658

2363

2423

2297

2179

2467

2165

2360

2242

2088

2194

2201

2162

2182

2128

2151

1983

1982

1806

1740

1843

1888

1809

1776

1792

1757

1798

1737

1627

1589

1651

15031683

1256

201720182019202120222023

GERMANY

AUSTRIA

UK

BELGIUM

FRANCE

ITALY

SPAIN

Whatisyourfullbudgetforyournextsummertrip/tripbetweenJuneandSeptember(whenyoutakeintoaccounttransportation,accommodations,food,leisureactivities,etc.)?

30‒©Ipsos|HolidayBarometerforEuropAssistance

AVERYSTRONGINCREASEOFHOLIDAYBUDGETINSWITZERLAND

32353250

2

1370

1333

1010

1030

SummerholidaybudgetbyEuropeancountry(2/2)-(€)

3477

2

981

2776

469

1543

1339

1153

1049

869

1283

1153

1624

969

201720182019202120222023

CZECHREPUBLIC

POLAND

PORTUGAL

SWITZERLAND

Whatisyourfullbudgetforyournextsummertrip/tripbetweenJuneandSeptember(whenyoutakeintoaccounttransportation,accommodations,food,leisureactivities,etc.)?

31‒©Ipsos|HolidayBarometerforEuropAssistance

ANOVERALLTRENDTOINCREASEHOLIDAYBUDGETCOMPAREDTOLASTYEAR

Evolutionofholidaybudget(%)

EUROPE

1237231558

2250131023

1244211355

183623968

163724977

7

18

16

17

46

34

36

33

17

22

15

26

17

12

156

11

4

6

6

9

8

12

7

1237251358

841251556

1334261548

1036281448

1133301547

935261758

1131281776

IncreasealotIncreaseslightlyStayasusualDecreaseslightlyDecreasealotDK

Increase

49+3

72

56

54

53

53

52

52

50

49

49

47

46

44

44

42

+4

+4

+1

+2

+1

+1

-1

=

+4

+6

-8

+3

+2

=

Decrease

20+2

12

18

15

16

21

18

21

17

18

20

19

18

19

22

24

+1

+1

+2

+4

+3

+2

+1

=

+3

+1

+3

=

+3

+1

Howmightyourbudgetforyoursummertripchangecomparedtowhatyouspentlastyear?Willit:

32‒©Ipsos|HolidayBarometerforEuropAssistance

ABOUTONETHIRDOFEUROPEANSWILLPAYMOREATTENTIONTOACCOMODATIONBUDGETANDALSOLOOKFORLASTMINUTEDEALS.

Adaptationoftravelplansduetoinflationcontext(Yes-%)

EUROPE

34

32

29

29

27

25

23

29

37

32

26

27

26

24

Takingacheapermeanofaccommodation

Lookingforlastminutespecialdeals

Reducingmybudgetspentonfood,visitsandactivities

Reducingthenumberofdestinations

Choosingacloserdestination

Takingacheapermeanoftransportation

Reducingmytripduration

32

33

30

27

27

25

22

30

36

31

23

23

28

24

54

44

35

36

49

52

37

Giventheeconomiccontextofinflation,willyouadaptyourtravelplansby:

33‒©Ipsos|HolidayBarometerforEuropAssistance

New

question

2023

FORMOSTCOUNTRIES,AREDCUTIONOFACCOMMODATIONBUDGETWILLBETHE

FIRSTADAPTATIONTHEYWILLMAKE.

New

question

2023

Adaptationoftravelplansduetoinflationcontext(Yes-%)

37

30

32

31

29

23

26

36

31

27

34

27

28

23

32

29

26

27

21

25

18

46

40

34

41

36

35

29

30

27

27

26

25

22

20

32

24

21

22

21

23

16

25

26

23

21

20

20

17

27

29

30

23

21

20

18

42

38

31

33

33

30

28

26

23

21

26

24

20

17

36

40

32

34

32

31

27

Takingacheapermeanofaccommodation

Lookingforlastminutespecialdeals

Reducingmybudgetspentonfood,visitsandactivities

Reducingthenumberofdestinations

Choosingacloserdestination

Takingacheapermeanoftransportation

Reducingmytripduration

Giventheeconomiccontextofinflation,willyouadaptyourtravelplansby:

34‒©Ipsos|HolidayBarometerforEuropAssistance

ANAVERAGEDURATIONAROUND2WEEKSFOREUROPE,AUSTRALIAANDCANADA,WHILEHOLIDAYSARESHORTERINTHEUSAANDMALAYSIA.

2.0

2.0

1.9

Summerholidayduration(weeksonaverage)

2.1

Intotal,howlongwillyoubeawayonatripthissummer?

35‒©Ipsos|HolidayBarometerforEuropAssistance

2.0

1.9

2.1

EUROPE

1.9

1.8

2.0

1.9

1.6

1.9

1.7

1.4

1.9

HOLIDAYDURATIONISRATHERSTABLEOVERTHEYEARS,FOREUROPEANDUSA

1,9

1,9

1,8

1,8

1,6

1,5

1,5

1,5

1,4

Evolutionofholidayduration

(weeksonaverage)

EUROPEUSA

1,9

1,8

1,4

201720182019202120222023

Intotal,howlongwillyoubeawayonatripthissummer?

36‒©Ipsos|HolidayBarometerforEuropAssistance

INEUROPE,THEUKSHOWSTHELOWESTHOLIDAYDURATION.

2,0

2,0

1,9

2,1

2,0

1,9

1,8

1,7

1,7

EvolutionofholidaydurationbyEuropeancountry(1/2)

(weeksonaverage)

2,1

2,0

1,91,81,7

2,0

1,9

1,8

2,0

1,9

1,8

1,71,6

1,9

1,9

1,9

1,9

1,8

1,7

1,6

1,5

FRANCE

BELGIUM

AUSTRIA

GERMANY

SPAIN

ITALY

UK

201720182019202120222023

Intotal,howlongwillyoubeawayonatripthissummer?

37‒©Ipsos|HolidayBarometerforEuropAssistance

ANINCREASEOFHOLIDAYDURATIONINPORTUGAL.

2,1

2,1

2,0

1,7

EvolutionofholidaydurationbyEuropeancountry(2/2)

(weeksonaverage)

2,1

2,1

2,0

2,0

2,0

1,9

2,0

1,9

1,9

2,0

1,8

1,8

1,7

1,6

SWITZERLAND

CZECHREPUBLIC

POLAND

PORTUGAL

201720182019202120222023

Intotal,howlongwillyoubeawayonatripthissummer?

38‒©Ipsos|HolidayBarometerforEuropAssistance

39‒©Ipsos|DocName

FAVORITE

DESTINATIONS

•Summerdestinations(country)

•Summerholidaypreferences

•Choicecriteriafordestination

INTENTIONTOTRAVELABROADINCREASESINEUROPEANDAUSTRALIA

2023Holidayplans(%)

EUROPE

…intheirOWNCOUNTRY

45

-2

37

+3

46-2

39-6

41

…ABROAD

52

+4

33

-3

44+1

50+14

69

…NOTDECIDEDYET

22

=

38

+2

27+2

23-6

14

Wheredoyouplantogoonatripthissummer?

40‒©Ipsos|HolidayBarometerforEuropAssistance

Thetotalexceeds100%duetothefactthatthequestionwasaskedasamultipleanswers

FRENCH,ITALIANANDSPANISHHOLIDAYMAKERSARETHEMOSTLIKELYTOSTAY

INTHEIROWNCOUNTRYDURINGSUMMER.

Holidayplansinone'sowncountrythissummer

Belgium

UK

32%

Poland47%

26%

Germany

30%

CANADA

Malaysia

41%

46%