Unit+1+Extended+Reading+同步练习 高中英语牛津译林版(2020)选择性必修第二册

选择性必修二Unit1Exrendedreading第一课时一英汉互译channel____________2.psychology___________3slogan________________4.teapot____________5brand_______________6placement_____________7rating__________8高峰时期的，顶峰_____________9使增长，增长，提高__________10买，购买___________11赞助，主办___________12理解，掌握，吸收_____________13打折，折扣_____________14专门制作，定做______________二短语1___________简言之2____________参考，指的是3____________换句话说4_____________与........连接5____________手拉手，密切合作6__________被传达，被理解7____________除..........之外8__________对........有积极的影响三课文理解1.What'sthemainideaofthetext？A.Introductiontoadvantagesofadvertisingechniques.B.Introductiontoadvertisinganditsechniques.C.Introductiontofunctionsofadvertising.D.Introductiontothefutureofadvertising.2.What'sthepurposeoftheauthortowriteParagraph1？A.Topersuadeustobuymoreproducts.B.ToremindustopaymoreattentiontoadvertisingC.Totellustheimportanceofpromotingaproductorservice.DTointroducethetopic.3.WhatcanweinferfromParagraph2A.Themassmediaandadvertisinghaveacloserelationshipwitheachother.B.Advertisinghasalwaysbeencloselylinkedwithnewspapers.C.Advertisingmainlydependsoninteractiveadsinsmartphoneapps.D.Themassmediahasagreatimpactonourlife.4.What'stherelationshipbetweenadvertisingandthemassmedia？A.Theyareinoppositesides.BThemassmediaformedafteradvertising.C.Theyarelinkedwitheachothertightly.D.Themassmediagoesagainstadvertising.5.Whyisthemassmediaaperfectvehicleforadvertisers？A.Becauseitisverycheap.B.Becauseithasalonghistory.C.Becauseitcanreachpeoplequickly.D.Becauseitcanreachalargenumberofpeople.6.Whydoesacompanyoftenlaunchamassmediaadvertisingcampaign？A.BecauseitcanappearonapopularwebsiteoronTVatpeaktimes.B.Becauseitmakespeoplemakeaproductorofferservice.C.Becauseitmakespeopleawareofacampaignorservice.D.Becauseitmakestheproductorserviceknowntopeopleandcreatesadesiretobuy.7.Howdoestheauthordevelopparas.4-6？A.Bylistingnumbers.B.Bygivingexamples.C.Byaskingquestions.D.B&C8.Whatkindoflanguageshouldslogansuse？A.Easy-to-understand.B.Complicated.C.Simplebutimpressive.D.Controversial.9.WhichofthefollowingpeoplecanNOTbea“brandambassador”？A.Afamousfilmstar.B.AnOlympicchampion.C.Acriminalarrestedbythepolice.DAcartooncharacterenjoyedbychildren.10Whichofthefollowingstatementscanwelearnfromparagraph6？A.Allfilmsshouldbesponsoredbyleadingbrands.B.ProductplacementinfilmsandTVshowsmayaffectourdecisionstobuyaproduct.C.Wecanclearlynoticealltheadvertisementsinsocialmedia.D.ProductplacementcanonlybeusedinfilmsandTVshows.11.Whatisthefutureofadvertising？A.Desperate.B.Promising.C.Disappointing.D.Changeless.四课文填空Advertisements,whichoftenusewordsaandpictures1.__________(persuade）peopletobuyaproductorservice,canbefoundwhereverwego.2.___________successfuladvertisementwillnotonlymakepeopleawareofaproductorservice,butalsocreateadesiretobuy,behind3._____________advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.Oneofthecommontechniquesistocreate4._______（memory)slogans.5._____________techniqueistolinktheircompanyorproducttoabrandambassador.Inaddition,someadvertisementsarenotsoobvious,inwhichproduct6__________（place）istypicallyused.Forexample,somefilms7.____________（sponsor）byleadingbrands,sothatonlytheirproductsappearinthefilm.Now，8__________（advertise）isbecomingmoredigitalIandmorepersonalized,makingitmorepossibleforustoreceivespecialdiscountsandpromotions9._________（target）specificallyatus.Inthefuture,thedevelopmentinadvertisingwillhelpcompaniestargettheircustomersmore10________(efficient）tohaveapositiveeffectonsales.第二课时1.Thegenerousambassadorhass________severalhomelesschildreninthepasttenyears.2.Toourdelight,theconcertwillbeb________livebymanychannels.3.Thecarpetspurchasedfromthefactorycanbedividedintothreemain_________（种类）。4.Thetwow________gavecontradictoryevidencetowhathadhappenedthedaybefore.5.IfIhadseenthea_________intime,Iwouldhaveappliedforthejob.6.Confuciuswasanextraordinaryeducatorandphilosopher,who_______（建立）Confucianism.7.Recently,shehasgainedadmissiontoStanfordUniversityandwonafull________（奖学金）8.Myfirstnewsreporthasbeenreleased_________（使增长）myconfidencegreatly.9.As_________(公民）ofourcountry,itisourdutyandresponsibilitytostandupforthelegalrightsofourownintheelection.10Specialprogrammesofstudyare__________(定制)totheneedsofspecificgroups,especiallyformemerships.Advertising:thepowerofpersuasionInjustoneday,apersoncanseehundredsofmarketingmessages.Advertisinghasbecomepartofmodernlife.Butwhatisadvertisingexactly?Inshort,itrefers_____theactivityofpromotingaproductorservice.Inotherwords,ittriestopersuadepeople____________(buy)aproductorservice.广告业_________劝说_____________简而言之__________指的是，参考，查阅__________推销_____________换句话说_____________Thehistoryofadvertisinghasalwaysbeencloselylinked_______thatofthemassmedia.①Fromtheancientsimpleadvertisements________(paint)onoutdoorsignstothecolourful,interactiveonesinsmartphoneapps,advertisingandthemassmediahavedevelopedhand____hand.②______mediachannelshavegrowninnumberandtype,sohaveadvertisements.与.........有关____________大众传媒___________互动的____________联合__________句式①中printedonoutdoorsigns在句中做_______语，可以改为____________________________________句式②中as引导的___________状语，so位于句首要_________倒装。整个②句子翻译为____________________________________________Becausethemassmediareachessomanypeople,itisaperfectvehicleforadvertisers.IfanadvertisementisplacedonapopularwebsiteoronTV_____peaktimes,ahugenumberofpeoplewillknowabouttheproductorserviceitisadvertising.Inaddition_____makingpeopleawareofaproductorservice,asuccessfuladvertisementwillalsocreateadesiretobuy，thus_________(boost)usiness.①Thatiswhywhenacompanywantstopromoteaproductorservice,itoftenlaunchesamassmediaadvertisingcampaign.高峰时期,黄金时段_________________许多，大量____________使增长_______________另外，加之，除…之外（还）___________句式①中why引导_________从句。句意____________________________________________指点迷津Thatiswhy..............意为那就是为什么............why引导表语从句That’sbecause............那是因为................because从句表示原因Thereasonwhy.........is/wasthat...................的原因是.........That’s__________I’mwritingtoapplyforthejob.Thereason_________Tomcamelateforthemeetingwas__________hewasill.①Based______thepsychologybehindcreatingadesire______(buy),advertisershavedevelopedwaysofpersuadingpeople___________(purchase)theirproductsorservices.Acommontechniquetomakeanimpactis____________(create)amemorableslogan.Slogansusesimplebut_________(impress)languagetomakeusremembertheproductorservicebeingadvertised.Someoftheseslogansmayalsoappeal_____ouremotions.Forexample,asloganmayconnectafinechinateapotitaims________(promote)withourprideinhavinggoodtaste.Youwillheara_______(vary)ofslogansanytimeyouwatchTV.Thinkaboutyourfavouriteone.Whatmakesitspecial?Andwhatmessagedoesittrytogetacross?Aslogan_______communicatesanideaeffectivelycanboostsalesarevenbecomepartofpopularculture.Thatisthepowerofmemorableslogans.根据，按照______________劝说，诱导..............__________________技巧，方法_______________令人难忘的广告语________________吸引_____________________各种各样的_________________句式①中based做__________语，其逻辑主语是_____________,存在__________关系句意________________________________________________________Anothertechniqueadvertisersoftenemployistolinktheircompanyorproducttoa“brandambassador"afamousactor,asportsstar,orevenafictionalcharacteThinkofapopularfast-foodrestaurant.Doesithaveabrandambassador?Isthebrandambassadorpopularamongpotentialcustomers?①Themorewelikethebrandambassador,themorewewillbeattractedtobuytheproduct.使用，利用_______________一个虚构的人物__________________品牌大使_________________在..........中受欢迎______________________--潜在客户_________________句式①The+比较级.........,the+比较级.........表示越...........就越............翻译为___________________________________________________________________Ofcourse,someadvertisementsarenotsoobvious:productplacementistypicallyusedinfilmswithhugebox-officesuccessandTVshowswithhighratings.Somefilmsarenowsponsoredbyleadingbrands,sothatonlytheirproductsappearinthefilms,likethewatcheswornbythetitlecharacterintheJamesBondfilms.①Othertypesofmassmediauseproductplacementtoo,includingvideogames.Itisnotuncommonforsportsvideogameseriestofeaturedifferentin-gameequipmentwithrealbrandnames.Weabsorbthesemarketingmessageswithoutthinkingaboutthemtoomuch,yettheywillprobablyhaveaneffectonusthenexttimewegoshopping.明显的_______________高收视率_____________赞助_________________主人公______________理解，掌握____________对.........有影响__________________句式①中，including做_________语翻译为_______________________________________Inthepast,advertisingwasallaboutreachingasmanypeopleaspossiblewiththesamemessage.Now,advertisingisbecomingmoredigitalandmorepersonalized.Alreadywemayseeonlineadvertisement