牛津高中英语模块四unit1-project名师优质课获奖市赛课一等奖课件

Project

Developinganadcampaign第1页Advertisementsareanimportantpartinourdailylife.第2页Answerthefollowingquestions.Fastreading:Whatisanadcampaign?Whatmediacanyouuseinanadcampaign?3.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?4.Whydoyouneedtodoresearchonyouraudience?5.Whatarethemajorquestionsyoumustfirstconsider?第3页Whatisanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?3.Whatmediacanyouuseinanadcampaign?4.Whydoyouneedtodoresearchonyouraudience?Aplannedprogramofadsusingvariouskindsadstoreachacertainaudience.Poster,newspaper,magazines,radioandtelevision.AclearaimandanaudienceBecausetherightmessageneedstobecreatedfortherightperson.第4页Readthepassageagainandfillinthenumberedblanks.Carefulreading:

第5页

1_________________anadcampaign2________Aplannedprogramofadsusing3.________adstoreachacertainaudience.4.______________foranadcampaignPoster,newspaper,magazines,5_________________6____________foryoutoconsider.Decideyour7

____________Explorewhattheythink.Createtherightmessageforthem.Decidewhatyouwantyouraudiencetoknow.Tryto8___________theaudiencetogetthemreact.Gatherinformationfromyourresearchby9__________________Decidethe10

__________

tousetoreachyouraudienceDependonyouraudience.Dependonthekindsofads.HowtobuildDefinitionvariouskindsofMediaradioandtelevisionMajorquestionstargetaudienceappealtoaskingyourselfquestionsapproaches第6页Whydoessmokingresultinmillionofpeople’sdeatheveryyear?2.Whatisthemainaimoftheiranti-smokingadcampaign?3.Onwhichdaywillthecampaignbestarted?4.Whatisthesloganofthecampaign?5.WhydotheychoosethepictureonP19astheirlogo?Becauseitcanresultinlungcancerandheartdisease.Todiscourageyoungpeoplefromsmoking.Becausemanypeopledon’tknowthedamagesmokingdoestotheirhealth.On31May,WorldNoTobaccoDay.Smokingkills第7页Languagepoints第8页Usefulphrasesinpassage1have…inmind

figureoutgetsbtodosthinordertodoinadvanceappealtosb/sthcareabout…beconcernedwith/about…getsthacrossdependon…记住…(L4)搞清楚，弄懂(L4)让某人做某事(L5)为了做某事(L10)提前(L11)吸引，引发兴趣(L18)关心，在意(L22)对…关注/感兴趣(L22)把…表示清楚(L26)取决于，依赖于(L28)第9页1.

Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.

1)Thegirlwhoisstandingthereisaclassmateofmine.Thegirl_______thereisaclassmateofmine.2)Thebuildingwhichwascompletedlastyearisourlibrary.Thebuilding________lastyearwasourlibrary.

Difficultsentencesstandingcompleted第10页2.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.

getsb.todosth.让某人做某事eg:我将让我叔叔帮我处理这个问题。

Iwill_________________mesolvetheproblem.

同义短语：make/havesb.dosth.getmyuncletohelp第11页3.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.inorderto表示“为了、方便”，后接动词原形inorderthat/sothat表示“方便，为了”，后接句子，普通不放句首。

eg:为了赚更多钱，他工作到很晚。___________________________,heworkedlateintothenighteverynight.InordertoearnmoremoneyHeworkedlateintonighteverynightinorderthathecanmakemoremoney.第12页4.Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.

Itistime(forsb)todo...

是该做…时候了

eg:十二点了，我们该去食堂吃午饭了。Itistwelvenow,so______________________________________________itistimeforustogotothecanteenforlunch.第13页1.对…造成损害(L4)2.劝阻某人不做某事(L8)3.关注，担心4.说服某人做某事(L14)5.敦促某人做某事(L17)6.戒烟(L17)7.为…提供(L19)8.充分认识到(L13)9.警醒某人做某事(L27)10.太快(L28)causedamagetodiscouragesbfromdoing

beconcernedaboutconvincesbtodosth

urgesbtodosthgiveupsmoking

providesbwithsthbefullyawareof…shocksbintodoingsthalltoosoonUsefulphrasesinpassage2第14页Theglobalwarminghasbecomeaseriousproblempeople_____________(关心）duetoagrowingnumberofcarsonroads.Themoreuseofcars,theworsequalityofair,which_________________(造成损害)thewelfareofpeople.Fortunately,thegovernmenthastakenmeasuresto_________________________（劝戒人们不要开车出行）。AndmanypublicpeopleserviceadsonTValso__________________(督促人们乘公共汽车）。Allthesemeasuresareaimedto___________________(警醒人们）thattoomanycarsonroadsarenotgoodfortheenvironmenta