新编大学英语第5册unit-3-Business-Strategies

Unit3BusinessStrategiesPartOne

PreparationHomeNewCollegeEnglishVunit33

Unit3MenuofPreparationTalkingAboutSuccessfulCompaniesBeingaGoodManagerTVAdstoEnjoy41.TalkingAboutSuccessfulCompaniesSTEPONE:Talkaboutthecompanies.STEPTWO:Discusswhatmakesthesecompanies sosuccessful.NewCollegeEnglishVunit35StepOneair-conditioner,mobilephone,facecream,toothpaste,soap,detergent,fruit

milk,mineralwater,FutureCola,washingmachine,refrigerator,shampooDirections:Workingroupstotalkaboutthefourcompaniesandtheirproductsandthencompletethefollowingtable.Thelistbelowisforyourreference.NewCollegeEnglishVunit3NewCollegeEnglishVunit36SampleCompaniesProductsAppleWahahaGroupP&G(Procter&Gamble)HaierGroupmobilephonefruitmilk,mineralwater,FutureColafacecream,soap,shampoo,toothpaste,detergentrefrigerator,air-conditioner,washingmachine7StepTwoDirections:Continueyourgroupworktodiscusswhatmakesthesecompaniessosuccessful.Thefollowingfactorsareforyourreference:

companyimage,efficientmanagement,qualifiedstaff,stafftraining,qualityofproducts,after-saleservice,salespromotion,advertising,marketing,financialresources.NewCollegeEnglishVunit38WordsandPhrasesYouMayUsepayattentionto

attachimportanceto

put...inthefirstplacedependon

makegreateffortto

beofvitalimportancetobrand(品牌，牌子)customer’sneedafter-saleservice(售后服务)customers’trustinbrand

receivefurthertrainingandrecruitexcellentstudents(招收优秀学生)anatmosphereofcompetitionandcooperationNewCollegeEnglishVunit39SampleAnswer(1)Whenlookingintothesuccessofthesecompanies,wefoundsomecommonpoints:NewCollegeEnglishVunit310SampleAnswer(2)Successfulcompaniesalwaysmakegreateffortstomaketheircompaniesorbrandsfamous.Theirbrandsnotonlystandforcertainproducts,butareassociatedwithpopularity,highquality,trust,sincerityandsoon.HaierFirst,theypayspecialattentiontotheimageoftheircompanies.ZhangRuimin(张瑞敏)

,CEOofHaierGrouponcesaid,“Sellthebrandbeforesellingtheproducts.”NewCollegeEnglishVunit311SampleAnswer(3)Second,theyput

theneedsofcustomersinthefirstplace.Forinstance,Applekeepsonadjustingthestyleandthefunctionofitsmobilephonestothespecialneedsofusers.Haiereveninventedwashingmachinestowashpotatoesinadditiontowashingmachinesforclothes.NewCollegeEnglishVunit312SampleAnswer(4)Furthermore,thesizeoftheirwashingmachinesrangesfromwashingapairofsockstotenkilo(gram)sofclothes.After-saleserviceisofvitalimportancetoo,especiallyforthosecompaniessellinghouseholdappliances.Intheireyes,asuccessfuldealisonlythefirststepandafter-saleservicemaybemoreimportant,whichaffectstheimageofthecompanies,customers’trustinthebrandandtheirfuturechoicewhenbuyingsimilarproducts.13SampleAnswer(5)Third,thesuccessofcompaniesdependsonthequalityoftheiremployees.Everyyeartheyrecruitexcellentstudentsathighcostandmostoftheemployeeshavethechancetoreceivefurthertrainingafterworkinginthecompaniesforacertainperiodoftime.

Somecompaniesevenarrangefortheiremployeestoreceivemilitarytraining.Atthesametime,theymakeeffortstocreateanatmosphereofcompetitionandcooperationwithinthecompanies.Thisisalsoveryimportantforthesuccessofacompany.NewCollegeEnglishVunit3142.BeingaGoodManagerSTEP

ONE:Decidetolayoffoneofyourstaff members

STEP

TWO:

JudgefromthedecisionNewCollegeEnglishVunit315StepOneDirections:Nowsupposeyouarethemanagerofasmallcompany.Yourcompanyhasbeensellinglessofitsproductsrecently.Andyouhavedecidedtolayoffoneofyourstaffmembersforhighefficiency.Putdownthenameofthepersonyouaregoingtofireandgiveyourreasons.NewCollegeEnglishVunit316WordsandPhrasesYouMayUsesetanexampletofollowhisexampleaheavyburdenIcan’tstand...lowefficiencyinthelongrunNewCollegeEnglishVunit317UndesirableStaffMembers(1)Tracyisanirregulartime-keeperbutwhensheisonform,sheisprobablythebestworkeryouhave.Sheis30.NewCollegeEnglishVunit3Mariaisnotaverygoodworkerbutshehasbeenwiththefirmfortwentyyears.Shehaseightchildren.Sheis47.

Henryisverylazy.Heknowsoneortwothingsaboutyourprivatelife,whichyoudon’twanthimtotellanyone.Heis24.

18UndesirableStaffMembers

(2)ThepersonIwillfireis:Myreasons:NewCollegeEnglishVunit3Paulistheshopstewardandhekeepstheworkersquietbypromisingactionwhentheygetangry,andthendoingnothing.Heis45.Timistheforeman.Hedoesverylittle.Theworkerslikehimasaperson.Heis50.19SampleAnswer(1)IwouldfireTim,theforeman.Heisniceasaperson,butheisnotagoodworker.Aforemanshouldsetanexampletohisfellowworkers.Besides,heisalready50.Iwouldprefertohavesomeyoungstaffinthecompany.NewCollegeEnglishVunit320SampleAnswer(2)IwouldfireMaria.Firstly,sheisnotaverygoodworker.Secondly,shehaseightchildren,whichisaheavyburdenforher.Inpayingmoreattentiontothechildren,shewillhavedifficultydoingherworkwell.Thirdly,sheis47.Womenofthisagewillnotimproveherperformance(上进）verymuch.NewCollegeEnglishVunit321SampleAnswer(3)IwouldfirePaul.Ican’tseeanythinggoodabouthimandIcan’tstandpeoplelikehiminmycompany.Thosewhopaylipserviceonlywillneverbeabletomeetanyjobrequirements,thoughtheycankeeppeoplequietbypromisingaction.NewCollegeEnglishVunit322SampleAnswer(4)IwouldfireHenry.Ithinklazinessshouldnotbetoleratedifacompanywantstobesuccessfulandefficient.Ifheisnotfired,otherpeoplemayfollowhisexampleandthewholecompanywillworkwithlowefficiency.Eventhoughheknowssomethingaboutmyprivatelife,Ishouldn’ttrytokeephismouthshutbylettinghimstay.Inthelongrun,hisstaywillposealong-termthreattome.NewCollegeEnglishVunit323StepTwoDirections:

Workingroupstoelectthemostpromisingmanagerinyourgroup.Eachmemberreportstheirdecisionalongwiththeirreasons.Judgingfromthedecisionmadebyeachone,whatdoyouthinkishisorhermanagementstyle?Whointhegroupdoyouthinkwouldmakethemostsuccessfulmanager?NewCollegeEnglishVunit324SampleAnswerIt’sinterestin