1718财年活动简介

FY17/18

CampaignBrief-34%DropRates-77%-87%-21%-56%66%15%2%OpportunitiesIncreaseinPOMEawareness(+6%)withHuGeCampaignKeyopportunityistoimprovepreference&closurefVs.OpportunitiesBrandCraftsmanship,DesignPerformance:clean&closeshave"IdesirebrandsthatshowcasewhoIam.ForinstanceIdesireApplemuchoverSamsung/Xiaomi,becauseitmakesmestandoutfromthecrowd."FY17/18BrandBuildingCalendarAssets:CraftsmanshipMegabrandequityvideoGermancraftsmanshipInnovation&TechnologyAssets:CraftsmanshipAssets:DesignAssets:Design自动感应马达自动感应皮肤压力和肤质,

根据需求加大马力实时自动调节每75毫秒调节频率/每分钟800次!Assets:InitiativesJASS5灵敏感应技术全新5系剃须刀

根据面部胡须密度自动调节频率,带来高效、温和剃须体验。全新灵敏感应技术=NEW自动感应马达+

8方位灵动刀头

高效舒适剃须体验=更少皮肤刺激=降低皮肤损伤=温和贴面剃须

经皮肤医学认证，为皮肤保驾护航全新5系剃须刀

Assets:InitiativesJASS5PlayLesAlpesVideo3–S5ProductFilmAssets:InitiativesAugIPLAssets:InitiativesAugIPLSilkExpertBD5001SilkExpertBD3001Lightintensity:J/cm26J/cm24J/cm2SensoadaptTMYesYesSpeed:1flasheveryxsecs0.9–1.9seconds2.0–3.0secondsFeedback:numberofLEDs103Lifeduration:inflashes300’000250.000Design:Premiummaterials&finishBasicmaterials&playfulfinishAssets:InitiativesAugIPLSOSJan’18SOSAug’17DJF’2017

GiftingPackProgramAssets:InitiativesDJFGiftingNEWPremiumGiftingPacksNEWPOMEGiftingPacksNEWIPLAssets:InitiativesDJFGifting18Assets:EmotionalDurabilityimageryS3 S5 S7 S9AvailableonallGlobalModel Availableforglobalheromodel Availableforglobalheromodel Availableforglobalheromodel (5140s) (7899cc,7898cc,7897cc) (9292cc,9291cc,9290cc,9260s)POMEInsightsPOMEInsightsPOMEInsightsPOME