大学体验英语2(第三版)unit3

LeadinListen&TalkReturntoMenuUnit3Warm-upActivity

CanyoutranslatethefollowingadvertisingslogansintoChinese?

ThingsgobetterwithCoca-Cola.(Coca-Cola)

饮可口可乐，万事如意。(可口可乐)

Startahead.(Rejoice)

成功之路，从头开始。(飘柔)Timeiswhatyoumakeofit.(Swatch)

天长地久。(斯沃奇手表)Goodtothelastdrop．滴滴香浓，意犹未尽。M&Msmeltinyourmouth,notinyourhand.只溶在口，不溶在手。(M&M巧克力)Impossiblemadepossible．

使不可能变为可能。（佳能打印机）Obeyyourthirst.

服从你的渴望。Feelthenewspace.感受新境界。（三星电子）Taketimetoindulge．

尽情享受吧！（雀巢冰激凌）Warm-upQuestions

Howmanytypesofadvertisementsarethere?Whatarethey?Typesofadvertisement

commercialsPublicserviceadvertisements(PSAs)Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.

PSAsareoftenplacedforfreeandareintendedtoeducatepeopleabouthealth,safety,oranyotherissueswhichaffectspublicwelfare.Warm-upQuestions

Howmanywaystoadvertiseandhowtoexpressthem?电视广告广播广告平面广告网络广告活动广告牌包装广告街车广告车载广告站台广告TVcommercialsradioadvertisingprintadvertisingonlineadvertisinganimatedadvertisingpackageadvertisingstreetcaradvertisingadvertisingonvehiclesplatformsidead招贴广告霓虹灯广告户外广告灯箱广告赠品广告形象广告夹在报刊中的广告销售点广告posteradvertisingneonlightadvertisingoutdooradvertisinglightboxadvertisinggiftadvertisingimageadvertisinginsertPOPad(point-of-purchase)地铁广告分类广告音乐式广告按钮广告墙纸广告直邮广告赞助式广告

subwayadvertisingclassifiedadvertisingmusicaladvertisingbuttonadvertisingwallpaperadvertisingdirectingadvertisingsponsorshipLISTENTALKTurntop.52,andlet’slisten.Listentothefollowingpassageaboutadvertising

andtrytofillthemissingwordsintheblanks.

Youwillhearthepassagethreetimes.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsoriginalidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblankswiththeexactwordsyouhavejustheard.Finally,whenthepassageisreadforthethirdtime,youshouldcheckwhatyouhavewritten.Manyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)________ofcolors,patterns,fabricandbrandsyoucould3)________from.Whichkindofsoft4)________wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)________productsandidentifyourpurposeinpurchasingthethingsweneed.Firsttime2ndtimeButthegoodthingaboutadvertisingisthatithelpspeopleto7)________andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.Manyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)________ofcolors,patterns,fabricandbrandsyoucould3)________from.Whichkindofsoft4)________wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)________productsandidentifyourpurposeinpurchasingthethingsweneed.Butthegoodthingaboutadvertisingisthatithelpspeopleto7)________andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.Secondtime3rdtimeManyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)________ofcolors,patterns,fabricandbrandsyoucould3)________from.Whichkindofsoft4)________wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)________productsandidentifyourpurposeinpurchasingthethingsweneed.Butthegoodthingaboutadvertisingisthatithelpspeopleto7)________andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.ThirdtimeCheckupManyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)_________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)_________ofcolors,patterns,fabricandbrandsyoucould3)_________from.Whichkindofsoft4)_________wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)_________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)_________productsandidentifyourpurposeinpurchasingthethingsweneed.competing

variety

choose

drink

consumers

compareButthegoodthingaboutadvertisingisthatithelpspeopleto7)_______________andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)_________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)_________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)_________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.makedecisions

respond

Pollution

provides

Nowlet’stalk.Whataretheprosandconsofadvertising?Inyourmind,whichadvertisementisthemostimpressive?Lookatthefollowingpicturesandtalkaboutthequestionsafterthem.Lookatthefollowingpicturesandtalkaboutthequestionsafterthem.Couldyoutellanythingabouttheseadvertisements?Howdoesadvertisinginfluenceyouinyourpurchasedecisions?Lookatthefollowingpicturesandtalkaboutthequestionsafterthem.Whatdotheseadvertisementstellus?Whatisyouropinionaboutthefunctionofpublicserviceadvertisements?Task1Task2Dialogue2SAMPLESCOMMUNICATIVETASKESDialogue1Dialogue1: TalkingAboutaPublicServiceAdvertisementJohn: Lili,haveyouseenthispublicserviceadvertisementonchildreninthemountainousregionswhoaredroppingoutofschoolorareunabletoattendschoolbecausetheirfamiliescannotaffordthetuition?Lili: No,John,Idon’tbelieveI’veseenit.Wheredidyoufindit?John: Inthelocalnewspaper.Apparentlyit’sanadvertisementbyapublicservicegroupwhoisseekingfinancialassistanceanddonationstohelpthesechildren.Lili: Ihadnoideathisproblemevenexisted.Iwishtherewassomethingwecoulddotohelp.John: Well,theadvertisementprovidesatelephonenumberandanaddresswheredonationscanbemade.IthinkIknowwherethelocationis;it’salargevolunteercenter.Theadvertisementsaysthattheyarelookingformoneydonationsaswellaseducationalbooksandschoolsupplies.Lili: I’vegotquiteafewschoolbooksleftoverfromaSummerSchoolprogramthatIwasenrolledinafewyearsago.Iwouldlovetodonatethemtothosemountainchildren.John: AndIwouldbewillingtodonatesomemoney.Whydon’tyoucarrythebooksovertotheaddress?Lili: Thatsoundsgreat.I’mreallygladyousawthatpublicserviceadvertisement.Itfeelsgoodhelpingothersinneed.John: I’mgladIsawittoo.I’msuremorepeoplewouldbewillingtohelpoutifonlytheyknewtherewasaneed.Lili: Iagree.Volunteergroupsaresoimportant.Weneedmoreofthesekindsofeffortshelpingsociety.Turntop.54,andlet’slistenandread.Dialogue2: TalkingAboutaSalesAdvertisementMichael: Isurefeelcheated!Xiaolin: Why?Didsomebodytakeadvantageofyou?Michael: Notreally.It’sreallymyownfault.IsawasalespromotionadvertisementinthenewspaperlastweeksayingthatmanyitemsatAASupermarketweregoingtobemarkeddown50%overtheweekend.So,IgotupearlySaturdaymorningandrushedovertherefirstthingandboughtseveraloftheitems.Xiaolin: Soundslikeyougotsomegreatdea