产品制造商业计划书模板经典商业计划书范本

【Word版，可自由编辑！】【Word版，可自由编辑！】商业计划书（编制参考）项目名称项目单位（盖章）地址电话传真电子邮件联系人保密承诺本商业计划书内容涉及我司商业秘密，仅对有投资意向的投资者公开。我司规定投资公司项目经理收到本商业计划书时做出下列承诺：妥善保管本商业计划书，未经我司同意，不得向第三方公开本商业计划书涉及的我司的商业秘密。项目经理签字：接收日期：_______年____月____日目录TOC\o"1-3"摘要 1第一部分公司概况 4第二部分公司管理层 6第三部分产品/服务 9第四部分行业及市场分析 12第五部分技术来源及前景 14第六部分产品制造 16第七部分营销方略 18第八部分公司管理 20第九部分竞争分析 22第十部分财务计划 25第十一部分融资计划 26第十二部分风险分析 27第十三部分战略分析 27第十四部分附件 27摘要内容重要涉及：公司概况；重要经营管理人、技术负责人介绍；项目涉及的产品或服务的先进性、新颖性、独特性描述；市场分析；现金流量、投资回报率等财务预测；融资计划，投资后股东构成表等。第一部分公司概况公司名称________________________________________成立时间____________公司宗旨注册资本____________________________实际到位资本____________________其中现金________________________无形资产占股份比例____________%注册地点_____________________________________________________________主营业务公司性质：国有公司、有限公司、股份有限公司、合作公司、个人独资、外资公司等，并阐明其中国有成分比例、私有成分比例和外资比例。公司沿革：阐明自公司成立以来主营业务、股权、注册资本等公司基本情形的变动，并阐明这些变动的因素。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________现在公司重要股东状况：公司我司的独资、控股、参股的公司以及非法人机构的状况及比例：以图形方式表达，如。公司全资Ⅱ全资Ⅰ参股Ⅱ全资Ⅱ全资Ⅰ参股Ⅱ参股Ⅰ控股Ⅱ控股I公司现在职工状况：如：拥有员工________人，其中大专以上文化程度的有________人，占员工总数________%，大学本科以上的有_________人，占员工总数_________%，硕士学位（含中级职称）以上的有_________，占员工总数_________%，博士学位（含高级职称）以上的有_________人，占员工总数_________%；最佳列表阐明，如：公司经营财务历史：列表阐明（单位：万元）项目本年度前1年前2年前3年销售收入毛利润纯利润总资产总负债净资产有形净资产公司外部公共关系（战略支持、合作伙伴等）：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司管理层董事会组员名单：序号职务姓名工作单位联系电话1董事长2副董事长3董事4董事5董事6董事7董事8董事9董事管理团体名单及介绍：董事长姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在本行业内的技术和管理经验和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________总经理姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在本行业内的技术和管理经验和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术研发负责人姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在本行业内的技术水平、经验和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品生产负责人姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在本行业内的产品经验的成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市场营销负责人姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在本行业内的营销经验和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________财务负责人姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在财务、金融、筹资、投资等方面的背景、经验和业绩。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它重要人员姓名_____________性别_____________年纪_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________外部支持（涉及公司聘任的中介机构及法律顾问、投资顾问、财务顾问介绍）：律师事务所会计师事务所投资咨询机构法律顾问（介绍）投资顾问（介绍）财务顾问（介绍）第三部分产品/服务公司现在全部产品清单及合用领域，简要介绍主导产品_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品前期开发研究进展状况和现实物质基础，涉及：产品开发处在何种阶段_____________________________________________________________________产品/服务的创新之处，在国内外领先程度（提供有关证明材料）_______________________________________________________________________________________________________________________开发和研究的设备、条件__________________________________________________________________________________________________________________________产品的市场优势、涉及：专利技术阐明专利技术类型_____________________________________________________________________________________________________________________________专利技术获得状况、保护范畴的有关证明文献与国内外基地专利技术关系，与否成造成侵权行为产品上市的周期_____________________________________________________________________产品本身的影响力或依靠单位的品牌形象等_______________________________________________________________________________________________________________________________________________________________________________________________________________该产品与否申请过国家有关基金资助？有无最后验收、鉴定的结论、评奖等___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品/服务的开发资源与条件状况，涉及：产品开发能力的保障：资金_____________________________________开发队伍技术专家__________________________________________________________________________________________________________________________________________协作开发人员设备场地政府许可外协外委单位外部技术专家现在具有条件与目的的差距融资到位后，对所需资源的满足程度第四部分行业及市场分析行业状况（行业发展历史及趋势，哪些行业的变化对产品利润、利润率影响较大，进入该行业的技术壁垒、贸易壁垒、政策限制等，行业市场前景分析与预测）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________过去3~5年各年全行业销售总额：列明资料来源。（万元）年份前5年前4年前3年前2年前1年销售收入销售增加率将来3~5年各年全行业销售收入预测：列明资料来源。（万元）年份第1年第2年第3年第4年第5年销售收入我司与行业内五个重要竞争对手的比较：重要描述在重要销售市场中的竞争对手。竞争对手市场份额竞争优势竞争劣势我司市场销售有无行业管制，公司产品进入市场的难度分析_______________________________________________________________________________________________________________________________________________________________产品/服务的市场分析，涉及：你有哪些类型的顾客现在及将来（何时）有多少顾客顾客分布的地方顾客接受产品/服务的障碍顾客购置（使用）原则是什么第五部分技术来源及前景公司近年来的重要研究的技术领域和有关的技术成果及获奖状况_______________________________________________________________________________________________________________________________________________________________________________________________________________公司参加制订产品或技术的行业原则和质量检测原则状况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________融资项目的研发流程图：产品开发所采用的共性技术、专有技术的有关名称，标明其中的核心技术_______________________________________________________________________________________________________________________________________________________________________________________________________________风险项目技术团体介绍请阐明，此后为确保产品质量、产品升级换代和保持技术先进水平，公司的开发方向、开发重点和正在开发的技术和产品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司现有技术开发资源以及技术储藏状况_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司谋求技术开发依靠（如大学、研究所等）状况，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将采用如何的激励机制和方法，保持核心技术人员和技术队伍的稳定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将来3~5年在研发资金投入和人员投入计划（万元）年份第1年第2年第3年第4年第5年资金投入人员（个）第六部分产品制造具体画出生产流程图，以及从原材料到中试、到规模生产阶段的工作流程和业务内容：产品生产制造方式（公司自建厂生产产品，还是委托生产，或其它方式，请阐明因素）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建厂状况下，购置厂房还是租用厂房，厂房面积是多少，生产面积是多少，厂房地点在哪里，交通、运输、通讯与否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________现有生产设备状况（专用设备还是通用设备，先进程度如何，价值是多少，与否投保，最大生产能力是多少，能否满足公司产品销售增加的规定）

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请阐明，如果设备操作需要特殊技能的员工，如何解决这一问题____________________________________________________________________________________________________________________________________________________________________________________________________________________________如何确保重要原材料、元器件、配件以及核心零部件等生产必须品的进货渠道的稳定性、可靠性、质量及进货周期，列出3家重要供应商名单及联系电话。_______________________________________________________________________________________________________________________________________________________________________________________________________________重要供应商1__________________________________________________________重要供应商2__________________________________________________________重要供应商3__________________________________________________________正常生产状态下，成品率、返修率、废品率控制在如何的范畴内，描述生产过程中产品的质量确保体系、以及核心质量检测设备________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品成本和生产成本如何控制，有如何的具体方法___________________________________________________________________________________________________________________________________________________________________产品批量销售价格的制订，产品毛利润率是多少纯利润率是多少______________________________________________________________________________第七部分营销方略请介绍你公司所针对市场，你们有何竞争优势产品销售成本的构成及销售价格制订的根据_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________你计划采用什么方略使顾客使用、购置你的产品如果产品已经在市场上形成了竞争优势，请阐明与哪些因素有关（如成本相似但销售价格低、成本低形成销售价格优势、以及产品性能、品牌、销售渠道优于竞争对手产品，等等）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立销售网络、销售渠道、设立代理商、分销商方面的方略与实施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在广告促销、销售价格、建立销售队伍方面的方略与实施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品售后服务方面的方略与实施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________对销售队伍采用什么样的激励机制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第八部分公司管理请用图表表达公司组织构造公司经营决策程序_______________________________________________________________________________________________________________________________________________________________________________________________________________员工薪酬、福利及激励制度，与否考虑员工持股及高管人员期权__________________________________________________________________________________________________________________________________________公司与否为每位员工购置保险，请阐明保险险种_________________________________________________________________________________________________公司与否与每个雇员订立劳动用工合同___________________________________公司与否与有关员工订立公司技术秘密和商业秘密的保密合同_______________公司与否与掌握公司核心技术及其它重要信息的人员订立竞业严禁合同，若有，请阐明合同重要内容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请阐明，公司对知识产权、技术秘密和商业秘密的保护方法_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司与否通过国内外管理体系认证？第九部分竞争分析国内重要竞争对手状况分析，举例五家公司（请用文献支持）：同类公司的名称、地区分布_______________________________________________________________________________________________________________________________________________________________________________________________________________现在开发的同类功效产品所处的研发阶段_______________________________________________________________________________________________________________________________________________________________________________________________________________产品在市场上的销售规模、销售价格等状况__________________________________________________________________________________________________________________________________________将来可能对本项目产品的威胁分析_______________________________________________________________________________________________________________________________________________________________________________________________________________列举五家国外重要竞争对手产品开发状况或销售状况，与其相比贵公司的优势或劣势（要以文献支持），涉及专利权、技术创新性、工艺水平及领先程度_______________________________________________________________________________________________________________________________________________________________________________________________________________产品价格及生产成本_______________________________________________________________________________________________________________________________________________________________________________________________________________财务指标_______________________________________________________________________________________________________________________________________________________________________________________________________________规模大小及营业额_______________________________________________________________________________________________________________________________________________________________________________________________________________市场促销方略__________________________________________________________________________________________________________________________________________第十部分财务计划请提供：将来3~5年项目盈亏平衡表将来3~5年项目资产负债表将来3~5年项目损益表将来3~5年项目现金流量表将来3~5年项目销售计划表将来3~5年项目产品成本表（第一年每月计算现金流量，共12个月，第二年每季度计算现金流量，共四个季度，第三、四、五年每年计算现金流量，共三年）产品形成规模销售时，毛利润率为____________%，纯利润率为____________%，并阐明预测根据。预计将来3-5年年均资产回所率%。第十一部分融资计划融资额其中，投资额________________，借贷额___________________如果有对外借贷，抵押或担保方法是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________请阐明投入资金的用途和使用计划_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________但愿让投资方参股我司或与投资方成立新公司，请阐明因素______________________________________________________________________________________________________________________________________________________________________________________________________________________________拟向投资方出让多少权益计算根据是什么_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投资方可享有哪些监督和管理权力_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果公司没有实现项目发展计划，公司管理层向投资方承当哪些责任？___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投资方以何种方式收回投资，具体方式和执行时间____________________________________________________________________________________________________________________________________________________________________需要对投资方阐明的其它状况________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十二部分风险分析阐明该项目实施过程中可能碰到的风险，及其应对方法。涉及：技术______________________________________________________________________________________________________市场__________________________________________________________________________________________________________________________________________生产