中职《英语口语交际应用》同步教学（西南财经大学出版社）Unit 4 Online Sales（课件）（66张）

第第页中职《英语口语交际应用》同步教学（西南财经大学出版社）Unit4OnlineSales（课件）（66张）(共66张PPT)

OnlineSales

Unit4

目录

WarmingUp

ListeningandSpeaking

Reading

Writing

ProfessionalValuesandEthics

Self-Checking

I.Choosethewordorexpressionfromtheboxandwriteitonthespaceprovidedbeloweachpicture.

WarmingUp

shoppingcart

livestreamshopping

e-commerce

I.Choosethewordorexpressionfromtheboxandwriteitonthespaceprovidedbeloweachpicture.

WarmingUp

discountcoupons

WeChatPay

onlineshop

I.Choosethewordorexpressionfromtheboxandwriteitonthespaceprovidedbeloweachpicture.

WarmingUp

cashondelivery

customerreview

deliverytracking

II.Discussthefollowingquestions.

WarmingUp

Howmanyonlineshoppingsitescanyouthinkof

2.Whatwasyourlastonlinepurchase

3.Whatshouldbekeptinmindwhileshoppingonline

□Alwaysexaminingproductdetails.

□Comparingpricesofsimilarproducts.

□Readingcustomerreviews.

□Beingwaryofscamsandfrauds.

□Checkingthereturnandrefundpolicy.

Readthewordsandexpressions.Guesswhatwillhappen.

ListeningandSpeaking

Dialogue1BuyingaNewPhoneOnline

I.Listentothedialogueandfillinthemissinginformation.

ListeningandSpeaking

online

item

Internet

website

payfor

Dialogue1BuyingaNewPhoneOnline

II.Listentothedialogueagainandtickoutthecorrectinformation.

ListeningandSpeaking

□1.Christinaboughthernewphoneonline.

□2.Jackhasneverboughtanythingonline.

□3.Christinathinksthatbuyingthingsonlineisnoteasy.

□4.YouhavetopayforyouritemonlinewithabankcardaccordingtoChristina.

□5.Jackisgoingtobuyanewheadphonetonight.

√

√

Dialogue1BuyingaNewPhoneOnline

√

√

III.Role-play.

ListeningandSpeaking

Supposeyoujustboughtasecond-handitemonasecond-handtradingplatform.Yourpartnerisinterestedinyourshoppingexperience.Makeadialogueandactitoutwithyourpartner.

Dialogue1BuyingaNewPhoneOnline

III.Role-play.

ListeningandSpeaking

UsefulExpressions

Dialogue1BuyingaNewPhoneOnline

Readthewords.Guesswhatwillhappen.

ListeningandSpeaking

Dialogue2YouGotAnotherPackageToday

I.Listentothedialogueandfillinthemissinginformation.

ListeningandSpeaking

Karen:Yougotanotherpackagetoday.

Bella:Great!Karen:Whatdidyou1._________________thistimeBella:Books,clothes,andshoes.

Karen:Wow!That’salotofstuff.

Bella:Ilovetoshop2._________________.Shippingisfastandfree.

Karen:Butdon’tyouwantto3._________________clothesandshoesonbeforeyoubuythem

Bella:Icanjust4._________________themifIdon’tlikethemortheydon’tfit.

Karen:Thatseemslikeawasteoftimetome.

Bella:Ilove5._________________dealswithoutleavinghome.

order

online

try

return

lookingfor

Dialogue2YouGotAnotherPackageToday

II.Listentothedialogueagainandchoosethebestanswer.

ListeningandSpeaking

WhatdoesBellalovetodo

A.Shoponline.

B.Gotothemall.

C.Readbooks.

2.WhatisfastandfreeaccordingtoBella

A.Ordering.B.Shipping.C.Posting.

A

B

Dialogue2YouGotAnotherPackageToday

II.Listentothedialogueagainandchoosethebestanswer.

ListeningandSpeaking

3.WhatdoesKarenthinkofonlineshopping

A.It’sagreatidea.

B.It’sawasteoftime.

C.It’stooexpensive.

4.WhatdoesBellalovetodowithoutleavinghome

A.Makeclothes.

B.Cookmeals.

C.Lookfordealsonline.

B

C

Dialogue2YouGotAnotherPackageToday

III.Debatewithyourpartnerontheadvantagesanddisadvantagesofonlineshopping.

ListeningandSpeaking

UsefulExpressions

Dialogue2YouGotAnotherPackageToday

Reading

Thinkanddiscuss.

Whatislivestreaminge-commerce

2.Howdolivestreamingsaleswork

3.Howcanyouattractaudienceinlivestreaming

LivestreamE-Commerce,theFormulaforSuccessfulSales

Reading

Livestreamshopping(LSS),alsoknownaslivee-commerce,liveshoppingorliveselling,isanonlineshoppingeventwherethecustomercanmakepurchasesinreal-time,whileavideoshowingproductsisplayed.Theeventcantakeplaceonathird-partyplatform,suchassocialmedia,amobileapp,oradesignatedsubdomainofanonlinestore.

LivestreamE-Commerce,theFormulaforSuccessfulSales

Reading

Livestreamsessionsareusuallyhostedbyapopularpublicfigure—aninfluencer,acelebrity,orevenaCEOofacompany,whodemonstratesthequalitiesoftheproductsandanswersusers’questions.Whiletheeventlasts,customerscaninteractwiththehost,makevariousrequestsabouttheproducts,andbuywhattheylike.

LivestreamE-Commerce,theFormulaforSuccessfulSales

Reading

Livestreamshoppingisawaytobuildbrandawarenessandfindnewcustomers.It’safunandentertainingwayforpeopletogettoknowyourproductsandyourbusiness,andbecomeinvolvedwithwhatyoudo.

LivestreamE-Commerce,theFormulaforSuccessfulSales

Reading

Thebestthingaboutlivestreameventsisthattheycanquicklygeneratehugesales.Ifyoudoyourmarketingcampaignwell,peoplewillknowaboutitandwillbelookingforwardtoit.Oncetheystartwatchingandareamused,theycaninviteotherpeopletojoin.Allyouhavetodoisprovidinganexcitingexperiencethey’dwanttosharewithothers.That’swhyit’ssoimportanttochoosetherighthostfortheevent;ithastobesomeonewhocanfascinatepeopleandmakethemwanttobuywhatyou’reselling.

LivestreamE-Commerce,theFormulaforSuccessfulSales

Reading

Forexample,oneofthemostpopularlivestreaminfluencersinChinaoncemanagedtosell15,000lipsticksinfiveminutes.He’sbecomepopularbytryingonlipstickstoshowhowtheyreallylookonthelips,ratherthanjustdemonstrateitonhishandskin.

Themoralofthestoryhereisthatifyouapproachliveretailtherightwayandknowyouraudiencewell,youcanmakesalesgothroughtheroof.

Reading

Reading

Reading

1.Livestreamshopping(LSS),...,isanonlineshoppingeventwherethecustomercanmakepurchasesinreal-time,whileavideoshowingproductsisplayed.直播购物(LSS)，……是一种在线购物活动，其在向顾客播放视频、展示产品的同时，可以引导顾客进行实时购物。

此句中，关系副词where引导定语从句where...played，用来修饰先行词event。在定语从句中还包含一个由while引导的时间状语从句while...played。

Reading

2.Allyouhavetodoisprovidinganexcitingexperiencethey’dwanttosharewithothers.你所要做的就是提供给他们想要与他人分享的令人兴奋的体验。

该句主语部分是Allyouhavetodo。youhavetodo是省略了关系代词that的定语从句，修饰先行词all。句中provide的宾语anexcitingexperiencethey’dwanttosharewithothers同样含有一个省略了关系代词that/which的定语从句，修饰先行词experience。

Reading

3.Youcanmakesalesgothroughtheroof。你就可以让销售额飙升。

roof意为“屋顶”。因此，gothroughtheroof的意思是“销售额冲破屋顶”，即“销售额飙升”

Reading

I.Fillintheblanksofthefollowingmindmapwiththeinformationfromthetext.

acelebrity

aCEOofacompany

socialmedia

amobileapp

quicklygeneratehugesales

Reading

II.MatchthewordswiththeirChinesemeanings.

D

E

C

A

F

G

I

H

J

B

Reading

pletethefollowingsentenceswiththewordsandexpressionsfromExerciseII.Changetheformwherenecessary.

1.Technologyhasalways_____________humans.

2.Thereisnomagic_____________forproducingwinningproducts.

3.Ithinkwe’velearnedalotaboutoneanotherinthis_____________.

4.Asuccessful_____________shouldhaveanelementofsurprise.

5.Youneverknowwhothatkey_____________willbe!

fascinated

session

formula

campaign

influencer

Reading

pletethefollowingsentenceswiththewordsandexpressionsfromExerciseII.Changetheformwherenecessary.

6.Itisnowpossibletoholdavideoconferencein____________onamobilephone.

7.Weneedsomeoneto____________newideas.

8.What’sthebestwayto____________thisproblem

9.Thisareahasbeen____________(as)aNationalPark.

10.Ithasbeen____________thatthisdrugiseffective.

real-time

generate

approach

designated

demonstrated

Reading

IV.Readandjudge.WriteT(true)orF(false)accordingtothetext.

□1.LSSisanonlineshoppingeventwherethecustomercanmakepurchasesinreal-time.

□2.LSSsessionsareusuallyhostedbysomeonewhocanfascinatepeopleandmakethemwanttobuywhathe/sheisselling.

□3.Duringthecampaign,customerscannotinteractwiththehost.

□4.LSSisawaytoquicklygiveyoursalesaboost,buildbrandawarenessandfindnewcustomers.

□5.Evenifyouapproachliveretailtherightwayandknowyouraudiencewell,youcannotmakesalessoar.

T

T

F

T

F

Reading

V.Readagainandanswerthefollowingquestions.

Whereistheonlineshoppingeventconducted

__________________________________________________________________________________

2.Whyarethepopularpublicfiguresinvitedtothelivestreamevent

__________________________________________________________________________________

It’sconductedonathird-partyplatform,suchassocialmedia,amobileapp,oradesignatedsubdomainofanonlinestore.

Theyareinvitedtodemonstratethequalitiesoftheproductandanswerusers’questions.

Reading

V.Readagainandanswerthefollowingquestions.

3.What’sthebestthingaboutlivestreamevents

__________________________________________________________________________________

4.Howcanyoubesuccessfulasalivestreamshoppinghost

__________________________________________________________________________________

Thebestthingaboutliveshoppingeventsisthattheycanquicklygeneratehugesales.

Approachingliveretailtherightwayandknowingyouraudiencewell.

Reading

□Gettingattention.

□Arousingdesire.

□Creatinginterest.

□Convincingofmerits.

□Inspiringaction.

□Removingmisunderstandings.

Writethestepsinthecorrectorderinconvertingapotentialbuyerintoanactualbuyer.

Thinkanddiscuss.

Reading

Onlineshoppingisbecomingmoreandmorepopularnowadays.Thankstonewandgrowingtechnology,wecanbuyalmostanythingonline.Thoughithasbeencriticizedforsomereasons,itsstrengthsaremuchmoresignificantthanitsdrawbacks,asitisagreatboontofamiliesineverycorneroftheworld.

AdvantagesandDisadvantagesofOnlineShopping

Reading

Themaindrawbackofonlineshoppingisthatithasmadetheenvironmentalpollutionworld-wideworsebecauseofthedeliveryofgoodsboughtviatheInternet.Enormousplasticsbagsareusedfarmorethaneverbefore,creatingdisastrousimpactsonenvironment.Alessobviousdisadvantageliesinthedeceptiveadvertising.Inordertomaketheirproductsmorevisuallyappealing,onlinevendorstendtobeautifytheproductsthroughphotoediting,whichmaygiveconsumersafalseimpressionandthusinducethemtobuythegoods.

AdvantagesandDisadvantagesofOnlineShopping

Reading

However,makingpurchasesonlinehasseveralbenefits.Animportantbenefitisthatitiseasier,fasterandprovidesmoreconvenientaccessthanitsbricks-and-mortarcounterparts.AsthesloganofMatalan,aBritishfashionandhomewareretailer,goes,“clickandcollect”,buyers’itemsarejusta“mouseclick”away.Withawiderangeofproductsattheirfingertips,consumersareempoweredtochoosebetweendomesticandinternationalmarkets.

AdvantagesandDisadvantagesofOnlineShopping

Reading

Thisinparticularhaschangedpeople’slifestylegreatlyinruralareas,wherepeoplewerepreviouslylimitedbydistanceandtransportationandhadtotraveltofarawaytownsorcitiestobuynecessities.Anotherbenefitofonlineshoppingisthatitprovidesconsumerswithaplatformtocomparesimilarproductsbeforeplacinganorder.ItistheInternetthatenablesshoppingaroundmuchmoreefficientanddecision-makingmorerational.

AdvantagesandDisadvantagesofOnlineShopping

Reading

Reading

Reading

I.Readandchoosethebestanswer.

1.Onlineshoppinghasbecomeeasy,fastand_______________.

A.freshB.convenientC.important

2.Onlineshoppinghasmadetheenvironmentalpollutionworld-wide_______________becauseofthedeliveryofgoodsthanshoppinginphysicalstores.

A.worseB.betterC.best

B

A

Reading

I.Readandchoosethebestanswer.

3.Alessobviousdisadvantageliesinthe_____________advertisingwhichmaygiveconsumersafalseimpression.

A.attractiveB.deceptiveC.beautiful

4.Thereareawiderangeofproductsonlinewhichenableconsumersto_____________betweendomesticandinternationalmarkets.

A.buyB.accessC.choose

B

C

Reading

I.Readandchoosethecorrectanswer.

5.People’slifestylechangedgreatlyespeciallyin___________wherepeoplepreviouslyhadtotravelfarawaytobuygoods.

A.ruralareasB.townsC.cities

6.Itisthe___________thatenablesshoppingaroundmuchmoreefficientanddecision-makingmorerational.

A.platformB.onlinevendorC.Internet

A

C

Reading

II.Fillineachblankwiththeproperformofthewordgiveninthebox.

Shesaidthatno_____________personwouldeverbehavelikethat.

2.Nothingwould_____________metotakethejob.

3.Herspeechmadeadeep_____________oneveryone.

rational

impact

induce

Reading

II.Fillineachblankwiththeproperformofthewordgiveninthebox.

4.Theserviceatthehotelis_______________andfriendly.

5.Thisisthemajor_______________ofthenewsystem.

efficient

drawback

Reading

III.Trytomakeasmanysentencesaspossiblewiththegivenpatterns.

thanksto...

E.g.Thankstonewandgrowingtechnology,wecanbuyalmostanythingonline.________________________________________________________________________________

Reading

III.Trytomakeasmanysentencesaspossiblewiththegivenpatterns.

2.inparticular

E.g.Thisinparticularhaschangedpeople’slifestylegreatlyinruralareas._________________________________________________________________________________

Reading

IV.Thinkdeeply.

1.Whichisthebetter,onlineshoppingorofflineshopping

_________________________________________________________________________________

2.Whatisyourbiggestconcernaboutonlineshopping__________________________________________________________________________________

Writing

投诉信

投诉信（letterofcomplaint）一般是指在日常生活中或商务活动中对恶劣的服务态度、劣质的产品等向有关机构或人员写信提出投诉的信件。

投诉信一般包括以下三个部分。

1.开头：自我介绍，说明投诉的内容，表明本信的目的和要求。

2.正文：说明情况，告诉对方你因此受到的伤害或不便，提出解决问题的建议。

3.结尾：表达希望问题得到快速、恰当解决的强烈愿望，希望尽快得到满意的答复。

Writing

Samples

Writing

UsefulLanguage

●I’mwritingtoexpressmydissatisfactionabout...

●I’mwritingtocomplainabout...

●Ihatetobringthisup,butitishardformetounderstand...

●Iwouldliketodrawyourattentiontotheproblem/faultthat...

●Isincerelyhopethatyouwilllookintothematterseriously.

Writing

UsefulLanguage

●Iwouldappreciateitverymuchifyoucould...

●Tosolvetheproblem,itisadvisableforyouto...

●Iwouldliketohavethismattersettledbytheendof...

●Pleasebeawarethatifmyexpectationsarenotmet,Iwill...

●I’llinsistonafullrefundif...

Writing

TipsforaLetterofComplaint

●Mentiontheitempurchasedwiththedateandplaceofpurchase.

●Explaintheproblemwiththeproduct.

●Concludebyrequestingthattheconcernedauthorityeitherrepairtheproductorreplaceit.

●Beamaximumof60words.

●Includecompensationsiftherepairsthatareundertakenaren’tsatisfactory.

Writing

WritingPractice

SupposeyouareLiMing.Youhaveboughtabrand-newminirefrigeratorfromanonlinestore.Butmuchtoyourdisappointment,itcouldnotworkproperly.Completealetterofcomplaintaccordingtothegiveninformation.

Writing

WritingPractice

complain

surprise

minirefrigerator

Sir/Madam

workproperly

replace

consideration

LiMing

reply

ProfessionalValuesandEthics

WhatIsGoodCustomerService

AsChinagrowsricher,Chineseconsumersarebecomingmoreawareofandmoreinsistentonqualitypetitionis