WWD媒体集团海外通案

WWD2023MEDIAKITTABLE

OF

CONTENTSPAGE3MISSIONPAGE4AUDIENCEPAGE7DIGITALDAILYPRINTANDSPECIALISSUESPAGE8WWDECOMMERCEPACKAGE:

SHPAGE10PAGE12PAGE14PAGE15PAGE17PAGE19PAGE23PAGE24PAGE25HIGHIMPACTOPPORTUNITIESEDITCALENDARSWWD.COMSOCIALMEDIANEWSLETTERSBEAUTYINCMARKETINGANDPARTNERSHIPSEVENTSCONTACTSWWDIS…thedailyfashionmediaofrecordandtheexclusivenewsauthorityinfashion,retailandbeauty.Astheglobalgo-toforbreakingnews,trendreporting,iconicimageryandbrandexclusives,WWD’sdigital,experiential,socialandprintplatformspowerandpropeltheindustryforward.AFFLUENCEANDLEADERSHIPAUDIENCEDEMOGRAPHICSDIGITALDAILYSUBSCRIBERSNEWSLETTERSUBSCRIBERSUNIQUEVISITORS65,000420,000+1.5MM6MMFEMALEMALEMEDIANAGEMEDIANHHI71%29%49$360,00084%16%64%86%49%47%SOCIALFOLLOWINGUSINTERNATIONALSENIORMANAGEMENTDECISIONMAKERADVERTISINGMARKETINGPRFASHION/APPARELINDUSTRYSource:WWDReaderStudy,Comscore2021PRINTISSUESSPECIFICATIONSDimensions:9.7”×

14.45PDF300DPI(fullpage)20.5”×

14.45PDF300DPI(spread)9.7”×

14.45PDF300DPI

(backcover)Density:Maximuminkdensityis300%Resolution:300dpiWWDECOCKColor:Allartworkmustbein

CMYKorGrayscaleFonts:MustbeembeddedforproperreproductionTrueTypefontsare

notacceptable

forprintingFormat:Alladsubmissionsmustbe

PDF-x1afilesSendto:Adscanbeemailedto:PMC

ProductionDepartment:KevinHurley,khurley@andAnneLeonard,aleonard@NYFWMILANPARISSPECIAL

ISSUEIncompliancewithFairchild

FashionMedia’spolicy,you

arerequiredtosubmit

aSWOPproof.

BychoosingnottosupplyaSWOPproofwith

thisadsubmissionthecolorreproductionoftheadwillbebasedon

industrystandardbestpracticestoachieveasaccuratecoloraspossiblefromthesupplieddigitalfile.

Ifyou

donot

supplyaSNAPcertified

proof,alasercontentproofwillberequired.Failuretosubmitalaserproofmayjeopardizethefinalcontentwithin

yourad.PRINTCOVERWRAPSIZEANDPRINTINGSPECSFORNON-BLEEDCOVERWRAPSNote:PDFmustbesubmittedforapproval2weekspriortoissuedate.ThecoverwrapissubjecttoapprovalbythePublisherandEditor.Thedimensionsare

differentforlogosandlogoWWDECOMMERCEPACKAGE:

SHOPpositioningdependingontheWWDshow/city/fashionweeklocation.NEWYORKMILANPARISSTANDARDInDesigntemplatewith

correctlogopositioningcanbeprovidedforWrapcoversifneeded.9.7”x12.5”9.7”x12.7”9.7”x12.7”9.7”x12.75”PMC

ProductionDepartment:KevinHurley,khurley@andAnneLeonard,aleonard@IncompliancewithFairchild

FashionMedia’spolicy,you

arerequiredtosubmit

aSWOPproof.

BychoosingnottosupplyaSWOPproofwith

thisadsubmissionthecolorreproductionoftheadwillbebasedon

industrystandardbestpracticestoachieveasaccuratecoloraspossiblefromthesupplieddigitalfile.

Ifyou

donot

supplyaSNAPcertified

proof,alasercontentproofwillberequired.Failuretosubmitalaserproofmayjeopardizethefinalcontentwithin

yourad.WWDPRINT

ANDDIGITAL

DAILYHIGH-IMPACT

COVERWRAPEXAMPLESWWD

DIGITALDAILY3AD

PAGESWWDECOMMERCEPACKAGE:

SHOBRANDADEDITCOVERPAGE2EDITPAGE3BRANDADPAGE4EDITPAGE5BRANDADCOVERTAKEOVERWWD

PRINTCOVERWRAP5AD

PAGESCOVEWRAPBRANDAD1OPENERCOVERWRAPEDITCOVERCOVERWRAPCOVERWRAPCOVERWRAPCLOSEBRANDAD5BRANDAD2BRANDAD3BRANDAD4OPPOSITEEDITCOVERBACKCOVEROFEDITBACKCOVEROPPOSITEEDITBACKCOVERWWD.COM

ANDNEWSLETTERHIGH-IMPACT

UNITSWWD.COMHOMEPAGETAKEOVERDIGITALDAILYNEWSLETTERRoadblockbannerads-

WWD.comHomepageLEADERBOARD30,000impressions(seeWWD.COMspecs)Leaderboardbannerplacement-DigitalDaily

Newsletter;65,000impressions

(seeNEWSLETTERspecs)2023SPECIALISSUEEDITCALENDARISSUEPUBLISH

CLOSE

MATERIALSISSUEPUBLISHCLOSEMATERIALSPITTIUONOMILAN

MENSPARISCOUTURENYFW1.131.1412.29.2212.30.221.31.31.4PITTIUOMOJUNETBDJUNETBDJUNETBDJUNETBDJUNETBDJUNETBDLONDONFWMENMILAN

MEN’S1.181.102.4JUNETBDJUNETBDJUNETBD2.9-152.18-222.20-263.1-81.28PARISFWMENJUNETBDJUNETBDJUNETBDLONDONFWMILAN

FW2.42.112.152.212.283.233.24APRILTBD4.116.2METAVERSE6.286.146.212.8PARISCOUTURENYFASHION

WEEKLONDONFASHION

WEEKMILAN

FASHION

WEEKPARISFASHION

WEEKBRIDALJULYTBDJULYTBDJULYTBDPARISFW2.149.8-128.259.1SXSW3.102.21SEPTEMBERTBDSEPTEMBERTBDSEPTEMBERTBDOCTOBERTBDOCTOBERTBDNOVEMBERTBDNOVEMBERTBDNOVEMBERTBDSEPTEMBERTBDSEPTEMBERTBDSEPTEMBERTBDOCTOBERTBDOCTOBERTBDNOVEMBERTBDNOVEMBERTBDNOVEMBERTBDSEPTEMBERTBDSEPTEMBERTBDSEPTEMBERTBDOCTOBERTBDOCTOBERTBDNOVEMBERTBDNOVEMBERTBDNOVEMBERTBDWATCHESAND

WONDERSEYEWEAR3.273.163.163.17BRIDALAPRILTBD4.18APRILTBD4.4SALONEDELMOBILECOUTUREJEWELRYLONDONMEN’SPARISMEN’S6.15.26PARISCOUTUREWATCHESAND

JEWELRYNote:AlldatessubjecttochangeWWDWEEKEND2023EDITORIALCALENDARISSUECLOSEMATERIALSPUBLISHFASHIONWEEK;REDCARPET;CITYGUIDESINTERIORS;SALONE;SUMMERPREVIEWMEMORIALDAY;SUMMERTRAVELPRE-FALL;

DESIGNFEBRUARY4MARCH31FEBRUARY10APRIL8FEBUARY18APRIL15MAY10MAY19MAY27AUGUST10SEPTEMBER30NOVEMBER8AUGUST19OCTOBER7NOVEMBER15AUGUST26OCTOBER14NOVEMBER25FALLFASHIONREVIEWHOLIDAY;JEWELRY;ARTBASELNote:Selectissues

printed

and

distributed

atkeyevents

basedoneditorialcalendar.

Printing

availableforotherissues

basedonincrementalcoststo

advertiserNote:Alldates

subjectto

changeWWD.COMHOMEPAGE

TAKEOVER

/ROSMAXIMUMFILE

SIZEMAXLOOPSANIMATIONLENGTHRICH

MEDIAACCEPTEDGEOTARGETINGLEADTIMEAD

UNITDIMENSIONSADDITIONAL

INFORMATIONExpandable,In-BannerVideo970x90or728x90Leaderboard200KBAllBrandLogosshouldclickthroughtolandingpage.Unitshouldhave1pixelblackborder.Entireexpandedadshouldbeclickable.Desktop:AcceptsJPG,PNG,GIF,or3rd

PartyTags(RichMedia)LargeIn-BannerVideo970x250300x600200KB200KBLeaderboardTablet:AcceptsJPG,PNG,GIF,or3rd

PartyTagsYes,incursanupchargeonCPM,pleasecontactyoursalesrep.Expandable,In-BannerVideoHalfPageBox3loops,30fps7businessdays15secDesktop:AcceptsJPG,PNG,GIF,or3rd

PartyTags(RichMedia)TabletandMobile:AcceptsJPG,PNG,GIF,orExpandable,In-BannerVideo300x250200KB200KB3rd

PartyTagsMobileLeaderboard300x50or320x50Mobile

Only:JPG,GIF,or3rd

PartyTagYesSOCIALMEDIAINSTAGRAMFACEBOOKLINKEDINTWITTERIMAGE

SPECS•

JPG

or

PNG•Minimum

1080

x

1080px•

Rectangular

posts

mustbewithin

1.91:1or4:5aspect

ratio•

Image

may

not

contain

morethan20%

textLEGAL

INFOIMAGESPECS•

At

least

1200

x

630

pxIMAGE

SPECS•

Up

to

4images

in

onepostIMAGESPECSVIDEOFileType:

MP4MinVideo

FileSize:

75KBMaxVideo

FileSize-200MBVideo

DurationMin:

3secondsVideo

DurationMax:30minutes•

MustuseBrandedContentTool

if

advertiser

has

a

businessaccount•

If

unable

to,

must

use#ad

atbeginning

ofcopyper

FTCGuidelines••••FileType:

jpgorpngHorizontal/LandscapeMinFileSize:

5MB•5MB

max

file

sizeVIDEO

SPECS•

MOV

or

MP4

(2.3MB

max)•Recommenddimensions506x253pxMinImageSize:

640x•

6:9

ratio,

at

least

720pThumbnail

must

be1200

x

675

px360pixels•MaxImageSize:

7680Video

Captions

(optional):Video

soundfilesizeless

than64KHzVIDEO

SPECS•

MP4

(15MB

max)•

Must

bebetween

0.5–30

seconds•

Dimensions

mustbebetween

32x

32

pxand

1280

x

1024

px•

Max

frame

rate:

40fpsx4320pixels•

Mustincludetitleofvideo

(headline)

andy

for

poWWDEcopCOMst

MERCEPACKAGE:

SHOPVIDEO

SPECS•

MP4

File

(15MB

max)•40

-

60

seconds•

Between

32

x

32px

to

1280

x1024px•Max

frame

rate:

40fps•

Video

may

not

contain

morethan20%

textinframeBEST

PRACTICES•

125

characters

orless

in

copy•

1080

x

1080

px1:1ratio

photos•

High

resolution

photos

only•

Do

notpastelinks

into

thecopy•

Maximum

(2)

hashtags•

Videos

=

30

seconds

orless

(square

isrecommended)•

Contentthatperforms

well:GIFs/

boomerangs,Behind-the-Scenes,

less-producedcontent,content

thatSQUAREMinFileSize:

5MBDIMENSIONSLandscape(16:9)Min640x360pixelsMax1920x1080pixelsLINK

SPECS•

1200

x

628

image

recommendedMinImageSize:

360x360•Must

provide

headline

–

text

mustbeunder90pixelscharactersMaxImageSize:

4320x4320pixelsLEGAL

INFO•

Must

use#ad

at

beginning

of

copyperFTC

GuideliesSquare(1:1)Min360x360pixelsMax1920x1920pixels•

Link

description

must

be

under30charactersLEGAL

INFO•

MustuseBrandedContentTool

if

advertiser

hasFacebook

account•

If

unable

to,

must

use#ad

atbeginningofcopyper

FTC

GuidelinesVERTICALMinFileSize:

5MBMinImageSize:

360x640pixelsBEST

PRACTICESVertical(9:16)Min360x640pixelsMax1080x1920pixels•

Add

a

call-to-action

in

the

copy

toencourage

engagement

from

theaudience(URL)•

Videos

must

include

copy

foraheadlineand

apostMaxImageSize:

1254x2400pixels•Posts

shouldbevisuallappealing,

relevant,

and

haveaclearcall-toactionIG

STORY

SPECS•

1080

x

1920pxAspectratio

tolerance:

5%encourages

audienceBEST

PRACTICES•

Minimal

text

in

photos

and

invideo

framesCALLTO

ACTIONOPTIONSApply,Download,

ViewQuote,LearnMore,SignUp,Subscribe,Register,Join,Attend,

RequestDemo•

MP4orMOV

forvideo

(4GBmax),

participationVideo

ThumbnailFileFormat:JPG

orPNGVideo

ThumbnailMaxFileSize:

2MBor

JPG/PNG

for

photo

(30MBShorter

copy

performs

better•LEAD

TIME•

7

business

daysmax)LEAD

TIME•

7

business

days•

Posts

shouldbevisually

appealing,

relevant,

andhavea

clear

call-to-action(URL)•

Do

notusehashtags

on

Facebook

(unlessspecialcircumstance)Video•

Video

maximum:

15

secondsThumbnailAspectRatio

&Resolution:MatchvideoCOPY

CHARACTER

LIMIT•

2200

charactersCALLTO

ACTION

OPTIONSLEAD

TIME•

7

business

daysApply,Download,ViewQuote,LearnMore,SignUp,Subscribe,Register,Join,Attend,

RequestDemoPlease

note:

Allmaterialsfor

sponsoredsocial

postsare

subject

toeditorial

approvalSpecsalsoapplytoalldark/sponsoredpostsSOCIALPOSTEXAMPLESOM*Please

note:

All

materials

for

sponsored

social

posts

are

subject

to

editorial

approval.NEWSLETTERSWWDECPACKAGE:

STHEESSENTIALISTDIGITALDAILYWEEKINSUSTAINABILITYThelatest

news,

initiatives,investments,

andmoreWEEKINRETAILAllheadliningnews

fromWWDthatspansover

theworldsof

retail,beauty,

fashion,

business,

lifestyle&marketingLeaderboard-

Prominent

placement

ontheDigitalDaily

EmailBlast.Readabout

thelatest

inRetailfrome-commercetobrick-and-mortarRecipients:

65KLeaderboardSpecs:

600x200Recipients:

40KLeaderboardSpecs:

970x250Recipients:

5KLeaderboardSpecs:

970x250Recipients:

85KLeaderboardSpecs:

970x250NEWSLETTERSWWACKAGEFASHINVESTCatchuponallnewswherefashionandfinancemeetBREAKINGNEWSCUSTOMEBLASTCustomizedbrandcreativeandmessagingblastedout

toWWDsubscribersBEAUTYINCNEWSLETTERWeeklynews-basedanalysisdeliveringactionableinsightsontheglobalbeautysceneALERTSBreakingNewsasit

happensRecipients:

40KLeaderboardSpecs:

970x250Recipients:

65KLeaderboardSpecs:

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100KLeaderboardSpecs:

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65KLeaderboardSpecs:

600x800or

HTMLSubject

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CTURLTHEINSIDER’SGUIDETOTHEGLOBALBEAUTY

COMMUNITY.BEAUTY

INCSixprintedissuesperyear,weeklynewsletteredition,andextendedcoverageon

.BeautyIncisrenownedforcomprehensivereportingindustrytrendsandmarketplacedevelopmentsandisthepremiersourceforin-depthcoverageonallaspectsoftheBeauty,Wellness,andRetailcommunities.75%

GlobalBeautyandRetailExecutives14%

RetailBeautyWDECAssociates11

%

Salonand

Spas80kPrintand

NewsletterIssueCirculation2.2M+

viewsNote:Alldatesand

themessubjecttochangeateditorialdiscretionBEAUTY

INCEDITCALENDARNEWSLETTERPRINTISSUECLOSEFebruary10April7MATERIALSFebruary17April14PUBLISHFebruary24April21THEMEDISSUEMassBeautySustainabilityWomen’sMonthSustainabilitySupplierMATERIALSJanuary7February4March11April22PUBLISHJanuary13February10March17TheNewClassBeautyIncTop100PowerPlayers/SustainabilityWomen’sIssueJune9June16June23August25September29November22September1October6December1September13October27December8April28WellnessMay5May12TheBeautyIncAwardsFragrance/GenZMoneyJune10June16July8July14ProfessionalLeadershipAugust5August11September15October20November10December15September9October14November4December9SkincareMoneyTheYearAheadNote:Newsletteris

sentweeklyonFridays.Specifics

themes

created

basedonindustrycalendarNote:Alldates

and

themes

subjectto

changeateditorialdiscretionBEAUTY

INCPRINTFULL

PAGE

SPREADBleed:

20.25”

X

12.25”Trim:

20”X

12”1/3

VERTICALBleed:

N/ATrim:

N/ANon-Bleed:

2.875”

X

11.25MEDIA•All

ad

submissions

must

be

PDF/X

1-a

files•To

submit

your

artwork

for

Beauty

Inc.

printads,

please

use

our

ad

portal

at:Non-Bleed:

19

.25”

X

11.25”FULL

PAGEBleed:

10.25”

X

12.25”Trim:

10”X

12”SAFETY•All

fonts

MUST

be

embedded

(true

typefonts

cannot

be

used

for

printing)All

livetrim

on

all

sides.WmatWtermDustbEeC1/4OincMh

froMmERCEPACKAGE:

SHOP••••The

color

space

must

be

CMYKAll

PMS

color

must

be

converted

to

CMYKMaximum

ink

density:

300

total.Resolution:

300

dpi.Non-Bleed:

9.25”

X

11.25”GUTTER

SAFETY1/16

inch

on

each

side

fora

total

of

1/8inch

(if

not

the

center

spread)Minimum

sizeknockout

type:8

point.Note:

Perfect

alignment

of

type

ordesign

across

the

gutter

of

two

facingpages

cannot

be

guaranteed.File

Storage:

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original

proof

andarchived

copy

of

the

digital

ad

file

willbe

kept

for

13

months

after

printing.1/2

PAGE

HORIZONTALBleed:

10.25”

X

6.125”Trim:

10”X

5.875”Non-Bleed:

9.25”

X

5.5”Forextensions,Coverwrapspecsorifyouhaveanyquestions,pleasecontacttheBeauty-Inc.ProductionDepartment:KevinHurley,khurley@

andAnneLeonard,aleonard@1/2

HORIZONTAL

SPREADBleed:

20.25”

X

6.125”Trim:

20”X

5.875IncompliancewithFairchild

FashionMedia’spolicy,you

arerequiredtosubmit

aSWOPproof.

BychoosingnottosupplyaSWOPproofwith

thisadsubmissionthecolorreproductionoftheadwillbebasedon

industrystandardbestpracticestoachieveasaccuratecoloraspossiblefromthesupplieddigitalfile.

Ifyou

donot

supplyaSNAPcertified

proof,alasercontentproofwillberequired.Failuretosubmitalaserproofmayjeopardizethefinalcontentwithin

yourad.Non-Bleed:

19.25”

X

5.5”BEAUTY

INCNEWSLETTERSPECIFICATIONSTrim/Format:11”x16”PDF.Donotembedhyperlink,sendURLtoproductionwith

artwork;NocroporbleedmarksColor:AllartworkmustbeRGBResolution:150dpiWWDECOMMERCDue:Digitalassetsaredue7dayspriortoissuedatesForextensions,Coverwrapspecsorifyouhaveanyquestions,pleasecontacttheBeauty-Inc.ProductionDepartment:KevinHurley,khurley@

andAnneLeonard,aleonard@In

compliancewithFairchild

FashionMedia’s

policy,you

arerequiredtosubmitaSWOPproof.BychoosingnottosupplyaSWOPproofwith

thisad

submissionthecolorreproductionofthead

willbebasedonindustrystandardbestpracticestoachieveasaccuratecoloraspossiblefromthesupplieddigitalfile.

Ifyoudonot

supplyaSNAPcertifiedproof,alaser

contentproofwillberequired.Failuretosubmitalaser

proofmayjeopardizethefinalcontentwithin

yourad.MARKETING+PARTNERSHIPSPartnerwithWWDonacustomizedideaaroundalaunch,collectionreveal,orbrandannouncement,orworkwithusononeofourmarketingtentpolesbelow.FAIRCHILDSTUDIO:Customcontentinitiativesandthemedreportsalignedwith

editorialthemes/specialissuesCUSTOMSOCIALCAMPAIGN:SpotlighWtyouWrsocDialbEraCndOpreMsencMewEithRacCusEtomPcACKignAGE:

SHampaIN-STORE:Curatean

unrivaledevent/marketingexperienceforlarge

andintimategroupsofattendeesCUSTOMROUNDTABLE:Generateimportantdiscussionswith

insightsfilteredtoouraudiencesCUSTOMVIDEOCONTENT/SHOOT:ProducecustomvideoconceptsfromstarttofinishWEBINAR:Digitize

adiscussionwith

acuratedaudienceandpowerfulpromotionalstrategyPODCAST:Putaudio-firstepisodesintothemarketplacewith

editorialhostsandvariousthemesMILESTONE:Celebrateiconicdatesandbrandexcellencewith

acustomeditorialissueRESEARCH:Dive

intoapowerfulresearchstoryandallowustopresentthefindingsE-COMMERCE:Drive

saleswith

shoppablearticle

placementsandnewsletterunitsFAIRCHILDLIVE2023EVENTSFairchildLivebringstogetherthec-suiteexecutives,globalbrandleadersandcelebrityarbitersofcultureandstyleacrossfashion,beauty,retail,footwearand