商务英语-Unit-1-参考答案

PAGEPAGE7Unit1GlobalizationPartIBusinessVocabularyDirections:Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thisparttotals20points,onepointforeachsentence.1Therearetoomanyexamplesinaviationandother_____B_____ofwhathashappenedtocompaniesthathavetriedtodothat.AsectionsBsectorsCsegmentsDcomponents2Itwouldnot_______A________earliermistakessuchasattemptingtoenterthetrainorboat-buildingbusiness.ArepeatBmakeCrecognizeDproduce3Heisimpressed,hesays,bythewayinwhichoilcompanieshave____D_____fromlosingnationalimages.AobtainedBgotCreachedDbenefited4RoyalDutch/Shellisanothergroupwhichmanagesto______D_________itselfasalocalcompanyinwhichitoperates.AdisplayBexhibitCshowDpresent5WhentheJapanesetyregroupBridgestoneenteredtheUSmarket,itmadean_________C_______,buyingthelocalproductionbaseofFirestone.AsaleBpurchaseCacquisitionDoverpayment6IfacompanywishestoentertheChinesemarket,itusuallylooksforalocal________D________whowillcooperateinsettingupajointventure.AmanBtalentCmanagerDpartner7Ifyou’re______C______don’tgotoOslo–it’sEurope’smostexpensivecity.AhardBhardyChardupDharddown8Asurveyhas_______A_________withsomeinterestinginformationaboutthecostoflivinginourmajorcities.AcomeupBshowupCputupDliveup9Mealsatrestaurantscosta_________C________anddrinksareverypricey.AexpenseBpriceCfortuneDfate10Beingkeptwaiting,beingconnectedtovoicemailorbeingpassedontosomeoneelseareallcommon________D_______.AflashesBfiresCfirecrackersDflashpoints11Reasonsforthisare________B_________,accordingtoReed.AthreepiecesBthreefoldCthreeDtriple12Increasingnumbersoftransactionstakeplaceentirelybyphone,from___D____insurancetopayingbills.AdoingBsellingCbuyingDarranging13Ascompaniesmovetowards‘remoteworking’,theneedfortherighttoneofvoice_______A_______toeveryleveloftheorganization.AextendsBstretchesCexpandsDattaches14However,globalizationhasbroughtproblemsinthecompany’soverseasplants,andthisishavingabad________A_______onitsshareprices.AeffectBinfluenceCaffectDconsequence15AjournalistfromtheEasternEconomistReviewsuggestedrecentlythatthecompanycouldbecomethe_______B_______ofatakeoverifitdidn’tsortoutitsproblemssoon.AaimBtargetCobjectiveDpurpose16Althoughthishelpstolowercosts,thematerialsareoftenofpoorquality.Thishasresultedin_______C_______orders.AplacedBplacingCcancelledDcanceling17Recently,aGermandistributorrefusedaDof50,000blouses.AdealBtransactionCcargoDconsignment18Whencustomerswantlast-minutechangestoclothing,theplantscannotmeetcustomers’tight_______D______.AtimesBperiodsCdatesDdeadlines19Itslatest_______B______weredescribedbyafamousfashionexpertas‘boring,behindthetimesandwithnoappealtoafashion-consciousbuyer’.AseriesBcollectionsCsequencesDpresent20Factoryworkerscomplainabouttheirwages.Theyareoftenexpectedtowork_______C________withoutextrapay.AoverBtimeCovertimeDtimelyPartIIPhraseTranslationDirections:Directions:Thereare20Chinesephrasesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,onepointforeachphrase.1资本外逃fightofcapital2福利welfarebenefits3相互让步give-and-take4国家形象nationalimage5航空航天公司aerospacecompany6全球化公司globalcompany7就业问题employmentproblems8生活水准livingstandard9跨文化问题cross-culturalproblems10合资企业jointventure11本地合伙人localpartner12许可协议licensingagreement13通货膨胀率inflationrate14市场调研marketresearch15远程办公remoteworking16全球会议globalconference17股票价格shareprice18顾客需求customers’needs19低价战略low-pricingstrategy20员工流动率staffturnoverPartIIISentenceTranslationDirections:Thereare10sentencesinthispart.YouarerequiredtotranslatethemintoChineseandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,twopointsforeachsentence.Therearetoomanyexamplesinaviationandothersectorsofwhathashappenedtocompaniesthathavetriedtodothat.在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是Peoplearemuchmorelikelytoexpressangeroverthephone,ratherthaninwritingorfacetoface.和书信及面对面交流比起来，人们更容易在电话上发火。Theproblem,hesays,isnotjustthatemployeesatBoeingthinkofothercountriesasbeingexotic.他说问题是波音公司员工不仅认为其他国家是异国他乡，与己无关。AjournalistfromtheEasternEconomistReviewsuggestedrecentlythatthecompanycouldbecomethetargetofatakeoverifitdidn’tsortoutitsproblemssoon.一个来自东方经济评论的记者近来建议说如果公司不能尽快解决问题，它就会成为其他公司收购的目标。Itwouldnotrepeatearliermistakessuchasattemptingtoenterthetrainorboat-buildingbusiness.它将不会再犯以前试图进入火车或船舶制造业的错误了。Heisimpressed,hesays,bythewayinwhichoilcompanieshavebenefitedfromlosingnationalimages.他说，石油公司通过舍弃民族形象而获益的方法给他留下了深刻印象。RoyalDutch/Shellisanothergroupwhichmanagestopresentitselfasalocalcompanyinthecountriesinwhichitoperates.皇家荷兰壳牌公司是另一个在有经营活动的国家作为当地公司出现的集团公司。Conditsays,‘Ibelievewearemovingtowardsaneraofglobalmarketsandglobalcompanies.’康迪特说：“我相信我们正在步入一个全球化市场和全球化公司的时代。”Wal-Mart,aUSretainchain,enteredtheMexicanmarketbysettingupa50-50jointventurewithalocalMexicanretailer.美国的零售连锁企业沃尔玛通过和一家当地零售商共同建立了一个各占50%份额的合资企业而进入了墨西哥市场。10.Ascompaniesmovetowards‘remoteworking’,theneedfortherighttoneofvoiceextendstoeveryleveloftheorganization.随着公司朝着“远程工作”发展，对正确语音语调的需要延伸到组织的每个层面。PartIVSentenceTranslationDirections:Therearefivesentencesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,fourpointsforeachsentence.1我公司经营轻工产品已有20年。Wehavebeenhandlinglightindustrialproductsfor20years.2我们从商会得知你公司有意购买大量红茶。WehavelearnedfromtheChamberofCommercethatyouareinthemarketforalargequantityofblacktea.3如果你认为我方的价格合理，请与我方联系。Ifyoufindourpricereasonable,pleasecontactus.4我们将非常乐意收到你方寄来的最新商品录。Weshallbepleasedtoreceiveyourlatestcatalogue.5我们从互联网上得知贵公司的名称和地址。WehavelearnedyournameandaddressfromtheInternet.PartVLetterTranslationDirections:Thereisoneletterinthispart.YouarerequiredtotranslateitintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points.敬启者：从网上得知贵公司名称和地址，并了解到你公司经营玩具的进出口。今特致函与你，望能与你建立业务关系。若能提供贵公司的有关产品的目录和价目单，将不胜感激。如果价格合理而且交货期可接受，我方将大量订购。谨上DearSir，WehaveobtainedyournameandaddressfromtheInternet,andlearnedthatyouarehandlingtheimportandexportoftoys.Wearewritingtoyouinthehopeofestablishingbusinessrelationswithyou.Wewouldappreciateitifyoucouldsendusyourlatestcataloguesandpricelists.Ifyourpricesarereasonableandthetimeofshipmentacceptable,wewillplacealargeorderwithyou.SincerelyyoursPartVIBusinessWritingDirections:Forthispart,youarerequiredtowriteontheAnswerSheetamemointhefullcorrectformatbasedonthei