unit 1高级职业英语读写教程3zl

Unit1ConductingaSurveyWhat'sthis?AQuestionnaireConductingaSurveyWhatisthepurposeofconductingasurvey?--Findingsomethingout.,especiallyhumanfactorsunderinvestigation.Whatdoweusuallyusetoconductasurvey?--Questionnaire.Howdowedesignaquestionnaire?--Beclearaboutourpurpose/objectivesofinvestigation.--Thinkofthequestionstoask.--Selectpeople/populationtosurvey.QuestionnairePurpose/objectivesofyourstudyorinvestigationQuestionstodesignPopulationtosurveyTaskIfyourbossasksyoutoconductasurveyonthepopularityofyourcompany'sproduct,howwillyoudoit?--Designthequestionnaire--Decidethepossibletargetcustomers,thatis,thosewhoarelikelytousetheproduct--Dothesurvey--AnalyzetheresultsandmakepresentationtothebossTextStep1:silentreading(extensive)--Trytofigureoutthemainideaofthetextandthemainpointforeachparagraph.--Trysummarizingeachparagraphbyusingsomekeywords.Step2:silentreading(intensive,paragraphbyparagraph)--Findoutusefulwordsandexpressions--Findoutusefulstructures--Ifyoufindanysentencesdifficultforyoutounderstand,markthemout.Step3:readingaloudanddetailedillustrationText-Paragraph1conductasurveyausefulwayofdoingsomethingfindsomethingout(be)underinvestigationbeintendedforprimarilythosewhoarenewtoasurveyText-Paragraph2makeuseofinmostcasesrespond,responsecomplexsuggestionInmostcases,onlyasmallnumberofpeoplesurveyedwillrespond,andthemorecomplexthequestionnairethefewerresponsestherewillbe.被问的问题,接受采访的人,Text-Paragraph2被问的问题,接受采访的人,种在花园里的花Thequestionsaskedarereallyverysharp.Mostofthepeopleinterviewedsaidthattheyfeltsomepressureinmodernlife.Flowersplantedinthegardenarelikelytogrowbetterthanthoseplantedinsidethehouse.Text-Paragraph2themore...themore...Originalsentence还原成一般语序为:When/ifthequestionnaireiscomplex,therewillbefewerresponses问题越难,他回答出来的可能性越小。Themoredifficultthequestionsare,thelesslikelyheisabletoanswerthem.你练习得越多，理解得就越透。Themoreyoupractise,thebetteryoucanunderstand.Text-Paragraphs3-5Asentencestructureisusedinallthethreeparagraphs,seeifyoucanfinditout.What'sthestructure?Ifyoucan't,don'tstart.（If...,+祈使句）objectives,measure,measurement,selectpresent,presentation,belikelytodo,sendoffunanswerable,ungrammaticaldecidewhattoaskinyoursurvey,orwhattomeasure...getthequestionnairechecked

bysomeoneelse现在就去把这事做了！Getitdonerightnow!Text-Paragraphs6inpracticeatypicaltargetconfidenceapplytopopulationaswellasobtainaresultbecompatiblewithWhenyoucarryoutasurveybyselectingpeople,youhavetoacceptthattheresultsofthesurveywillonlyapplytothepopulationofwhichthisgroupisrepresentative.Text-Paragraphs7-10carryoutbereprepresentativeofensurepickasamplegroupestimateanticipatedistinguishbetween...and...factualnumericalText-Paragraphs7-10Ensurethatyouknowwhatpopulationyouarestudying.确保你知道你所研究的人群。Writing

-areportonsurveyoutcomesReadtheresearchreportonP9inyourtextbook.Howisthisreportorganized?(thestructureofthisreport)--Introductionofthesurvey(Para1)--Findings(Para2)--Conlusionandsuggestion(Para3-4)Findoutusefulsentencepatternsforwritingareportonasurvey.AResearchReport

I’mheretodaytopresentmyresearchabouthowtocarryouttheadvertisingcampaignforMG928Blueskymicrowaveoven.Sincethisisanewproduct,ourmaingoalisto

establishbrandawarenessamongourtargetaudience,whichisworkingwomen,aged25to40.

Accordingtomyfiguresfromthesurvey,oftheworkingwomenwepolled,50%saidtheyreadatleastoneofthetop-fivewomen’smagazinesinGuangzhou.Andafull80%saidtheywatchatleastonehouroftelevisioneachnight.Writing-areportonsurveyoutcomes

Ifyou’lltakealookatthischart,thebestmediamix,then,wouldbeacombinationofTVandmagazineadvertisements.Isuggest60%ofthebudgetgotowardspotads,35%towardprintedads,and5%towardoutdooradvertising.

Toconclude,eventhoughourtargetaudienceisclearlydefined,introducinganewproductisalwaysagamble.Butwiththepropermediamixwecancertainlylessenthechanceoffailure.Section3ThingstoWriteWriting

-areportonsurveyoutcomesWhatshouldweincludeinthereport?Introduction:what,why,when,whereMethodology:howSurveyoutcomes:findingsConclusionandrecommendation:Sentencepatterns:

Aboutthegoalofthesurvey:1.Ourmaingoalistoestablishbrandawarenessamongourtargetaudience.2.Ourmainpurposeistoprovideyouwithfinancialdatanecessarytomakeyourinvestmentdecisionsandtooffermyrecommendations.3.Themainobjectiveistogivemysuggestionsaccordingtomysurvey.nextSection3ThingstoWriteAboutthestatisticsofthesurveyoutcome:1.Accordingtomyfiguresoftheworkingwomenwepolled,50%saidtheyreadatleastoneofthetop-fivewomen’smagazinesinTaiwan.2.Thenumberswehaveshowthatonly30%ofwomenlikesnacks.3.Thestatisticsfromoursurveyrevealthefactthatournewproductisnotaspopularasanticipated.Section3ThingstoWritenextAbouttheconclusion:1.Toconclude,eventhoughourtargetaudienceisclearlydefined,introducinganewproductisalwaysagamble.2.I’veshownyouhowtoreachourtargetaudience,yetIalsothinkintroducinganewproductisusuallyhard.3.Insummary,ournewproductiswellreceivedbyourtargetconsumers,butimprovementshavetobemadeastotheappearance.backSection3ThingstoWriteReadthefollowingreportandfillintheblankswithappropriatewordsorphrases.ReportonABCCompanyTo:RelatedInvestorsFrom:JohnBrownDate:6January,2010Activitiy2ReadandWriteSection3ThingstoWritenextIntroduction

ABCCompany,amultinationalcompanyandanationalleaderintheready-to-eat

cerealbusiness,hasbeendevelopingnewkindsofproductstomeetthedifferent

nutritionalneedsandpersonalpreferencesofconsumers.Theresearchanddevelopment

activities1)____________

atitsheadquarters.2)___________

_____________istoprovideyouwithfinancial

datanecessarytomakeyourinvestmentdecisionsandtooffermy3)_______________.Section3ThingstoWriteareconductedThepurposeofthisreportrecommendationsnextFindingsABCCompany4)__________________________42%oftheready-to-eatcerealmarket.Itisattemptingtoexpanditsmarketsharebyusingadvertisingcampaigns.Althoughitssalesstrategystillputscerealfirst,ABCisrespondingtothechallengestoitstraditionalbusinessbyundertakingacautiousdiversificationprogrammeinvolvingthetechnologyoffrozenfoods.Section3ThingstoWritecommands/takesup/occupiesnext

In2003,sales5)____________by16%to$4.5billioncomparedwith$3.78billionthepreviousyear.Thisisthethirty-sixthconsecutiveyearthatsaleshaveincreased.Earnings

roseby14%to$348million6)____________$2.89millionthepreviousyear.ConclusionandRecommendationsThecompany’sfinancialpositionisclearlyverystrong.Ithasexperiencedasteadygrowthinbothsalesandearnings.Itismy7)___________,therefore,thatbuyingABCCompany’sstockwouldbeavery8)___________investment.Section3ThingstoWritewentupcomparedwithopinion/viewwisebackVocabulary(P10)跨国公司某一行业的国家龙头企业即食的行业开发新产品满足消费者需求和个人喜好研究与开发总部向某人提供某物投资决策做决策Vocabulary(P10)跨国公司multinationalcompany某一行业的国家龙头企业anationalleaderin…business即食的ready-to-eat行业business开发新产品developanewproduct满足消费者需求和个人喜好meettheneedsandpersonalpreferencesofconsumers研究与开发researchanddevelopment总部headquarters向某人提供某物providesb.withsth.投资决策investmentdecisions做决策makedecisionsVocabulary(P10)提出建议占有…的市场份额拓展市场份额销售策略把…放在首位技术速冻食品上涨百分之…与…相比上一年度Vocabulary(P10)提出建议offerone’srecommendations占有…的市场份额takeup/occupy42%ofthemarket拓展市场份额expandthe