跨境电子商务英语全套教学课件

跨境电子商务英语Unit1

OverviewofCross-BorderE-CommerceUnitObjectives:Learntheconceptofcross-bordere-commerce.Learntotellthedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce.Learnaboutthecurrentsituationofcross-bordere-commerceinChina.Unit1OverviewofCross-BorderE-CommerceTheConceptofCross-BorderE-Commerce1TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-Commerce23CONTENTS目录TheCurrentSituationofCross-BorderE-CommerceinChina1TheConceptofCross-BorderE-CommerceWarming-up1.Learnthefollowingabbreviations,andwritedowntheirfullexpressionsandChinesemeanings.（1）CBEC（2）B2B（3）B2C（4）C2CCross-BorderE-Commerce跨境电商BusinesstoBusiness企业对企业BusinesstoCustomer企业对客户CustomertoCustomer客户对客户Part1TheConceptofCross-BorderE-CommerceWarming-up1.Learnthefollowingabbreviations,andwritedowntheirfullexpressionsandChinesemeanings.（5）O2O（6）M2C（7）P2C（8）P2POnlinetoOffline线上到线下ManufacturertoConsumer生产厂家对消费者ProductiontoConsumer商品到顾客PeertoPeer个人对个人Part1TheConceptofCross-BorderE-CommerceWarming-up2.GroupDiscussion.Pleasediscussingroupsontheconceptofcross-bordere-commerce,andthejobpositionsrelatedwiththisfield.Part1TheConceptofCross-BorderE-CommerceListeningListentothefollowingsentencesandfillintheblanks.Part1TheConceptofCross-BorderE-CommerceListeningListentothefollowingsentencesandfillintheblanks.（1）Inthischapter,weexploreCBEC(shortfor

)asanewdriverofinternationaltrade.（2）Inrecentyears,therapidgrowthofcross-bordere-commercehasaccelerated

consumptionallovertheworld.（3）Accordingtothetypeofinteraction,themainmodesofcross-bordere-commercecan          

B2B,B2C,C2Candsoon.（4）

incross-bordere-commercehastobecontinuouslystrengthened.（5）WiththegrowthoftheInternetandthedevelopmentof

,aswellasonlinepayment,consumersaremoreopentothechancestopurchase

fromInternetplatforms,whichiscalledcross-bordere-commerce.cross-bordere-commerceonlinebedividedintoInternationalcooperationinternationallogisticsproductsandservicesPart1TheConceptofCross-BorderE-CommerceSpeakingAandBareclassmates.Theyarediscussingabouttheirunderstandingofcross-bordere-commerce.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.Part1TheConceptofCross-BorderE-CommerceTips:Weshouldhaveacorrectviewofourfuturecareerchoiceandhaveconfidenceinourmajor.KEYWORDSANDEXPRESSIONS1Whatdoyouliketodo?你想做什么（职业）？promisingcareerdirection有前景的职业方向Whatacoincidence.真是巧。Itissaidthat…据说……talentgap人才缺口launchbusinessinthisfield在这个领域开展业务plentyofopportunities充足的机会closelyrelatedwith…与……密切相关realaccountsfromdifferentCBECplatforms来自不同跨境电商平台的真实账号Part1TheConceptofCross-BorderE-CommerceSpeakingAandBareclassmates.Theyarediscussingabouttheirunderstandingofcrossbrodere-commerce.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.A:Hi,whatdoyouliketodointhefutureaftergraduation?B:Oh,I’mnotsure.IthinkIwilltrytodosomethinginthecross-bordere-commercefield.Youknow,nowadaysitisquiteanewandpromisingcareerdirection.A:Oh,yes.IthinkIwillalsotryit.B:Really?Whatacoincidence.

Itissaidthatthecurrenttalentgapinthecrossbordere-commercefieldisparticularlylarge.Part1TheConceptofCross-BorderE-CommerceSpeakingAandBareclassmates.Theyarediscussingabouttheirunderstandingofcrossbrodere-commerce.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.A:Yes,andmoreandmorecompaniesarelaunchingbusinessinthisfield.B:Thatmeansthereareplentyofopportunitiesforus.A:Exactly.Thissemesterwe’vegottwocoursescloselyrelatedtothethemeofcross-bordere-commerce.Weshouldtrytolearnthemwell.B:Sure.AndIthinkweneedmorepracticeswithsomerealaccountsfromdifferentcross-bordere-commerceplatforms.Part1TheConceptofCross-BorderE-CommerceReadingTheWayCross-BorderE-CommerceGoesPart1TheConceptofCross-BorderE-CommerceTips:Learningtheknowledgeofcross-bordere-commercewillhelpusexpandourinternationalvision,andwecanalsobetterfeeltheresponsibilityofChinaasabigmanufacturingcountry.Reading:Words:purchase/'pɜ:tʃəs/v.购买unavailable/ˌʌnəˈveɪləbl/adj.难以获得的platform/ˈplætfɔːm/n.平台alternative/ɔːlˈtɜːnətɪv/n.供替代的选择large-scale/'lɑ:dʒskeɪl/adj.大规模的compensate/ˈkɒmpenseɪt/v.补偿conduct/kənˈdʌkt/v.实施；进行mode/məʊd/n.模式；方式operation/ˌɒpəˈreɪʃn/n.操作；经营qualified/ˈkwɒlɪfaɪd/adj.有资格的ship/ʃɪp/v.运送transportation/ˌtrænspɔːˈteɪʃn/n.运输bulk/bʌlk/n.大量warehouse/ˈweəhaʊs/n.仓库customs/ˈkʌstəmz/n.海关；关税clearance/ˈklɪərəns/n.清除；准许inspection/ɪnˈspekʃn/n.检查procedure/prəˈsiːdʒə(r)/n.手续；步骤collaboration/kəˌlæbəˈreɪʃn/n.合作source/sɔːs/v.获取logistics/ləˈdʒɪstɪks/n.物流payment/ˈpeɪmənt/n.支付retailer/ˈriːteɪlə(r)/n.零售商inventory/ˈɪnvəntri/n.存货deliver/dɪˈlɪvə(r)/v.递送；投递vital/ˈvaɪtl/adj.至关重要的forecast/ˈfɔːkaːst/v.预测Part1TheConceptofCross-BorderE-CommerceReading:Expressions:customsclearance清关dependon取决于；依靠supplychain供应链after-salesservices售后服务Part1TheConceptofCross-BorderE-CommerceKeySentences:WiththedevelopmentoftechnologyandthegrowthoftheInternet,ithasprovidedcustomersfromallovertheworldtheabilitytopurchaseproductsand/orservicesthatmaybeunavailableorexpensiveinthehomecountriesorregionsfromInternet-basedplatforms.随着技术的发展和互联网应用的增长，它为来自世界各地的客户提供了购买产品和/或服务的能力，这些商品可能无法从本国获得，亦或是很难在本国或地区的网络平台上获得，要不就是很昂贵。Asforbondedareaimportmodel,theproductsareshippedinbulkandstoredinwarehousesbeforebeingshippedtocustomersthathaveplacedtheirordersonlineaftercompletingcustomsclearanceandinspectionsprocedures.至于保税区进口模式，产品将批量运输并存储在仓库中，然后在完成清关和检查程序后，再运送给在线下单的客户手中。Part1TheConceptofCross-BorderE-CommerceUnit1OverviewofCross-BorderE-CommerceKeySentences:Itisimportanttolookatthebondedimportchannel,asretailershavetobearinventoryriskwhentheimportedproductsaresenttobondedwarehousesbeforebeingdeliveredtocustomers.重要的是要注意保税进口渠道，因为当进口产品在交付给客户之前先送到保税仓库时，零售商必须承担库存风险。Itisvitalthatretailersforecasttheirdemandbeforetheshipmentbeginsinordertoavoidanypossibleinventoryrisk.为了避免任何可能的存货风险，零售商必须在发货前预测其需求，这一点至关重要。Exercises:(1)Usethewordsintheboxtocompletethesentencesbelow.platform

transportation

warehouse

large-scale

inventory

purchase①Therewillbea/an

ordersontheDateofDouble11.②Tosavethemoneyusedon

,usuallytheproductsareshippedinbulk.③AlibabaisaverybigCBEC

fromChina.④Nowadays,customerscan

whatevertheylikeonline.⑤Thisbigbuildingisusedasthe

ofthiscompany.large-scaletransportationplatformpurchasewarehousePart1TheConceptofCross-BorderE-CommerceExercises:(2)Fillintheblankstocompletethetranslationofthefollowingsentences.①如果卖家能提供好的售后服务的话，他/她的买家就会更满意。Ifasellercanprovidegood

,he/shecanmakemorebuyerssatisfied.②供应链是使这家公司如此成功的诸多优势之一。The

ofthiscompanyisoneoftheiradvantagesforbeingsosuccessful.③零售商不想在做跨境电子商务买卖时承担库存风险。Retailersdon’twishtotakethe

whiletheydoCBECbusinesses.④跨境电子商务是有别于传统外贸的一种新型运营模式。CBEC,asanew

,isdifferentfromthetraditionaltrading.⑤清关速度很大程度上取决于你选择哪家物流公司。Thespeedof

dependsalotonwhichlogisticscompanyyouchoose.after-salesservicessupplychaininventoryriskmodeofoperationcustomsclearancePart1TheConceptofCross-BorderE-CommerceExercises:(3)Answerthefollowingquestions.①WhatcancustomerspurchasenowfromInternet-basedplatforms?________________________________________________________________________________________________________________________________________________________②HowmanymodesofoperationsareconductedontheCBECplatformsindoingimportbusiness?Andwhatarethey?________________________________________________________________________________________________________________________________________________________Consumerscanpurchaseproductsand/orservices(thatmaybeunavailableorexpensiveinthehomecountries)frominternet-basedplatforms.Therearetwomodesofoperations.Theyaredirectmailmodelandbondedareaimportmodel.Part1TheConceptofCross-BorderE-CommerceExercises:(3)Answerthefollowingquestions.③Whatareincludedasthesupplychainpartners?________________________________________________________________________________________________________________________________________________________④Whyisitimportanttoforecastthedemandbeforetheshipmentbegins?________________________________________________________________________________________________________________________________________________________Thesupplychainpartnersincludeproductsourcing,logistics,payments,andafter-salesservices.Becausetoforecastthedemandbeforetheshipmentbeginscanhelptoavoidanypossibleinventoryrisk.Part1TheConceptofCross-BorderE-Commerce2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommercePart2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceWritedowntheChinesenamesofthefollowingplatforms,andusetheexamplebelowtogiveashortintroductiontoeachofthem.Warming-upExample:Taobao:Taobao,ashoppingplatformownedbyAlibaba,providesInternetstoresforcustomersanddominatesonlinesalesinChina.Unit1OverviewofCross-BorderE-CommerceWritedowntheChinesenamesofthefollowingplatforms,andusetheexamplebelowtogiveashortintroductiontoeachofthem.Warming-upAmazon:Itisanonlineretailerandcloudcomputingcompanyfoundedin1994.Itisoneofthelargestinternetretailersintheworld,whichbeganasanonlinebookstore.亚马逊：它是一家成立于1994年的在线零售商和云计算公司。它是全球最大的互联网零售商之一，最初是一家在线书店。eBay:Foundedin1995,eBayisanonlineplatformwheretheworldgoestoshop,sellandgive.Whetheryou’rebuyingneworused,commonorluxurious,trendyorrare—ifitexistsintheworld,it’sprobablyforsaleoneBay.易贝：eBay成立于1995年，是全世界购物，出售和赠送礼物的一个网络平台。无论您是要购买新的还是二手的，普通的还是豪华的，时尚的还是稀有的（如果在世界范围内），都可以在eBay上买到。WritedowntheChinesenamesofthefollowingplatforms,andusetheexamplebelowtogiveashortintroductiontoeachofthem.Warming-upJD:JD.comisthelargestonlineretailerandthebiggestoverallretailerinChina.Itofferscustomersthebestonlineshoppingexperience.Thecompany

is

amemberoftheFortuneGlobal500.京东：京东是中国最大的在线零售商，也是最大的整体零售商。它为客户提供最佳的在线购物体验。该公司是《财富》全球500强的成员。AliExpress:AisAlibaba'scross-borderB2Ce-commerceplatformwithusersfromover220countries,with60millionactivebuyersin2018.速卖通：速卖通是阿里巴巴的跨境B2C电子商务平台，拥有来自220多个国家/地区的用户，2018年活跃买家数达到6000万。Part2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceTmall:TmallisanewB2CcommercialretailplatformcreatedbyJackMa,T.Itintegratesthousandsofbrands,manufacturers,andprovidesaone-stopsolutionbetweenbusinessesandconsumers.天猫：天猫是马云淘宝网全新打造的B2C商业零售平台。其整合数千家品牌商、生产商，为商家和消费者之间提供一站式解决方案。Mia:Miaisthefirsttime-limitedsalemallforimportedmotherandbabybrandsinChina.Foundedbyfull-timemomLiuNanin2011,Miaaimstocreateasimple,assuredandfunshoppingexperienceformotherandbabyproducts.蜜芽：蜜芽是中国首家进口母婴品牌限时特卖商城。蜜芽由全职妈妈刘楠于2011年创立，希望创造简单、放心、有趣的母婴用品购物体验。WritedowntheChinesenamesofthefollowingplatforms,andusetheexamplebelowtogiveashortintroductiontoeachofthem.Warming-upPart2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceListeningListentothefollowingsentencesandfillintheblanks.Part2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceListeningListentothefollowingsentencesandfillintheblanks.（1）CBEChasgraduallybecomeanimportantdrivingforceforChina’s

.（2）ThevolumeofChina’sforeigntradecontinuedtofallinDecember,butata

pacethanexpected.（3）Comparedthetraditionalforeigntrademodelwithcross-bordere-commerce,wecanfindsome

ofdevelopingtheCBECplatformsasanewdriverof

.

（4）Internationalexpansionthroughcross-bordere-commercecanonlyberealizedafter

merchantshaveovercome

challenges.（5）Culturaldifferences,customertrust,logistics,

,andlegalandregulatorybarriersareamongthe

facingCBEC.foreigntradegrowthmuchsloweradvantagesonlinepaymentbiggestchallengesinternationaltradeanumberofPart2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceSpeakingSamandJimarefriends.Theycameacrosseachotherinarestaurantandtalkedabouttheirjobdevelopment.Completethefollowingdialoguewiththesentencesorexpressionsinthebox.Part2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceTips:Atanytime,pleasemaintainanattitudeofconscientiousstudyingandlifelonglearning,andkeepapositiveandoptimisticmindaswell.SpeakingSamandJimarefriends.Theycameacrosseachotherinarestaurantandtalkedabouttheirjobdevelopment.Completethefollowingdialoguewiththesentencesorexpressionsinthebox.Sam:Hi,Jim!(1)

!Howareyoudoing?Jim:Hello,Sam.I’mdoinggreat.Gladtoseeyouhereandhow’syourjob?Sam:Well,notthatgood.Jim:Whyareyousayingso?Whathappened?Sam:Youknow,nowadays,theinternationaltradingenvironment(2)

.Jim:Yeah.I’vereallyheardthatthereare(3)

platformsforoverseacustomerstobuyproductsonline.LongtimenoseeisnotasgoodasbeforequitemanyPart2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceSpeakingSamandJimarefriends.Theycameacrosseachotherinarestaurantandtalkedabouttheirjobdevelopment.Completethefollowingdialoguewiththesentencesorexpressionsinthebox.Sam:Yes!(4)

thosecross-bordere-commerceplatformsaremoreconvenientforcustomers,andcheaper,(5)

ourtraditionalforeigntradebusinesswentdown.Jim:(6)

.Butplease(7)

.IbelieveyoucanalsogainalotbytransferringtotheCBECfield.Sam:You’reright.MycolleaguesandI(8)

.Thisafternoon,we’llhaveatrainingcourseonthistheme.Jim:Yes,becheerful.You’realwayshardworking.IdothinkyoucangetanewandbetterdevelopmentbydoingCBECbusinesses.JustbecausethevolumeofIdounderstandyoursituationdon’tbeupsetaretakingstepstodosoPart2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceReadingHowtoSellInternationally?Part2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceTips:Nomatterwhatkindofworkweareengagedin,itisnecessaryforustoknowhowtoadapttoconditionsandhowtothinkinadifferentway.Reading:Words:domestically/dəˈmestɪkli/adv.境内accommodate/əˈkɒmədeɪt/v.适应barrier/ˈbæriə(r)/n.障碍物blur/blɜː(r)/v.变模糊store/stɔː(r)/v.储存local/ˈləʊkl/adj.当地的literally/ˈlɪtərəli/adv.不夸张地potential/pəˈtenʃl/adj.潜在的traditional/trəˈdɪʃənl/adj.传统的latter/ˈlætə(r)/adj.后者的distributor/dɪˈstrɪbjətə(r)/n.经销商approach/əˈprəʊtʃ/n.方式marketplace/ˈmɑːkɪtpleɪs/n.市场unique/juˈniːk/adj.独特的competitive/kəmˈpetətɪv/adj.有竞争力的multiple/ˈmʌltɪpl/adj.多样的obvious/ˈɒbviəs/adj.明显的invest/ɪnˈvest/v.投资localize/ˈləʊkəlaɪz/v.使地方化fundamentally/ˌfʌndəˈmentəli/adv.根本地convert/kənˈvɜːt/v.转换Part2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceReading:Expressions:openup开发makeaprofit获利atonce立刻focuson专注于locallanguage当地语言Part2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceKeySentences:Ifyouknowacountrywhereyourproductsareeitheruniqueorcompetitive,youcanstartsellingonthatmarket.Thealternativeistostarttestinginmultiplemarketsatoncebylistingyouritemsinternationallyonmarketplaces.如果您知道您的产品在哪个国家具有独特性或竞争力，就可以在该市场上开始销售。（另一种）替代方法是通过在国际市场上列出你的商品来即刻开始在多个市场中进行测款。Thismeansyoudon’thavetoinvesthugeamountsinmarketinginmultiplecountriesorregionsbutcanstillseewhatsellswellandusethatasabasisfordecidingwhichmarketstoreallyfocuson.这意味着您不必在多个国家或地区的市场上投入大量资金，但仍可以看到销售良好的产品并将其用作确定真正关注哪些市场的基础。Part2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceExercises:(1)Tellwhethereachofthefollowingstatementsistrue(T)orfalse(F).①

Withtheshippingfee,itisusuallymoreexpensivetopurchaseonthoseCBECplatforms.②

CBECbusinessmodeisdifferentfromthetraditionalinternationaltrading.③

Evenwhenyouknowyourproductsareuniqueorcompetitive,youstillneedtotestthemarkettillyoustartsellingthem.④

ItisnotalwaysnecessaryforAmazonsellerstoinvesthugeamountsinmarketing.⑤

Fullylocalizingyourproductswithlocallanguageswouldbereallyhelpful.FTFTTPart2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceExercises:(2)Fillineachblankwiththecorrectformofthegivenword.①Becauseofcapitalcontrol,investorsmustpayahighpricetoinvestoverseas,whichmakesthemtoinvest

.(domestic)②ThisApphelpsthe

keeptheirsellingsystemsupallthetime.(retail)③Ifacompanyisnot

,itcanhardlydevelop.(competition)④He’salwaysearlytobeinhisoffice.He

enjoyshisjobverymuch.(obvious)⑤Manypeoplewanttogetjobs

,becausetheydon’twanttobefarawayfromtheirfamilies.(local)domesticallyretailerscompetitiveobviouslylocallyPart2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceExercises:(3)Translatethefollowingsentencesbyusingtheprovidedexpressions.①他的公司花了半年才适应了市场。（accommodateto）

____________________________________________________________________________②哪些人是你的潜在客户？（potentialcustomers）____________________________________________________________________________③高收入人群通常可以有众多的选择。（multiplechoices）____________________________________________________________________________Ittakeshalfayearforhiscompanytoaccommodatetothemarket.Whoareyourpotentialcustomers?High-incomepeopleoftenhavemultiplechoices.Part2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceExercises:(3)Translatethefollowingsentencesbyusingtheprovidedexpressions.④跨境电子商务模式使得零售商能够降低价格并仍然获利。（makeaprofit）____________________________________________________________________________⑤这家公司一直专注于客户服务。（focuson）____________________________________________________________________________TheCBECmodeallowsretailerstolowerdownthepricesandstillmakeaprofit.Thiscompanyhasalwaysfocusedoncustomerservice.Part2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-Commerce3TheCurrentSituationofCross-BorderE-CommerceinChinaWarming-upLearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.（1）import（2）export（3）globaltrend（4）economicgrowth（5）freetradezone（6）bondedarea（7）developmentcountermeasure进口出口全球趋势经济增长Part3TheCurrentSituationofCross-BorderE-CommerceinChina自贸区保税区发展对策ListeningListentothefollowingsentencesandfillintheblanks.Part3TheCurrentSituationofCross-BorderE-CommerceinChinaListeningListentothefollowingsentencesandfillintheblanks.（1）Chinaisa

forcross-bordere-commerceespeciallywithinitsgrowingmiddleclass.（2）China’scross-bordere-commercemarketsaw

trillionyuantransactionsin2018,over20%ofwhichare

sales.（3）Withtherapiddevelopmentof

e-commerceandpushofthegovernment,cross-bordere-commercehasdevelopedintoanewformof

tradeinChina.

（4）WeoutlinedseveralrecommendationsforforeigncompanieswhoareplanningonenteringintoChina’smarket

CBEC.（5）China’scross-bordere-commerceindustryhasdemonstrateddevelopmentthankstotheimplementationofappropriatepolicysupportandtheprogressiveestablishmentofe-commerceplatforms.keymarket8.8globalbymeansofimportandexportstableandrapidimporte-commercePart3TheCurrentSituationofCross-BorderE-CommerceinChinaSpeakingJasonisfromAmericaandLeeisaChinese.Theymeteachotheronaconference,andtheyweretalkingaboutChina’scross-bordere-commercedevelopingsituation.Workinpairstoaskandanswerquestionswiththeunderlinedmaterials.Part3TheCurrentSituationofCross-BorderE-CommerceinChinaSpeakingJasonisfromAmericaandLeeisaChinese.Theymeteachotheronaconference,andtheyweretalkingaboutChina’scross-bordere-commercedevelopingsituation.Workinpairstoaskandanswerquestionswiththeunderlinedmaterials.Lee:NicetoseeyouinChinaagain,Jason!Jason:Oh,Lee,nicetoseeyou,too.It’smypleasuretobehere.Youknow,China’sdevelopmentincross-bordere-commercehasbeenreally(1)outstanding.Lee:Exactly.Ourcross-bordere-commercemarkethasseenagreatincreaseinrecentyears.Jason:Thismorning,(2)thecasesharedbytherepresentativefromAlibabaisjustamazing.Part3TheCurrentSituationofCross-BorderE-CommerceinChinaSpeakingJasonisfromAmericaandLeeisaChinese.Theymeteachotheronaconference,andtheyweretalkingaboutChina’scross-bordere-commercedevelopingsituation.Workinpairstoaskandanswerquestionswiththeunderlinedmaterials.Lee:IdobelieveinthenearfutureChinacangetfurtherdevelopment(3)sincetheinternationalpaymentandlogisticsprovidedbyAlibabaGroupisinaleadingplace.Jason:AndtherearemanyothercompanieswhichalsojoinedtheChineseCBECmarket,withdifferentmodesofoperation,right?Lee:Yes.BesidesB2BmodeledbyAlibaba,therehavebeen(4)modesofB2C,C2C,O2O,etc.intheCBECfieldinChina.Jason:Eventhoughitsoundslikethere’sahigh-intensitycompetition,IdobelievethedevelopmentofChina’scross-bordere-commercewillbecomebetterandbetter.Part3TheCurrentSituationofCross-BorderE-CommerceinChinaSpeakingJasonisfromAmericaandLeeisaChinese.Theymeteachotheronaconference,andtheyweretalkingaboutChina’scross-bordere-commercedevelopingsituation.Workinpairstoaskandanswerquestionswiththeunderlinedmaterials.(1)Q:What’sJason’sideaaboutChina’sdevelopmentincross-bordere-commerce?A:Hethinksithasbeenreallyoutstanding.(2)Q:WhatdoesJasonthinkisamazing?A:HethinksthecasesharedbytherepresentativefromAlibabaisamazing.(3)Q:WhyLeeispositivetoChina’sfuturedevelopment?A:BecausetheinternationalpaymentandlogisticsprovidedbyAliGroupisinaleadingplace.(4)Q:WhatarethemainmodesofoperationofChina’sCBEC?A:IntheCBECfieldinChina,thereareB2B,B2C,C2C,O2Omodesandsoon.Part3TheCurrentSituationofCross-BorderE-CommerceinChinaReadingChina’sCross-BorderE-CommerceTakesoffPart3TheCurrentSituationofCross-BorderE-CommerceinChinaReading:Words:boast/bəʊst/v.自夸awe/ɔː/n.敬畏giant/ˈdʒaɪənt/n.巨人；大公司medium-sized/ˈmiːdiəmˈsaɪzd/adj.中型的consult/kənˈsʌlt/v.咨询enterprise/ˈentəpraɪz/n.企业tailor-made/ˌteɪləˈmeɪd/adj.量身定做的expansion/ɪkˈspænʃn/n.扩展stage/steɪdʒ/n.阶段thrive/θraɪv/v.繁荣leverage/ˈliːvərɪdʒ/v.利用customized/ˈkʌstəmaɪzd/adj.定制的cultivate/ˈkʌltɪveɪt/v.培养revenue/ˈrevənjuː/n.收益third-party/ˌθɜːrdˈpɑːrti/adj.第三方logistics/ləˈdʒɪstɪks/n.物流smite/smaɪt/v.（使）着迷digital/ˈdɪdʒɪtl/adj.数字的foreign-based/ˈfɒrənˈbeɪst/adj.国外的Part3TheCurrentSituationofCross-BorderE-CommerceinChinaReading:Expressions:salesvolume销量operatingmodel运营模式accountfor占（比例）SilkRoad丝绸之路ChinaDaily《中国日报》Part3TheCurrentSituationofCross-BorderE-CommerceinChinaKeySentences:Thankstocross-bordere-commerce,smallandmedium-sizedChineseenterprisesnowreceiveconsultingservicesforenterprisedevelopmentstrategyandoperatingmodels,aswellastailor-madesolutionsforbusinessexpansionatdifferentstages.借助跨境电子商务，中国的中小型企业现在可以获得有关企业发展战略和运营模式的咨询服务，以及针对不同阶段业务扩展方面量身定制的解决方案。ByleveragingAmazon’sglobalnetworkandresources,wecouldprovidecustomizedsolutionstomeettheneedsofChinesesellersandcultivatecross-bordere-commercetalentsinChina.通过利用亚马逊的全球网络和资源，我们可以提供定制的解决方案，以满足中国卖家的需求，并在中国培养跨境电商人才。ItisnotjustthatoverseasconsumersaresmittenbyChinesegoods.不仅只有海外消费者被中国商品迷住了。Part3TheCurrentSituationofCross-BorderE-CommerceinChinaExercises:Choosethebestanswerforeachofthefollowingquestions.WhichofthefollowingisbecomingincreasinglyinfluentialinChinesecrossbordere-commerceworld?

.A.marketinggiantsB.localbrandsC.localcompaniesD.smallandmedium-sizedenterprises(2)Smallandmedium-sizedChineseenterprisescannowreceivealotofsupportfrome-commerce,including

.A.consultingservicesforenterprisedevelopmentstrategyB.consultingse