商务综合英语智慧树知到课后章节答案2023年下山东财经大学

商务综合英语智慧树知到课后章节答案2023年下山东财经大学山东财经大学

第一章测试

Aprivatelimitedcompanymusthaveaminimumsharecapital.Sharescanbefreelyboughtandsoldbymembersofthepublic.

答案:

错

Anexporttradingcompanyprovidessupportservicesforfirmsengagedinexporting.Thismayincludewarehousing,shipping,insuringandbillingonbehalfoftheclient.

答案:

对

Sharesofapubliclimitedcompany

cannotbefreelyofferedtothegeneralpublic,norcansharesbetransferredbetweenmemberswithouttheconsentoftheothershareholders.

答案:

错

BothAdidasandPumaarecurrentlymultinationalcorporationsheadquarteredinGermany

答案:

对

Withtheformofpartnership,thebusinessmayhavefromtwotofiftyormoremembers,eachreceivingvaryingsharesoftheprofitsdependingontheirinvestmentorcontributionandhavingtotalandunlimitedpersonalliabilityforthedebtsincurred.

答案:

对

Gooddesignbringsahouseandgardentogetherasasingle________.()

答案:

Entity

Buyingin_________ismoreeconomicalthanshoppingforsmallquantities.()

答案:

bulk

HeworksforalargeAmerican___________.()

答案:

corporation

Hetoldhisfollowerstosnap__________sharesimmediately.()

答案:

up

Thefactoryhasa1000_________.

()

答案:

workforce

第三章测试

Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.

答案:

错

ApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.

答案:

错

Acustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.

答案:

对

The

CounciloftheEuropeanUnionisoneoftwo

legislativebodies

andtogetherwiththe

EuropeanParliament

servestoamendandapprovetheproposalsofthe

EuropeanCommission.

答案:

对

EuropeanParliamentisthe

executivebranch

ofthe

EuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingthe

EUtreaties

andmanagingtheday-to-daybusinessoftheEU.

答案:

错

Thecostoftherecessionwillpushthebudget_________tosome12%ofGDPthisyear.

()

答案:

deficit

Youmustmeetyour_________thismonth.

()

答案:

quota

Asalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.

()

.

答案:

surge

Indianswerethe___________inhabitantsofAmerica.

()

答案:

indigenous

Unlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.()

答案:

confer

第四章测试

Nowadays,supportedbyITnetworkssuchastheinternet,virtualmarketplaceshavebecomemoreandmoreflourishingwhereelectroniccommerceiscarriedout.

答案:

对

Stocksandsharesaretradedonstockmarkets(orstockexchanges)aroundtheworld.

答案:

对

HeadquarteredinMalaysia,APECwasestablishedin1989asanintergovernmentalforumfor21PacificRimmembereconomies.

答案:

错

HeadquarteredinJakarta,Indonesia,ASEANwasestablishedin1967asaregionalintergovernmentalorganizationcomprising20countriesinSoutheastAsia.

答案:

错

Emergingmarketsaretheworld’sfastestgrowingeconomies,contributingtoagreatdealoftheworldsexplosivegrowthoftrade.

答案:

对

Thepurposeof____________andforecastingistoguaranteetheaccuracyandtimelinessofbusinessdecision.()

答案:

marketresearch

Yum!Brands,whichownsKFCandPizzaHut,hasrepositioneditselfasan________companyinChina,offeringcomfortablediningformiddle-classfamiliesratherthanfastfoodforthemasses.

()

答案:

upmarket

Britainisalsoattractivetoadvertisersbecauseitisahomogeneousmarket,sothereisnoneedtotailoradvertisementsfordifferentpartsofthecountry.

()

答案:

homogeneous

Tobesuccessfulsellingtothem,youhavetocater________theiremotionsandconcernsmorethaneverbefore.

()

答案:

to

Anyenterprisecannot_________resources,itisthepoorefficiencyanduneconomicaltofinishalllinksofthebusinessactivitiesindependently.()

答案:

monopolize

第五章测试

Intermsofmoneyborrowedorlent,aninvestmentusuallyrepresentseitheradebtoranequityinterest.

答案:

对

Equityrepresentsfundslentinexchangeforinterestincomeandthepromisedrepaymentoftheloanatagivenfuturedate.

答案:

错

Whenyoubuyadebtinstrumentlikeaequity,ineffectyoulendmoneytotheissuer.Theissueragreestopayyouastatedrateofinterestoveraspecifiedperiodoftime,attheendofwhichtheissuerwillreturntheoriginalsum.

答案:

错

Bondrepresentson-goingownershipinabusinessorproperty.

答案:

错

Anequityinvestmentmaybeheldasasecurityorbytitletoaspecifiedproperty.Themostpopulartypeofequitysecurityiscommonstock.

答案:

对

_______isthepracticeoffundingaprojectorventurebyraisingmonetarycontributionsfromalargenumberofpeople,typicallyviatheinternet.

答案:

Crowdfunding

Iputsomemoneyinmy__________everymonthforrainydays.()

答案:

savingaccount

Hetransferredthe___________ofthehousetohiswife.()

答案:

ownership

Thecompanyhas___________intoamajorchemicalmanufacturer.

答案:

evolve

Thetheorywasdeveloped____________totheearthquakeof1906.

答案:

subsequent

第七章测试

Productrangereferstothesetofproductsmadebyacompany.

答案:

对

Productplacementreferstotheuseofawell-knownpersontoadvertiseproducts.

答案:

错

ProductlaunchhappenswhenproductsareusedinfilmsorTVprogrammes.

答案:

错

Productcirclereferstothelengthoftimepeoplecontinuetobuyaproduct.

答案:

错

Productlaunceistheintroductionofaproducttothemarke.

答案:

对

__________isthenamegiventoaproductbythecompanythatmakesit.()

答案:

brandname

__________isthepracticeofusinganexistingnameonanothertypeofproduct.()

答案:

brandstretching

____________referstotheideasandbeliefspeoplehaveaboutabrand.()

答案:

brandimage

_____________

referstothetendencytoalwaysbuyaparticularbrand.()

答案:

brandloyalty

_______________showshowfamiliarpeoplearewithabrand.()

答案:

brandawareness

第八章测试

Inmarketingmix,promotionfocusesonsettingpricesthatareattractivetoparticulargroupsofcustomers(segments)andthatareprofitableforthecompany.

答案:

错

Inabookofmarketing,Chapterof“channelsofdistribution”focusesonwaysinwhichproductsandservicesgettotheirintendedmarkets.

答案:

对

Marketingbeginslongbeforeaproducthitstheshelf.

答案:

对

Customersolutionmeansdistributingtheproductinthewaymostsuitableforeachtypeofcustomer.

答案:

错

Customersareinformedaboutproductsthroughadvertising,salesliteratureandsoon,butcustomersalsocommunicatewiththeseller.

答案:

对

Inmarketingmix,_________referstofindingsuitabledistributionchannelstoreachthesecustomergroups.()

答案:

Place

Inmarketingmix,________fererstowhatthebusinessorprofitorganizationofferstoitsprospectivecustomersorclients.

答案:

Product

第九章测试

Advertisingisaformofcommunicationusedtohelpsellproductsandservices.

答案:

对

Onefunctionofadvertisingistoprovideconstantremindersandreinforcementstoproducetheconsumers’desire.

答案:

对

Ifacelebrityendorsesaproduct,theytalksaboutthebenefitsanddrawbacksoftheproductsinadvertisements.

答案:

错

AdvertisingontheInternettakesavarietyofforms,likebuttons,banners,animations,andpop-ups.

答案:

对

Advertisingdoneattheplacewhereaproductissoldiscalledposteradvertising.

答案:

错

Billboards,thoselargesignsusedforadvertising,areoftencalled______inBritishEnglish.

()

答案:

hoardings

Manufacturersoftoiletriesandcosmeticsfrequentlyofferfree______forcustomerstotryouttheirnewproducts.()

答案:

samples

OutdooradvertisingisgrowingrapidlybecausethecostofTV______hasrisendramatically.()

答案:

commercials

Wecan'ttakea(n)________onnewproductwithouttakingallintoaccount.()

答案:

gamble

Thestudentspossessthe__________thattheycanmakeadifferencetotheircommunity.

()

答案:

conviction

第十章测试

Itisveryunusualthesedaysforacompanynottohaveawebsite.

答案:

对

E-commercehasbecomehugelypopular,fortwomainreasons：thewidespreadaccesstotheInternet,andlowprice.

答案:

错

Ifyouwantyourwebsitetogetalotoftraffic,makesureyouregisteritwithallthemajorsearchengines.

答案:

对

E-commerceisenergy–savinganddematerialized.“Dematerialisation”simplymeansnotusinganymaterials.

答案:

错

Sinceitcanbedifficulttojudgethequalityofaproduct,offlineshoppingisbetterthanonlineshopping.

答案:

错

Sisaverysuccessfulsitewhichgetsover2,000____perday.

()

答案:

hits

Ifyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.

()

答案:

traffic

IfyousaveinformationfromtheInternetintooneofyourcomputerfiles,wesaythatyou______

theinformation.

()

答案:

download

Traditionandcultureareoftenat___________withtheneedsofmodernlife.()

答案:

variance

Thereisan_______linkbetweenenergyandprosperity,energyandsecurityandenergyandopportunity.

()

答案:

inherent

第十一章测试

Cultureisthesetofvalues,attitudes,beliefs,andcustomsthatdistinguishonesocietyfromanother.

答案:

对

Mostcountrieshavesameculturesystems.

答案:

错

Business,likeallotherhumanactivities,isconductedwithinthecontextofculture

答案:

对

Onedimensionofculturaldifferenceisthedegreetowhichthebasicunitofsocialorganizationistheindividual,asopposedtothegroup.

答案:

对

Wordsmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds.

答案:

对

__________isasetofsymbolsusedtoassignandcommunicatemeaning,whichprovidesimportantcluesabouttheculturalvalueofthesociety.

()

答案:

language

Basictoeverysocietyisits__________,theoverallframeworkthatdeterminestherolesofindividualswithinthesociety.

答案:

socialstructure

Thecompanyhasdoubledinvalueduringhis__________.

()

答案:

tenure

Charles'sletterwasindeedpublished,_________inasomewhatabbreviatedform.

()

答案:

albeit

Reformsareslowlyreducing___________inefficiency.

()

答案:

bureaucratic

第十二章测试

CorporateCulturecanbedefinedasvaluesandbehaviorsthatcontributetotheuniquesocialandpsychologicalenvironmentofacompany.

答案:

对

Corporateculturedetermineshowthebusinessworldisviewed,whatisvalued,whoisvaluedinthecompany.

答案:

对

Onanobservablelevel,corporatecultureisshownasthespecificcultureofthecompany.

答案:

错

Onaobservablelevel,corporatecultureisonlyshownasvisualsymbolssuchaslogosandtrademarks.

答案:

错

Acorporatecultureonlydefinesthewayinwhichanorganizationinteractswithoneanotherinsideacompany.

答案:

错

Inthesixcomponentsofcorporateculture,_______referstooperatingprinciplesofdailylifeinthefirm.

答案:

practices

Inthesixcomponentsofcorporateculture,_______referstoemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.

答案:

people

Inthesixcomponentsofcorporateculture,_______referstoauniquehistoryandtheabilitytoexplorethathistoryandcraftitintoanarrative.

答案:

narrative

Thecrowd_____________withenthusiasmatthesightoftheirfavoriteidol.

答案:

exploded

Thekitchenwasin_________.

答案:

chaos

第十四章测试

Thepurchasingbehaviourofconsumerscanbedescribedastheirbuyinghabits.

答案:

对

Incomedistributionisatermusedbyeconomiststodescribehowwealthissharedinacountry.

答案:

对

Duringthepasttwodecades,manygovernmentshaveadoptedfree-marketeconomicsystems,vastlyincreasingtheirownproductivepotentialandcreatingnumerousnewopportunitiesforinternationaltradeandinvestment.

答案:

对

Forbigcorporationindevelopedcountries,theydon’tneedaforeignmarkettoextendtheirbusiness.

答案:

错

Infrastructuresareveryimportantastheymakeitpossibleforacompanytoadvertise,communicatewithcustomersandsuppliersandalsotransporttheirgoodsaroundthecountry.

答案:

对

Becauseoftight____________companyprofitscouldnotbetakenoutofthecountry.

答案:

monetaryregulation

Redtapeandotherexamplesof_________hinderacompany’sentryintoamarket.

答案:

governmentbureaucracy

Thecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.

答案:

politicalstability

Ourcultureis__________withtelevisionandadvertising.

答案:

saturated

Itriedto___________thehousewhilehewasdescribingit.

答案:

visualize

第十五章测试

Inthe21stcenturycustomersaregenerallycategorizedintotwotypes:an

entrepreneur

or

trader

andan

enduser

orultimatecustomer.

答案:

对

Customersarethefoundationofanybusiness,withoutwhichabusinesssimplywouldn’texist.

答案:

对

CustomerServiceistheserviceprovidedtocustomersduringapurchase.

答案:

错

Employeesarenorcustomers.

答案:

错

Customersnotonlybuyproductsorservicesbutbuybuygoodfeelingsandsolutionstoproblems.

答案:

对

Althoughtheycharge_______,thereisnodoubtthattheirservicesoffervalueformoney.

答案:

highprices

Theworkisverycomplex,soit'sveryhardtocalculate______exactly.However,wewilltrytoproducethemostcompetitiveestimatewecan.

答案:

cost

Wehavedecidedto______ourrangeofservicesbyincludingaccountingandauditingamongthethingswedo.

答案:

extend

Theshrimpsweredelicious.___________,theeggplantwasexcellent.

答案:

Likewise

Weshould__________oneverychancewegettoimproveourEnglish.

答案:

capitalize

第十六章测试

"Dowhatyoudobestandoutsourcetherest"hasbecomeaninternationallyrecognizedbusinesstagline.

答案:

对

Aparticularlystrongreasontooutsourceinvolvesashortageofacriticalresource.

答案:

对

Overheadcostsofperformingaparticularback-officefunctionareextremelyhigh.Thisexpenditurecouldbeavoidedbycontractingwithathirdparty.

答案:

对

Sinceyouwillbeturningoverpartoftheoperationsofyourbusinesstoanothercompany,youwillnowbetiedtothefinancialwell-beingofthatcompany.

答案:

对

Ifyououtsourcepartofyouroperations,moralemaybeencouragedintheremainingworkforce.

答案:

错

_________outsourcingistheprocessbywhichacompanycontractsanothercompanytoprovideparticularservices.

答案:

Service

Theyaresigningshortercontracts,too.Butstill,theyneedtothinkharderaboutwhatistheircorebusiness,andwhatis_________

答案:

peripheral

Wewillmaintainthe____________ofyourinformation.

答案:

confidentiality

Incustomer___________situations,thefirmknowswhentherelationshipisover.

答案:

retention

Canyouquoteusonafewoptionssowecanseewhatwillbethebestbalanceofcostand________forus?

答案:

outlay

第十七章测试

Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.

答案:

对

Therighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.

答案:

对

Franchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.

答案:

错

Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.

答案:

错

Managementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.

答案:

对

Withtherapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.

答案:

rudiment

TheSocietyisnot___________withanypoliticalparty.

答案:

affiliated

Ilivedonabout$5,000ayearfromthe__________onmybook.

答案:

royalties

Thetraineeswillthenbepaired___________experiencedmanagers.

答案:

with

Theairline'sinsureris_________fordamagestothevictims'families.

答案:

liable

第十八章测试

Amergerdescribestwofirms,oneapparentlystrongerthantheother,

joiningforcestomoveforwardasasinglenewentity.

答案:

错

Horizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.

答案:

对

The1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.

答案:

错

Theacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.

答案:

对

Althoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.

答案:

对

__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.

答案:

MBO

_________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.

答案:

Redundancy

___________isabusinessactivityinwhichtwoormorecompanieshaveinvestedtogether.

答案:

Jointvernture

Theireconomy________undertheweightofUnitedNationssanctions.

答案:

crumbled

Theorganizationhopestocontinuously_________anddeveloprelationswithotherdevelopingcountries.

答案:

consolidate

第十九章测试

Abarchartorbargraphisachartthatusesve