外贸英语函电答案1706 chapter1

BasicKnowledgeofBusinessLetterWritingThefunctionofabusinessletteristogetortoconveybusinessinformation,tomakeortoacceptanoffer,todealwithvariousbusinesses.ChapterOne

SectionOne

Thebusinessletteristheprincipalmeansusedbyabusinessfirmtokeepintouchwithitscustomers;customersformtheirimpressionofthefirmfromthetoneandqualityofthelettersitsendsout.Thewholesecretofgoodbusinessletterwritingistowritesimply,inaneasyandnatural—likeonefriendlyhumanbeingtalkingtoanother,tomakeyourlettersthen,soundasmuchaspossiblelikegoodconversation.RequirementstotheWriter

Ifabusinessletteristoachieveitspurpose,thewritershouldhave（1）agoodcommandofstandardEnglish

（精通标准英语）；（2）knowledgeofbusinesstheoryandpractice

（通晓贸易理论与实务）；（3）knowledgeoftechnicalterms

（通晓专业术语）；（4）knowledgeofpsychology

（掌握人的心理）；（5）skillsinsalesmanship（掌握熟练的推销技巧）。Thereareseveralacceptablestylesforbusinessletterwriting.Themostpopularformsarefull-block,indented，semiblock,modifiedblockandsemiblockstylewithindentedparagraphs.SectionTwoLayoutofaBusinessLetterFull-blockstyle(Letterhead)(ReferenceNumber)(Date)(InsideAddress)

(Salutation)(SubjectLine)

(Body)

(Closing)Everylineinthefull-blockstylebeginsattheleftmargin,andtheopenstyleofpunctuationhasbeenadoptedIndentedstyle

Themainfeatureofthisstyleisthateachlineofthe“InsideNameandAddress”shouldbeindented2-3spaces,andthefirstlineofeachparagraphshouldbeindented3-8spaces,i.e.(Letterhead)(ReferneceNumber)(Date)(InsideAddress)

(Salutation)

(Body)

(Closing)

Modifiedblockstyle

Inthisstyle,paragraphsarenotindented.The“Date”,“ComplementaryClose”and“signature”arealignedslightlypastthecenterofthepage,e.g.ExampleMEMPHISSTATEUNIVERSITYMEMPHIS.TENNESSEE38452December18,2000Mr.JoeClaiborneOfficeManagerSwallowsInsuranceCompany5983MaplewoodCoveMemphis,TN38117DearMr.ClaiborneThankyouforyourinterestinourproducts.Inreplytoyourrequest,weencloseourillustratedcatalogueandapricelistshowingdetailsofourproducts.Welookforwardtohearingfromyou.

Yourssincerely(Signature)BinfordH.PeeplesSalesManagerShouldyoudecidetoadoptthisstyle,Iwouldmendthatthedateandclosinglinebeginatthecentrepointofthepage.SemiblockstylewithindentedparagraphsThisstyleissimilartothemodifiedblockstylewithoneexception:thefirstsentenceofeachparagraphisindented3-6spaces.（见课本P5）StructurofBusinessLetterThebasicstructureofabusinessletter:外贸业务信函的结构：Letterhead（信头）Ref.NO.（发文编号）Date（日期）InsideNameandAddress（信内名称和地址）Salutation（称呼）SubjectLine（事由标题）BodyoftheLetter（信的正文）ComplimentaryClose（结尾敬语）Signature（签名）EnclosureNotation（附件）CarbonCopy（抄送）Postscript（附言）SectuionThreeTheheading

Letterhead,asthefirstandmostobviouspartofacompany’sbusinessletter,hastwofunctions.DateandReferenceNumber

1）Date（日期）Everylettershouldbedated—neversendoutaletterwithoutadate.Thepositionofthedatebelowtheletterhead(eitherontherightorontheleft)dependsonthestyleyoudecidetouse.Nowtherearedifferentwaysofwritingthedate:August10,2007—Britishform10thAugust,2007—Americanform2）ReferenceNumber（发文编号）

Thereferencenumberisgenerallyusedasausefulindicationforfiling,soitmustbeeasilyseen.Thereferencenumberoftheletterunderreplyshouldalsobeincluded,ifany,asitservesasaguidelineforfilingbytherecipient.So,ifGeorgeWilliamssentalettertoJohnSmith,typedbytheGradePeters,thereferenceonJohnSmith’sreplywouldlikethis:A.Ourref:515BW/gp(inaningletter)B.Yourref:386JS/lbInsideAddressandSalutation

Theinsideaddress（信内地址）

Thenameandaddressofthereceiveristypedattheleft-handmarginatleasttwolinesbelowthedate.Thesalutation（称呼）

Abusinesslettershouldalwaysbeginwith“Dear…”.Itshouldbetypedtwolinesbelowtheaddress,andshouldmatchthenameontheenvelopeandtheaddress.AttentionandsubjectlineThiscomestwolinesbelowthesalutation,eitherbeginningattheleftmarginorinthecentre,dependingonthestyleyouareusing.ThebodyoftheletterThebodyofabusinesslettershouldbegintwolinesbelowthesubjectline,ifany,oratleasttwolinesbelowthesalutationifthereisnosubjectline.Itcontainstheopeningsentence（开头语）,theactualmessageoftheletter，andtheclosingsentence（结束语）.ComplimentaryCloseandSignature

1）ComplimentaryClose（结束敬语）

Themostcommonlyusedsetsofsalutationandcomplimentary2）TheSignature（签名）SpecialNotationsEnclosureNotation（附件）

CarbonCopy（抄送）

Postscript（附言）AddressingEnvelopesTheaddressontheenvelopemustbecorrect,legible,andplacedintheappropriatelocation.SectionFourBlockstyleIndentedstyleSectionFiveGoodWritingPrinciples（1）Completeness（完整