跨境电子商务英语 课件 重大Lesson 4 Types of E-commerce

Lesson4

2023/11/30跨境电子商务英语TypesofE-commerceSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境电子商务英语Lead-inPart12023/11/30跨境电子商务英语Whatarethedifferencesbetweenthefollowinge-commerceplatforms?

2023/11/30跨境电子商务英语

ReadingPart22023/11/30跨境电子商务英语Howmanycategoriesofe-commercearementionedinthetext?Whatarethey?

WhatmakesB2Cuniqueamongthesecatogories?UseanexampletoexplainB2B.HowdoesC2Bwork?Arethereanynewtypesofe-commerce?Giveanexample.ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语1.Howmanycategoriesofe-commercearementionedinthetext?Whatarethey?fivecategories:

business-to-consumer

(B2C);

business-to-business

(B2B);

consumer-to-business(C2B)；consumer-to-consumer

(C2C);and

mobile

commerce

(m-commerce).Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension2.WhatmakesB2Cuniqueamongthesecatogories?Directlyinteractingwiththecustomersisamarkedmaindifferencefromotherbusinessmodels.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension

B2C

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension3.UseanexampletoexplainB2B.

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension3.B2B.

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension4.HowdoesC2Bwork?Aconsumerpostshisprojectwithasetbudgetonlineandwithinhourscompaniesreviewtheconsumer'srequirementsandbidon

theproject.Theconsumerreviewsthebidsandselectsthecompanythatwillcompletetheproject.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension4.C2BReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension5.Arethereanynewtypesofe-commerce?Giveanexample.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension5.Arethereanynewtypesofe-commerce?Giveanexample.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension

(1)goal:asuccessfulattempt(进球),aim(目标)e.g.:Thesecondgoalwasscoredminutesfromtheend.(2)inonemove:accomplishinonestep(一蹴而就)e.g.:Theeconomyquestioncannotaccomplishinonemove,butmustphasetosolve.(3)transaction：carryingoncommercialactivities,conductingbusiness(交易)e.g.:Notransactionarepossiblewithouthim.Hewasalwaysinthemiddleofabusinesstransaction.

Words2023/11/30跨境电子商务英语Words&Expressions(4)retail:sellinggoodstoconsumers(零售);retailer：amerchantwhosellsgoodsatretail(零售商)e.g.:retailprice/business/trade(5)wholesale:theactivityofbuyingandsellinggoodsinlargequantitiesandthereforeatcheaperprices,usuallytoshopkeeperswhothensellthemtothepublic(批发)；wholesaler：apersonwhosebusinessisbuyinglargequantitiesofgoodsandsellingtheminsmalleramountstoshops(批发商).Words&ExpressionsWords2023/11/30跨境电子商务英语(6)accessory：a.

itemsofequipmentthatarenotusuallyessential,butwhichcanbeusedwithoraddedtosomethingelseinordertomakeitmoreefficient,useful,ordecorative(附件)(7)bidon:tenderacontractforaproject(投标承包)e.g.:Thefirmdecidedto

bidon

thenewbridge.(8)empower：.giveordelegatepowerorauthoritytodosomethinge.g.:Sheauthorizedherassistanttosignthepapers.(9)ahostof:alotof

Words&ExpressionsWords2023/11/30跨境电子商务英语(10)classifieds:aclassifiedadvertisement(分类栏，分类信息广告)e.g.Inthe

classifieds,oneofourcompetitorsisadvertisingforpeoplewhospeakJapanese.

(11)auction:apublicsalewheregoodsaresoldtothepersonwhooffersthehighestprice.(12)superfluous:servingnousefulpurpose,morethanneededorrequiredWords&ExpressionsWords2023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Words&ExpressionsExpressions1.ElanceElance是全球最大的外包服务站点之一，成立于1999年，提供平台给买方与卖方，使双方都能找到最满意的合作对象，在这里企业可以雇用或与全世界各地的专业人士合作进行诸如网站设计、市场营销写作以及工程设计等项目。2023/11/30跨境电子商务英语Words&ExpressionsExpressions2.

Elanceempowersconsumersaroundtheworldbyprovidingthemeetinggroundandplatformforsuchtransactions.empower

vt.Toempowersomeonemeanstogivethemthemeanstoachievesomething,forexample,tobecomestrongerormoresuccessful.使能够Analysis:Elanceempowersconsumers

...

byproviding

themeetinggroundandplatformforsuchtransactions.2023/11/30跨境电子商务英语Words&ExpressionsExpressions2.

Elanceempowersconsumersaroundtheworldbyprovidingthemeetinggroundandplatformforsuchtransactions.Translation:通过为此类交易提供场所和平台，Elance使得全世界的消费者有了自主权。2023/11/30跨境电子商务英语Words&ExpressionsExpressions3.ahostof许多，一大群；众多，大量4.putsth.in/intoperspective:Ifyougetsomethinginperspectiveorintoperspective,youjudgeitsrealimportancebyconsideringitinrelationtoeverythingelse.(看待事物)正确outofperspective不正确地看待事物5.CyberMonday网络星期一2023/11/30跨境电子商务英语Words&ExpressionsExpressions6.

IfAlibabamanagestokeepupthispace,itwill......Analysis:IfAlibabamanagestokeepupthispace,itwillbeontracktoovertakeU.S.conglomerate

Wal-Martastheworld'slargestretailnetwork—agoalthecompany'sexecutiveteamhasbeeneyeing

since2013.conglomeraten.alargebusinessfirmconsistingofseveraldifferentcompanies.企业集团e.g:theworld'ssecond-largestmediaconglomerate.…世界第二大传媒集团。2023/11/30跨境电子商务英语Words&ExpressionsExpressions6.

IfAlibabamanagestokeepupthispace,itwillbeontracktoovertakeU.S.conglomerateWal-Martastheworld'slargestretailnetwork—agoalthecompany'sexecutiveteamhasbeeneyeing

since2013.Translation:如果阿里巴巴能够保持这个步伐，它将有望取代美国企业集团沃尔玛(Wal-Mart)，成为全球最大的零售网络。而这个目标，也是自2013年以来，阿里巴巴的高管团队一直在关注的。2023/11/30跨境电子商务英语Words&ExpressionsExpressions7.Therearemanysitesofferingfreeclassifieds,auctions,andforumswhereindividualscanbuyandsellthankstoonlinepaymentsystemslikePayPalwherepeoplecansendandreceivemoneyonlinewithease.Analysis:Therearemanysitesoffering...where...thankstoonlinepaymentsystemslikePayPal

where...2023/11/30跨境电子商务英语Words&ExpressionsExpressions7.Therearemanysitesofferingfreeclassifieds,auctions,andforumswhereindividualscanbuyandsellthankstoonlinepaymentsystemslikePayPalwherepeoplecansendandreceivemoneyonlinewithease.Translation:有许多网站提供免费分类广告、拍卖和论坛，人们可以在这些网站上进行买卖，多亏了贝宝(PayPal)等在线支付系统，他们能轻松地在网上收付款。WritingPart32023/11/30跨境电子商务英语Pre-salesInquiryandReply(1)个人邮箱，询价内容指明了产品类别，却没有提及材质、尺寸，数量，落款也只是名字，无任何公司信息I'minterestedincarrybags.Pleasesendmeprices.Iwanttobuy300mlplasticjars.Kindlysendmecatalogwithpricelistifpossible.Canyoupleasesendmethepriceforembroideredkeychain?Alsoinformmeaboutthedeliverytimeandpaymentmethodacceptedbyyou.GeneralInquirySpecificInquiry企业邮箱，落款信息丰富，有明确的职称，询价内容简练但明确，例如：Iamlookingforblankacrylicrectanglephotoinsertkeyrings2''x3''orcloseinsize.-Pleasequote:1)1000pieces,2)5000pieces-Shipping(mosteconomical)toCanada2023/11/30跨境电子商务英语Pre-salesInquiryandReply(1)Pre-salesInquiryandReply(1)

（1）样品方面：sample样品,sample-book,patternbook样本,patterndesign款式/式样,sample-cuttings剪样（2）目录：catalogue商品目录,thelatestcatalogue最新目录,illustratedcatalogue附有说明书的目录,list货单,displaycards展览卡在询盘时，常常查问或要求对方提供的项目有：2023/11/30跨境电子商务英语Pre-salesInquiryandReply(1)（3）价格：exportprice出口价,thelowestprice/thebestprice最低价,competitiveprice可竞争价格,indicationofprice参考价,reasonableprice/moderateprice公道价,favorableprice优惠价格,practicalprice/workableprice可行价格实际价格在询盘时，常常查问或要求对方提供的项目有：2023/11/30跨境电子商务英语Pre-salesInquiryandReply(1)（4）付款：支付条款termsofpayment/paymentterms

（5）折扣：数量折扣quantitydiscount,特价折扣specialdiscount在询盘时，常常查问或要求对方提供的项目有：2023/11/30跨境电子商务英语Pre-salesInquiryandReply(1)（6）交货：交货期leadtime,预计交货期estimateddeliverydate,最早交货期theearliestdeliverydate

（7）一般资料：小册子brochure,---的全部细节thefulldetailsof---,有关---的全部资料thefullinformationabout---,公开性资料publicitymaterial,技术资料technicalinformation在询盘时，常常查问或要求对方提供的项目有：2023/11/30跨境电子商务英语Pre-salesInquiryandReply(1)询盘信函主要包括以下三方面的信息：1.开头段告知对方信息来源，并表明想和对方达成交易的意愿：WelearnedfromtheWebsitethatyouarealeadingexporterof…Weknowyourcompanythroughthecourtesyof…Wearekeenlyinterestedinimporting…fromyourcompany.如果是初次向对方发出询盘，要作简单的自我介绍。必要时可向对方提供资信证明人的联系方法。以便让对方了解自己公司的信誉情况。WritingSkills

2023/11/30跨境电子商务英语Pre-salesInquiryandReply(1)询盘信函主要包括以下三方面的信息：2.下一步说明写信的目的，比如希望对方提供什么信息或服务等。如果不确定对方公司能否提供所需服务，应说明“如你方不经营此项业务，请将我们的询盘转交给有关公司”。Weshallappreciateitifyoucanquoteusafirmofferfor…Pleasequoteusyourbestpriceandshippingdate.Pleasesubmitspecifications,preferablywithillustrations.WritingSkills

2023/11/30跨境电子商务英语Pre-salesInquiryandReply(1)询盘信函主要包括以下三方面的信息：2.下一步说明写信的目的，比如希望对方提供什么信息或服务等。如果不确定对方公司能否提供所需服务，应说明“如你方不经营此项业务，请将我们的询盘转交给有关公司”。Wewouldappreciateasampleofeachoftheitemslistedabove.PleasesendusyourlatestcataloguewithyourbestCIFTianjinprices.Ifyoudonotdealinthisline,pleasehandonourenquirytotheappropriatecompany.WritingSkills

2023/11/30跨境电子商务英语Pre-salesInquiryandReply(1)询盘信函主要包括以下三方面的信息：3.结尾段表达希望对方及早回复的愿望。Welookforwardtohearingfromyou.Wehopethiswillbeagoodstartforlongandprofitablebusinessrelations.Iamlookingforwardtoafavourablereplyatyourearliestconvenience.WritingSkills

2023/11/30跨境电子商务英语Samples:DearMr.Zhao:WeacknowledgewiththanksthereceiptofyourE-Mail,thatasexporterofChinaware,youareinterestedinestablishingbusinessrelationswithus.Itisalsoourwish.Atpresent,weareinthemarketforalotofChinaware.AndwewanttoknowthepricesoftheDRseries,theDR2010,DR2202,DR2211,DR2300andDR2401asyoumentioned.Wewillbegladifyoucanoffersomespecimen.Andwewillbealsogladtoreceiveyourbestquotationwithindicationsofdetailedspecifications,package,termsofpayment.2023/11/30跨境电子商务英语Pre-salesInquiryandReplySamples:Gentlemen:WelearnfromyourletterofJuly2thatyouaremanufacturingandexportingavarietyoftextilemachines.Asthereisademandhereforhigh-qualitydyeingmachines,wewillappreciateyoursendingusacopyofyourillustratedcatalogue,withdetailsofyourpricesandtermsofpayment.Kindestregards.Yourstruly,2023/11/30跨境电子商务英语Pre-salesInquiryandReplySpeakingPart42023/11/30跨境电子商务英语WarmingupWorkinpairsanddiscussthefollowingquestions.●Workwithyourpartnerandlistthearrangementsbeforeandaftertheexhibition.●Whatdosalespeopledotokeepintouchwiththeirpotentialcustomers?2023/11/30跨境电子商务英语PairworkUsefulExpressionsIshouldliketoputforwardasuggestion.Whatdoyouthinkofsomemodernpatterns?Ithinkyoursuggestionisacceptable.Thanksforgivingusideasforournewdesigns.Icanhelpyoutocallthetransportationcompany.ShallIhelpyoudismantle?PerhapsIcouldassistinsomeway.Couldyourecommendacompanytoshipthisexhibit?2023/11/30跨境电子商务英语UsefulExpressionsItwaseversosweetofyoutogiveussupport.Icanneverthankyouenoughforyourtimelyhelp.ThereisnowayIcouldhavedonesowellwithoutyou.Here’salittletokenofmyaffection.I’dbemuchdelightedifyouwouldacceptthislittlepresent.MayIgiveyouthis?Asmallwayofsayingthankyou.2023/11/30跨境电子商务英语SpeakingOutMrs.HillcomestotheboothofWenzhouThundersealContainerFittingsCo.onthelastdayofexhibition.Leehasatalkwithher.Mrs.Hillexpressesherappreciationoftheproducts.Atthesametime,shegivesherownsuggestions.Mrs.Hill=H;Lee=LH:Hi,Mr.Chen.L:Hithere.I’msohappytoseeyouagain.YouareMrs.Hill.Irememberyoucametoourboothonthefirstdayoftheexhibition.2023/11/30跨境电子商务英语Readthemodeldialogues.Payattentiontothehighlightedsentencesandthenrole-playitwithyourpartner.Aftertheexhibition.SpeakingOutH:Yes,I’mhereagainbecauseyour