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Behavioral
Finance
CFAп㓝ᗻ༽⸛䇼⛯
䇨ᐾφJCY
1-32
1.TraditionalFinance
vs.BehavioralFinance
2-32
TraditionalFinancevs.BehavioralFinance
¾Withintraditionalfinance,individualsareassumedtoberisk-averse,self-
interestedutilitymaximizers.(rational).Traditionalfinancefurtherhypothesizes
that,atthemarketlevel,pricesincorporateandreflectallavailableandrelevant
information.
¾Behavioralfinanceincludesbehavioraleconomics,investorpsychology,
behavioralscience,experimentaleconomics,andcognitivepsychology.The
varietyofapproachestakentoexamineinvestorbehavioraddstotheconfusion
aboutwhatismeantbybehavioralfinance.(normal)
zbehavioralfinancemicro(BFMI)examinesbehaviorsorbiasesthatdistinguish
individualinvestorsfromtherationalactorsenvisionedinneoclassical
economictheory.
9BFMIquestionstheperfectrationalityanddecision-makingprocessof
individualinvestors.
zorbehavioralfinancemacro(BFMA)considersmarketanomaliesthat
distinguishmarketsfromtheefficientmarketsoftraditionalfinance.
9BFMAquestionstheefficiencyofmarkets.
3-32
TraditionalFinancevsBehavioralFinance
TraditionalFinanceAssumes:
BehavioralFinanceAssumes:
Unlimitedperfectknowledge
Capacitylimitationsonknowledge
Utilitymaximization
Satisfice
Boundedrationality.Cognitivelimitson
decisionmaking
Fullyrationaldecisionmaking
Riskaversion
Lossaverse
4-32
TraditionalFinancevsBehavioralFinance
¾UtilityTheory
zTomaximizeutility,arationalinvestorwillmakedecisionsconformingtothe
fouraxiomsofutility:completeness,transitivity,independence,and
continuity.
¾RiskAverse(Intraditionalfinance,individualsareassumedtoberisk-averse.)
zSomeonewhopreferstoinvesttoreceiveanexpectedvaluewithcertainty
ratherthaninvestintheuncertainalternativethatgeneratesthesame
expectedvalueiscalledrisk-averse.
zSomeonewhoisindifferentbetweenthetwoinvestmentsiscalledrisk-
neutral.
zSomeonewhopreferstoinvestintheuncertainalternativeiscalledrisk-
seeking.
¾Boundedrationality
zBoundedrationalityassumesthatindividuals’choicesarerationalbutare
subjecttolimitationsofknowledgeandcognitivecapacity,anddonotbehave
withperfectrationality(satisfice).
zSatisficing(“satisfy”&”suffice”)isfindinganacceptablesolutionasopposed
tooptimizing,whichisfindingthebest(optimal)solution.
5-32
2.Behavioral
Biases
6-32
BehavioralBiases
Conservatismbias
Confirmationbias
Representativenessbias
Illusionofcontrolbias
Hindsightbias
Beliefperseverance
Cognitiveerrors
Anchoring&adjustment
Mentalaccountingbias
Framingbias
Information-processing
biases
Availabilitybias
Behavioral
biases
Lossaversionbias
Overconfidencebias
Self-controlbias
Emotionalbiases
Statusquobias
Endowmentbias
Regret-aversionbias
7-32
CognitiveErrorsandEmotionalBiases
¾Behavioralbiasesmaybecategorizedaseithercognitiveerrorsoremotional
biases.
¾Cognitiveerrorsaredueprimarilytofaultyreasoningandcouldarisefromalack
ofunderstandingproperstatisticalanalysistechniques,informationprocessing
mistakes,faultyreasoning,ormemoryerrors.
zCognitiveerrorsaremoreeasilycorrectedforbecausetheystemfromfaulty
reasoningratherthananemotionalpredisposition.
zCognitiveerrorscanbefurtherclassifiedintotwocategories:
9beliefperseverancebiases
9andinformation-processingbiases.
¾Emotionalbiasesstemfromimpulseorintuition;emotionalbiasestendtoresult
fromreasoninginfluencedbyfeelings.
zEmotionalbiasesarehardertocorrectforbecausetheyarebasedonfeelings,
whichcanbedifficulttochange.
¾Tomoderateabiasistorecognizethebiasandtoattempttoreduceoreven
eliminatethebiaswithintheindividual.
¾Toadapttoabiasistorecognizeandacceptthebiasandtoadjustforthebias
ratherthantoattempttomoderatethebias.
8-32
CognitiveErrors:BeliefPerseverance
¾Beliefperseveranceisthetendencytoclingtoone'spreviouslyheldbeliefs
irrationallyorillogically.
zConservatismbias.peoplemaintaintheirpriorviewsorforecastsby
inadequatelyincorporatingnewinformation;
zConfirmationbias.Individualstendtonoticeonlyinformationthatagrees
withtheirperceptionsorbeliefs.Theylookforconfirmingevidencewhile
discountingorevenignoringevidencethatcontradictstheirbeliefsortheir
perceptions;
zRepresentativenessbias.peopletendtoclassifynewinformationbasedon
pastexperiencesandclassifications.Thisbiasoccursbecausepeople
attemptingtoderivemeaningfromtheirexperiencestendtoclassifyobjects
andthoughtsintopersonalizedcategories;Twoforms:baserateneglect,
sample-sizeneglect.
zIllusionofcontrol.peopletendtobelievethattheycancontrolorinfluence
outcomeswhen,infact,theycannot.expectancyofapersonalsuccess
probabilityinappropriatelyhigherthantheobjectiveprobabilitywould
warrant;
zHindsightbias.abiaswithselectiveperceptionandretentionaspects.People
mayseepasteventsashavingbeenpredictableandreasonabletoexpect.
9-32
2008TemplateforQuestion2
Selectthebehavioralfinance
Explainhowthe
conceptbestexhibitedineachofbehavioralfinance
Donaldson’sthreestatements.conceptyouselected
Donaldson’sstatement
Note:Nobehavioralfinance
conceptcanbeusedmorethaninvestmentdecision
once.(circleone)making.
affectsDonaldson’s
z
“Ireadanewspaperarticle
reportingthatcommercial
propertyvaluesinthecity
haveincreased14percent
annuallysince2000.
Accordingtothearticle,the
averagecommercialproperty
inthecitysoldfor$1.5
millionlastyear.
z
Donaldsonmay
Naïvediversification
haveboughtlatein
thecycle,but
believesthat
Overconfidence
Representativeness
Regretavoidance
commercial
z
z
propertyvalueswill
continueto
increase.
z
Donaldson,by
relyingonthe
representativeness
heuristic,has
becomeoverly
optimisticabouta
pastwinner.
Thismakesmeveryhappy
becauseIjustpurchaseda
pieceofcommercialproperty
lastmonth.Thereisnodoubt
thatitwillbeagood
Self-control
investment.”
10-32
CognitiveErrors:InformationProcessing
¾Describinghowinformationmaybeprocessedandusedillogicallyorirrationally
infinancialdecisionmaking.
zAnchoringandadjustment.theuseofapsychologicalheuristicinfluencesthe
waypeopleestimateprobabilities.Whenrequiredtoestimateavaluewith
unknownmagnitude,peoplegenerallybeginbyenvisioningsomeinitial
defaultnumberan"anchor“whichtheythenadjustupordowntoreflect
subsequentinformationandanalysis;
zMentalaccountingbias.peopletreatonesumofmoneydifferentlyfrom
anotherequal-sizedsumbasedonwhichmentalaccountthemoneyis
assignedto;
zFramingbias.apersonanswersaquestiondifferentlybasedonthewayin
whichitisasked(framed);
zAvailabilitybias.peopletakeaheuristic(sometimescalledaruleofthumbor
amentalshortcut)approachtoestimatingtheprobabilityofanoutcome
basedonhoweasilytheoutcomecomestomind.
11-32
EmotionalBiases1
¾Emotionalbiasesarehardertocorrectforthancognitiveerrorsbecausethey
originatefromimpulseorintuitionratherthanconsciouscalculations.Inthecase
ofemotionalbiases,itmayonlybepossibletorecognizethebiasandadapttoit
ratherthancorrectforit.
zLossaversionbias.peopletendtostronglypreferavoidinglossesasopposed
toachievinggains.Anumberofstudiessuggestthat,psychologically,losses
aresignificantlymorepowerfulthangains;
z
Overconfidencebias.peopledemonstrateunwarrantedfaithintheirown
intuitivereasoning,judgments,and/orcognitiveabilities.Thisoverconfidence
maybetheresultofoverestimatingknowledgelevels,abilities,andaccessto
information.
9Predictionoverconfidenceleadstounderestimatingriskandsetting
confidenceintervalstoonarrow.Certaintyoverconfidencerelatesto
over-statedprobabilitiesofsuccess;
9Self-attributionbias,thecombinationofself-enhancingbiasandself-
protectingbias,contributestooverconfidence.Byself-enhancing,
individualstakeallthecreditfortheirsuccesses.Byself-protecting,they
placetheblameforfailureonsomeoneorsomethingelse.
12-32
EmotionalBiases2
zSelf-controlbias.peoplefailtoactinpursuitoftheirlong-term,overarching
goalsbecauseofalackofself-discipline.Thereisaninherentconflictbetween
short-termsatisfactionandachievementofsomelong-termgoals.
zStatusquobias.anemotionalbiasinwhichpeopledonothing(i.e.,maintain
the"statusquo")insteadofmakingachange.Peopleartgenerallymore
comfortablekeepingthingsthesamethanwithchangeandthusdonot
necessarilylookforopportunitieswherechangeisbeneficial.
zEndowmentbias.peoplevalueanassetmorewhentheyholdrightstoitthan
whentheydonot.Endowmentbiasisinconsistentwithstandardeconomic
theory,whichassertsthatthepriceapersoniswillingtopay-foragood
shouldequalthepriceatwhichthatpersonwouldbewillingtosellthesame
good.
zRegret-aversionbiasoccurswhenmarketparticipantsdonothingoutof
excessfearthatactionscouldbewrong.Simplyput,peopletrytoavoidthe
painofregretassociatedwithbaddecisions.
13-32
Example:2015Question11-A
¾PabloRodriquezisanadvisoratabrokeragefirmwithretailclientswhoare
activetraders.HeacquiresfourclientsfromCarlaChee,anadvisorwhois
retiringfromthefirm.Overtheyears,Cheeregularlysurveyedherclientsto
detectanybehavioralbiasesintheirinvestmentdecision-makingprocesses.
Shedeterminedthatherclientsroutinelyexhibitedthebiasessummarizedin
Exhibit1.
Exhibit1
CheeClients:BehavioralBiases
Client
Bias
Client1
Client2
Client3
Client4
Regret-aversion
Loss-aversion
Mentalaccounting
Framing
Rodriquezbelievesthatclientsactprimarilyonthebasisoftheirbiases.He
meetswiththeclientstoevaluateChee’sassessmentsoftheirbiases.
14-32
Example:2015Question11-A
¾
Client1andClient2:
RodriquezasksClient1andClient2toconsidertwoequities,UnoInc.andDeuxCo.,which
eachhadpurchasedfortheirrespectiveportfolios.Thepurchasepriceandcurrentpriceare
showninExhibit2.Neitherequitypaysdividends.
Exhibit2
SelectedEquityHoldings
(inUSD)
Equity
UnoInc.
DeuxCo.
PurchasePrice
CurrentPrice
55
60
66
48
ANSWERQUESTION11-AINTHETEMPLATEPROVIDEDONPAGE71.
A.Determine,assumingChee’sbiasassessmentsarecorrect,whichaction(buyadditional
shares,takenoaction,sell)eachclientwillmostlikelychooseforeachofthefollowing
equities:
I.UnoInc.
II.DeuxCo.
Justifyeachresponse.
Note:Considereachclient(Client1andClient2)andeachequityindependently.
(12minutes)
15-32
Example:2015Question11-A
Determine,assumingCheeis
correct,whichactioneachclient
willmostlikelychooseforeach
ofthefollowingequities.
(circleone)
Client
(Bias)
Justifyeachresponse.
Equity
Aninvestorwitharegret-aversionbias
tendstoavoidmakingadecisionoutof
fearthatthedecisionwillturnoutpoorly.
Client1wouldlikelytakenoaction,in
ordertoavoidtheregretthatwould
comefrommissingfurtherprice
appreciationinUno.
buyadditionalshares
takenoaction
sell
Uno
Inc.
Client1
(Regret-
aversion)
Aninvestorwitharegret-aversionbias
wantstoavoidthepainofregret
resultingfromapoorinvestment
decision.Client1wouldlikelytakeno
actioninordertoavoidtheregretthat
wouldcomefrommissingapossible
recoveryinthepriceofDeux.
buyadditionalshares
takenoaction
sell
Deux
Co.
16-32
Example:2015Question11-A
Aninvestorwithaloss-aversion
biastendstosufferfromthe
dispositioneffect,whichisthe
tendencytorealizegainsearly
anddelayrecognizinglosses.The
investorfeelstheimpactofaloss
muchmorestronglythanthe
impactofasimilargain.The
investormayalsosellthestrong
performertoavoidanyfurther
perceivedrisk,regardlessof
potentialfutureprice
Client2
(Loss-
aversion)
buyadditionalshares
takenoaction
sell
UnoInc.
appreciation.Client2islikelyto
sellUnotorecognizethe20%
gain.
17-32
Example:2015Question11-A
Aninvestorwithaloss-aversion
biastendstosufferfromthe
dispositioneffect,whichisthe
tendencytorealizegainsearly
anddelayrecognizinglosses.The
investoroftenholdsinvestments
inalosspositioninthehopethat
theywillreturntobreakeven,
despitethepotentialriskofeven
furtherpricedeclines.Client2
wouldlikelytakenoactionand
hopetorecoverthe20%lossin
Deux.
Client2
(Loss-
aversion)
buyadditionalshares
takenoaction
sell
DeuxCo.
18-32
3.Behaviorally
ModifiedAsset
Allocation
19-32
SuggestedDeviationFromARationalPortfolio
Cognitivebias
•Modestchanges
EmotionalBias
•Largerchanges
Highwealth/
lowSLR
•+/—5to10%maximumper
assetclass
•+/—10to15%maximumper
assetclass
•closetotherationalasset
allocation
•Modestchanges
Lowwealth/
highSLR
•+/—5to10%maximumper
assetclass
•+/—0to3%maximumperasset
class
*SLR–standardoflivingrisk
20-32
Example:2018
2018--GuidelineAnswer:
TemplateforQuestion4-C
¾Sarahasahighstandardoflivingrisk.Andherquestionnaireindicatesthather
potentialbehavioralbiasisrepresentativeness.
¾BeechprovidesJohnwithamean-varianceoptimizedportfolio.BasedonJohn’s
standardoflivingriskandhispotentialbehavioralbias,Beechalsoproducesa
behaviorallymodifiedportfolio.Theassetclassweightsofthemodifiedportfolio
differfromthoseoftheoptimizedportfolioby+/−10%.Beechthenrepeatsthe
processforSara,preparingbothamean-varianceoptimizedportfolioanda
behaviorallymodifiedportfolio.
DeterminethemostlikelyamountbywhichtheassetclassweightsofSara’stwo
portfolioswilldiffer.
(circleone)
lessthan+/−10%
equalto+/−10%
greaterthan+/−10%
Justifyyourresponse.
21-32
Example:2018
2018--GuidelineAnswer:
TemplateforQuestion4-C
Thedecisiontomoderateoradapttoaclient’sbehavioralbiasesdependsontwo
factors:thestandardoflivingrisk/levelofwealth(highorlow)andthetypeof
bias(emotionalorcognitive).
Sara,withahighstandard
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