地产活动“浓情端午 粽叶飘香”

浓情端午粽叶飘香PassionateDragonBoat,RefreshingBambooLeaf

——伯爵源筑6月12日活动

NobleMansionactivityon12nd.June目录catalog8.人员安排staffarrangement9.礼品建议giftadvice10.活动销售政策salespolicy11.活动宣传publicity12.活动费用预算budget13.活动考核appraisal活动目的purpose活动概况activitybriefing活动亮点shinningpoint活动内容activitycontent活动区域图activityarea活动流程procedures物料展示materialsexhibition1.提升项目品质感；Increase

ourreputation，showtheproject’shighqualitytotargetcustomers.2.开发潜在目标消费人群；findourpotentialtargetcustomers.3.达成销售目标；

achievesalestarget.活动目的

Purpose活动主题：浓情端午粽叶飘香theme:PassionateDragonBoat,RefreshingBambooLeaf活动时间：6月12日11:00——15:00Time:11:00—15:00on12nd.June活动地点：伯爵源筑营销中心Location:NobleMansionsalescenter

邀约人群：新老业主、意向客户、资源客户。看房登记客户

Invitation:Oldandnewclients,Potentialcustomers,Intentionalclients,

registeredvisitors.（encouragestaff‘srelativesandfriends）活动概况Activitybriefing活动亮点Activity’sshinningpoint1.现场鉴赏德国品质建材，品质园区，让客户全面了解我们的建筑品质；SeeGermanqualitymaterialsandresidentialarea,letclientsknowourconstruction

quality;2.现场品鉴地道德国美食美酒；TastetraditionalGermanfoodandwine;现场鉴赏中国传统端午节；EnjoytheChinesetraditionalDragonBoatFestivalonthescene;品鉴德国建筑TasteGermanQualityBuildings活动亮点shinningpoints：1.现场品鉴楼盘地段等基本信息；Acquirebasicinformationofbuildingsandthelocationonthescene;2.现场品鉴德国品质建材，品质园区；SeeGermanqualitymaterialsandresidentialarea;3.现场品鉴样板间入户大堂，交房标准；Seethemockuproom’slobbyandhousesdeliverystandard;4.让客户全面了解我们的建筑品质；Letclientsknowourconstructionquality;品鉴德国美食美酒Germanfood&wine活动亮点：shinningpoint1.现场品鉴德国美食&红酒；TasteGermanfoodandwine.2.让客户全面了解德国风情；GiveoverallknowledgeofGermanylifestyletoclients.鉴赏中国古典表演EnjoyChineseClassicPrograms活动亮点：Keypoint1.粽子大师现场传授包粽秘籍，与客户互动教学，客户可以把自己包好的香粽打包回家；TeachpackingZongziandinteractwithclients,clientscanbringtheirownworks(Zongzi)backhome;2.来宾可以领取到来店礼品（中国传统荷包寓意着美好的祝福）；Clientscangetacheck-ingift(Chinesetraditionalsmallbagsrepresentingbestwishes);通过一系列中国传统端午节活动，吸引顾客前来参与、观看，借助此次活动体现出伯爵源筑项目的品质感，进而提升企业品牌的认知度，树立良好的企业形象，同时活跃的气氛，配合有力的促销活动，激发受众人群消费欲望，提高项目销售额。AbsorbclientstovisitandknowaboutourqualitythroughaseriesoftraditionalDragonBoatactivities,promoteourbrandrecognition,buildagoodcorporationimage,enlightentheatmosphere.Stimulateclients’consumptiondesireandboostthesalesamount.活动内容Activitycontent活动区域分配图ActivityareaFountainPoolProjectOverviewRedWineBuffetWaterbarDiscussionareaDiscussionareaAudio-visualroomDeductiveRegistrationDumplings活动区域人员分配图Stafflocationinactivityarea礼仪Hostesses粽子大师Mastersdumplings一.10.30AM来宾签到

10:30AMclientstosignin礼仪人员接待来宾，登记客户资料。（天气情况允许，签到台将在售楼中心门前）

Clientssignandrecordtheirinformation.(iftheweatherisgood,putthe

signintableinfrontofthesalescentergate)活动流程Eventprocedures

二.置业顾问介绍项目(ALLTIME)Salesconsultantsintroducetheproject1.项目及品牌介绍Introducetheprojectandbrand

2.沙盘讲解Sandtableintroduction

3.建材介绍Constructionmaterialsintroduction

4.活动介绍及销售政策公布Eventandsalesstrategyintroduction活动流程Eventprocedures三.11.00-15:00自助餐开始

11:00-15:00buffet品鉴德国美食美酒，展现德国文化TasteGermanfoodandwine,presenttheGermanculture活动流程Eventprocedures四.11.00AM—15.00PM香粽DIY区开放11:00am—15:00pmDIYZongzi邀请粽子大师现场传授包粽秘籍，与客户互动教学，客户可以把自己包好的香粽打包回家；InviteaZongziteachertoteachpackingZongzionthescene,interactwithclients,andallowclientstotaketheirworkshome.活动流程Eventprocedures五.11.00AM—15.00PM来宾到店礼祝福荷包

11:00am—15:00pmsmallfestivalasgifts古时在端午节赠送香囊,有辟邪驱瘟的美好寓意，今天我们伯爵源筑营销中心，在端午节当天也为客户送去一份暖暖的祝福。

TheperfumesmallbagsweregivenattheDragonBoatFestivalwithameaningofexorcisingevilspiritinancientChina.NowourNobleMansionoffersawarmwishtoclientsatthesalescenter.活动流程Eventprocedures六.12:00PM—14:00PM有奖问答环节（取决客流）12:00pm—14:00pmPrize-givingquiz（whenfullofcustomer）易赛是哪个国家的公司？WhichcountrydoesESIcomefrom？这个家族有多少年的历史？Howmanyyearshistoryofthefamily？目前我们使用了多少个德国产品在我们项目里？HowmanyGermanproductsareuseinourproject？请说出2种以上我们使用德系产品的名字及特色。NametwoGermanproductsandtheircharactersusedinourproject.00有奖问答环节，问题围绕公司产品，预设5个问题，参与回答正确者送胡桃夹子一个。Therewillbe5questionsconcerningourproducts,whoevergivestherightanswerwillgetanutcracker.活动流程Eventprocedures现场布置

SiteDecoration1.室外布置：拱门及飘球；Outdoorlayout:archandfloatingball；2.室内布置：冷餐区布置、室内楼梯软装饰；Interiordecoration:buffetarealayout,indoorstairsdecoration；活动流程及人员安排Activityprocessandpersonnelarrangement浓情端午

粽叶飘香

6月12日活动安排arrangementofactivityon12nd,June,thePassionateDragonBoat,RefreshingBambooLeaf时间time工作work人员安排staffarrangement细节details备注PS10:30—15:00来宾签到signin销售顾问接待receivedbyMs.Etiquetteorsalesconsultants销售顾问讲解项目概况salesconsultantsintroduceourproject

11:00—15:00香粽DIYDIY

Zongzi包粽大师Zongzipackingteacher为到场来宾传授指导包粽秘诀，并为客户打包制作好的香粽（每组客户限1份）teachclientstopackZongzi,andpacktheirworks(oneforeach)200份包粽子材料，包完为止200Zongzipackingmaterials,noextrasupplyifusedup11:00—15:00美食品鉴区开放Tastefood礼仪Ms.Etiquette为客户分发餐具distributetablewaresforclients

11:00—15:00"福"字祝福香包发放Handoutclassicsmallbagswith“福”onit销售顾问salesconsultants销售顾问到前台领取香包，发放到客户手中（每组客户限领1份）consultants

getsmallbagsfromthefronttable,thenhandovertoclients(oneforeach)200份香包发完为