2021 1-2月度暖场系列（新年感恩季幸福新年里主题）活动策划方案-55正式版

新气象HAPPY· NEW· YEAR5858585858585858585858585858585858585858585858HAPPY·NEW·YEAR

元旦，即公历的1月1日，是世界多数国家通称的“新年”。元，谓“始”，凡数之始称为“元”；旦，谓“日”；“元旦”意即“初始之日”。“元旦”一词在中国文学作品中最早出现于《晋书》。中国历史上的“元旦”指的是“正月一日”，“正月”的计算方法，在汉武帝时期以前是很不统一的，历代的元旦日期并不一致。活动导入TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere距离农历新年越来越近大街小巷洋溢着过年的氛围添新衣、办年货、选好礼美好的新春时节，离不开色彩粉饰精彩的欢聚时光，少不了创意点缀HAPPY·NEW·YEAR58585858585858585858585858585858585858585858585858壹HAPPY· NEW· YEAR585858585858585858585858585858585858585858585858活动概述TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere活动主题新年感恩季·幸福新年里

活动主题项目营销中心132活动时间1月/2月份月度暖场（五周）

4参与对象新老业主、意向客户潜在客户、到访客户前期推广TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere活动前一周内，进行活动前宣推，广大市场声音官方微信公众号推广：项目公众号进行宣传发布活动链接，活动形式全程报导H5页面推广：微信朋友圈转活动H5页面，前期造势宣传、推广、邀约。微信朋友圈活动推广视频：制作活动前宣倒计时视频；合作媒体：更多方案资料关注公众号：精英策划圈合作户外、广播媒体进行活动画面、广播投放。活动推广TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere通过微信公众号等文章参与转发文章，可以到现场领取参与券一张。贰HAPPY· NEW· YEAR585858585858585858585858585858585858585858585858活动铺排TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere还有**天便是传统农历新春佳节，大街小巷已满满都是年味，市民也忙于开始办置各式年货，****更是张灯结彩迎新年，通过这一个月的一系列新春活动争相上演，可以吸引返乡人群来营销中心，增加现场人气也激发年底购买欲！活动概述TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere第一周暖场活动 第三周暖场活动欢乐贺元旦 **嘉年华 详情见后面|1月01日-1月03日 | |1月16日-1月17日 |01 0302 04

第五周暖场活动详情见后面|1月30日-1月31日|05第二周暖场活动第四周暖场活动甜蜜食光味你而来详情见后面|1月09日-1月10日||1月23日-1月24日|叁HAPPY· NEW· YEAR585858585858585858585858585858585858585858585858造型拱门 营销中心入口大门处搭建主题门头，提升活动调性，释放活动信息。活动主题背板TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在营销中心内设计五周活动主题背板，释放活动信息，彰显活动主题DIY区域TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在营销中心内设计DIY区域。氛围细节包装TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere对营销中心内部进行新春氛围包装，如：福字、春联、窗花、红灯笼、中国结，从细节处彰显浓浓的年味。签到区域TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere到处设置签到背景板、签到桌及花艺摆件，整体以年货题暖场元素为主；前台布置TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere营销中心的的前台放置新春主题摆件，凸显项目品质，营造活动氛围，美化活动现场。氛围布置TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在营销中心内场可在相应的位置摆放新年美陈（鞭炮、发财树、元宝、礼盒等）装饰，营造新年氛围感。肆HAPPY· NEW· YEAR585858585858585858585858585858585858585858585858第一周暖场活动|1月01日-1月03日 |元旦签到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顾客至特色签到台签到在爱心上签上自己的名字和电话，在放入指定位置，活动现场每位签到后都可领取参与券一张。庆贺新年新气象日历DIY圈层活动TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere热爱手工的你怎么能错过日历DIY圈层活动？和爱人或者孩子一起参加了解日历的起源及发展为新年增添一色彩绘脸谱，重拾国粹TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在各式脸谱之上，一场创意手工大PK正式拉开帷幕，各位来宾与小朋友们，用心以色彩勾勒，以笔尖自由填充，当一件件成品呈献，现场的欣喜与温馨氛围再度升温，这是一次湖心盛会，更是寻迹年味之旅。庆贺新年新气象巨型游戏机TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere来宾凭活动参与券，即可以免费体验巨型游戏机，来宾现场可进行单人模式，也可以参与双人PK模式。京味春节美食TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere地道京味，霸占味蕾记忆，****举办京味春节美食品鉴活动，糕点师傅精心准备了美味可口的美食，驴打滚和茯苓夹饼，让到场嘉宾都现场品尝美味京味。更多方案资料关注公众号：精英策划圈第二周暖场活动|1月09日-1月10日|元旦签到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顾客至特色签到台签到在爱心上签上自己的名字和电话，在放入指定位置，活动现场每位签到后都可领取参与券一张。草莓巧克力DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere草莓的酸酸甜甜是很多朋友都喜欢的,而巧克力的味道也是很大一部分朋友都喜欢的。如果有一天,当草莓遇上巧克力的时候,会不会撞出不一样的火花呢...趣味饼干DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere做饼干是一件特别简单的事情,不像蛋糕那样要打发鸡蛋,也不像面包那样需要揉面出手套膜。做饼干也是一件特别快乐的事情,因为可以和宝贝们一起体验DIY的乐趣五彩缤纷甜蜜生活TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在这特别的时期给业主们带了满满的祝福精心策划只为特别的你们同时为各位业主们准备了生日蛋糕五彩缤纷甜蜜生活TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere精美甜点以及各种新年小吃年味十足希望能带给大家更多甜蜜第三周暖场活动|1月09日-1月10日|元旦签到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顾客至特色签到台签到在爱心上签上自己的名字和电话，在放入指定位置，活动现场每位签到后都可领取参与券一张。糖画的由来TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere糖画是一种传统民间手工艺，以糖为材料来进行造型，俗称“倒糖人儿”、“倒糖饼儿”或“糖灯影儿”，是地道的民间画种，颇具特色的街市艺术，广泛流传于巴山蜀水之间，备受老百姓喜爱的手工艺食品。糖画DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere

铁勺是笔，糖浆是墨等糖熬成的糖稀吐出甜蜜的小泡泡轻轻地舀起一勺凝神屏气，笔走龙蛇三下两下，一蹴而就勺子一停，画即作成糖画DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere或丹凤朝阳、或蛟龙出海或飞禽走兽……轻轻地自铝板上铲出来粘上竹签，便大功告成糖画DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere每当看到晶莹剔透的糖画，童年回忆便依稀漫起，小朋友手中的动物栩栩如生，一股股甜蜜的气息扑鼻而来，想要感受制作糖画的成就感么？想要品尝甜蜜蜜的糖画么？日式甜品TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere日式甜品不止能虏获你的胃，还能霸占你的朋友圈。清香的味道，或深或浅的醇苦回甘，滑过舌尖，停留齿间，能够给你味蕾沉醉般的宠幸，带给你一场不同往日的甜品之旅。如果你是一个爱晒美食的吃货，无需美颜，无需滤镜，无邪绝对可以满足你。品尝新年的甜蜜味道暖冬精美茶歇TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在这寒冷的冬季现场准备了精美点心、热乎的奶茶及水果等食物供来宾品尝。第四周暖场活动|1月23日-1月24日 |元旦签到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顾客至特色签到台签到在爱心上签上自己的名字和电话，在放入指定位置，活动现场每位签到后都可领取参与券一张。四大才子送福TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere现场古装四大才子新春送福字和福袋的互动带领业主们感受一场穿越古今的奇幻之旅笔墨飘香迎春送福TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere****还原记忆中的年味让年味更浓！特邀请书法家现场手写春联泼墨送福！笔墨飘香迎春送福TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere下笔如行云流水，纵横挥洒苍劲有力，一笔而下观之若脱缰骏马腾空而来！笔锋雄健洒脱，一气呵成饕餮美食纵情享受TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere烤全羊啥也不用做！来了就开撕！免费!经过高温烤制后的烤全羊吮饱酱汁后的羊肉香味一定浓郁得隔几条街都能闻到！饕餮美食纵情享受TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere还有各类烧烤光是听肉串在火上的滋滋声就已经开始咽口水了！第五周暖场活动|1月23日-1月24日 |元旦签到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顾客至特色签到台签到在爱心上签