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教案~学年第学期开课单位:课程名称:外贸英文函电课程代码:课程类别:学分学时:专业班级:系(教研室):教师姓名:教务处制表《外贸英文函电》课程教案授课主题Chapter1IntroductionofBusinessLetters学时2学时授课方式课堂讲授、课堂互动练习课次班级人数教学目的、要求1.Tounderstandtheimportanceandprinciplesofbusinessletterwriting;2.Toknowthelayoutsofbusinesslettersandenvelopes;3.Tomastersomerelevantandusefulexpressions.教学重点和难点重点:LayoutofBusinessLetters;难点:DifferencesBetweenFullBlock,IndentedBlockandModifiedFullBlock.教学过程及主要内容备注TheImportanceandPrinciplesofBusinessLettersBusinesslettersarethemaincarrierofbusinesscommunication.Agoodbusinesslettercanplayanimportantroleintrade,becauseitcanincreasefriendshipandhelptoobtainmutualunderstandingbetweenthepartiesinvolved.Businessletterwritingisoneofthenecessarybusinessactivities.Inordertowriteaneffectivebusinessletterandcorrectlyconveythemessage,youhavetomastertheprinciplesandskillsofwritingagoodbusinessletter.1.1.1TheImportanceofBusinessLettersInthecurrentsociety,communicationbetweenindividualsandcorporationsisbecomingincreasinglyfrequentandimportant.Ithelpstopassoninformation,toexpressideasortoexchangefeelings.Therearemanyformsusedtocommunicate,suchasletters,telegrams,telexes,andelectroniccorrespondence.However,itcanbeclearlyseenthatbusinesslettersarestillthecommonformofbusinesscommunication.Businesslettersareoneofthebestwaystoensurethatyourmessageisaccuratelyreceived,especiallywhenhighlydetailedinformationisbeingdiscussed.Ininternationaltrades,businesslettersenableimportersandexporterstocommunicatewitheachother.Agoodbusinesslettercanhelptoestablishbusinessrelationsandfacilitatecommercialtransactionsbetweenthetwoparties.Therefore,itisveryimportantforstudentsmajoredinbusinesstomastertheskillsofwritingagoodbusinessletterthatconveysideascorrectlyandclearly.Besides,businesslettersarealsoasortofimportantevidenceinlawoncesomebusinessdisputehappens.1.1.2PrinciplesofBusinessLettersGenerallyspeaking,languageinbusinesslettersshouldbequalifiedwiththefollowingrequirements:clarity,conciseness,courtesy,completeness,concreteness,consideration,andcorrectness.1.ClarityClaritymeanstheclearexpressionofyourthought.Inbusinessletterwriting,youshouldusestraightforward,simpleandappropriateEnglishincorrectsentencestructurestoconveyyourmeaning,avoidingambiguouslanguageandmisunderstanding.Comparethefollowingtwosentences:a.(poor)TheL/Cmustreachusforarrangingshipmentnotlaterthan8October.b.(better)TheL/Cmustreachusnotlaterthan8Octoberforarrangingshipment.2.ConcisenessConcisenessmeansexpressinginthefewestwordsandconcisesentenceswithoutlosingcompleteness,courtesyandclarity.Inbusinessletterwriting,youshouldkeepyoursentencesshortandavoidwordinessorredundancy.Keepyourpurposeofwritinginmindandonlyincluderelevantandnecessaryinformation.Comparethefollowingtwosentences:a.(poor)Wehavereceivedyourletterof4June,wearegivingyoutheinformationyouwant.b.(better)Wearesendingyoutheinformationyouaskedforinyourletterof4June.3.CourtesyCourtesydoesnotonlymeanmerepoliteness.Inbusinessletterwriting,youshouldbesincereandtactful,thoughtfulandappreciative,torefusetoperformafavourwithoutkillingallhopesoffuturebusiness.Besides,punctualityisalsoanimportantwaytoshowyourrespectandintensivecaretoyourcustomer.Comparethefollowingtwosentences:a.(poor)Unfortunately,wecannotfillyourorderbecauseyoufailedtosendyourcheck.b.(better)Weshallbegladtofillyourorderassoonaswereceiveyourcheck.4.ConcretenessConcretenessmeansbeingspecific.Businesslettersshouldavoidbeingtoogeneral,orrecipientscouldnotunderstandthepurposeofwritingandgiveimmediateresponses.Inbusinessletterwriting,youhadbetterusespecificfactsandfigures,choosevividwordsandtrytomakeyourletterexact,definiteandspecific,avoidingvagueness,ambiguity,ortheuseofplatitudes.Comparethefollowingtwosentences:a.(poor)Weareinterestedinyourvehicles.b.(better)WeareinterestedinyourHS800racingcars.5.ConsiderationConsiderationmeansputtingyourselfinothers’shoesandkeepinmindyourpartner’svariedneeds,requests,interestsanddifficulties.Inbusinessletterwriting,youshouldtrytounderstandandrespectthereader’spointofview.Comparethefollowingtwosentences:a.(poor)Wecannotbeabletosendyouthesamplethismonth.b.(better)Youcangetthesamplenextmonth.6.CorrectnessCorrectnessmeansbeingcorrectinbothtechniquesandfacts.Inbusinessletterwriting,youshouldguaranteecorrectusagesofgrammar,punctuationandspelling,standardlanguage,appropriatestatement,accuratefigures,factualinformation.Besides,youshouldalsoguaranteethecorrectunderstandingofcommercialjargons.Beforesendingletters,you’dbettercheckyourlettersovertoavoidtheawkwardnessofmakingmistakes.7.CompletenessCompletenessmeansincludingallthenecessaryinformation.Inbusinessletterwriting,youshouldmakesurethatallmattersarediscussedandallquestionsareanswered,throughwhichyourreadercanfullyunderstandwhatyoumean.Itisessentialtocheckthemessagecarefullybeforeitissentout.LayoutofEnvelopesEnvelopeaddressingshouldbeaccurate,clearandgood-looking.Thenamesandaddressesofbothpartsshouldbewrittenontheenvelopeofbusinessletters.Usually,senders’namesandaddressesshouldbeprintedatthetopoftheleftside,whilerecipients’namesandaddressesshouldbeplacedatthebottomoftherightsideorsometimesinthemiddle.Namesandaddressesofenvelopesshouldbewritteninthefollowingorder:* name* title(positionordepartment)* companyname* streetaddress* town* county(orprovince)* countryBesides,thestampsareusuallyplacedintheupright-handcornerandpostnotationssuchas“Registered”,“Confidential”,“Urgent”,etc.inthebottomleft-handcorner.Generallyspeaking,therearetwomajorpatternsoflayoutinbusinessletters:theblockedstyleandtheindentedstyle.1.2.1BlockedStyleIntheblockedstyle,alltypinglinesshouldbeginattheleft-handmargin,includingthedate,insidenameandaddress,thesalutation,subjectheading,complementarycloseandsoon.Andoneline-spacingbetweenparagraphsisrecommendedtomakealetterlookclear.1.2.2IndentedStyleIntheindentedstyle,thefirstlinestillbeginsattheleft-handmarginwhilethesecondandsucceedinglinesareallindentedseveralspaces.Itisaslightlylessformalmodificationofblockedstyle.PartsofBusinessLettersBusinesslettersusuallyconsistofdifferentparts,includingletterhead,date,reference,insidenameandaddress,attentionline,salutation,subjectline,letterbody,complimentaryclose,signature,enclosure,carboncopy,postscriptandsoon.Somepartsarenecessaryinallbusinessletterswhileothersareoptional,accordingtowhichpartsaregroupedintostandardpartsandoptionalparts.1.3.1StandardPartsStandardPartsofcompleteformalbusinesslettersusuallyconsistofthefollowingsevenparts:LetterHead,Date,InsideAddress,Salutation,Body,ComplimentaryCloseandSignature.1.3.2OptionalPartsThefollowingsevenpartsareoptionalinbusinessletters:Reference,AttentionLine,SubjectLine,IdentificationMark,Enclosure,CarbonCopyandPostscript.LayoutofBusinessLettersTherearemainlythreemajorformsofthelayoutinbusinessletterwriting:fullblockstyle,indentedstyleandmodifiedblockstyle.ThefullblockstyleisanAmericanstyle,anditispopularbecauseitiscompactandtidy.Itisconvenientforpeopletotype.TheindentedstyleisatraditionalBritishpractice.Itlooksattractiveandiseasytoread,butitisnotconvenienttotype.Modifiedblockstyleisakindofwaytowritelettersinpartoffullblockstyleandpartofindentedstyle.1.4.1FullBlockStyleEverylineinthefullblockstylestartsfromtheveryleft-handmarginwithoutanyindention,includingthedate,theinsideaddress,eachparagraphofthebodyandthecomplimentaryclose.Whenusingthefullblockstyletowritealetter,youshouldfirstprovideyourownaddress,thenskipalineandprovidethedate,thenskiponemorelineandprovidetheinsideaddressoftherecipient.1.4.2IndentedStyleIntheindentedstyle,eachlineoftheinsidenameandaddressisindented2or3spaces.Dateisplacedintherightuppercornerofaletter;signatureappearsinthebottomright-handcorner.Thefirstlineofeachparagraphshouldbeindented3-8spacestotherightfromtheleftmargin.1.4.3ModifiedBlockStyleInmodifiedblockstyle,the“date”,“complimentaryclose”and“signature”arewrittenontherightside,closetotherightmargin.Insideaddressandsalutationfollowthewaysoffullblockstyle(typefromtheleftmarginwithnoindention).UsefulExpressions1.Showinggratitude/courtesy:* Thankyouforyourletterof28October...* Wewouldbegratefultosb.forsth..* Manythanksforyourletterabout...* Wewouldbeobligedif...* Wewouldappreciateitif...* Yourletterof23Septemberhasbeenreceivedwiththanks.* Imustapologizeformydelayinansweringyourkindletter.* Yourpromptattentiontothismatterwillbemuchappreciated.* Itwillbehighlyappreciatedifyougivethismatteryourimmediateattention.* Wewouldbegratefulifyoucouldsendusthisinformationassoonaspossible.2.Showingclarityandconciseness:* Pleasemakeusacableoffer.* Theofferisvalidforfourdaysonly.* Thiswillcauseadelayofabout6days.* Wehavebegunanewsystemofmanufacturewhichmightbeofinteresttoyou.* WearepleasedtoencloseourofficialOrderSheetNo.50foryourElectricHair-drierMU-006.* PleasequoteusyourlowestpriceCIFLondon.* Willyoupleasequoteusforthefollowingitems?* Pleaserushmeyourlatestcatalogue.* Pleasemakeanofferforthebambooshootsofthequalityasthatinthelastcontract.* Wesendyouthefollowingtrialorderont
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