美通社-2024公关与传播内容策划日历（北美版）

2024

PR

and

CommunicationsContent

Planning

CalendarHowtoUseThisGuideThe2024PRandCommunicationsContentPlanningCalendarisdesignedtoguideyouthroughthecreationofyourannualcontentstrategyandcommunicationsplan.Usethiscalendartoidentifykey

dholidays,andindustryeventstoinspireandinformcampaigns,keymessaging,andotherrelevantcontentthatwillresonatewiththerighaudiencesattherighttimes.Themonthlytipswillhelpyourefineyoucontentcreation,distribution,andpromotionstrategythroughouttheNote:Datesinthiscalendararesubjecttochangeduetounforeseencircumstances,soalwaysverifyanycontentthatisdependentonaspecificevent.70%

of

communications

teams

strugglewith

creating

effective

content,

accordingto

the

2023

Global

Comms

Report.

This

guis

designed

to

help

you

meet

that

challengJANUARYMONTH

HIGHLIGHTSPLANNING

TIPNewYear’s

DayGoldenGlobesConsumerElectronicsShowEmmyAwardsSet

Clear

ObjectivesStartbydefiningyourPRgoalsfortheyear.

Areyouaimingtoincreasebrandawareness,improvereputation,ordrivesales?

Your

contentstrategyshouldalignwiththeseobjectives.World

EconomicForumMartinLutherKingJr.

Day25.

MONDAY26.TUESDAY27.

WEDNESDAY3.

WEDNESDAY10.

WEDNESDAY17.

WEDNESDAY24.

WEDNESDAY31.

WEDNESDAY28.

THURSDAY4.

THURSDAY11.

THURSDAY18.

THURSDAY29.

FRIDAY5.

FRIDAY12.

FRIDAY19.

FRIDAY26.

FRIDAY2.

FRIDAY30.

SATURDAY6.

SATURDAY13.

SATURDAY31.

SUNDAY1.

MONDAY2.

TUESDAY7.

SUNDAYNewYear's

DayGoldenGlobes8.

MONDAY15.

MONDAY9.

TUESDAY14.

SUNDAYConsumerElectronicsShow(CES)EndsJanuary12AfricanCupofNationsEndsFebruary11OrthodoxNewYear16.

TUESDAY23.

TUESDAY30.

TUESDAY20.

SATURDAY21.

SUNDAYEmmyAwardsSundanceFilmFestivalEndsJanuary28World

ReligionDayMartinLuther

KingJrDayWorld

EconomicForumEndsJanuary19AustralianOpenEndsJanuary2822.

MONDAY25.

THURSDAY27.

SATURDAY28.

SUNDAYUkraineDayofUnityMahayana(BuddhistNewYear)InternationalHolocaustRemembranceDayInternationalLegoDay29.

MONDAY1.

THURSDAY3.

SATURDAY4.

SUNDAYCopyright©2023CisionLtd.AllRightsReserved.FEBRUARYMONTH

HIGHLIGHTSPLANNING

TIPBlackHistoryMonthGrammyAwardsSuperBowlLVIIIMardiGrasValentine’s

DayKnow

Your

AudienceIt’s

thecornerstoneofanyefectivecontentcreationplan.Employmarket

researchoremailsurveys,reviewsocialmediaandwebsiteanalytics,andgatherfeedbackfromsalesandothercustomer-facingteamstounderstandtheinterests,perceptionsandbehaviorsoftheaudiencesyouwanttotarget.Usethisinteltobuildcontentaroundthetopicsthatwillresonatewithyouraudiences.FashionWeeks

(NewYork,

London,

Milan,&

Paris)29.

MONDAY5.

MONDAY12.

MONDAY30.TUESDAY6.

TUESDAY13.

TUESDAY31.

WEDNESDAY1.

THURSDAY8.

THURSDAY15.

THURSDAY22.

THURSDAY29.

THURSDAY7.

THURSDAY2.

FRIDAY3.

SATURDAY4.

SUNDAYGroundhogDayWorld

CancerDayGrammyAwardsWorld

WetlandsDay7.

WEDNESDAY9.

FRIDAY16.

FRIDAY23.

FRIDAY1.

FRIDAY10.

SATURDAY11.

SUNDAYChineseNewYearInternationalDayofWomenandGirlsinScienceChicagoAutoShow2024EndsFebruary19SuperBowlLVIII14.

WEDNESDAY17.

SATURDAY18.

SUNDAYWorld

RadioDayShroveTuesdayMardiGrasDayValentine's

DayRandomActsofKindnessDayDaytona500NBAAll-StarGame19.

MONDAY20.

TUESDAY21.

WEDNESDAY28.

WEDNESDAY6.

WEDNESDAY24.

SATURDAY2.

SATURDAY9.

SATURDAY25.

SUNDAYPresidents'DayWorld

DayofSocialJustice26.

MONDAY27.

TUESDAY5.

TUESDAY3.

SUNDAYMobileWorld

Congress2023EndsFebruary29GenevaMotorShowEndsMarch34.

MONDAY8.

FRIDAY10.

SUNDAYCopyright©2023CisionLtd.AllRightsReserved.MARCHMONTH

HIGHLIGHTSPLANNING

TIPInternationalWomen’s

DaySXSWAcademyAwardsSt.

Patrick’s

DayEarthHourCollaborate

with

StakeholdersCoordinatewithotherdepartmentsandstakeholders–suchassalesandcustomersuccessteams,marketing,humanresourcesandexecutive

leadership–toensureyourcontentplanalignswiththeoverallcompanystrategyandmessaging.Easter26.

MONDAY4.

MONDAY11.

MONDAY27.TUESDAY28.

WEDNESDAY6.

WEDNESDAY13.

WEDNESDAY29.

THURSDAY1.

FRIDAY2.

SATURDAY9.

SATURDAY16.

SATURDAY3.

SUNDAYWorld

WildlifeDay5.

TUESDAY7.

THURSDAY8.

FRIDAY10.

SUNDAYITB2024EndsMarch7World

BookDayInternationalWomen's

Day95thAcademyAwardsSXSWEndsMarch16RamadanEndsApril912.

TUESDAY19.

TUESDAY26.

TUESDAY2.

TUESDAY14.

THURSDAY15.

FRIDAY17.

SUNDAYPiDayWorld

SleepDaySt.Patrick'sDay18.

MONDAY20.

WEDNESDAY21.

THURSDAY22.

FRIDAY23.

SATURDAY24.

SUNDAYGlobalRecyclingDaySpringEquinoxWorld

PoetryDayEarthHourLaylatalBara'atEndsMarch25InternationalDayofHappinessPurimEndsMarch2425.

MONDAY27.

WEDNESDAY28.

THURSDAY29.

FRIDAY30.

SATURDAY6.

SATURDAY31.

SUNDAYHoliGoodFridayEasterSunday(HinduFestivalofColor)1.

MONDAY3.

WEDNESDAY4.

THURSDAY5.

FRIDAY7.

SUNDAYCopyright©2023CisionLtd.AllRightsReserved.04APRILMONTH

HIGHLIGHTSPLANNING

TIPAprilFoolsCoachellaTa

xDayEarthDayPassoverUse

the

Past

to

Steer

Your

FutureDataaroundpastcontentperformancecanprovideadditionalinsightintoyouraudiences’

interestsandhelpinformyourplanfortheyearahead.Useresourceslike

GoogleAnalyticsandsocialmediametricstounderstandwhattopicsandkeywords

haveperformedwellinthepast(drivenwebsitetraf

c,downloads,socialmediaengagement,pressreleasepickup,

salesleads,etc.),inwhatformats(short-formvideos,infographics,datavisualization,etc.),andonwhatchannels.25.

MONDAY26.TUESDAY27.

WEDNESDAY3.

WEDNESDAY10.

WEDNESDAY17.

WEDNESDAY24.

WEDNESDAY1.

WEDNESDAY28.

THURSDAY4.

THURSDAY11.

THURSDAY18.

THURSDAY25.

THURSDAY2.

THURSDAY29.

FRIDAY5.

FRIDAY12.

FRIDAY30.

SATURDAY6.

SATURDAY13.

SATURDAY20.

SATURDAY27.

SATURDAY4.

SATURDAY31.

SUNDAY1.

MONDAY2.

TUESDAY7.

SUNDAYEasterMondayAprilFool'sDayWorld

AutismAwarenessDay8.

MONDAY9.

TUESDAY14.

SUNDAYMastersGolfTournamentEndsApril14Eidal-FitrEndsApril10CoachellaEndsApril21BostonMarathon15.

MONDAY16.

TUESDAY19.

FRIDAY26.

FRIDAY3.

FRIDAY21.

SUNDAYTax

DayNationalTe

aDay22.

MONDAY23.

TUESDAY28.

SUNDAYEarthDayNationalShakespeareDayPassoverEndsApril3029.

MONDAY30.

TUESDAY5.

SUNDAYCopyright©2023CisionLtd.AllRightsReserved.0MAYMONTH

HIGHLIGHTSPLANNING

TIPAsianPacificAmericanHeritageMonthCincodeMayoTa

ke

Advantage

of

News

Stories

and

Trending

TopicsStay

aheadofindustrynewsandtrends–

andopportunitiestocapitalizeonrelevantcurrenteventsandconversations–

bysettingupreal-timenewsalertsandsigningupfordaily

news

briefings.

Thiscanhelpboostyourcontent's

visibilityandrelevance.

Evenbetter:Ifyouhaveaccess

to

premium

content

–

contentthatistypicallypaywalled–

you’llgainanevenmorecompletepictureofwhat’s

movingtheneedle.SmallBusinessWeekMother’sDayMemorialDay29.

MONDAY6.

MONDAY13.

MONDAY30.TUESDAY1.

WEDNESDAY8.

WEDNESDAY15.

WEDNESDAY22.

WEDNESDAY29.

WEDNESDAY5.

WEDNESDAY2.

THURSDAY9.

THURSDAY16.

THURSDAY23.

THURSDAY30.

THURSDAY6.

THURSDAY3.

FRIDAY4.

SATURDAY5.

SUNDAYWorld

PressFreedomDayStarWars

DayCincoDeMayoKentuckyDerby7.

TUESDAY10.

FRIDAY17.

FRIDAY24.

FRIDAY31.

FRIDAY7.

FRIDAY11.

SATURDAY18.

SATURDAY25.

SATURDAY12.

SUNDAYSmallBusinessWeekEndsMay13InternationalNursesDayMother'sDay14.

TUESDAY19.

SUNDAYPGAChampionshipEndsMay19CannesFilmFestivalEndsMay2520.

MONDAY21.

TUESDAY26.

SUNDAYNationalWineDayAfricaDayIndy5002

7.

MONDAY28.

TUESDAY1.

SATURDAY8.

SATURDAY2.

SUNDAYMemorialDayAmnestyInternationalDay3.

MONDAY4.

TUESDAY9.

SUNDAYCopyright©2023CisionLtd.AllRightsReserved.06JUNEMONTH

HIGHLIGHTSPLANNING

TIPPrideMonthBonnerooFather'sDayCannesLionsJuneteenthCreate

a

Promotion

Plan“Ifyoubuildit,theywillcome”

doesn’t

alwaysapplytocontent.Investsometimeindeterminingyourdistributionstrategybeforeyourcontentisreadytobepublished.We

recommendusinga

mixofownedmedia(like

yourwebsite,

emailandcompany-brandedsocialmediachannels),earnedmedia(whichyoucangetfrompitching),andpaidmediachannels(suchaswire

distribution

services,

paidsocialmediaadsandsponsoredcontent).2

7.

MONDAY3.

MONDAY10.

MONDAY17.

MONDAY28.TUESDAY4.

TUESDAY11.

TUESDAY29.

WEDNESDAY30.

THURSDAY6.

THURSDAY13.

THURSDAY31.

FRIDAY1.

SATURDAY8.

SATURDAY15.

SATURDAY2.

SUNDAY5.

WEDNESDAY7.

FRIDAY9.

SUNDAYWorld

EnvironmentDay12.

WEDNESDAY14.

FRIDAY16.

SUNDAYClimateRiskSummitEurope2024EndsJune12U.S.

OpenGolfTournamentEndsJune16UEFA

Euro2024EndsJuly1424HoursofLe

MansEndsJune16Father'sDayEidal-AdhaEndsJune19BonnarooEndsJune16Shavuot(TheFeastofWeeks)EndsJune1318.

TUESDAY19.

WEDNESDAY20.

THURSDAY21.

FRIDAY22.

SATURDAY23.

SUNDAY30.

SUNDAYCannesLionsInternationalFestivalofCreativityEndsJune21AutisticPrideDayJuneteenthSummerSolsticeTake

Your

DogtoWork

Day24.

MONDAY25.

TUESDAY26.

WEDNESDAY27.

THURSDAY28.

FRIDAY29.

SATURDAYPrideDayTour

deFranceEndsJuly211.

MONDAY2.

TUESDAY3.

WEDNESDAY4.

THURSDAY5.

FRIDAY6.

SATURDAY7.

SUNDAYCopyright©2023CisionLtd.AllRightsReserved.07

0JULYMONTH

HIGHLIGHTSPLANNING

TIPWimbledonIndependenceDayInternationalNon-BinaryPeople’s

DayWorld

NatureConservationDayAmazonPrimeDayMeasure

and

AnalyzeSetkey

performanceindicators(KPIs)totrackthesuccessofyourcontentstrategy.

Measuringwebsitetraf

c,engagement,socialshares,andconversionswillhelpyourefineyourstrategyovertime.

Considerinvestinginathird-partymedia

monitoring

and

analytics

platform

toeasilyandef

cientlytrackthesemetrics,alongwithmentionsofyourbrand,industry,

andcompetitorstobetterunderstandwhichcontentisperformingandwherethereareopportunitiestoadjust.24.

MONDAY25.TUESDAY2.

TUESDAY9.

TUESDAY26.

WEDNESDAY27.

THURSDAY28.

FRIDAY29.

SATURDAY30.

SUNDAY1.

MONDAY3.

WEDNESDAY4.

THURSDAY5.

FRIDAY6.

SATURDAY7.

SUNDAYCanadaDayWimbledonEndsJuly16IndependenceDayIslamicNewYear

(Al-Hiraj)EndsJuly7World

ChocolateDay8.

MONDAY10.

WEDNESDAY11.

THURSDAY12.

FRIDAY19.

FRIDAY26.

FRIDAY13.

SATURDAY20.

SATURDAY27.

SATURDAY3.

SATURDAY14.

SUNDAYWorld

PopulationDayBastilleDayInternationalNon-BinaryPeople'sDay15.

MONDAY22.

MONDAY29.

MONDAY16.

TUESDAY17.

WEDNESDAY18.

THURSDAY21.

SUNDAYMLBAll-StarGameWorld

DayforInternationalJusticeNelsonMandelaInternationalDay23.

TUESDAY24.

WEDNESDAY25.

THURSDAY28.

SUNDAYInternationalSelf-CareDayComic-Con2024EndsJuly282024OlympicGamesEndsAugust11World

NatureConservationDay30.

TUESDAY31.

WEDNESDAY1.

THURSDAY2.

FRIDAY4.

SUNDAYInternationalDayofFriendshipCopyright©2023CisionLtd.AllRightsReserved.08

0AUGUSTMONTH

HIGHLIGHTSPLANNING

TIPLollapaloozaWorld

HumanitarianDayBurningManU.S.

OpenTennis

ChampionshipBack-to-SchoolPlanningKnow

Your

OtherAudienceJournalistsandothermediainfluencers,thatis.Theseindividualsarekey

togettingcoverageforyourcontentandgeneratingearnedmedia,whichisessentialtobuildingbrandawarenessandcredibility.

Usinga

qualitymedia

database

isthefastest,mostefectivewaytoidentifytherightjournalistsandinfluencerstoreachoutto.Look

foronethatiswideinscopeandofersregularlyupdatedandvettedcontactinfo,

includingpitchingpreferences,socialmediaactivity,

pastwork,andothervaluableinformationtohelpyoupersonalizeyourpitch.29.

MONDAY30.TUESDAY6.

TUESDAY13.

TUESDAY20.

TUESDAY31.

WEDNESDAY7.

WEDNESDAY14.

WEDNESDAY1.

THURSDAY2.

FRIDAY9.

FRIDAY16.

FRIDAY23.

FRIDAY30.

FRIDAY6.

FRIDAY3.

SATURDAY10.

SATURDAY17.

SATURDAY24.

SATURDAY4.

SUNDAY11.

SUNDAY18.

SUNDAY25.

SUNDAYLollapaloozaEndsAugust45.

MONDAY8.

THURSDAYWorld

CatDay12.

MONDAY15.

THURSDAY22.

THURSDAY29.

THURSDAY5.

THURSDAYInternationalYouth

Day19.

MONDAY21.

WEDNESDAYWorld

HumanitarianDayWorld

SeniorCitizenDayBurningManEndsSeptember226.

MONDAY27.

TUESDAY28.

WEDNESDAY31.

SATURDAY1.

SUNDAYInternationalDogDayInternationalLotteryDayParalympicGamesEndsSeptember8InternationalBaconDayU.S.

OpenTennisChampionshipEndsSeptember82.

MONDAY3.

TUESDAY4.

WEDNESDAY7.

SATURDAY8.

SUNDAYCopyright©2023CisionLtd.AllRightsReserved.09SEPTEMBERMONTH

HIGHLIGHTSPLANNING

TIPLaborDayBuild

SEO

Into

Your

ContentWorld

SuicidePreventionDayInternationalEqualPay

DayWorld

PeaceDayIncorporatesearchengineoptimization(SEO)intoyourcontenttoimproveitsvisibilityinsearchresults,helpyoureacha

wideraudience,

andestablishauthorityinyourindustry.

Start

byidentifyingkeywords

andphrasesyourtargetaudiencesaresearchingforandincorporatethesekeywords

inyourcontentwhererelevant.TakeadvantageofthemanyfreeonlineresourcestolearnaboutSEObestpracticesandstayuptodateonthelatestSEOtrendssoyoucanoptimizeyourcontentaccordingly.FashionWeeks

(NewYork,

London,

Milan,&

Paris)26.

MONDAY27.TUESDAY28.

WEDNESDAY4.

WEDNESDAY11.

WEDNESDAY29.

THURSDAY30.

FRIDAY31.

SATURDAY1.

SUNDAY2.

MONDAY3.

TUESDAY5.

THURSDAY6.

FRIDAY7.

SATURDAY8.

SUNDAYLaborDayInternationalDayofCharityWorld

BeardDayWorld

LiteracyDay9.

MONDAY10.

TUESDAY12.

THURSDAY13.

FRIDAY20.

FRIDAY27.

FRIDAY4.

FRIDAY14.

SATURDAY15.

SUNDAYWorld

SuicidePreventionDay16.

MONDAY17.

TUESDAY24.

TUESDAY1.

TUESDAY18.

WEDNESDAY19.

THURSDAY21.

SATURDAY22.

SUNDAYWorld

OzoneDayMawlidal-NabiInternationalEqualPay

DayWorld

PeaceDayInternationalCarFreeDayAutumnalEquinox23.

MONDAY25.

WEDNESDAY26.

THURSDAY28.

SATURDAY5.

SATURDAY29.

SUNDAYBiVisibilityDayWorld

DayoftheDeaf30.

MONDAY2.

WEDNESDAY3.

THURSDAY6.

SUNDAYCopyright©2023CisionLtd.AllRightsReserved.10

1OCTOBERMONTH

HIGHLIGHTSPLANNING

TIPBreastCancerAwarenessMonthMentalHealthAwarenessWeekYo

mKippurMLBPlayofsHalloweenChoose

Quality

Over

QuantityIt’s

easytogetoverwhelmedbythesheervolumeofeventshappeningthroughouttheyear.

Keep

inmindthatyoudon’t

havetocovereverythingeverywhere,

allatonce.

Whencreatingyoureditorialplanforthemonth,quarter,

oryearahead,focusontheeventsthatmake

themostsenseforyourbrandandaudience.

Thisgivesyoumoretimeforthoughtfulcontentcreationandrelationship-buildingwithjournaliststohelpincreaseyourstory’s

coverageandengagement.23.

MONDAY30.

MONDAY7.

MONDAY24.TUESDAY25.

WEDNESDAY26.

THURSDAY27.

FRIDAY28.

SATURDAY29.

SUNDAY1.

TUESDAY2.

WEDNESDAY3.

THURSDAY4.

FRIDAY5.

SATURDAY6.

SUNDAYInternationalCofeeDayRosh

HashanahEndsOctober4World

SpaceWeekEndsOctober10World

Teachers'

DayMentalHealthAwarenessWeekEndsOctober128.

TUESDAY15.

TUESDAY22.

TUESDAY29.

TUESDAY9.

WEDNESDAY10.

THURSDAY11.

FRIDAY12.

SATURDAY19.

SATURDAY26.

SATURDAY2.

SATURDAY13.

SUNDAY20.

SUNDAY27.

SUNDAYInternationalBeerandPizzaDayWorld

MentalHealthDayNationalComingOutDayYom

KippurEndsOctober1214.

MONDAY16.

WEDNESDAY17.

THURSDAY18.

FRIDAY25.

FRIDAY1.

FRIDAYCanadianThanksgivingIndigenousPeoplesDayColumbusDayWorld

FoodDaySukkotEndsOctober2321.

MONDAY28.

MONDAY23.

WEDNESDAY24.

THURSDAYSheminiAtzeretEndsOctober25GlobalMediaandInformationLiteracyWeekEndsOctober3130.

WEDNESDAY31.

THURSDAY3.

SUNDAYHalloweenDiwaliEndsNovember4Copyright©2023CisionLtd.AllRightsReserved.11

1NOVEMBERMONTH

HIGHLIGHTSPLANNING

TIPNewYork

CityMarathonVeterans

DayThanksgivingBe

ResourcefulGetmoremileageoutofanynewcontentyoucreatebyrepurposingitindiferentformats.Forexample,

turnthecontentofa

pressreleaseintoa

blogpost,video,

infographic,socialmediaposts–

oralloftheabove.

You

canalsofindopportunitiestoupdateandre-promoteoldcontentthatstillhasrelevance.BlackFridaySmallBusinessSaturday28.

MONDAY29.TUESDAY30.

WEDNESDAY31.

THURSDAY7.

THURSDAY14.

THURSDAY21.

THURSDAY1.

FRIDAY2.

SATURDAY9.

SATURDAY16.

SATURDAY23.

SATURDAY3.

SUNDAYWorld

Vegan

DayNewYork

CityMarathon4.

MONDAY5.

TUESDAY12.

TUESDAY19.

TUESDAY26.

TUESDAY3.

TUESDAY6.

WEDNESDAY8.

FRIDAY10.

SUNDAY17.

SUNDAY24.

SUNDAY1.

SUNDAY11.

MONDAY13.

WEDNESDAY15.

FRIDAYVeteransDayWorld

KindnessDay18.

MONDAY25.

MONDAY2.

MONDAY20.

WEDNESDAY27.

WEDNESDAY4.

WEDNESDAY22.

FRIDAY28.

THURSDAY29.

FRIDAY30.

SATURDAYThanksgivingBlackFridaySmallBusinessSaturday5.

THURSDAY6.

FRIDAY7.

SATURDAY8.

SUNDAYCopyright©2023CisionLtd.AllRightsReserved.12DECEMBERMONTH

HIGHLIGHTSPLANNING

TIPGivingTuesdayChristmasKwanzaaRev