浅谈互联网创新及浅谈高职毕业生的自主创业（英文）

浅谈互联网创新我认为现在互联网领域的创新主要有三种：一、发明，发明一种新产品或新技术；二、商业模式上的创新；三、体验上的创新。如今发明一种从来没有过的东西已经越来越难，更多的创新来自于商业模式的创新和用户体验上的创新。商业模式上的创新，比如360把杀毒软件做免费，不靠卖杀毒软件赚钱，而靠浏览器等其他业务赚钱；体验上的创新，比如苹果，把用户体验做到极致，改变了世界。现在互联网的创新有一个特点，就是“屌丝逆袭”，一开始不被看好，最后却能改变世界!比如早期的阿里巴巴，比如最早的苹果电脑。乔布斯带着苹果个人电脑去找惠普合作，却被冷嘲热讽，他们认为个人电脑根本没有商业价值，因为在当时个人电脑还没有现在这么强大的功能，计算非常慢，但是它有一个优点就是方便，苹果就是把方便这一点做到了极致。虽然当时的个人电脑并不完美，但是经过不断完善与改进，如今，个人电脑早已打败了大型的电脑，他就是靠方便的体验赢得了消费者的心。互联网时代的创新需要有逆向思维，如果主流走，别人干什么我也干什么，小公司根本无法成功，可以做大公司看不起、不愿意做的地方，把一个点做到极致才会成功。微博的兴起就是一种逆向思维，传统的博客字数没有限制，博主可以写很长，但除了一些有名的博主，如韩寒、李承鹏等，其他人的人们都不喜欢看，但微博逆向思维，把字数限制在140字以内，满足了快节奏时代人们的需求，而且借助手机客户端的优势，可以迅速传播，微博获得了巨大的成功。在互联网时代，逆向思维可以帮助我们实现创新。拿来主义有时候也是一种创新，如今科技的创新已经越来越困难了，摩尔定律发展到今天也快到了尽头。但是这并不意味着没有了创新，这一点在现在的智能手机领域表现的尤为明显。苹果产品上的东西很多事收购的，很多技术是用别人的，但这并不妨碍它成为手机业的霸主。并不是全部靠自己做才叫创新，手机，电脑，没有哪个是一家公司能够做出来的，很多时候需要依靠别人的技术，加上自己的东西。这往往表现在体验上的创新。现在不是拼硬件的时候了，小米的雷军曾说过：不赚硬件的钱。那卖手机的不赚硬件的钱怎么赚钱啊？赚服务，软件和衍生产品的钱。这需要良好的用户体验来积累庞大的用户群。现在的互联网盈利模式主要有三种：一、电子商务，互联网金融；二、赚取广告收益；三、增值服务，比如腾讯的Q币，游戏的点卡；这无不需要庞大的用户群，现在赚钱的互联网公司，那个不是有着庞大的用户群，所以现在互联网创新首要的目的是要有用户，这又回到了用户体验上，互联网创新不要想着怎么赚钱，要想着怎么为用户服务，用户多了自然有盈利模式。互联网时代的创新，总结出来：最重要的是好的用户体验，以用户和市场为中心，把某个特点做到极致。要做到这些需要有敏锐的嗅觉有时候也要有逆向思维，去发现未来的趋势或独一无二的一点。毕业设计（论文）类型：□毕业设计说明书□毕业论文题目：浅谈高职毕业生的自主创业Self-employmentofHigherVocationalCollegeGraduates学生姓名：专业：应用英语(商务)班级：学号：时间：20**年4月

Self-employmentofHigherVocationalCollegeGraduatesByCaiTengfeiUndertheSupervisionofZhuXiSubmittedinPartialFulfillmentoftheRequirementsFortheCertificateofGraduationForeignLanguageDepartmentNantongVocationalCollegeApril20**

AcknowledgementsUponthepointoffinishingthispaper,I’dliketoexpressmysincerethankstoallthosewhohavelentmehandsinthecourseofmywritingthispaper.Firstofall,Iwouldliketotakethisopportunitytoshowmysinceregratitudetomysupervisor,DearProfessorZhuXi,whohashelpedmethroughallthestagesofwritingthisthesis.Shehasgivenmesomuchusefuladvicesonmywriting,andhastriedherbesttoimprovemypaper.Thisthesiscouldnothavebeenfinishedwithoutherguidanceandencouragement.Secondly,I’dliketoexpressmygratitudetothoseteacherswhohavetaughtmeduringthoseyears.Withouttheirhelp,itwouldbemuchharderformetofinishmystudyandthispaper.Atlast,I’dliketothankmycollege,classmateandfriendsfortheirsupport.

浅谈高职毕业生的自主创业摘要现代年轻人的生活节奏快，并且都有着迅速致富的想法。但是由于日益增长的就业压力，越来越多的高校毕业生很难找到工作。传统的工作模式是按劳取酬，还要迎合上司，有时还要牺牲掉自己大把的业余时间，只为了能够在工作领域崭露头角，攀得高峰，然而这种模式在当今社会已经不再适用。很多年轻人抛弃了传统的工作模式而大胆尝试为自己工作。他们开始自己创业。他们有梦想，爱挑战，喜欢按照自己的方式去工作。现如今越来越多的毕业生投入到创业这个行列中去。但是创业的道路也存在许多荆棘，例如资金问题、团队问题、地点选择问题等等。创业者往往对自己的选择充满了激情，却总是缺少耐心。而且只有很少一部分的高校涉及相关方面的教学，所以创业者还有很多东西需要学习。本文从毕业生创业的现状、障碍以及方法来探讨创业前景。尽管此过程困难重重，但毕业生创业仍成为当今不少年青人的选择。他们想掌控自己的工作，自己的生活。为实现自己的梦想，努力奋斗。关键字：自主创业、高职毕业生、创业前景

AbstractTherapideconomicgrowthandfast-pacedlifegiveriseleadyoungpeopletoget-rich-quicklythinking.Duetotheincreasingemploymentpressure,moreandmoregraduatescannotlandjobs.Thetraditionalwayofpayingyourdues,kissinguptotheboss，andsacrificingyearsofyouthinordertoclimbupthecorporateladderisnolongerappealingtoyoungpeople.Instead,youngpeopleleavethetraditionaljobintheofficeandventureouttoworkforthemselves.Theyaregoingtobuildtheirownbusiness,includingthosewhojustgraduatefromcollegeoruniversity.Theycherishtheirdreams,enjoychallenges,andliketodoeverythingintheirownway.Nowadays,moreandmoregraduatesplungeintothepioneeringwork.However,manyfailintheirfirststartups.Theyencountermanyproblemsandbarrierstheyhaveneverimagined,suchasfunds,team,place,marketandsoon.Theyarefullofpassion,butmostofthemlackperseverance.Inaddition,therearefewcollegesanduniversitiesinChinasetanycoursesrelatedtoself-employment.Graduateshavetoomanythingstolearnaftergraduation.Thispaperlooksintothepresentsituationofyounggraduates’startups,examiningtheobstaclesandchallengesofsettingupbusinesses,finally,exploresthepossiblemethodsandmeasuresforcollegegraduatestogetoverdifficultiesandachievegreatsuccess.Eventhoughtherearemanythornsahead,quiteanumberofyounggraduatesstillperceivestartingbusinesstobeagreatopportunitytoflytheirdreams.Theywanttotakecontroloftheirfate,theirwork,theirlife,andmaketheirdreamscometrue.Keywords:self-employment,collegegraduates,prospect

TableofContentsPageAcknowledgements…………..……..…...=1\*ROMANI摘要…………………………=2\*ROMANIIAbstract……….……………=3\*ROMANIIITableofContents………………………..………….Ⅳ=1\*ROMANI.Introduction1=2\*ROMANII.Self-employment22.1Self-employedbusiness…………….…………..22.2Self-employmentinChina22.3Advantagesofself-employment32.4Disadvantagesofself-employment4=3\*ROMANIII.Graduates’Self-employmentinChina53.1Moreon-lookers,lessdoers53.2Slimchanceofsuccess5=4\*ROMANIV.Analysisonthefailureofgraduates’startups64.1Lackofeducationonstartups64.2Lackofpatienceandinadequateexperience64.3Lackofentrepreneurshipenvironment7=5\*ROMANV.TheBasicStepsofGraduates’Self-employment75.1Completebusinessproposal75.2Identifyingthenichemarket81.Uniqueness82.Suitoneself93.Suittheenvironment95.3Location105.4Teambuilding11=6\*ROMANVI.TheProspectofGraduates’Self-employment12=7\*ROMANVII.Conclusion13References14南通职业大学毕业设计（论文）Self-employmentofHigherVocationalCollegeGraduates=1\*ROMANI.IntroductionAhighervocationalcollegegraduate,ZhangTing,wantedtohaveherownbusiness.Eventhoughshewascompetenttogetanumberofjobs,noneofthemwassatisfying.Soherparentshelpedheropenastore.AsZhangTinghasalittleknowledgeaboutbusiness,itishardforhertomanageherbusiness.Thoughsheworkedfromdawntonight,hershopdidn’tgetoff.Seeingherbusinesscontinuinglosingmoney,shedidn’tknowwhatwaswrongandhowtoturnherbusinessprofitable.[1]Withtherapiddevelopmentofsocietyandeconomy,manypeopledonotwanttoworkunderothers.Manyotheryoungpeoplechooseself-employmentbecauseofopportunity.Theyfindthatself-employmentgivesthemmorefreedomandflexibility,nottomentionthepotentiallybigfinancialrewardtheycouldget.Theywanttobetheirownboss,especiallythosewhojustgraduatefromcollegeoruniversity.Theyareambitioustofulfilltheirdream.Theythinktheyareyoungandcandowhatevertheywant.[2]Moreandmoregraduatesplungeintothepioneeringworkwhole-heartedly.Oneoftheimportantreasonsisthatthosegraduatesarefacingincreasingemploymentpressure.Thegovernmentandsocietyencourageyoungpeopletofindjobsontheirownorstarttheirownbusinesses.Graduatescanlearnmorewithwisdomandeffortsbyrunningtheirownbusiness.Thisisalsothebestwaytoactualizetheirvalue,makingmoneyasexpected.Somestudentsevenstartdoingbusinesswhentheyareatcollege,likesellinggoodsontheinternet.Establishingabusinessisaquickwaytoblendinsocietyandcreatewealth.Butforthosehighervocationalcollegegraduates,establishingandmanagingabusinessisnotequaltoinstantenthusiasmandimpulsivedecision.Theymustdoalotofpreparation.Manysuccessfulentrepreneurssaidthatcollegestudentsareopentonewthings.Theyarequicklearners.Buttheyarestilltooimmaturetoestablishthemselvesinsociety.Forlackofmarketexperience,thechanceofdoingbusinesswellisquiteslim.[3-4]Therefore,beforetheydothepositioning,theyshoulddomuchresearchaboutmarket.Theyshouldberealisticandcautiousabouttheiroptionsofbusinesstheywillgetinto.Whatistherightwayforcollegegraduatestomaketheirbusinessdreamcometrue?Whatissuesshouldtheypayattentionto?Howcantheybuildtheirownbusiness?Manyquestionspuzzleyounggraduateswhowanttostartupabusiness.=2\*ROMANII.Self-employmentSelf-employedbusinessSelf-employmentisworkingforone’sself.Self-employedpeoplecanalsobereferredtoasapersonwhoworksforhimself/herselfinsteadofanemployer,butdrawingincomefromatradeorbusinessthattheyoperatepersonally.Tobeself-employedisnotthesameasbeingabusinessowner.Abusinessownerisnotrequiredtobehands-onwiththeday-to-dayoperationsofhisorhercompany,whileaself-employedpersonhastoutilizeaveryhands-onapproachinothertosurvive.AccordingtheUSBureauofLaborStatistics,only44%ofbusinessessurvivethefirst4yearsinbusiness.Insomecountries,governmentsarecrackingdownondisguisedemployment,oftendescribedasthepretenseofacontractualintra-businessrelationshiptohidewhatisotherwiseasimpleemployer-employeerelationship.Self-employmentbecomesmoreandmorepeople’sgoal.Peopleformagroupandstartabusinessthroughteamefforts.Peoplewhowanttobeself-employedmusthaveenoughexperiences,knowledge,andtheinformationofthemarket.2.2Self-employmentinChinaApresidentsaidthekeytoastrongeconomyisthecreationofmoresmallbusiness.Butstatisticsshowthatmoststartupsaredoomedtofail.However,expertsagreethatwithplanningandhardworkanewcompanycanbeattheodds.TherearesomanysmallbusinessesinChinaandothercountries.Theyprovideabout80%ofallnewjobs.Anotherreasontheyarevaluedisbecausetheycaneventuallybecomemajorcorporationsemployingthousandsandinvestinginthecommunity.Mostsmallbusinessesstartoffthesameway,apersonwithadreamorsomethingelse.Sowhat'sthenextstep?Thereareprivateconsultants,governmentagenciesandeducationalinstitutionsjustwaitingtohearfromentrepreneurs.[5]Aftertheydealwiththeproblemsoffunds,place,relevantcertificates,anotherquestionfuturebusinessownersneedtoaskiswhethertheirfamilycansurvivetheordeal.Unlessyourspouseandchildrendon'tlikeyouverymuch,thelonghoursareboundtotakeatollonyourmarriageandrelationshipwithyourkids.BakeryownerLiHongsaysherhusbandhashelpedherfromtheplanningstagesforward.Buthertwoyoungdaughtersarestilladjustingtothedemandsoflifecenteringaroundsellingcakes,cookiesanddesserts.Chinesepeopleareusedtoobserveallrules.Theytendtobefollowersnottrailblazers.Iftheywanttobegintheirownbusiness,theyshouldbemoreenthusiastic.Advantagesofself-employment2.3.1.Incomesourcewon’tdependononepartyIfsomeoneworksforacompany,hisbosscouldfirehimandeliminatehisincomesource.Beingself-employedmeansthatnobodycanfireyou.2.3.2.IIfsomeonegotfiredfromhiswork,hisincomepracticallydroppedtozero.Thosewhoareself-employedwon’texperiencethat.Self-employedpeoplemightloseclients,butit’sunlikelythattheylosealloftheirclientsatonce.Ifsomethingbadhappened,itwouldn’tbedrastic.Insteadofhavingtheincomedroppedtozero,itwoulddropgraduallyandthereforegiveself-employedpeopletimetoworkonsomethingelse.2.3.3.Sinceself-employedpeopleworkontheirown,theyhavemorecontroloverthewaytheywork.Thisoftentranslatestosavingonwork-relatedexpensessuchastransportationcosts.2.3.4.MorecontrolovertimeInmostcases,self-employedpeoplecanarrangetheirownworktime.Thisflexibilitymeansthatitwillbeeasierforyoutoallocatetimeforotherthingsintheirlife.2.3.5.RewardismoreproportionaltotheeffortWhenpeopleareinacorporateenvironment,providingtwiceasmuchvaluedoesn’tnecessarilymeangettingtwiceasmuchreward.Butwhenpeopleworkontheirown,thatcanhappenmoreeasily.Theycontactwiththemarketdirectlysoanyextravaluetheyprovideismorelikelytoberewarded.2.3.6.TheInternetopensnewopportunitiesTheInternetallowspeopletodelivertheirvaluedirectlytothosewhoneeditwithoutanymiddleman.Inaddition,theInternethelpspeopleaggregatepotentialdemand.WithouttheInternet,itwillbedifficulttofindevenoneclientintheirlocalarea.ButthankstotheInternet,peoplenowhaveaccesstoagreatnumberofpotentialclients.Itmeansthattheirabilitytomakealivingfromthatspecificskillincreasesexponentially.Disadvantagesofself-employmentAshasbeenalreadypointedoutabove,therearemanybenefitsofself-employment,thedownsideofworkingforoneselfcannotbedownplayed.1.Self-employedpeoplehavetotakegreaterrisk.Theywilllikelybecompetingwithbigger,moreestablishedbusinesses.Thesebigbusinesseshavemoreresourcesandarebetterabletoofferagreatervarietyofservicesandbetterprices.2.Self-employedpeoplehavetoworklongerhours,comealongwithmanyextrajobsandtheeffortofbuildingabusiness.Theyhavetosacrificetheirfamilytimetowork.3.Self-employedpeopleshouldberesponsibleforanymistakestheymake.Somesmallmistakeswillcostbusinessownersalot.Self-employmentisnotallbad;ifitwere,farfewerpeoplewouldeventrytoworkforthemselves.Thosewithpersistence,intelligence,marketableskillsandanentrepreneurialspiritwillfindthattheadvantagesoutweighthedisadvantages.Self-employmentismorelikelytorewardthosewhoworkhardandhaveinnovativeideas.Thoughhoursarelongfortheself-employed,theyareflexibleenoughtomakepossibleattendanceatspecialfamilyevents.Perhapsthebestadvantageisthatthosewhoareself-employedgettomakealivingdoingsomethingtheyenjoy.=3\*ROMANIII．Graduates’Self-employmentinChina3.1Moreon-lookers,lessdoersTherearemanyvoicesofstartingbusiness.Thecentral,localgovernments,taxdepartmentandvariouscollegesanduniversitiesencourageself-employmentbyintroducingalotofpreferentialpoliciestograduateswhowanttostarttheirownbusiness.Thereportsshowtherearemoreonlookersthanparticipants.AuniversityinsouthChinahasdoneasurvey.Theyasked1400studentstodoquestionnaires.Andtheresultshowsthat74.57%ofstudentshavetheideaofbeingself-employed.Lessthan1%ofstudentsreallygetintoit.Thedatarevealthatthemajorityofstudentshavethedreamofbeingself-employed,buttheydon’tknowhowtofulfillit.3.2SlimchanceofsuccessEstablishingabusinessisnotaneasythingforgraduates.Itisknownthatgraduateshaveknowledgeandideas,buthowtoputthemintopracticeremainsagreatchallengetothem.Enthusiasmwithoutpatienceendsinnothing.Younggraduatesmayhavedreams,devotion,hardworkintheirownbusinessatthebeginning,butwhenbusinessgetsintotrouble,theymaylosetheirground,andgetlostastohowtoovercomeit.Ifapersonlosthispatienceanddevotioninsomething,hemayneverfinishit.Manygraduatesorstudentshavetransiententhusiasm.Onceaproblemcomesup,theirenthusiasticdieawaysoon.Peopleoverlookthefactthatrunningabusinessisalotdifferentthanworkinginabusiness.Theyhavealotmoretoconsideranddealwith.Anystepscanbethefactorswhichmakeonegiveuphisbusiness.=4\*ROMANIV.AnalysisontheFailureofGraduates’Startups4.1LackofeducationonstartupsAccordingtothesurvey,90%ofCollegesandUniversitiesinChinahaven’tsetanycourserelatedtostartup.Studentsareneithermentallynotphysicallypreparedfordoingstartups.Mostofthemdoitblindmindedlyaftergraduation.Theirchanceofsuccessisundoubtedlyslim.Thuscollegesshouldcultivatestudents’independenceandpioneeringspirit.Ifgraduateswanttodopioneeringwork,theyshouldsetuptheidealofbeingentrepreneuratcollege.Toachievethisideal,theyshouldworkhardatit.Collegesshouldopensometrainingcourseonstartups,preparingthemwithmoresocialandbusinesspractice,offeringthemasmanychances,sotheycancombineaspossibletoapplywhattheylearnintopractice.Havingbetterunderstandingofsocietyandsomeworkexperience,theycangraduallybuilduptheawarenessofdoingpioneeringwork.Next,collegesshouldcultivatestudents’strongmindtomeetchallengesandcopewithpressure.Readymindiscriticalforastudenttoestablishabusiness.Tostartabusinessisacreativeworkwhichcallsforhardwork,aswellasperseverance.What’smore,goodinterpersonalskillshelptobuildsocialconnectionwhichisthekeytosuccess.Finally,collegesshouldpreparestudentswithcomprehensiveknowledge.Studentsshouldknowmuchaboutmanagement,taxadministration,investmentorcompanylawandsoon.[6]4.2LackofpatienceandinadequateexperienceGraduateshavelittlemarketingandsocialexperience.ZhangTing,isatypicalexample.Thecollegeoruniversitystudentsspendtheirmostoftimestudyingorjoiningvariousactivities.Theythinktheyareyoungandtheyhaveenoughenergytotryeverything.Butenthusiasmdoesnotleadtosuccess.Mostofcollegestudentsthinkitisaneasythingaslongastheyhaveenoughmoney.Butwhentheyputitintopractice,problemscomeonebyone.Maybetheycanhandleoneortwo,butwhentheymeetthefourthorfifth,theywilllosepatience.Theygettoknowsocietyisnotwhattheythinkof.Sinceover80%ofallbusinessesfailwithinthefirstfiveyears,theoddsareagainstthembeforetheyevenbegin.Leavingtheirsecurejobandtakingthehugeriskontheirowncanbeverystressful,andwillputthemunderanenormousamountofpressure.Onlyafewpeoplewhohaveenoughpatienceandenoughexperiencecanmakeitcometrue.[7-8]4.3LackofentrepreneurshipenvironmentTheentrepreneurshipenvironmentreferstomoney,market,teamorotherelementsthatcontributetothesuccessofstartups.Theyshouldknowenoughabouttheirenvironment,andthemoretheyknowabouttheircustomers,theirproductsand

theirmarket,thebetterofftheywillbe.AccordingtoresearchconductedbyDun&Bradstreet,90%ofallsmallbusinessfailurescanbetracedtopoormanagementresultingfromlackofknowledgeandentrepreneurshipenvironment.=5\*ROMANV.TheBasicStepsofGraduates’Self-employment5.1Completebusinessproposal“Donotundertakeaprojectunlessyoucanimplementit.”Ifsomeonewantstomakesomething,heshouldmakeaplan.Theyshouldfirstdefinethetarget.Onlywhentheyknowwheretheywanttoarrive,theywillputtheireffortinit,andthenachievethegoal.Graduatesmustmakeacompleteandfeasiblebusinessproposal.Thatfeasibilityreportshouldidentifytheprojecttheywanttodo,howtomakemoneyandhowmuchmoneyitneedsandhowmuchitcanbringetc.Graduatesshouldmakealistoftaskindetail,anddefinethetimeframeforeachtask.[9]Thisisanindispensiblestepwhenpeopledecidetobuildtheirbusiness.Theyshouldtotallyunderstandthestepstheyaregoingtodo.Aftertheplan,theyshoulddoresearchonthemarket.Basedonthemarketresearch,makerightdecision.5.2IdentifyingthenichemarketItgoeswithoutsayingthatonlywhentheydecidedthemarketsegmentcantheystarttheirbusiness.Whatevertermtheychoose,thepointistheyhavetofindawaytomakeprofit.Forexample,ayoungmanwhoiscalledSunYizheng,hadbeentherichestmanforaweekintheworld.AfterhegraduatedfromtheuniversityintheUnitedStates,hewenttoJapan.Healsowantedtobuildhisownbusiness,andheselected50businesstargets.Hespentaboutoneyeardecidinghistarget.Hedidresearchonthosetargetsonebyoneandobtainedalotofdat.Atlast,hedecidedtodowithsoftware.Businessproposalisimportantforgraduatestostarttheirdreams.Theaboveexampleillustratesthesignificanceofsettingthetarget.Followingaresometipsforsettingtarget.1.UniquenessPeoplewhowanttostarttheirownbusinessshouldchooseabusinesswhichothershavenotdone.Iftheyfindanewbusinesswhichotherpeoplehaveneverseenbefore,theymaymakeagoodbeginning.Theircustomerswillhavemoreinterestsintheirproducts.Sotheyarewillingtospendmoneyontheirproductsorservice.Inturn,theycanmakemoremoney.Thestrongermeanstheyshoulddobetterandbetterthantheothers.Iftheydothesamebusinessasothers,theyshouldthinkabouttheirservice,qualityorbenefitsbroughttotheircustomers.Forexample,SamWaltonandhisbrotheropenedthefirstWal-MartdiscountstoreinasmalltownRogersin1962.ThereweremanybigstoreslikeWal-Mart,butwhycouldWal-Martbethetopof500corporationsintheworldcontinuing3years.Thatisbecausehedidstrongerthantheotherinsomeway.Itisabigstorethatsellseverythingfromappareltoautomotivesuppliestosmallappliancesatverylowprices.Wal-Martknowsitscustomerswellandtakesgoodcareofthemandprovidesthekindofservicethatkeepscustomerssatisfied.Asignreading“AtWal-Mart,ourgoalis:You’realwaysnextinline!”hangsprominentlyateachstore’sentrance.Besidelisteningtoandtakingcareoftheircustomers,Wal-Martalsotakesgoodcareoftheiremployees.Thoseareallthestrongerpointthantheothercompany.2.Suitoneself.Afamousenterpriseroncesaidthat“everyonelivesbysellingsomething.”Whentheychoosetheitemtheyshouldknowthemselvesaswellastherival.Theyshouldknowwhattheyaregoodat,includingtheirgoodness,interest,knowledge,characterandsoon.Competitionisthedrivingforceofsocialdevelopment.Onlywhentheychoosetheprojects,thataretotheiradvantage,oftheirinterest,andwithintheirprofession,cantheyworkclosetosuccess.Theyshouldchoosetheitemwhichtheyarefamiliarwith.Forexample,collegeuserecruiterstoattractnewstudent,hospitalsandmuseumsusefund-raiserstocontactdonorsandraisemoney.Onlywhentheylikeit,theyarefamiliarwithit,cantheymaketheirfulleffortinit.3.Suittheenvironment.Theenvironmentmeansmarketcondition,societyenvironment.Whentheychoosetheproject,theyshouldunderstandwhatthesocietyneed.Iftheproducttheyselldoesnotmeettheneedofcustomers,theywilllosealotofmoney.Forlackofsocialandbusinessexperience,graduatesaredifficulttocontrolthemselveswhentheyputthemselvesinthecommercialsociety.Atthattime,theycancreateasmallbusinessatmosphereforthemselves.Enteringtheindustryassociationisamoreefficientway.Thatisasmallsociety.Entrepreneurscanthroughtheindustryassociationgetmoreprofessioninformation,makefriendswiththoseindustrypartners,andestablishextensivecooperation.Ithasmoreinfluenceintheirindustryandbusiness.Atthesametime,entrepreneurscanchooseastartuphubwherecanprovideeffectivesupportingservice.Withthepreferentialpolicy,managementthroughfinanceandmarketingservice,entrepreneurscanmaketheirbusinessdevelopstable.Inaddition,entrepreneursstillcanlookforanexperiencedenterprisemanagementconsultanttobetheirconsultants.Theyshouldlearntousethevariousresourcesaroundthem,learntocooperatewithallkindsofpeople.Theyshouldbuildagoodbusinessatmosphereorenvironmentforthemselves.Itisalsoimportantforourgraduateswhowanttobuildtheownbusiness.5.3LocationChoosinganentrepreneuriallocationandentrepreneurialindustryisanimportantissue.Itisnecessaryforonetochooseanappropriateplacetobeginhisbusiness.Thiswilllethimsimplifyalotofformalitiesandsaveamountofexpenses.Hereisatypicalexample.MaYun,whocreatedthewebsitecalledAlibaba.HeleftBeijing,wherehehadbrilliantfoundation,andwentbacktoHangzhoutorestarthisbusiness.Manypeopledonotunderstandhim.SowhydidheleaveBeijingandgotoHangzhou,wheretherewaslessadvancedscienceandtechnology?Onthecontrary,DingLeibroughthisNetEasetoBeijingtostarthisbusiness.Onewentnorthandtheotherwentsouth.Theybothhadtheirownreason.WhatDingdidwaswebportals,whichneedpopularity,marketandenoughfunds.ButMadiddifferently,theelectroniccommerceplatformservesthosemedium-sizedandsmallenterprises.And10yearslater,itprovesthatMahaschosenarightplacetodevelophisbusiness.Thereforechoosingalocationisakeyissueinstartingabusiness.Inotherwords,havingagoodgeographicalpositiondoesn’tmeantheymayhaveasuccessfulbusiness.Butwithoutagoodlocation,abusinesswillneversucceed.Generally,choosingaplaceastheirbusinesspositionissomethingconnectedwiththeirbusinessfield.Forexample,iftheywanttoopenarestaurant,theyshouldthinkoverthesizeoftheirstores,floor,rent,equipment,andtheotherrestaurantsaroundthemandanyotherquestions.Iftherearesomesuperstoresorresidentialareasaroundthem,itmaybringthemalotofprofit.Butatthesametime,itwillcostthemmuchrent.Butforthosepeoplewhowilldotheirjobindoor,likewritingoronlinesales,theydon’tneedtochoosethepositionsoserious.Theycandealwiththeirjobevenathome,ifitisclosedtobankandstation.5.4TeambuildingIfpeoplewanttoachievesuccessintheirbusiness,theycannotdowithoutasplendidteam.Asuccessfulbusinessisnotcreatedbyoneman.Itisdonethroughteamefforts,whichinvolveharmony,ability,ideasandtrust.Buildingabusinessisalong-termprocess,whichneedstalentsinvariousfields.Onecannotdoeverythingwhileagoodteamcanachieveit.1.Teammembersshouldbetrusted.Theyalljustentersociety.Theymayfindtheiracquaintanceasteammates.Everythingshouldbetreatedseriouswhentheyjuststarttheirbusiness.2.Teammembersshouldcomplementeachother.Nobodyisperfect.Maybesomearenotgoodatonepoint,butexcelinother.Theyshouldlearnfromtheother’sstrongpointtooffsetourweakness.Theycantakeadvantageofothers’strongpoints,andalsotolerateweaknessatthesametime.3.Teammembersshouldcommunicatewitheachotherunobstructed.Theysharethesameinterestandsamedream.Theyshouldgetalongwitheachother.Afterall,buildingabusinessisabigthingintheirlife.4.Teammembersshouldknoweveryonehasresponsibilitytothisterm.Theymaymakesomeormoremistakesinthisprocess.Butthatisnotsomeone’sfault,andwecannotdenysomeonebecauseofhismistake.Thequestionisthatcaneveryonebewillingtoundertaketheresponsibilitytogether.Theyneedth