电子商务英语 参考答案 - Unit7-12

计算机文化基础参考答案Unit7[Ex.1]Answerthefollowingquestionsaccordingtothetext.1.Onlinepaymentmethodsareservicesthatprocesspaymentinformationone-commercewebsites.2.Theyinvolvepaymentgateways,paymentprocessors,bankprovidersandmerchantaccounts.3.Processorsareresponsibleforreceivingcustomerinformation,verifyingthatthecustomerhasfunds,andsendingarequesttothecustomer’sbankforpayment.4.Theyincludegeographicalavailability,functionalbackupandcustomerconvenience.5.Ifyou’reprovidingB2Bservicesinternationally,youaresupposedtoofferpaymentmethodsavailabletoyourforeigncustomers.6.Mostofthesepaymentoptionstypicallyfallwithinoneofthethreecategories:bankcards,digitalwallets,andpaymentgateways.7.TheyareVisa,MasterCard,andAmericanExpress.8.Paymentgatewaysplaytheroleoftrustedthirdpartiesthatconnectpaymentprocessors,bankproviders,andmerchantaccounts.9.Howdigitalwalletsworkisthatcustomersfundtheirvirtualwalletswiththeprovider,oftenthroughtheirbankcard.Theycanthendirectlypayforonlinepurchasesusingtheire-walletandwithoutneedingtoreproducetheirpaymentdetailsoneverycheckout.10.Ifyou’rereceivingpaymentsfromawiderangeofcustomersusingtheircurrencies,youmightwanttoadoptamulti-currencyplatform.[Ex.2] TranslatethefollowingtermsorphrasesfromEnglishintoChineseandviceversa.1.fraudprotection1.欺诈保护2.merchantaccount2.商户账户，商业账户，商家账户3.multi-currencysolution3.多币种解决方案4.onlinepayment4.在线支付，网络支付5.paymentgateway5.支付网关6.平台接入费6.platformaccessfee7.第三方7.thirdparty8.交易费用8.transactionfee9.虚拟钱包9.virtualwallet10.n.优先，优先权10.priority[Ex.3]TranslatethefollowingpassageintoChinese.什么是支付系统？支付系统是任何用于通过货币价值转移来结算金融交易的系统，它包括使这种交换成为可能的机构、工具、人员、规则、程序、标准和技术。一种常见类型的支付系统是连接银行账户并提供使用银行存款的货币兑换的操作网络。使支付系统成为系统的是使用现金替代品；传统的支付系统是可转让票据，例如汇票（例如支票）和诸如信用证之类的跟单信用证。随着计算机和电子通信的到来，出现了大量的其他电子支付系统。这些包括借记卡、信用卡、电子资金转账、直接入账、直接借记、网上银行和电子商务支付系统。一些支付系统包括信用机制，但这本质上是付款的不同方面。支付系统用于代替在国内和国际交易中使用现金，并构成一种由银行和其他金融机构提供的主要服务。支付系统可以是物理的或电子的，并且每个具有其自己的流程和协议。标准化使得其中一些系统和网络可以扩展到全球范围，但仍然有许多适用于特定国家和特定产品的系统。已经变得全球可用的支付系统的示例是信用卡和自动柜员机网络。特定形式的支付系统还用于结算股票市场、债券市场、货币市场、期货市场、衍生品市场、期权市场中的产品的金融交易，以及在国内使用结算和实时总结算（RTGS）系统和国际上使用SWIFT网络的金融机构之间的资金转移。术语电子支付可以狭义地指电子商务——用于购买和销售通过因特网提供的商品或服务的支付，或广泛地指任何类型的电子资金转移。[Ex.4] Fillintheblankswiththewordsgivenbelow.1.institution2.connect3.register4.allocate5.account6.range7.previously8.statements9.report10.protection[Ex.5]Answerthefollowingquestionsaccordingtothetext.1.Peopleareincreasinglycomfortablepayingonline.Whenmembersorsupportersarereadytosignup,registerforanevent,ormakeadonation,theywanttodoitquicklyandeasily.2.Onlinepaymentsarefasterthanmanualpayments,sinceyoudon’thavetowaitforthechecktoarriveorforittoclear.3.Theseveraltermsthatareusedalmostinterchangeablywhendescribingonlinepaymentsareasfollows.•paymentgateway•paymentprocessor•paymentprovider•paymentserviceorpaymentsystem•merchantaccount4.Apaymentgatewayisaservicethatreceivestheonlinepaymentrequestfromyourwebsiteanddirectsittothepaymentprocessor.5.Apaymentprocessorisaservicethatvalidatesthepurchaser’screditcarddetails(e.g.,thoseofyourmember,donor,orsupporter)andchecksiftheyhavesufficientfundsintheiraccounttocoverthepayment.6.Apaymentprovideristhecompanythatoperatesthepaymentgatewayorpaymentprocessorservices.7.Whenanonlinetransactionissuccessfullycompleted,thefundsaretransferredfromthepurchaser’saccounttoyourmerchantaccount,aspecialkindofbankaccountusedexclusivelytoholdfundsreceivedfromcreditanddebitcardtransactions.8.Togetstartedwithonlinepayments,youtypicallyneed:•amerchantaccount–thoughsomepaymentsystems(suchasPayPal)donotrequireamerchantaccountorcanprovideyouwithone•anaccountwithapaymentserviceprovider•awebpagewithabutton(e.g.Join,Donate,Buy)thatinitiatesthetransactionprocess–youcanusecodeprovidedbyyourserviceproviderorspecializedshoppingcartsoftware9.Ifthepurchaser’scredentialsarevalidandtherearesufficientfundstocompletethetransaction,yourpaymentserviceproviderwillinitiateatransferoffundsfromthepurchaser’sbankaccounttothemerchantaccountassociatedwithyourwebsite,andnotifyyourwebsitethatthetransactionhasbeenapproved.10.Thefactorsthatyoushouldtakeintoconsiderationasyoubegincomparingpaymentserviceprovidersareasfollows.•Dotheysupportorganizationslocatedinyourcountry?•Dotheysupportthecurrenciesyouwanttouseinyourtransactions?•Whatkindoffeesdotheycharge–pertransaction,monthly,setup?•Whatvolumeoftransactionsdoyouexpectonyourwebsite?•Arepaymentsprocessedonyourwebsiteortheirs?Doyoucare?•Whatkindofpaymentsdotheyaccept–creditcard,debitcard,PayPal?•Dotheysupportrecurringpayments?

Unit8[Ex.1] Answerthefollowingquestionsaccordingtothetext.1.Fore-commerceretailers,websitesecurityisthecornerstoneofasuccessfulonlinebusiness.Becausepeopleonlywanttogivetheirmoneyandtheirbusinesstocompaniesandorganizationsthattheycantrust.2.ThePCISecurityStandardsCouncilisaglobalgroupformedtodevelop,enhanceandmaintainsecuritystandardsforpaymentaccountsecurity.3.Tokenization,whenappliedtodatasecurity,istheprocessofsubstitutingasensitive\o"Dataelement"dataelementwithanon-sensitiveequivalent,referredtoasatoken,thathasnoextrinsicorexploitablemeaningorvalue.4.TheSSLCertificateensuresthatthesensitiveinformationthatissentovertheinternetisencryptedandsecureaswell.5.HTTPSstandsforHypertextTransferProtocolwithSecureSocketsLayer.ItisaprotocoltotransferdataoverthewebthatshouldbeusedinsteadofHTTPonallpageswheredataiscreated.6.ThekeydifferencebetweenaDoSattackerandaDDoSattackeristhataDoSattackerusuallyusesasinglecomputerandinternetconnection,whileaDDoSattackerusesmultipleconnecteddevices,makingthefloodofinformationmuchlargerandhardertodeflect.7.Afirewallisahardwareorsoftwaresystemthatessentiallyworksasawallorgatewaybetweentwoormorenetworks.Itpermitsauthorizedtrafficandblocksunauthorizedorpotentiallymalicioustrafficfromaccessinganetworkorsystem.Justlikeanactualwall.8.Thetwoveryeffectivefirewallsforonlineretailersareapplicationgatewaysandproxyfirewalls.9.Withanapplicationgatewayinplace,thetwolinesofcommunicationareonebetweenyourcomputerandtheproxy,andtheotherbetweentheproxyandthedestinationcomputerornetwork.10.Proxyfirewallsareamongthemostsecurebecauseliketheapplicationgateway,theproxyservesasanintermediaryconnection.However,theytakeitonestepfurther.Insteadofyournetworkconnectiongoingallthewaythrough,anewnetworkconnectionisstartedattheproxyfirewall.Thismeansthatthereisnodirectconnectionbetweensystemsatall,whichmakesitevenharderforattackerstodiscoveryournetworkandgetin.[Ex.2] TranslatethefollowingtermsorphrasesfromEnglishintoChineseandviceversa.1.asetof1.一组，一套2.applicationgateway2.应用网关3.setup3.建立，设立4.token4.n.令牌；标记；代币5.website5.n.网站6.n.兼容6.compliance7.n.开销，花费7.spending8.n.密码系统，密码术8.cryptography9.n.攻击者9.attacker10.n.防火墙10.firewall[Ex.3]TranslatethefollowingpassageintoChinese.互联网的安全措施和协议以下是在互联网上使用的流行措施和协议，它们确保通过互联网进行的交易的安全性。1.主要安全措施•加密：这是一种非常有效和实用的方法能保护网络传输的数据。信息发送者使用密码加密数据，并且指定的接收者只能使用相同或不同的密码来解密数据。•数字签名：数字签名确保信息的真实性。数字签名是通过加密和密码验证的电子签名。•安全证书：安全证书是用于验证个人网站或用户身份的唯一数字ID。2.互联网中的安全协议2.1安全套接字层（SSL）它是最常用的协议，被广泛应用于整个行业。它符合以下安全要求：•身份验证•加密•完整性•不可否认性“https://”用于具有SSL的HTTP网址，而“http://”用于不具有SSL的HTTP网址。2.2安全超文本传输​​协议（SHTTP）SHTTP扩展了HTTP互联网协议，具有公钥加密、认证和数字签名的功能。安全HTTP支持向最终用户提供安全性的多种安全机制。SHTTP协调客户端和服务器之间使用的加密方案类型来工作。2.3安全电子交易它是由MasterCard和Visa合作开发的一个安全协议。从理论上讲，它是最好的安全协议。它有以下组件：•持卡人的数字电子钱包软件：数字电子钱包允许持卡人通过点击界面进行在线安全购物。•商家软件：此软件可帮助商家以安全的方式与潜在客户和金融机构通信。•付款网关服务器软件：付款网关提供自动和标准付款流程。它支持商家证书请求的过程。•证书授权软件：该软件由金融机构用于向持卡人和商家颁发数字证书，并允许他们注册他们的账户协议以便实现电子商务安全。[Ex.4] Fillintheblankswiththewordsgivenbelow.1.authorize2.secure3.sensitive4.accomplished5.customer6.payment7.require8.non-hosted9.complete10.redirected[Ex.5]Fillinthefollowingblanksaccordingtothetext.1.differentonlinecommerceopportunities,availableorevenfathomable2.nationalinsurance,driver'slicensenumbers3.useadifferentbrowser4.unsecureWiFi.,disableWiFionyourphone5.beencrypted,"http",onthemobileweb6.alegitimatesite,youhaveproofthetransactiontookplace7.screenshotyourconfirmationpage,anypost-purchaseinformationyoureceive,Screenshots8.thecreditcardcompany,amonetarypayment,directlyfromyourbankaccount,muchmoredifficulttoretrieve9.avirtualcreditcard,cannotaccessyouraccounts,reusethecardfraudulently10.combatonlinepaymentfraud,yoursocialsignals

Unit9[Ex.1]Answerthefollowingquestionsaccordingtothetext.1.Mobilecommerceisdefinedastheuseofwirelessdeviceslikemobilephonesortabletstoperformcommercialactivities.2.Itincludesproductsalesandpurchases,onlinetransactions,billpaymentandonlinebanking.3.Thekeydifferenceisthat,whilee-commercefocusesontheoverallshoppingexperienceontheinternet,m-commercefocusesonthecustomer’sshoppingjourneyonmobiledevices.4.Theprosofmobilecommercearewidecoverage,insightfulcustomerdata,righttiming,fastbrowsingandtransactionsandcomplementarytobrick-and-mortarstores.5.Adtechnologybasedondemographicsorgeographiescanhelpyouconnectwithcustomersinthemomentbeforetheydecidetomakeapurchase,increasingthelikelihoodofcompletingapurchase.6.Offeringfastertransactionstoyourcustomersisthebiggestbenefitandoneofthedrivingforcesbehindthegrowthofmobilecommerce.7.Inshort,mobilecommercehelpsretailersandbrandsdrivesalesinbothonlineandbrick-and-mortarstoresbyreachingabroaderandmorediversesetofcustomers.8.Theprosofmobilecommercearehighlycompetitivemarketplace,Adfraudrisk,Customerprivacyandnotpersonalizedconnection.9.Oneofthebestwaystodealwithboththeprosandconsofmobilecommerceisbybuildinga

mobile-firstsite

or

shoppingmobileapp

soyoucanconnectwithconsumersandstandoutfromyourcompetitors.10.The7m-commercetrendsthatwilldominatearemobileappsandprogressivewebapps(PWAs),one-clickordering,socialcommerce,voicecommerce,mobilechatbots,VR&ARandmobilepayments.[Ex.2]TranslatethefollowingtermsorphrasesfromEnglishintoChineseandviceversa.1.userbase1.用户群2.mobilecommerce2.移动商务3.marketshare3.市场份额4.dealwith4.处理，应对5.comeupwith5.提出，推出，提供6.遵守6.adhereto7.n.店面，铺面7.storefront8.n.向上销售，追加销售8.upsell9.adj.个性化的9.personalized10.n.替换，更换；替代品10.replacement[Ex.3]TranslatethefollowingpassageintoChinese.使用移动商务的好处1.更好的用户体验用户体验是客户通过智能手机和平板电脑进行购买时最重要的组件之一。个性化有助于为客户提供独特而相关的用户体验。例如，如果客户想从移动网站购买产品，并使用WhatsApp聊天机器人按钮，他们可以通过WhatsPP发起对话。这使得客户和品牌之间的对话既快捷又方便。2.提供无缝的结账过程当一个人从传统网站购买时，完成交易需要更长的时间。但另一方面，如果客户通过Viber业务消息进行交易，那么所有冗长的结账过程都将最小化，并提供无缝结账过程。凭借出色的购买体验，你的品牌必将吸引更多的客户，并有很大的机会将现有客户转变为回头客。3.接触客户的新渠道传统网站已经存在很多年了，但对于消费者来说，使用移动应用程序将是一种不同的购买体验。移动应用程序具有典型网站的所有功能，比如搜索功能、产品价格、资源部分等等。添加折扣的推送通知可以帮助你增加销售额。所有量身定制的功能都可以让你瞄准你的客户。4.建立全球客户群互联网和移动设备有潜力建立全球客户群，客户可以在方便的时候购买。它构建了另一个营销渠道，并提供了更好的客户体验。5.提供对用户数据的访问当客户登录到品牌的移动应用程序时，用户信息就开始被存储了，品牌具有访问权限。当计划开展活动或希望向客户分享定制信息时，公司可以轻松访问这些数据，并发送最新系产品和品牌优惠，以轻松吸引客户。[Ex.4]Fillintheblankswiththewordsgivenbelow.1.place2.personalized3.save4.address5.charge6.virtual7.specific8.checkout9.purchase10.clothing[Ex.5] Answerthefollowingquestionsaccordingtothetext.1.Asuccessfule-commercebusinessreliesonone’sabilitytogeneratetraffic(alsoreferredtoas“visitors”).2.Paidtrafficisthatallvisitorscomingfrompaidmarketingchannels(GoogleSearch,FacebookAds,etc.).Youareeitherpayingforclicks,orimpressions.3.Manye-commerceentrepreneurschoosetoinvestheavilyintopaidmarketinginthebeginningbecauseitistheeasiestwaytogeneratetraffic.4.Conversionrateisthenumberofordersor“conversions”dividedbythenumberofvisitorsoveracertaintimeperiod.5.Salessplitisthebreakdown,inpercentage,ofallyourordersbetweenalltherelevantSKUs.6.Retentionisthenumberofconversionsmadebyrepeatbuyersdividedbythetotalconversionsoverthesametimeperiod.Itcanbeassessedbyyourrepeatbuyersrate(or“repeatcustomersrate”).7.Repeatbuyersarecustomerswhomakeatleastoneconversionovertheirlifetime.8.Repeatbuyersaremoreprofitablebecausethey.usuallyhavehigherconversionrates,higheraverageordervalue,lowercancellationandreturnrates,andlowercomplaintrate(tocustomerservice).9.Customerlifetimevalue(alsoreferredtoas“LifetimeValue”or“LTV”)istheresultofyournetmarginpercustomer(usuallygrossprofit)andtheaveragelifespanpercustomer.10.CACareallthecostsassociatedwiththeacquisitionofyourcustomers,itcanbe:•Sales:salariesandcommissionsofyoursalesteam.•Marketing:paidadscampaigns,agenciesretainerfees,offlineadvertising,discounts,etc.

Unit10[Ex.1] Answerthefollowingquestionsaccordingtothetext.1.ACRMappwouldkeeptrackofthepeoplewhohadn’tbeencontactedinawhile,andsendyoureminderstoreachouttothem.2.CRMfore-commercecoversjustabouteverythingfromleadgenerationallthewaythroughtoacompletedsale.3.Moste-commerceplatforms(likeShopify,Volusion,andBigcommerce)includesomedegreeofCRMcontrol.4.Thesixe-commerceCRMtargetsmentionedinthepassageare:•Acquiringcustomerdata•Emailmarketing•Customerre-engagement(typicallythroughLoyaltyPrograms)•Reportingandanalyticsoncustomerpurchases,seasonalsalestrends,etc•Customersupport/Helpdeskfunctionality.•Brandvisibility5.Thefirst,andhardest,partofusingyourCRMwillprobablybehowyougoaboutgatheringusefuldataaboutyourcustomers.6.EmailMarketingiswhereCRMreallyprovesitsworth.7.IfSallyShoebuyerhasn’tbeenbacktoyouronlinestoreinawhile,yourCRMcanautomaticallysendheranemailwhenyouhaverunapromotiononshoes.8.YoucanhaveyourCRMautomaticallyserveyourcustomerswith:•Newsletters•Notificationsabouttheloyaltypointsthey’veaccrued•Notificationsaboutpricechangesonitemsintheirwishlists•Seasonalsales•Personalcouponcodes•Blogsnippets,localeventinvitations,oranyothervalue-addedinfo•Asmanycallstoactionasyoucandreamuptobringthembacktoyoursite9.Youre-commercebusinesslivesordiesbythereputationyoubuildforyourself.10.Ifyouinvestwell,CRMhasthepotentialtostreamlineyourworkflow,broadenyourmarketing,andshineupyourbrand’sreputation,allwithoutgougingyourprofitmargins.[Ex.2] TranslatethefollowingtermsorphrasesfromEnglishintoChineseandviceversa.1.wishlist1.心愿单2.supplychain2.供应链3.shipmenttracking3.货运跟踪4.salesteam4.销售团队5.loyaltyprograms5.会员积分奖励计划6.忠诚积分，会员积分6.loyaltypoint7.废弃的购物车7.abandonedcart8.n.迭代；循环8.iteration9.adj.不情愿的，勉强的9.loath10.vt.定制，定做10.custom-tailor[Ex.3]TranslatethefollowingpassageintoChinese.在线公司的物流1.库存管理正确的库存管理需要使用有效的工具来维护所有持有物品的标签。使用这种方法，你的数字业务将更容易跟踪库存水平。你也可以猜测哪些产品会比其他产品卖得更好。2.储存/仓储使用实际仓库来存储、组织和监控尚未发送给消费者的物品称为仓储。多年来，存储技术取得了巨大进步。在很大程度上，这些发展使电子商务公司更容易利用仓库管理系统监控库存。传统的仓库管理方法是劳动密集型和昂贵的。3.运输和在途储存当你的订单出现时，它将被提取并发送到最终目的地。第三方物流企业提供多种类型的物流服务，但他们的大部分精力都集中在将订单正确送达最终目的地，即消费者。大多数物流合作伙伴拥有并运营自己的卡车车队，但有些可能与其他运输和卡车运输企业签订合同，临时提供车辆。其中许多国家也提供空运。如果你的在线业务打算将购买的商品发送到海外或跨境，你必须考虑运输。4.交付例外和最后一英里物流公司的运输服务包括交付过程的最后一站或“最后一英里”。这是从中转仓库提取订单并交付给客户的路线部分。在最后一英里配送业务中，配送代理从中心提取订单，并使用自己的车辆或车队将订单交付给客户。由于遇到的困难和障碍，最后一英里交付通常被视为交付过程中成本最高的部分。5.退款管理在交付过程中，逆向物流与转运物流同样重要。电子商务物流包括弄清楚如何减少退货，以及如何处理退货，从而使在线公司很少或几乎没有损失。一个好的退货管理系统就像NDR管理系统，它可以帮助你跟踪失败的交付，并确保成功完成交付。[Ex.4] Fillintheblankswiththewordsgivenbelow.1.purchase2.traveling3.location4.distribution5.emergence6.conventional7.flexible8.coverage9.chain10.deliveries[Ex.5]Fillinthefollowingblanksaccordingtothetext.1.effectivelogisticstechnology,yearsofexperience,reverselogistics2.enhancetheuserexperience,focusonthepost-purchasesiteexperience3.HarrisInteractive,ahassle,95%ofcustomers,theonlinereturnsprocess,40%,returnsdifficulty4.1)Whohasreturnedthefreight?2)Whatgoodshavebeenreceived?3)Theconditionofthefreight4)Doesthefreightmatchtheoriginalpurchase?5.laborintensive,allpossibleexceptionsquickly,effectively6.Backlogs,astressfulworkingenvironment,fastturnaroundtimes,fastcredits,happycustomers.7.havebiggaps,Asaresult,issueunvalidatedcredits,didreturntheirfreight8.streamthereturneditems,recoveryvalue,thereceivingprocess,theinboundgoods9.restock,repackagingforsale,returntovendor,disposition,scrap10.whatneedstobedone,howitneedstobedone,howtomeasuresuccess

Unit11[Ex.1]Answerthefollowingquestionsaccordingtothetext.1.Throughcustomeranalytics,youre-commerceplatformcanautomaticallyrecommendrelevantproducts.2.Bigdatahandlesthisproblembyforecastingthespecificdemandforaparticulargroupofgoodsoritems.3.Ifyouwanttheirmoney,youshouldprovidethemwithapersonalizedshoppingexperience.4.Youshouldusecustomerdatatoprovideapersonalizedonlineshoppingexperience.Thiscanincludeupsellingorcross-sellingrelevantproductsbasedonthecustomer’spurchasehistory.5.Becausecustomerexperienceiswhatencouragespeopletorefertoyourbrandtotheirfamilyandfriends.Andthismeansnewpotentialcustomers.6.Boostingyourconversionrateandincreasingyoursalesaresomeofthefewusesofbigdata.7.That’sbecauseitinformsyouofthekeywordscustomersusetofindyourwebsite,orevenwithinyourwebsitesearchtool.8.That’sbecauseyoucanidentifywhatproductsaresellingwellthroughouttheyearorduringaparticularseason.9.Withthehelpofmachinelearningtechnology,youcananalyzebroadsetsofinformationthatcanhelpyoudetectbankingfrauds.10.Oneoftheessentialfactorswhichcanaffectyoursite’sconversionratesiscompetitivepricingforyourproducts.Competitivepricingcanmakepeoplebuyyourproducts.[Ex.2]TranslatethefollowingtermsorphrasesfromEnglishintoChineseandviceversa.1.bigdata1.大数据2.fulfillmentcenter2.履行中心3.customerexperience3.客户体验4.customersatisfaction4.客户满意度5.runaclearancesale5.清仓销售6.产品类别6.productcategory7.用户体验7.userexperience8.v.利用8.leverage9.adj.庞大的；整体的9.monolithic10.vt.优先处理10.prioritize[Ex.3]TranslatethefollowingpassageintoChinese.大数据在电子商务中的优势1.个性化在线商店使用大数据分析有很多好处，包括个性化。大数据可用于帮助零售商根据他们购买或浏览的内容来定制他们的产品和促销活动。大数据允许企业积极主动地提供客户服务，甚至在客户知道他们需要这些信息之前就提供有用的信息。大数据为用户提供了每个购物者的360度视图。2.管理客户关系它使零售商能够更好地了解客户的购物习惯和关键要求。大数据软件使电子商务公司更容易识别哪些功能或产品对不同类型的购物者最重要，根据他们收到的反馈确定功能开发计划的优先级，当竞争对手推出新产品或新功能时，通过跨多个渠道实时利用大数据分析快速做出响应。3.客户服务大数据让你知道你的客户是谁、他们想要什么以及何时需要。大数据还将帮助你了解客户的满意度，以及他们不满意的确切时间和地点。大数据分析可用于客户服务，以识别产品的常见问题，确定客户投诉的根本原因并快速解决问题，或确定哪些客户最有可能离开并找到让他们保持参与的方法。它还可以用于帮助通过聊天会话、调查、电话交谈等实时收集客户的反馈。大数据使公司能够识别潜在的道路产品或服务流程，例如计费或交付。大数据软件可以提供历史销售信息，以便有效地分析问题根源并开发有吸引力的、有针对性的产品来留住客户。[Ex.4] Fillintheblankswiththewordsgivenbelow.1.volume2.markets3.revenue4.demand5.confined6.countries7.awareness8.needs9.advantage10.gap[Ex.5]Answerthefollowingquestionsaccordingtothetext.1.Technologyandlogisticsprovidershavemadee-commercemanageable,scalableandprofitableforentrepreneursandbigbrandsalike.2.Agoodcross-borderstrategybeginswiththeconsumerjourney,onethatinvolvesgreetingandservingconsumersinalocalizedfashion,fromlanguagetocurrencytoculture.3.Asuccessfulcross-bordere-commercestrategyultimatelyrequiresalocalizedglobalwebsitecustomizedwithcopy,images,productselectionandashoppingcartspecifictoeachregion’slanguage,currencyandculture.4.Yourcross-bordere-commercestrategymustconsiderconsumerdriverslikeclimate,regionalholidaysandevents,culturalattitudesandmore.5.Youhavetwooptionswhenitcomestointernationallogistics:cross-borderorlocalized.6.BeforeyoucanofferDDP,you’llneedtounderstandyourguaranteedlandingcost.Thisisthetotalpriceofyourproductafterallcurrencyconversions,shippingcosts,customs,taxes,andotherrelatedfeeshavebeenfactored.7.Beforeevenbeginningthelegallyrequireddocumentation,youfirstneedtocheckifyournewmarketallowstheimportofyourproduct.8.Collectingconsumerdatalikename,age,IPandemailaddresses,andbillingandshippingaddresseshelpsyouandyourfraudsoftwareidentifyatypicalshoppingpatternsanddisparatetransactions.9.Agoodpartnerwillhelpyoufocusyoureffortswhereitpaysthemost.10.Thesimplestsolutioninsomereturnscasesistosimplysendareplacementandwriteofftheloss.

Unit12[Ex.1]Answerthefollowingquestionsaccordingtothetext.1.AI,video,andimagerecognitionsoftwarewillenableenterprisestomonitorcustomersearchpatternsandenhancetheirexperiences.2.AsperthereportsofConversica,around33%ofleadsaregoingintothewastebasketduetoimpropermaintenanceandfollow-ups.3.Wearedelightedthatallofushavemovedonfromoldsalespracticessuchasselectingtrustedyellowpagesandfollowingpotentialcustomersbycoldcalling.4.TheadvancementofvirtualassistantsisrootedinNLPandtheabilityofthemachinetointerpretwordsortextthathumansaysontheirsmartdevices.5.Whetherit’sawebsiteapp,mobileapp,oremailcampaign,theAIenginealgorithmsfrequentlymonitorallchannelsanddevicestocreateauniversalconsumerview.6.Chatbotscontributetotheconvenienceofonlineshoppingbecausetheyhavelearningcapabilitiesandthereforeunderstandtherequirementsoftheconsumers.7.ThehomeimprovementshopLowelaunchedtheautonomousAIrobotwiththename‘LoweBot’in2014.8.ThemodernandinnovativeAIsoftwarewillarme-commercecompanieswiththetimelyintelligenceneededtosolvevariousenterprisechallengeslikesalesorleadgeneration.9.Brandsacrosse-commerceandretailbusinessesareputtingmanyeffortsintotakingsecurity,honesty,andtransparencytoawholenewlevel.10.AsperthereportsfromSearchEngineLandresearch,88%ofcustomersreadproductreviewsandtrustthoseasmuchastheybelieve