《世纪商务英语》课件-第六章

世纪商务英语综合教程基础篇ⅡLearningObjectivesInthisunit,youarerequiredto:knowthefunctionsandeffectsofcorporatehospitalityevents;learntoorganizeacorporatehospitalityevent;understandthetworeadingpassagesandmastertheimportantwordsandexpressionsinthem;developskillsinusingsubjunctivemoodinclausesofcondition;learntowriteanEnglishrésumé.CorporateHospitalityWarm-upListeningandSpeakingIn-depthReadingFurtherReadingUnit6PracticalWritingReal-LifePractice

(1)Pleasedescribethecorporatehospitalityeventshowninthevideoinyourownwords.

(2)WhatarethebenefitsoforganizingthecorporatehospitalityeventatWimbledonTennisaccordingtothevideo?

(1)Nameeachkindofthefollowingcorporatehospitalityeventsinthepicturesanddescribetheircharacteristics.

(2)Howwouldyouplanandorganizeeachkindofthefollowingcorporatehospitalityeventstoimpacttheemployeesandclients?ScriptBackW:Hello,AlbertoCatering.HowmayIhelpyoutoday?

M:

Yes,I'mwiththeISACorporation.We'rehavingacompanypartynextFridayafternoon,andIneedyoutoarrangeforallthefoodanddrinks.

W:

OK.Howmanypeopledoyouexpecttoentertain?Andwillitbeanindoororoutdooraffair?

M:

About100employeeswillbethere.Andwe'llholditindoorsinoneofourlargeconferencerooms.W:OK,gotit.YourorderfortheofficepartyFridayafternoonshouldbereadybyFridaymorning.

M:

Ohgood.IsitallrightifIpickituponThursday?I'llbeinameetingonFridaymorning.

W:

Iwouldn'trecommenddoingthat.Thefoodwillspoil.Wecoulddeliverittoyouatnoon,ifyouwant.Thatwayitwillstayfresh.

M:

Goodidea!Thatwouldbesuper!Thankyou.Q1.Whatdoesthemanplantodo?

Q2.Whydoesthemancallthewoman?

Q3.Wherewillthepartybeheld?Q4.WhatwillthemandoonFridaymorning?Q5.Whatdoesthewomanoffertodofortheman?Scriptbondingsocializationafeelingofunitypositivebonusmoraleboosternewconceptsproductsmemorableandwelcomingprofessionalbondscooperativeworkskills

Whenplanningteambuildingeventsofanysort,corporatehospitalitycanbeacriticalcomponent.Corporatehospitalitycanbeassimpleasacompanydayoutoraslavishasprivateentertainments.Corporatehospitalityisacriticalaspectofteambuilding,allowingbonding,socialization,andafeelingofunityasteammembersworktogethertowardacommongoal.Corporatehospitality,whetherintheformofticketstoasportingeventorconcertorlargergroupactivitiescanbeapositivebonusforemployeesandamoraleboosterintheworkplace.

CorporatehospitalityisalsoafinechoiceforPRevents,productlaunchesandmore.Introducingnewconcepts,plansandproductsatacorporatehospitalityeventlikeasportingevent,concert,outdoorgatheringorotherteambuildingeventcanbeamemorableandwelcomingchoice.Creatingapositiveenvironmentfortrainingcoursesandseminarswillhelpyourclientsoremployeestorememberthematerialandintegrateitintotheirprofessionallivesinapositiveandbeneficialway.

Evenseriouscorporatemeetingsandseminarscanbenefitfromcorporatehospitalityandteambuildingactivities.Integratingagamenight,themedactivitiesortreasurehuntintoyourtrainingcourses,seminars,orgeneralannualmeetingscanhelpcementtheprofessionalbondsbetweencolleaguesandclients.Theseteambuildingeventscanevenhelpteachcooperativeworkskills.Corporatehospitalityandteambuildingactivitiescanmakeyourseminarsoreventsmorethanjusteducationalopportunitiesforprofessionalnetworking,butalsoeventsthatleavebothclientsandemployeeswithapositiveimpressionoftheconferenceorevent.BackScriptontheleftsideattheback

CanIhaveyourattentionplease?WelcometotheannualInternationalBusinessConference.Ifyouhavenotyetregisteredfortheconference,gotothetablesontheleftsideoftheroom.Besuretohavepictureidentificationready.Weacceptcashandcreditcardsonly,nochecksplease.Ifyouhavepre-registered,gotothetablesatthebackoftheroomtopickupyourconferencebadgeandinformationpackets.Youmustwearyourbadgeforadmittancetoallconferencesessions.Ifyouhaveregisteredandalreadyhaveyourbadgeandinformationpacket,pleaseproceedtotheblueballroomforthewelcomingspeech.Gothroughthedoorsintheback,anddownthehallwaytotheright.Ifyouhaveanyquestionsorneedspecialassistance,thereisaninformationboothinthebackcorneroftheroom.Lookforthebluesign.It'sourpleasuretohaveyouhere,andwehopeyouenjoytheconference.BackScriptpictureidentificationconferencebadgeinformationpacketsblueballroombluesign

CanIhaveyourattentionplease?WelcometotheannualInternationalBusinessConference.Ifyouhavenotyetregisteredfortheconference,gotothetablesontheleftsideoftheroom.Besuretohavepictureidentificationready.Weacceptcashandcreditcardsonly,nochecksplease.Ifyouhavepre-registered,gotothetablesatthebackoftheroomtopickupyourconferencebadgeandinformationpackets.Youmustwearyourbadgeforadmittancetoallconferencesessions.Ifyouhaveregisteredandalreadyhaveyourbadgeandinformationpacket,pleaseproceedtotheblueballroomforthewelcomingspeech.Gothroughthedoorsintheback,anddownthehallwaytotheright.Ifyouhaveanyquestionsorneedspecialassistance,thereisaninformationboothinthebackcorneroftheroom.Lookforthebluesign.It'sourpleasuretohaveyouhere,andwehopeyouenjoytheconference.BackReadthepassageaboutcorporatehospitalityandanswerthefollowingquestions.(1)WhatisCorporateHospitality?(2)Whywasthesportsbusinessnotconsideredmuchofacorporateeventafewdecadesago?(3)Whatboostedtheriseofthesportsbusinessincorporateevents?(4)Whattightenedthegrowthofcorporatesportseventsagain?(5)Whichkindofsportswouldyouchooseifyouweretoplanacorporateevent?Why?HowCorporateHospitalityTookovertheSportsBusiness

Adecadeagoentertainingaclientcouldhaveinvolvedafootballseasonticketandaparkingpass,perhapsevenafewbeers.Butthecorporateeventindustryhasundergoneamassivetransformation.DemandforhospitalityservicesthroughoutBritainishigherandmoresophisticatedthanever.

Sportsclubsandeventmanagementcompanieshavecometogethertooffersomeofthemostexclusive

andpremiumcorporateexperiencesimaginable.Corporateaccesstothesportsandentertainmentindustryhasproventobeavaluablecommoditythathassurpassedallexpectations.

ThesportsindustryintheUKisworthnearly£20billionayear.Theindustrysupportsnearly450,000jobs.It’sbigbusinesswhichiswhyit’sironicthatafewdecadesagobusinessandsportswouldrarelybementionedin

the

same

breath.Forastart,externalfundingwaslimited,stadiumswereoldandthecrowdwasunmanageable.Footballandrugbystadiumswereprobablyneveronalistofvenuesforacorporateevent.Infact,thestadiumsweresounsafeduetohooliganismthatonlythemostpassionatefootballfanswouldconsidergoing.Somethinglikethecorporatesportspackagesnowon

offer

wouldhavebeenunimaginable.

Theriseofcorporatesponsorsandthedemandforcorporatehospitalitymayhavehelpedthesportsindustrygrowanddiversify.Smallandmediumsized

businessesbeganhostingeventstoretainstaff,attractclients,andestablishtheirbrands.Informalsettingsatsportseventswerebettersuitedtonetworkingthanformalroundtabledinners.Eventshavetakenonabusinessobjectiveandthetrendisspreadingacrosstheworld.InSiliconValley,forexample,startupfundslikeRothenbergVentureshostinformalparties(thinkwinetoursandfreeticketsforbaseballmatches)throughouttheyeartohelpentrepreneursandinvestorsmeetandstrike

deals.Meanwhile,Twickenhamrugbyhospitalitypackagesincludeachancetomeetsomeofthecelebritiesofthegame.

Growthincorporatehospitalitywasrelentlessuntilthe2008recession.Asbusinessesacrosstheworldtightenedtheirpursestrings,thecorporatehospitalitymarkettookabeating.AccordingtoresearchgroupKeyNote,thesizeoftheindustryfell2.5%to£1.2billionoverthecourseoffouryearssincethefinancialmeltdown.

TheBriberyActin2011tightenedthenoosearoundcorporatesportsevents.Thenewregulationsmadeitharderforbusinessestoorganizeeventsoracceptinvites.TheActrecognizestheneedforhospitalitywhiledoingbusinessbutsetslimitationsandconditionsonwhat’sacceptableaslegitimatebusinessexpenses.Asaresult,businessesneedtobemorecarefulwithhospitalityspending.

Butslowlyandsteadilytheindustryseemstoberegaining

its

footing.Corporatehospitalityisbiggerandbetterregulatedthaneverbefore.It’snowanintegralpartofthesportsindustry.Part1Choosethebestanswersaccordingtothepassage.(1)Whichkindofcorporatehospitalityhasturnedouttobethemostvaluable?

A.Foodandbeverage.

B.Sportsandentertainment.

C.Eventmanagement.

D.Footballticketsandparkingpasses.(2)Whichoneofthefollowingisnotthereasonwhysportsandbusinesswererarelymentionedatthesametimebefore?

A.Externalfundingwaslimited.

B.Stadiumswereold.

C.Stadiumswereunsafeduetohooliganism.

D.Manypeoplewouldconsidergoingtothestadiums.(3)Whatkindofcompaniesbeganhostingeventstokeepstaffandbuildbrandswithclients?

A.Large-scalebusinesses.

B.Small-scalebusinesses.

C.Smallandmedium-sizedbusinesses.

D.Medium-sizedbusinesses.(4)Whatareinformalsettingsatsportseventsbetterfor?

A.Networking.

B.Negotiation.

C.Strikingdeals.

D.Businesstalk.(5)Whataffectedthegrowthincorporatehospitalityinhistory?

A.Startupfunds.

B.2008recession.

C.TheBriberyActin2011.

D.BothBandC.Part2Filloutthefollowingtableaboutthepurposesofcorporatesportseventsaccordingtothefourthparagraphofthepassage.smallandmediumsizedRetainclientstheirbrandnetworkingentrepreneursandinvestorsstrikedealscelebritiesofthegamePart1Matchthewordsontheleftwiththedefinitionsontheright.Part2Completethefollowingsentenceswiththewordsgiveninthebox.Changetheformwherenecessary.(1)Thissystemcan_________________

thetemperatureoftheroom.(2)Honeybeesuseoneofthemost_________________communicationsystemsofanyinsect.(3)Hewasmorethanafootballsuperstar—hewasa_________________.(4)Ourgroupwillhave_________________

useofa60-footboat.(5)Ritualsandfestivalsforman_________________

partofeveryhumansociety.(6)Thecollegebiologydepartmenthas_________________

byaddingnewcoursesinbiotechnology.(7)Weshouldconcentrateonsharplyreducinginterestratestopulltheeconomyoutof

_____________.regulatesophisticatedcelebrityexclusiveintegraldiversifiedrecessionTranslatethefollowingsentencesintoChinese.

(1)DemandforhospitalityservicesthroughoutBritainishigherandmoresophisticatedthanever.

_______________________________________________________________________________________________

(2)Corporateaccesstothesportsandentertainmentindustryhasproventobeavaluablecommoditythathassurpassedallexpectations.

_______________________________________________________________________________________________

(3)Somethinglikethecorporatesportspackagesnowonofferwouldhavebeenunimaginable.

_______________________________________________________________________________________________

(4)Theriseofcorporatesponsorsandthedemandforcorporatehospitalitymayhavehelpedthesportsindustrygrowanddiversify.

_______________________________________________________________________________________________

(5)Butslowlyandsteadilytheindustryseemstoberegainingitsfooting.

_______________________________________________________________________________________________整个英国对企业社交服务的需求比以往任何时候都更高、更复杂。企业进入体育和娱乐业已被证明是一种超过了所有期望的有价值的商品。类似现在削价销售的企业体育套餐在以前是不可想象的。企业赞助商的兴起和对企业社交的需求可能有助于体育产业的发展和多样化。但缓慢而稳定地，这个行业似乎正在重新站稳脚跟。条件句中虚拟语气（SubjunctiveMoodinClausesofCondition）一、非真实条件句英语条件句有真实条件句和非真实条件句。真实条件句所表示的假设是可能发生和实现的，句中的条件从句和结果主句都用陈述语气。非真实条件是指假设的情况可能性很小或是完全不存在，句中的条件从句与结果主句则用虚拟语气。和英语时态相似，气的变化也主要通过动词发生变化得以实现。用于非真实条件句中的虚拟语气具体如下：1.与现在事实相反的虚拟语气

IfIwereyou,Iwouldaccepttheoffer.假如我是你的话，我会接受这个提议。（事实是我不是你，我不能接受这个提议）

Iftheyhadmoney,theywouldbuythehouse.如果他们有钱，他们就买那座房子了。（事实是他们没钱，没买那座房子）2.与将来事实相反的虚拟语气

Ifitsnowedtomorrow,ourtripwouldbecanceled.如果明天下雪的话，我们将取消我们的行程。（事实是明天很可能不会下雪，行程也很可能不会取消）

Ifthemanagershouldcometomorrow,wecouldhaveastaffmeeting.如果经理明天来了，我们要开员工会议。（事实是经理明天很可能不来，员工会议很可能不能召开）3.与过去事实相反的虚拟语气

IfIhadknownthatyouwerecoming,Iwouldhavepickedyouupatthebusstation.如果我知道你要来，我会到车站去接你。（事实是我不知道你来，所以没去接你）

Iwouldn’thaveservedtheseafoodifIhadbeentoldhewasallergic.如果有人告诉我他对海鲜过敏，我就不会上海鲜了。（事实是我不知道他过敏，所以上了海鲜）二、错综时间条件句当条件从句与结果主句所表示的时间不一致时，这时的动词形式要按照各自的时间做相应的调整，这就是错综时间条件句。错综时间条件句中，常通过时间状语或上下文表示主从句动作发生的时间不一致。

Ifyouhadfollowedthedoctor’sadvicethen,youwouldbeallrightnow.如果你那时听了医生的劝告，你现在就没事了。（从句是对过去的情况的假设，主句是对现在的情况的假设）

Ifyouhadn’tfinishedyourhomeworkyesterday,youwouldpickituptomorrow.如果你昨天没把作业完成，明天你就要接着做。(从句表示与过去事实相反，主句表示与将来事实相反)三、含蓄条件句在表示假设的情况中，有时并不用从句来表达，而用其他方式表示条件，这样的句子叫含蓄条件句。1.通过with,without,butfor等介词短语、分词短语或独立主格来表示条件

Wemighthavediedwithoutyourhelp.如果没有你的帮助，我们就丢掉性命了。

Butforyoursuggestion,wewouldhavefailed.如果不是你的建议，我们就失败了。2.通过上下文来表示条件

Iwouldhaveinvitedyoutodinner,butIdidn’tknowhowtocontactyou.我本要邀请你共进晚餐，但我不知道如何联系到你。

Wewouldhavehelpedyou,butweweresobusythen.我们应该帮你的，但我们当时太忙了。ASamplefromthePassage:

Somethinglikethecorporatesportspackagesnowonofferwouldhavebeenunimaginable.TranslatethefollowingsentencesfromChinesetoEnglishusingsubjunctivemood.

(1)要是我是你的话，我会尽力抓住这次机会_____________________________________________________________________________________

(2)如果在学校学习刻苦的话，我现在也会是一名工程师了_____________________________________________________________________________________

(3)要是他认识她的话，他肯定已经去问候她了_____________________________________________________________________________________

(4)要是没有你的指导，我不会取得如此大的进步_____________________________________________________________________________________

(5)要不是他的帮助，我们还在兼职打工呢_____________________________________________________________________________________IfIwereyou,Iwouldtrymybesttograspthechance.IfIhadworkedhardatschool,Iwouldbeanengineer,too.Ifheknewher,hewouldhavegreetedher.

Withoutyourinstruction,Iwouldnothavemadesuchgreatprogress.Butforhishelp,wewouldbedoingapart-timejobnow.Afterlearningthispassage,youmayhavegotmoreideasaboutcorporatehospitality.Now,workinpairs.Supposeyou’rethePRManagerandwouldliketoorganizeacorporatehospitalitysportsevent.Discusswithyourpartnerhowtoorganizetheeventsuccessfully.After-dinnerSpeakersAddValuetoAnyEvent

Whetheryouareplanningacorporatedinnerorcharitybanquet,youwantthegueststoleavehavingadeepimpressionoftheevening.Theseeventsoftenserveanevenlargerpurposeandthatistogiveorcauseexposureandbuildbrandrecognitionforyourcompany.Byhiringsomerenownedafter-dinnerspeakerssuchassportsstarsBarrieMcDermott,RobbieGlen,SteveDaley,SteveKindonorTerryO’Conneryoucanaddtheextrapunchtotheeveningandalittlebitofpress.

Greatafter-dinnerspeakersareexperiencedprofessionalswithsomerenownsuchasthefamousDr.KevinJones.Heisaconsultantphysicianandwouldbegreatspeakingtoamixedaudiencewithanon-seriouslookatmedicineandwithahilariouslineinhospitalhumour.DavidGunsonwouldbeagoodchoiceforhumorousandsmoothnarrationofhisexperiencesinthejobasanairtrafficcontroller.Thesemenaremotivationalandrelevanttothemovementshappeningallovertheworldtoday.Peoplelookuptopeoplewhohavebeeninthespotlight

orhavegreatreputationsintheirfields.Thebiggerthefishthegreatertheimpactandthemoreimpressedtheguestswillbe.

Mostmanagementcompanieshaveseveralbignamesontheirrostersanditmightjustbeagreatideatoteamupwithoneofthesecompaniesbeforeyournextbigevent.Ifyouareplanninganannualbusinessdinner,thenyouwoulddowelltohireaspeakerfromthebusinesssector.Someonewhoisextremelysuccessfulandwhowillsharehis/herexperiencewithyouraudiencewithhumorandinsight.

Thisisnottheafter-dinnerspeakeryouwouldnecessarilyhireforanemployeetrainingprogram.Forthisyouwouldlookforsomeonewhoisamotivatorandknowsaboutthevalueofteamwork.Someonewhocanbehumorousandyetgetthemessageacrossisagoodbetforthistypeofevent.

Charityeventsareasurebetforanyoftheseevents.Theycanguaranteesomemediacoverageandtheeventswillseerecordattendance.Havingafamousnameattachedtoaneventwillbringoutthestargazersandthiswillensurethatthecharitybringsinmoremoney.

Thebenefitsofaddingafter-dinnerspeakerstotheeventprogramaresonumerousthatthecostiscertainlyjustified.Itwillcostyoualotifyouhireafter-dinnerspeakerswhomakefourfiguresorbetterperengagement.Theratesstartaslowas£500andcangetashighas£100,000ormore.

Whenhiringanafter-dinnerspeakeryouwanttogowithaveteranspeaker,onewhohasbeentestedandhasasolidreputationforbeingabletoholdanaudience.Itisalsobesttoworkcloselywiththespeakerssothattheyaresuretoincorporateinformationthatisimportanttoyouintheirspeeches.Eventhoughyourguestswillhavedinedonascrumptious

mealandmaybehadadrinkortwotheywillstillneedtobeentertained.Theycametoyoureventwithhighexpectations,andtheafter-dinnerspeakerswillensurethattheygetwhattheycamefor.Filloutthefollowingtableaboutafter-dinnerspeakers.professionalssomerenownmotivationalthemovementsinthespotlightgreatreputationsextremelysuccessfulsharehis/herexperiencehumorandinsightmotivatorthevalueofteamworkhumorousthemessagehasbeentestedasolidreputationholdanaudienceMatchthewordsontheleftwiththedefinitionsontheright.TranslatethefollowingsentencesintoEnglishwiththehelpoftheEnglishwordsinbrackets.

(1)我们一定要去参观一下那家举世闻名且精彩有趣的汽车博物馆。(renowned)_______________________________________________________________________________________________

(2)我们第一次听说此事时，觉得很好笑。(hilarious)_______________________________________________________________________________________________

(3)希望这次谈话能使你对我们正在开展的工作有一些较深入的了解。(insight)_______________________________________________________________________________________________

(4)汤姆想出了一种能言简意赅地表达自己意思的方法。(getacross)_______________________________________________________________________________________________

(5)病人一旦给自己的症状贴上某种标签,病情便随之加重。(attachto)_______________________________________________________________________________________________Wemustgotovisitthefascinatingandworld-renowned

MotorMuseum.

Wethoughtitwas

hilarious

whenwefirstheardaboutit.

Ihopethatthistalkhasgivenyousome

insight

intothekindoftheworkthatwe’vebeendoing.Tomhascomeupwithawaytogethismessageacrosswhileusingasfewwordsaspossible.

Themomentapatienthasalabel

attachedto

thesymptoms,theillnessdeepens.

(1)Corporatehospitalityeventsoftengiveorcauseexposureand_____________________foryourcompany.

(2)Byhiringsomerenownedafter-dinnerspeakerssuchassportsstars,youcan_______________________totheeveningandalittlebitofpress.

(3)Grea