在线网课知慧《创业基础(山大)》单元测试考核答案

第一章测试1【单选题】(2分)Themostprominentfeatureofentrepreneurialactivityis()A.highlyuncertainB.highlyresource-constrainedC.innovation-ledD.atthefrontendoftheenterpriselifecycle2【单选题】(2分)Thefollowingistheclosesttoentrepreneurialthinking()A.TimelyAdjustmentB.EffectLogicC.RapidIterationD.CauseandEffect3【判断题】Oneofthespecialfeaturesofentrepreneurialactivityisthatitisbasedonpredictivelogictoachieveentrepreneurialgoals()A.错B.对4【判断题】Invention,innovationandentrepreneurshiparecloselyrelatedandmutuallybeneficial()A.对B.错5【判断题】"Abirdinthehand"isoneofthebasicprinciplesofentrepreneurialthinking()A.错B.对第二章测试1【单选题】(2分)Themostappropriateoneofthefollowingdescriptionsofentrepreneursis()A.relativelyuniquesocialgroupB.withentrepreneurialspiritC.heroicandlegendaryfiguresD.difficulttoimitateandreplicate2【单选题】(2分)Ethicsinlifeareexpressedinentrepreneurialactivities()A.EntrepreneurialEthicsB.LegitimacyPrincipleC.HonestyandIntegrityD.SocialResponsibility3【单选题】(2分)Thefollowingdoesnotbelongtotheroleofexpertadvisorsintheentrepreneurialteam()A.AdvisoryBoardB.ConsultantC.InitialPartnerD.Lender4【判断题】Personalinterestisoneoftheentrepreneur'smotivationtostartabusiness()A.错B.对5【判断题】Strongsalesabilityisoneoftheentrepreneurialskillsofentrepreneurs()A.错B.对第三章测试1【单选题】(2分)Inentrepreneurialactivity,thepresenceofanunspecifiedmarketdemandoftenmeansthatitisgood()A.resourceB.creativityC.opportunityD.businessopportunity2.【多选题】(3分)正确答案：ABCDThefollowingaresourcesofentrepreneurialopportunities()A.politicalchangeB.cognitivechangeC.technologicalinnovationD.unexpectedevent3【判断题】Inentrepreneurialalertness,creativityandentrepreneurialopportunities,entrepreneurialalertnessisthebasisforentrepreneurialopportunities()A.对B.错4【判断题】Win-winisnotactuallyprofitableatthesametime,butthestakeholdersgainsuccessively()A.错B.对5【判断题】Entrepreneurialopportunitiesareclearends-meanscombinationsthatareexpectedtogenerateeconomicreturns()A.对B.错第四章测试1【判断题】Entrepreneurialteamcanalsobeunderstoodasaspecialgroup()A.错B.对2【判断题】Theboardofdirectorsisnotoneoftheconstituentrolesoftheentrepreneurialteam()A.错B.对3.【多选题】(3分)正确答案：ABCDETheentrepreneur'sself-assessmentincludes()A.KnowledgebaseB.ExpertiseC.CommitmentD.MotivationE.Personaltraits4.【多选题】(3分)正确答案：ABCDTheevaluationoftheentrepreneurialteammembersinclude()A.qualificationB.relationshipC.knowledgeD.experience5【单选题】(2分)The"rightthing,nottherightperson"conflictis()A.personalconflictB.cognitiveconflictC.hierarchicalconflictD.emotionalconflict第五章测试1【单选题】(2分)Thetheorythattheenterpriseisregardedasa"collectionofresources"is()A.OpportunityidentificationtheoryB.ResourcebasetheoryC.FirmgrowththeoryD.Competitiveadvantagetheory2【判断题】Resourcepiecingisactuallyaspecialformofresourceintegration()A.错B.对3【判断题】Searchingoutasmanystakeholdersaspossibleistheprimaryprincipleofexternalresourceintegrationforenterprises()A.对B.错4.【多选题】(3分)正确答案：ABCDThecharacteristicsofstrategicresourcesinclude()A.irreplaceableB.scarcityC.difficulttoimitateD.valuable5【判断题】Fromaresourceperspective,oneofthefundamentalmotivationsforentrepreneurialpracticecanbeunderstoodasrespondingtothehighscarcityofresources()A.对B.错第六章测试1.【多选题】(3分)正确答案：BCDThebasicissuesinvolvedinthebusinessmodelinclude()A.howtocreateB.howtocreateC.howtocreateD.howtotransferA.B.C.D.A.CustomerRelationshipB.RevenueStructureC.CustomerSegmentationD.ValueProposition4.【多选题】正确答案：ACDThefollowingdoesnotbelongtothewayofdesigningbusinessmodelincompetition()A.strengthentheirownvirtuouscircleB.learnfromtheenhancementC.weakenthevirtuouscircleofcompetitorsD.changecompetitionintocomplementarity5【判断题】Thebusinessmodelclearlyexplainstheinnerlogicofbusinessoperationtoallstakeholders()A.错B.对第七章测试1【单选题】(2分)Decidethemarketsize,productpositioningwayis()A.MarketTypeB.MarketStructureC.MarketShareD.MarketSize2.【多选题】(3分)正确答案：ABCMarkettypesinclude()A.ExistingMarketB.NewMarketC.SegmentD.ExpectedMarket3【判断题】Customerdevelopmentmodeandproductdevelopmentmodearenotdiametricallyopposedtoeachother,butcangohandinhand()A.对B.错4.【多选题】(3分)正确答案：ABCDThecharacteristicsofpricesinclude()A.variableB.valuableC.diverseD.virtual5【判断题】Inalmostallindustries,thesuccessofcompaniesisincreasinglydependentontheirabilitytoengageinmarket-based,risk-taking,proactiveandflexiblepricing()A.错B.对第八章测试1【单选题】(2分)Themostobvioususeofthebusinessplanis()A.raisefundsB.forcetheentrepreneurtothinksystematicallyC.introducetheprojecttootherindividualsororganizationsD.clarifythebusinessconcept2【判断题】Theadvertisingandmarketingpartofthebusinessplanisto"letconsumersknowwhatthebenefitsofyourproductorservice"()A.对B.错3【判断题】Inthewritingandpresentationofthebusinessplan,attentionshouldbepaidtoavoidthedisadvantagesandrisksoftheprojectandhighlighttheadvantages()A.对B.错4【判断题】Thebusinessmodelexploresthepossibilityofabusiness()A.错B.对5.【多选题】(3分)正确答案：BCDThethreeelementsofTimmons'classicdiamondmodelofentrepreneurshipare()A.innovationB.opportunityC.teamD.resources第九章测试1.【多选题】(3分)正确答案：ABTheoreticalexplanationsforthedilemmaofventurefinancinginclude()A.InformationasymmetryB.UncertaintyC.LackoforevennoassetsD.Smallerfinancing2.【多选题】(3分)正确答案：BCDThefavorablefactorsofventurefinancinginclude()A.informationasymmetryitselfisanopportunityB.potentialgrowthC.creativeandinnovativeD.uncertaintyitselfisanopportunity3【判断题】Angelinvestmentisaprivatecapitalfinancingmethod()A.错B.对4【判断题】Inequityfinancing,theprincipalcanberecoveredfromtheenterpriseaftermaturity()A.对B.错5【判断题】Debtfinancingandequityfinancinghavetheiradvantagesanddisadvantages,entrepreneursshouldreasonablybalancetheratioofdebtfinancingandequityfinancing()A.错B.对第十章测试1【单选题】(2分)Inthefollowingoptions，Whichtype