国际人才英语教程 高级 参考答案Going-Global-Advanced-U2 Invite car manufactures to the event

《国际人才英语教程高级》教师手册ReferenceanswersUnit2InvitecarmanufacturestotheeventTakinginReadingReferenceanswer1ThefollowinganswersarefortheT’sreference.Theessentialinformationtoprovideinanexhibitionplan:·Aconcisetitlefortheexhibition·Abriefdescriptionoftheexhibition,includingthemainthemes,timeandlocationoftheexhibition,andthefeaturesoruniquenessoftheexhibition·Anexhibitionchecklist,i.e.,expenditure,guestsandproceduresthatarenecessaryfortheorganizationoftheevent·Theexhibitionnarrative,i.e.,amainideaofhowtheexhibitioncontributestotheparticipantsandhoweachdetailrelatestothismainidea.31)helpexplorepartnerships2)immersiveexperience3)test-drive4)DIYcontest5)Supplychaincompanies6)Famouscarreviewers7)Roundtablesession8)50digital,broadcast,andprintmediacompanies9)regularnewsupdatesandlivefeeds4ThefollowinganswersarefortheT’sreference.Thefirstaspectofthepresentationshouldfocusonthemainideaoftheexhibition,i.e.,thegoalsandthefeaturesoftheexhibition.Thesecondaspectshouldbethedetailsoftheexhibition,suchasthetargetaudience,thespecialfeatures,andthedateandvenueoftheexhibition.Finally,thebudgetneedstobeclarifiedandjustified.ListeningReferenceanswer1ThefollowinganswersarefortheT’sreference.Thetoppriorityistodecideonthelengthofthepresentationandthenumberofslides.Thiswilldeterminetheoverallscopeofthepresentation.Secondly,avoidpuretextualinformation.Pictures,videosandshapesthatcarrytheinformationwilldeliverthemessagemuchmoreeffectively.Finally,composeacompletestorywiththepresentation.Similartoagoodmovie,apresentationneedsagoodactor,atouchingstoryline,andeyebrow-raisingmoments.21)keyfeatures2)organizethepresentationinlogicalorder3)concreteevidencetoengagetheNEVmanufacturers4)testimonialsorquotesScriptsLiuYang:Hi,Monica.Doyouhaveaminute?Monica:Sure.What’sup?LiuYang:Iwanttoupdateyouonthepresentation.I’veoutlineditsofar.Aswellasintroducingtheexhibitionplanindetail,Iintendtohighlightgovernmentapprovalandtheexhibition’skeyfeaturestoattractmoreNEVmanufacturers.Monica:Soundsreallygood!Youmayalsotryandthinkofwaystoimproveourcredibility.Yesterday,Iwatchedacompanypresentationwhichinvolvedalotofdemonstrationsofhowexcellenttheirserviceswere.However,itdidnotmentionanyaudience’sneeds.Weshouldavoidsuchmistakes.Toappealtoouraudience,weneedtoexplainwhyNEVmanufacturersshouldacceptourinvitationtoparticipate.ThatisthefirstpointI’demphasize.LiuYang:Yes,goodpoint.Inmypresentation,Iwillexplainhowourexhibitionwillmeetourparticipants’andaudience’sneeds.Monica:Great.Second,agoodpresentationshouldbeclearandlogical.Organizingyourpresentationinlogicalorderwillhelp.LiuYang:Right.Bytheway,I’mthinkingofincludingconcreteevidencetoengagetheNEVmanufacturers,likemoredetailsonthemediapromotionandspecialeventssuchasvirtualracesandDIYcontests.Monica:Goodidea.Additionally,youcanmentionsomesuccessfulexhibitionsthatwehaveorganizedinthepast.Thiswillincreasetheeffectofyourpresentation.LiuYang:That’sagreatsuggestion.Thankyou.Monica:ConsiderincorporatingtestimonialsorquotesfromsomefamousNEVmanufacturerswhohavebenefitedfromparticipatinginourevents.Hearingpositivecommentsfromtheirpeersmayhelpourpotentialparticipantshaveabetterunderstandingofourservices.LiuYang:Noproblem.I’llreachouttosomeofthepreviousparticipantsandgathertheirfeedback.Monica:OK.Ifyouneedanyfurtherassistanceorwantmetoreviewyourpresentationbeforethefinaldelivery,don’thesitatetoletmeknow.LiuYang:Thankyouforyoursuggestions,Monica.Thishasgivenmesomuchmoreconfidence.Reallygratefulforthepointsyou’vemade.Monica:You’rewelcome,LiuYang.I’mheretosupportyou.Goodluck,andI’msureyou’lldogreat!BuildingupPreparingforthestructureStructureofapresentationinvitingpotentialparticipants1ThefollowinganswersarefortheT’sreference.Thefirstelementofapresentationisagoodintroductionthatexplainstheidentityofthepresenterandthemainpurposeofthepresentation.Thesecondelementofapresentationshouldberichandusefuldetailsincludingfacts,numbersandpictures.Theaudienceshouldbeprovidedwiththeessentialinformationconcerningthevalueandfunctionofthepresentation.Finally,ifnecessary,includeaninteractivesectionthatallowstheaudiencetoraisequestionsabouttheiruniquedoubtsandrequirements.21)D2)B3)C4)ASharpeningtheskillsIncludingevidencetoincreasepersuasiveness1ThefollowinganswersarefortheT’sreference.First,theaudienceexpectcredibilityaboveanythingelse.Explainwhytheeventorthesolutionisauthoritative,andhowyourorganizationhasconsistentlybeencommittedtothecause.Usequotefigures,cases,andfactstoexplainwhyitisararechanceoragooddecision.Second,humanbeingsaremoreeasilyimpressedwithemotionalexperiences.Useconsensus(e.g.,moreconsumerschooseyourbrand)orthenicestfeatures(e.g.,averycuteproductdesign)toattractpeople’sattentionThird,usemetaphor.Iftheideaisabstractandunfamiliar,trytocompareyourproposaltosomethingthatisfamiliartoyouraudience.21)Thisyear’sconferenceistailoredforrestaurants,hotellounges,andbars,attractingover500gastronomyinstitutes.(data).2)Astheindustryjournalspredict,theindustryisfacingalooming…(review).3)Gourmetcommentatorsoftensay,“Wineisapassporttotheworld.”(reviews)4)Lastyear,GreatHopeHotelfoundanewbeverageatourconference…(case)5)Amongitsattractionsaretherollercoasters,a5-Dtheater,skyrides,andarcticadventures.Therearealsocircusshows,sandbeachgames,andmini-golf(case).3ThefollowinganswersarefortheT’sreference.Theinclusionofthefollowingevidencedependsonthelengthandthenarrativestyleofthepresentation.Ifthepresentationissupposedtobeconciseandbrief,dataandimagesaremorepersuasive.Ifmoretimeisallowed,andtheaudiencesarefrommultipleprofessionalbackgrounds,thencasesandreviewsprovidemorecomprehensiveevidence.DevelopingthestrategiesUsingdifferentwaystoengagetheaudience1ThefollowinganswersarefortheT’sreference.Recently,Iattendedapresentationinoneofmyclassesthattrulystoodout.Thepresenterhadaclearandengagingstorytellingstylethatreallycaptivatedeveryone’sattention.Thestructurewasveryorganizedwhichmadefollowingtheideasstraightforwardandenjoyable.Whatmadeitevenmorefascinatingwasthepresenter’suseofdynamicvisualsandinteractiveelementswhichfacilitatedourunderstandingandparticipation.Thepresenterwasalsoincrediblypassionateaboutthetopic,which,Ibelieve,contributedsignificantlytohowcaptivatingthepresentationwas.Overall,Ifoundthatpresentationtobehighlyengaginglargelyduetoitsclarity,interactivenature,presenter’senthusiasm,andeffectivestorytelling.2ThefollowinganswersarefortheT’sreference.Thesecondismoreengaging.Thefirstoneisconciseandstraightforward.Atthesametime,itmayeasilylosetheattentionoftheaudience.Thesecondoneincreasestherelevanceofthepresentationwithquestionsandspecificdata.Carryingout(略)Lookingbeyond1ThefollowinganswersarefortheT’sreference.Carbonneutralityreferstotheideaofachievingnetzerogreenhousegasemissionsbybalancingthoseemissionssotheyareequal(orlessthan)theemissionsthatgetremovedthroughtheplanet’snaturalabsorption;inbasictermsitmeanswereduceouremissionsthroughclimateaction.Aspartofthis,UNClimateChangelaunchedClimateNeutralNowin2015inordertoencouragepeoplearoundtheworldtoworktowardsnetzeroemissionsandacarbonneutralworld.Thiswouldseeaworldwhereglobalemissionsareinbalancewithwhatisnaturallyabsorbedin‘sinks’suchasforestsandoceans.21)fossilfuels2)zeroemissions3)Improveenergyefficiency4)renewablesources5)carbonmarkets6)climatechangeScriptsTherelationshipbetweenemissionsofgreenhousegasesandclimatechangeisascientificcertainty.Tocombatclimatechange,wehavetheconceptofcarbonneutrality.Doyouwanttoknowwhatitisabout?Everyfacetofourlivesisrelatedtotheenvironment,fromthefood,transport,andenergyweconsumetowastemanagement.Thewayweproduceandconsumebasedontheuseoffossilfuels,suchasoil,coal,ornaturalgas,leavesanegativefootprintontheplanet.Carbonneutralityhelpsreducethenegativeimpactontheenvironmenttoachieveanetresultofzeroemissions.Buthowisitreached?First,withmeasuresthatreduceenergyconsumptionasmuchaspossible,improveenergyefficiency,improvesustainableinnovationinlow-carbontechnology,increasetheconsumptionofelectricityfromrenewablesourcesandeliminatetheuseoffossilfuelsthatcauseclimatecha