topic 3 服装-阅读翻译模块-文章-拓展

UNIT4

Theywantatallermodel.文创产品：CreativeCulturalProductsThePalaceMuseumhasbeenmakingeffortstochangeitssolemnanddullimage.Oneofitsinitiativesisnewsouvenirsthatarefunandcute,andmarryhistoricalminutiaewithmodernsensibilitiesandtechnologies.Thecreativeculturalproducts,whicharesoldthroughthemuseum'sTaobaostore,havebecomeabighitwithnetizens.Tonamejustafew:

Beadedearbuds

朝珠耳机Themuch-talkedaboutbeadedearphones,pricedatRMB120,mimicthebeadswornbyofficialsattendingtheroyalcourtduringtheQingDynasty(1644-1911).Anetizensaidwearingitwhileworkinggivestheillusionthatyouyourselfareanemperorreviewingfilessubmittedbysubordinates.

这款朝珠耳机可谓赚足了口碑，标价在120元，其外观仿照清代官员上朝时佩戴的珠串。网友戏称，“戴上它听歌写东西的时候简直像是批奏折！“Official'shatparasol

顶戴花翎官帽防晒伞ThesunumbrellaresemblestheheadgearwornbyQingministersservingtheimperialcourt.Whenunfolded,ithoversaboveone'sheadlikeanofficial'shattohilariouseffect.

这款遮阳伞依据清朝官员顶戴花翎设计，撑开后，酷似头上戴着一顶官帽，效果令人捧腹。FaninscribedwiththewordsofEmperorYongzheng

雍正御笔折扇

ThesevencharactersinscribedonthefanaretakenfromaletterthatEmperorYongzhengwrotetoasubordinate,TianWenjing.Writteninplainlanguage-adeparturefromthehighaffectationexpectedofemperors-thecharactersread:"That'sthekindofguyIam."Thefanhasbeenpraisedforbeingbothimperialandimperious.

扇面所印七个大字，“朕就是这样汉子“，源自雍正帝批田文镜折。如此大白话，和人们印象中拿腔作调的帝王形象大相径庭。这把折扇被评霸气十足，尽显傲娇气质。"Inthepast,theculturalproductsoftheForbiddenCitywerebasicallyreplicasofculturalrelics,whichwereunappealingtotheyoungergeneration",saidShanJixiang,directorofthePalaceMuseum.Inordertoreachnewcustomers,themuseummonitoredthetrendsonnewmediaandrecruitednewtalentinthisfield.Theideaistocommunicatewithpeople,toconnectinnovativemindsandculturalheritagewithpeople'spracticalneedsandtastes,andtopersuadevisitorsto"takethePalaceMuseumhome",accordingtoShan.

故宫博物院院长单霁翔称，故宫过去的文创产品基本是简单的文物复制品，对年轻人没有吸引力。为了贴近新的消费人群，故宫开始追踪新媒体的流行