日落派对-高端潮流地产音乐节活动策划方案

FASHIONUnenterprisingHolographic

LaserHOLOGRAPHICFASHION01/03UnenterprisingHolographic

LaserFASHIONFASHIONCLUB日落派对NewGENERATION01全城海派定制盲盒Shanghaistylecustomizedblindbox02晚风市集不夜人生Nightwindmarketneversleeps03IN年轻派动力场INYoungPowerFielde7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F32024主题活动策划方案04日落派对音乐节SunsetPartyMusicFestival05轻年光合聚场潮玩计划YoungPhotosynthesisGatheringTidePlayPlanFASHIONUnenterprisingHolographic

Laser06/21HOLOGRAPHICFASHION01/03FASHIONUnenterprisingHolographic

Laser01

活动思路ACTIVITYIDEAS03

02

活动亮点04

ACTIVITYPLANNINGCONTENTSe7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3HIGHLIGHTS前期造势活动规划PROPHASEPUBLICITY05

APPENDIXTOTHESCHEME方案附录FASHION06/21HOLOGRAPHICFASHION01/03FASHIONUnenterprisingHolographic

Laser活动思路01ACTIVITYIDEASFASHIONCLUBe7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3关键词：潮流范儿时尚玩乐international潮玩青年派商业广场潮流系列活动轰动的营销典范，巅峰爆点活动FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3实现达成确保稳定通过一个系列的宣传及执行活动，吸引目标受众的广泛关注，提升知名度知名度和曝光度品牌影响力塑造最大限度吸引人流，营造热烈火爆气氛，促成消费。超高人气旺场充分利用独特的事件营销活动形式，打造火爆场面，通过圈层营销，定向吸客，将项目打造成为都是潮流男女的聚集地。目标客流导群展示项目丰富业态和舒适的环境，树立其标杆形象，培养忠实客户消费人群习惯活动目的FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3项目定位潮流新坐标=标签

标新立异Newinordertobedifferent定义：潮玩态度生活风向标城市新主张——这里有潮流的文化，更有生活的态度潮玩/派对/休闲/餐饮/娱乐/没事/轻奢小资FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3受众人群80后、90后、00后比起按照年代生硬的划分人群并从这从数字代际中寻找他们各自的特征我们更喜欢用“年轻人”来形容一个群体当代年轻人有什么特征？时尚潮流自我追梦自由娱乐至死消费能力及意愿高，消费偏好以娱乐消费、潮流服饰&硬件、运动装备、活动赛事及演出为主FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3活动方向前期筹备——案场包装——活动执行活动与品牌形象推广紧密结合、良好互动Goodinteraction于行业而言—迸发行业新能量，树立行业新标杆，给予未来无线遐想及憧憬于活动公关而言—大众层面“点对面”的形象传播专业领域“点对线”的针对性传播特定人群“点对点”的信息对口释放于媒体而言—行业巅峰爆点，新闻价值的集中体现FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3打造具有潮流、文化、玩乐的品牌IPThebrandofEducation【受众体验】直击有效受众，联动异业资源整合，提升客户体验；【品牌提升】符合受众口味的活动形式，可加深品牌印象及知名度；【营销转换】从广告营销向品牌内容营销转变，淡化商业，提升好感度【平台构建】为打造具有延续性的品牌IP预期效果FASHION06/21HOLOGRAPHICFASHION01/03FASHIONUnenterprisingHolographic

Laser02FASHIONCLUBe7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3活动亮点HIGHLIGHTSFASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3FASHION

CLUB活动亮点一01城市缤纷盲盒惊艳开箱海量潮玩礼品爆炸放送FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3FASHION

CLUB活动亮点二02晚风市集不夜人生FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3FASHION

CLUB活动亮点三03IN年轻派动力场FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3FASHION

CLUB活动亮点三04日落派对音乐节FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3FASHION

CLUB活动亮点三05轻年光合聚场潮玩计划FASHION06/21HOLOGRAPHICFASHION01/03FASHIONUnenterprisingHolographic

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Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3巨型镜面盒子核心商圈街头巨型镜面盒子，引路人神秘猜测，明显的活动启动日期，暗示将有大事发生。

（可安排摄像采访路人，剪辑走心视频，用于后续项目推广）。联动盲盒实现会员增粉FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3全城海派定制盲盒(可自定义or品牌异业资源)每个品牌商家前期精心准备和定制最具自家品牌特色的艺术盲盒，活动前期在全城核心商圈进行派送。FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3晚风市集YOUNS市集是承载年轻人生活方式的好去处FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3小红书or抖音制造话题引导传播邀请本地知名网红，拍摄１５秒打卡视频，并制作活动宣传画面，结合视频上传抖音、快手、映客等主流直播平台。构建媒体推广话题：#潮流新坐标系列活动##及时行乐潮出彩##颜色派对昆明高端圈层聚集地##不来枉潮人##潮男潮女聚集地##在这里有酒有乐有对象##夜幕下的狂欢

##轻年光合聚场#前期宣传FASHIONUnenterprisingHolographic

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矩阵推广年轻力无需定义展示自己不同做出发点，进行创作短视频#潮玩青年派#FASHION06/21HOLOGRAPHICFASHION01/03FASHIONUnenterprisingHolographic

Laser04FASHIONCLUBe7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3活动规划ACTIVITYPLANNING舞台样式构想图（仅为参考）美陈布置打卡区构想图（仅为参考）美陈布置打卡区构想图（仅为参考）美陈布置打卡区构想图（仅为参考）美陈布置打卡区构想图（仅为参考）美陈布置FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3演出活动规划日落派对，年轻人落日后的必备过程，更是一种生活态度，它代表着充分享受音乐与生活，是给大家的一个属于春天的节日，也是新的娱乐定义。一切属于春天的元素都将在这里出现，也包括游荡在空气中的柔软气息、青春荷尔蒙与未知的恋爱。日落派对音乐节FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3演出活动规划随着时代的蜕变。本来的它充满了对主流文化的反叛性，有其消极性，但通过这6年，越来越多有文化自信的中国年轻人涌入其中，参与表演与创造，享受着属于中文说唱的别样魅力，已经把它变成了一个有很多积极意义的说唱形式——属于大学生说唱者的态度和精神始终催化着热爱之火熊熊燃烧，那些于歌里行间直击听众耳膜的无数个瞬间，永远震撼人心，如夏日热浪般汹涌。轻年光合聚场潮玩计划FASHION06/21HOLOGRAPHICFASHION01/03FASHIONUnenterprisingHolographic

Laser05FASHIONCLUBe7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3方案附录APPENDIXTOTHESCHEMEFASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3P H O T O G R A P H Y疫 情 防 控 预 案环境消毒活动前专人负责所有活动区域的消毒、清扫工作，保证活动场景的安全性。每场活动后，安排专人负责活动空间及相关道具陈设的逐一消毒处理，保证活动安全。人员管控所有参与活动人员，都将统一安排多个检疫安全点，有专人负责体温及通行码的检验，并设置基础消毒措施，对到场的来宾进行简单消毒。要求所有现场参与的顾客必须佩带口罩进入活动场地。FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3P H O T O G R A P H Y极 端 天 气 预 案活动现场准备遮阳伞融合现场设计，针对日间活动遮阳。每周活动至少前三天查看活动当天天气预告，如遇阴雨天，将调解万象城将场地内懒人沙发等不防水设备收进库房或灵活挪到其他可遮雨位置。提前购买一次性雨衣、防水布等物料，活动当中如遇突然降雨，将最大程度协调顾客疏散，将不防水物料进行快速撤离。如遇大风等极端天气，首先安排工作人员将现场顾客引入室内进行暂避，同时安排工人第一时间切断一切电源，撤出伞棚等装置，保证顾客安全。FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3P H O T O G R A P H Y区 域 管 控 预 案活动现场所有顾客须有次序互动，安排工作人员现场督导，避免现场拥挤；活动前对活动场地内所有供电线路、灯光照明线路和音响设备进行彻底检查，避免电器设备存在漏电的隐患；并在活动期间安排专人进行巡视，保证活动期间的正常使用;活动前，要配备应急药品和相关物品，轻者就地处置，及时将伤者或病者送医院救治，伤情严重时应立即拨打急救电话（120）求救，重病者送医院;舞台表演开始时，严禁现场非工作人员靠近设备电源及舞台后方，现场将采用一米线将活动区域及工作区域进行严格划分，同时安排巡场工作人员在演艺环节进行实时检查及人群活动引导，避免发生意外。活动期间，要禁止外来人员进入工作区域，若有滋事者，现场工作人员有权驱赶，并拨打110报警。活动途中有打架斗殴或其他争吵时现场工作人员应立即制止，必要时拨打110报警请求帮助;发生火灾时，立即切断电源，停止一切运转设备；并开启所有通道，保证现场四周疏散通道的流畅，组织人员有次序的从安全通道疏散，并及时向相关负责人汇报；现场负责人立即组织人员利用现有的消防设备进行灭火，控制火源继续蔓延。同时，根据火势情况拨打火警电话（119），报告着火地点火势情况。并进行现场警戒，等消防人员进行扑救。FASHIONUnenterprisingHolographic

Lasere7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1511291E671633AA044386DAE7D87184B8F55CFBF229546710B1CE1F4B9F56CCAE1ED6C4B8E557E8BEEE8609C91DF1A118C1156D3FF6B823F3EHS保障方案对于活动执行一直以业内高标准、高品质作为不懈追求。鉴于此，为保证活动执行达到预期效果，现提供《EHS保障方案》以作现场执行指导原则。我方将依据此标准，在活动执行中对各个环节严格把控，

避免出现不符合质量要求的问题，通过双方的共同努力，

呈现出完美的活动现场。