商务英语pt课件市公开课金奖市赛课一等奖课件

PartOneBasicRequirementsforBusinessWriting

第1页第1页Unit1

Functions&EssentialQualitiesofBusinessWriting

Objectives:Togiveabriefintroductiontofunctions&essentialqualitiesofbusinesswritingToenableSstobecomeawareoffunctions&essentialqualitiesofbusinesswritingTodoexercisesbyusingfunctions&essentialqualitiesofbusinesswriting

第2页第2页1.FunctionsofBusinessWriting

Generallyspeaking,thefunctionsofbusinesswritingare:1)toinform,2)toinfluenceand3)toentertain.第3页第3页2.EssentialQualitiesofBusinessWriting

Effectivebusinesswritinghasfivecharacteristics,whichcanbesummedupintheFiveC’s,i.e.Correctness;Clearness;Completeness;ConcisenessandCourteousness.第4页第4页Exercise

1.Rewritetheworn-out,triteandwordyphrasesinthefollowingsentenceswithfresh,moreconciseones.Intheeventthatwecannotmeetthedeadline,wewillrefundyourmoney.WearereluctanttocommittothatdateduetothefactthatourplantclosesforvacationJuly4—11.Itisnotwithinourpowertoobtaintheletterhehasinhispossession.Wewillwritetoyouatanearlydate.Wewillfurnishalltherequireddocuments.Answer第5页第5页Exercise

1.Rewritetheworn-out,triteandwordyphrasesinthefollowingsentenceswithfresh,moreconciseones.Consequentuponthechangesmade,youwillbeinchargeofthegeneraloffice.WeareinreceiptofyourremittanceinthesumofUS$7890

.Wehopetoreceiveyourcataloguebyreturnmail.Thankinginadvance.WehavedulyreceivedyourorderNo.68datedMarch5,forwhichpleaseacceptourthanks.Answer第6页第6页ExerciseDearSirs,Sub.Children’sLeatherShoesWehavereceivedyourletterofMarch12,andtheenclosurerequestingquotesforthecaptionedshoes.Asrequested,wearesubmittingourquotationintriplicateandareanxiousforyourplacingyourorderswithusasearlyaspossiblebecausewehavealargebacklog.Weawaityourdecision.Yoursfaithfully,Analysis2.Readthefollowingletterandtellwhatisusedbythewritertoachieveaccuracy.

第7页第7页Unit2

BasicWritingSkills

Objectives:TogiveabriefintroductiontobasicbusinesswritingskillsToenableSstobecomeawareofbasicbusinesswritingskillsTodoexercisesbyusingbasicbusinesswritingskills

第8页第8页SimplylearningtheFiveC’sdoesnotmakeyouaskilledbusinesswriter.TomastertheFiveC’sortobeabletowritebusinessmessagescontainingallthesecharacteristics,youmuststudybusinesswritingtechniquesorskillsandpracticethem.Needlesstosay,goodEnglishistheimportantfoundationofthewritingskillswediscuss.Inthefollowingarethebasicbusinesswritingtechniquesorskills:第9页第9页1.CreateanAppropriateTone2.Cultivatethe"You"Attitude3ConsidertheLevelofDiction4.SelecttheAppropriateWritingStyle5.OutlineandOrganizetheMaterialBeforeWriting

5.1.Twobasicpatternsoforganization5.2.Carefulparagraphing第10页第10页ExerciseImprovethefollowingsentences.AnswerMr.SmithwrotetoMr.Wangthathehadreceivedhisorder.Wehavedulyreceivedyourorder,forwhichpleaseacceptourthanks.Wehaveorderedthegoods,andtheywillbereceivedbyusintwoweeks.Wehopetoreceiveyourcataloguebyreturnmail.Thankingyouinadvance.Yourletterofrecentdatetohandandcontentsnotedwiththanks.Weshallappreciatealinefromyouatanearliestdate.第11页第11页Answer

PartOne—Unit11.Ifwecannotmeetthedeadline,wewillrefundyourmoney.2.WearereluctanttocommittothatdatebecauseourplantclosesforvacationJuly4--11.3.Weareunabletoobtaintheletterhehasinhispossession.4.Wewillwritetoyousoon.5.Wewillgive/providealltherequireddocuments.第12页第12页Answer

PartOne—Unit16.Asaresultofthechangesmade,youwillbeinchargeofthegeneraloffice.7.WehavereceivedyourremittanceofUS$7890.8.Wehopetoreceiveyourcataloguesoon.9.ThankyouforyourorderNo.68datedMarch5.第13页第13页Exercise2.Readthefollowingletterandtellwhatisusedbythewritertoachieveaccuracy.

Analysis:

Inordertoachieveaccuracy,thewriterwritesasubjectlinewhichcandrawthereader’sattentiontothecontent,forthesubjectlinetellsthereaderwhathewantstoknow.Asyoucansee,thelinedpartintheaboveletterisasubjectlineandit'sacommonpracticetogetitunderlinedtodrawthecorrespondent'sattention.Fromthesubjectlinewecanconcludethattherecipientoftheletterhassentalettertothewritertorequireaquotationforthecaptionedgoods.Shewillbeverycarefulwiththisreplyasthesubjectlinetellsitisaboutherpreviousinquiryletter.第14页第14页Answer

PartOne—Unit2Mr.SmithwrotetoMr.WangthathehadreceivedMr.Wang’sorderWehavereceivedyourorderNo.60dated22nd