南非在线票务预订网站Hippo.co.za用户市场调研和分析报告（英文版）-2024年1月上传培训课件

CONSUMERS&BRANDSOnline

flight

booking:Hippo.co.za

users

in

SouthAfricaConsumer

InsightsAugust

2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofHippo.co.za

users

inSouthAfrica:whothey

are;

what

theylike;

whatthey

think;

andhow

toreach

them.

Itprovides

insights

on

theirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,thereport

allows

thereader

tobenchmark

Hippo.co.za

usersinSouthAfrica

(’’brandusers’’)

againstSouthAfricanflightticketbookers

ingeneral

(’’category

users’’),

and

theoverall

SouthAfricanonliner,

labelled

as

’’all

respondents’’

inthe

charts.Numberof

respondents:•

12,000+

forcountries

with

theextended

survey(including

South

Africa)•

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

dataFieldwork:from

theConsumer

InsightsGlobal

survey,

an•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayearinternational

survey

thatcovers

more

than15,000brandsacross

56

countries.2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary•

Brand

usage•

Key

insightsHippo.co.za

ranks

eighth

among

online

flight

portals

in

South

AfricaManagement

summary:

brandusageand

competitionTop10

most

used

onlineflightportals

inSouth

AfricaBComputicket40%38%Cheapflights28%Travelstart25%Domestic

FlightsSouthAfricaFlightCentre20%17%16%SouthAfricanTravel

OnlineHippo.co.za10%eSky6%5%FlightSite4Notes:"Which

ofthese

providers

have

youbookeda

flight

fromin

the

past12

months

(online

booking

via

awebsite

orapp)?";

MultiPick;Base:n=643,

flight

ticket

bookersConsumer

Insights

Global

as

of

August

2023Sources:Hippo.co.za

users

in

South

AfricaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsHippo.co.za

ismore

popularamongGeneration

Zthanother

onlineflightportals.Safety

and

security

isless

important

toHippo.co.za

users

than

tootherflightticket

bookers.Itstands

out

that65%

ofHippo.co.zausers

saythatwhen

itcomes

totraveling,sustainabilityisimportant

tothem.Hippo.co.za

users

access

theinternetviaagaming

console

more

often

thantheaverage

flight

ticket

booker.Hippo.co.za

ismore

popularamongmale

flight

ticket

bookers

than

femaleflight

ticket

bookers.Sportsisarelatively

prevalent

interestof

Hippo.co.za

users.Onsocial

media,

Hippo.co.za

users57%

ofHippo.co.za

usersare

innovators

interact

with

companies

more

oftenor

early

adopters

ofnew

products.than

other

flight

ticket

bookers.Tech

or

computers

arerelativelypopularhobbiesamong

Hippo.co.zausers.Justlikeflight

ticket

bookers

ingeneral,Hippo.co.za

users

arerelatively

likely

tohaveahighincome.Arelatively

highshare

ofHippo.co.zausers

think

thatclimate

changeisanissuethatneedstobeaddressed.Hippo.co.za

users

remember

seeing

adson

blogs

and

forums

more

often

thanother

flight

ticket

bookers.Hippo.co.za

users

aremore

likely

to

liveinlargecities

than

flight

ticket

bookersingeneral.5Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+Hippo.co.za

ismore

popular

among

Generation

Z

than

other

online

flightportalsDemographic

profile:

generationsAgeof

consumersinSouth

AfricaBrand

users46%46%8%

0%Category

usersAllrespondents35%36%45%17%18%2%43%2%Generation

ZMillennialsGeneration

XBaby

Boomers7Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

providershave

youbookedaflight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:

n=65,

Hippo.co.za

users,

n=643,

flight

ticket

bookers,n=12205,

all

respondentsSources:Consumer

Insights

Global

as

of

August

2023Hippo.co.za

ismore

popular

among

male

flight

ticket

bookers

than

female

flightticket

bookersDemographic

profile:

genderGenderofconsumersinSouth

AfricaBrand

users62%38%Category

usersAllrespondents52%48%54%46%MaleFemale8Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

providers

have

youbooked

aflight

fromin

the

past12

months

(onlinebooking

via

awebsite

orapp)?";

Multi

Pick;Base:n=65,

Hippo.co.za

users,n=643,

flight

ticketbookers,

n=12205,

all

respondentsSources:Consumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

Hippo.co.za

users

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinSouth

Africa63%51%35%35%20%20%15%15%12%11%9%5%2%1%

1%1%1%

1%0%0%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents9Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

the

past12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:n=65,Hippo.co.za

users,n=643,

flight

ticket

bookers,n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:Just

like

flight

ticket

bookers

in

general,

Hippo.co.za

users

are

relatively

likely

tohave

a

high

incomeDemographic

profile:

incomeShare

ofconsumersinSouth

Africainthe

high,

middle,andlowthirdsof

monthlyhouseholdgrossincomeBrand

users52%51%30%31%18%18%Category

usersAllrespondents33%33%33%HighMiddleLow10

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

thepast

12

months

(online

booking

via

a

website

orapp)?";

Multi

Pick;

Base:

n=65,

Hippo.co.za

users,n=643,

flight

ticket

bookers,n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

flight

ticket

bookers,

Hippo.co.za

users

are

relatively

likely

tolive

in

a

household

of

two

or

more

related

adultsDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinSouth

Africalive30%28%26%25%21%20%20%17%16%15%11%11%

11%9%8%8%7%6%5%5%2%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents11

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

the

past12

months

(online

booking

viaawebsite

orapp)?";

Multi

Pick;Base:n=65,

Hippo.co.za

users,n=643,

flight

ticket

bookers,n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Hippo.co.za

users

are

more

likely

to

live

in

largecities

than

flight

ticket

bookersin

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinSouth

Africa43%36%34%21%19%18%18%16%14%14%13%12%10%8%8%6%5%4%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents12

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

providershave

youbooked

aflight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:

n=65,

Hippo.co.za

users,n=643,flight

ticket

bookers,n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

20236%

of

Hippo.co.za

users

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinSouth

AfricaBrand

users6%83%11%8%Category

usersAllrespondents8%83%8%81%11%YesNoWould

rathernot

say13

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

providers

have

youbooked

aflight

from

in

the

past

12

months

(online

booking

via

a

website

orapp)?";

Multi

Pick;

Base:

n=65,Hippo.co.za

users,n=643,

flight

ticket

bookers,n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedSafety

andsecurity

is

less

important

to

Hippo.co.za

users

than

to

other

flightticket

bookersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinSouth

Africa72%65%61%48%

42%41%44%

47%42%44%41%25%28%28%31%29%29%27%22%23%20%14%13%12%11%10%9%

9%8%8%TobesuccessfulAhappyrelationshipAnhonest

andrespectable

lifeAdvancingmy

careerSafety

andsecurityLearningnew

thingsMaking

myown

decisionsHavingagood

timeSocial

justiceTraditionsBrand

usersCategory

usersAllrespondents15

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

providershave

you

bookedaflight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:

n=65,

Hippo.co.za

users,n=643,

flight

ticket

bookers,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sports

is

a

relatively

prevalent

interest

of

Hippo.co.za

usersConsumer

lifestyle:

main

interestsTop10

interestsofHippo.co.za

usersinSouth

Africa78%72%72%72%71%71%69%68%66%63%62%63%49%60%61%59%51%57%57%53%53%52%52%51%43%44%44%41%37%37%TravelCareer

&educationHealth

&fitnessMovies,TVshows&musicFinance&economySportsScience

&technologyVehicles

&mobilityFood

&diningFamily

&parentingBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

thepast12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:n=65,

Hippo.co.za

users,n=643,

flight

ticket

bookers,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Tech

or

computers

are

relatively

popular

hobbies

among

Hippo.co.za

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofHippo.co.za

usersinSouth

Africa71%66%63%60%58%58%49%57%57%57%54%53%48%49%48%48%46%42%37%41%40%37%38%36%34%34%31%29%28%25%Tech

/computersTravelingReadingCooking/bakingCars/vehiclesOutdooractivitiesVideo

gamingDoing

sportsandfitnessMeditation/wellnessSocializingBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

providers

have

youbooked

aflight

fromin

the

past12

months

(online

booking

via

a

website

orapp)?";

Multi

Pick;

Base:

n=65,

Hippo.co.za

users,n=643,

flight

ticket

bookers,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Hippo.co.za

users

are

more

likely

to

go

running

or

jogging

than

other

flight

ticketbookersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofHippo.co.za

usersinSouth

Africa37%32%28%25%24%24%23%23%20%20%20%20%19%18%18%17%16%16%15%15%14%14%12%11%11%9%9%8%5%6%Running/JoggingFitness,aerobics,cardioHikingSoccerDancingSwimming/DivingCyclingGolfYoga

/PilatesBasketballBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

providershave

you

bookedaflight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:

n=45,Hippo.co.za

users,n=370,

flight

ticket

bookers,n=5826,

all

respondentsConsumer

Insights

Global

as

of

August

2023Hippo.co.za

users

are

more

likely

to

follow

basketball

than

other

flight

ticketbookersConsumer

lifestyle:

sports

followedTop10

sports

followed

byHippo.co.za

usersinSouth

Africa60%48%43%42%40%37%32%32%32%30%29%29%29%26%21%21%20%19%19%17%15%13%13%12%11%11%9%9%6%6%SoccerRugbyCricketBasketballTennisMotorsportsSwimming/divingAmericanfootballAthletics(track&

field)BoxingBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

the

past12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:n=46,

Hippo.co.za

users,n=333,

flight

ticket

bookers,

n=5054,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes•

Attitudestowards

traveling•

Innovation

adoption•

Challenges

facing

thecountry•

Politics20Itstands

out

that

65%

of

Hippo.co.za

users

say

that

whenit

comes

to

traveling,sustainability

is

important

to

themConsumer

attitudes:travelAgreementwithstatements

towards

travel

inSouth

Africa78%77%77%75%71%65%64%62%55%49%48%46%

47%40%39%When

I’mon

vacation,Iusemy

smartphoneasaguideIwant

to

experiencesomething

uniqueduringmy

travelsWhen

I’mtraveling,Ibook

accommodations,

traveling,sustainability

traveling,Ialways

lookcarrentals,etc.spontaneously

viamysmartphoneWhen

itcomes

toWhen

itcomes

toisimportant

tomeforthecheapest

offerBrand

usersCategory

usersAllrespondents21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:n=65,

Hippo.co.za

users,n=643,flight

ticket

bookers,n=2033,

all

respondentsConsumer

Insights

Global

as

of

August

202357%

of

Hippo.co.za

users

are

innovators

or

early

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinSouth

Africa46%41%39%30%29%20%18%18%16%11%11%11%5%3%2%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards22

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

providershave

youbooked

aflight

fromin

the

past

12

months

(online

booking

via

a

website

orapp)?";

Multi

Pick;Base:

n=65,

Hippo.co.za

users,

n=643,

flight

ticket

bookers,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

Hippo.co.za

users

think

that

climate

change

is

an

issuethat

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

South

Africa

accordingtoHippo.co.za

users87%88%81%86%82%76%72%80%78%75%68%75%68%62%66%65%60%55%63%63%62%58%53%60%55%54%

46%45%35%26%UnemploymentPovertyCrimeEconomicsituationRising

prices/inflation/cost

of

livingFood

andwater

securityEducationHealth

andsocial

securityClimatechangeHousingBrand

usersCategory

usersAllrespondents23

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

providershave

youbookedaflight

fromin

the

past

12

months

(onlinebooking

via

awebsite

orapp)?";

Multi

Pick;Base:n=65,

Hippo.co.za

users,n=643,

flight

ticket

bookers,n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

flight

ticket

bookers,

Hippo.co.za

users

tend

to

have

moreright

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinSouth

AfricaBrand

users26%27%28%42%5%Category

usersAllrespondents35%30%30%9%29%23%17%LeftCenterRightPrefer

nottoanswer24

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

providers

have

youbookedaflight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:

n=65,

Hippo.co.za

users,n=643,

flight

ticket

bookers,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints•

Internet

usagebydevice•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsHippo.co.za

users

access

the

internet

via

a

gaming

console

more

often

than

theaverage

flight

ticket

bookerMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinSouth

Africauseregularlytoaccess

theinternet100%97%

98%95%92%77%71%66%66%65%57%56%55%48%46%46%43%38%36%32%31%28%25%20%19%18%12%LaptopSmartphoneSmart

TVTabletDesktop

PCGaming

consoleAllrespondentsSmartwatchStreaming

device

Smart

speakersBrand

usersCategory

users26

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

ofthese

providers

have

you

booked

aflight

fromin

the

past12

months

(online

booking

via

a

website

orapp)?";

Multi

Pick;

Base:n=65,

Hippo.co.za

users,n=643,

flight

ticket

bookers,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023On

social

media,

Hippo.co.za

users

interact

with

companies

more

often

thanother

flight

ticket

bookersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinSouth

Africabytype82%80%78%75%67%73%64%72%62%71%69%65%65%65%63%62%61%58%52%58%48%58%56%46%54%45%54%46%38%27%6%3%

4%1%

1%0%Commentedon

postsFollowedpeopleLiked

posts

Posted

texts

SentprivateLikedcompanypostsFollowedcompaniesPostedpictures/videosSharedpostsbyother

usersSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediabyotherusers/statusupdatesmessagespassivelyBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

you

booked

aflight

fromin

the

past

12

months

(online

booking

viaa

website

orapp)?";

Multi

Pick;Base:n=65,

Hippo.co.za

users,n=643,

flight

ticket

bookers,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Hippo.co.za

users

tend

toread

daily

newspapers

more

often

than

flight

ticketbookers

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinSouth

Africahave

been

using

inthepast4weeks96%93%90%78%85%77%85%81%66%81%81%78%72%65%70%60%61%49%55%39%56%52%44%34%41%39%27%40%29%36%20%22%17%TVDigitalvideocontentRadioDigitalmusiccontentPodcastsDailynewspapersOnlinenewswebsitesMagazinesMovies

/cinemaOnlinemagazinesWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

youbooked

aflight

fromin

the

past

12

months

(online

booking

viaa

website

orapp)?";

Multi

Pick;Base:

n=27,

Hippo.co.zausers,n=330,

flight

ticket

bookers,

n=6103,

all

respondentsConsumer

Insights

Global

as

of

August

2023Hippo.co.za

users

remember

seeing

ads

on

blogs

and

forums

more

often

thanother

flight

ticket

bookersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereHippo.co.za

usersinSouth

Africahave

come

across

digital

advertisinginthepast4weeks75%69%69%66%62%60%61%55%54%52%49%48%46%38%43%37%43%44%43%43%43%43%31%42%34%31%30%26%22%15%Social

mediaOnlinestoresVideo

portals

Search

enginesWebsitesandappsof

brandsOtherappsMusicportalsVideo

games

Video

streamingservicesBlogs/forumsBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

youbooked

aflight

fromin

the

past12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;

Base:n=65,

Hippo.co.za

users,n=643,

flight

ticket

bookers,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Hippo.co.za

users

remember

ads

they

saw

in

printed

daily

newspapers

moreoften

than

other

flight

ticket

bookersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinSouth

Africahavecome

across

non-digital

advertisinginthepast4weeks58%57%57%50%56%54%50%46%45%44%44%43%43%38%32%37%36%28%28%26%23%15%21%9%InprinteddailynewspapersOnadvertisingspacesOnTVDirectly

inthestoreOntheradioInprintedmagazinesandjournalsBy

mailshot

/

Atthemoviesadvertisingmail/cinemaon

the

goBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

youbooke