土耳其摩托车工业市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

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MARKETSMotorcycleindustryinTurkeyCHAPTER

01OverviewRevenueofthemotorcyclesmarketworldwidefrom2015to2028(inbillionU.S.dollars)Revenueofthemotorcyclesindustryworldwide2015-2028180160140120100806040200201520162017201820192020202120222023202420252026202720283Description:Theglobalrevenueinthemotorcyclesmarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal27.9billionU.S.dollars(+20.46percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach164.22billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2015to2028Source(s):MobilityMarketInsightsAnnualrevenueinthemotorcyclemarketinTurkeyfrom2014to2022,withforecastsuntil2027(inmillionU.S.dollars)AnnualrevenuesofTurkishmotorcyclemarket2014-20272,0001,8001,6001,4001,2001,716.651,629.071,439.791,289.091,087.65996.38979.141,0008006004002000926.67696.19700.31686.61685.39654.312015620.6720162014201720182019202020212022202320242025202620274Description:Between2023and2027,revenuefromthemotorcyclemarketinTurkeyisforecasttoincreaseby58percent.Aftereightconsecutiveyearsofgrowthsince2019,theindicatorisanticipatedtoattainavalueof1.7billionU.S.dollars,therebymarkinganewpeakintheyear2027.ReadmoreNote(s):Turkey;2014to2022Source(s):AnnualrevenueinthemotorcyclemarketinTurkeyfrom2014to2023,withforecastsuntil2027,bysegment(inmillionU.S.dollars)AnnualrevenueofTurkishmotorcyclemarket2014-2027,bysegmentScootersOn-roadMotorcyclesOff-roadMotorcycles1,4001,2001,0008006004002000201420152016201720182019202020212022202320242025202620275Description:Overthegivenperiod,therevenuewasprojectedtoincreasesignificantlyinallsegments.Aspartofthepositivetrend,therevenuereachesthemaximumvalueforallthreedifferentsegmentsattheendoftheforecastperiod.Particularly,thesegmentofon-roadmotorcycles,whichwasestimatedtopeakat1.2billionU.S.dollarsin2027,thehighestprojectedrevenueamongalltheothersegments.ReadmoreNote(s):Turkey;2014to2022Source(s):AverageunitpriceofmotorcyclesinTurkeyfrom2014to2022,withforecastsuntil2027,bysegment(in1,000U.S.dollars)AverageunitpriceofmotorcyclesinTurkey2014-2027,bysegmentScootersOn-roadMotorcyclesOff-roadMotorcycles6.05.55.04.54.03.53.02.52.01.5201420152016201720182019202020212022202320242025202620276Description:From2014to2022,theaverageunitpriceofmotorcyclesgrewmostlyforallsegments.Furthermore,theaveragepricesofthemotorcyclesegmentswereestimatedtoexperiencefluctuations,whereasasignificantincreasecanbeobservedovertheforecastperiodonlyinthesegmentofoff-roadmotorcycles.In2027,theaveragepriceofanoff-roadmotorcyclewasestimatedtoreach4,530U.S.dollars.

ReadmoreNote(s):Turkey;2014to2022Source(s):DistributionofregisteredvehiclesinTurkeyinMay2023,bytypeRegisteredvehicles'shareinTurkey2023,bytypeMinibus1.8%Tractor7.8%Truck3.4%Bus0.8%SpecialPurpose0.3%SmallTruck16%Car53.5%Motorcycle16.4%7Description:In2023,53.5percentofregisteredvehicleswerecars,withthehighestshareamongallregisteredvehiclesinTurkey.Thesecondmostsignificantportionbelongedtomotorcycles,with16.4percent.Also,smalltruckshavealmostthesameshareasmotorcyclesandarethethirdmostpopularvehicletypeonTurkishroads.ReadmoreNote(s):Turkey;May2023Source(s):TurkStatNumberofmotorcyclesinvolvedintrafficaccidentsinTurkeyfrom2008to2022NumberofmotorcyclesaccidentsinTurkey2008-202280,00070,00060,00050,00040,00030,00071,27064,47946,31046,48146,54545,71145,75344,85543,05940,69931,57724,350201121,604201020,101200919,210200820,00010,0000201220132014201520162017201820192020202120228Description:In2022,therewere71,270motorcyclesinvolvedintrafficaccidentsinTurkey,about10percentmoreaccidentsthanthepreviousyear.Overtheyears,thenumberofmotorcycle-involvedtraffcaccidentsinTurkeyrose.ThiscanbelinkedwiththerisingnumberofmotorcyclesinTurkey.ReadmoreNote(s):Turkey;2008to2022Source(s):TurkStatCHAPTER

02ProductionandSalesAnnualnumberofmotorcycleproductioninTurkeyfrom2013to2022YearlymotorcycleproductioninTurkey2013-2022450,000399,272400,000350,000300,000250,000200,000150,000100,00050,0000373,741268,706191,919150,020145,818136,963112,499201698,047201974,0232017201320142015201820202021202210Description:MotorcycleproductioninTurkeywasnotstable;instead,itexperiencedupsanddownsinthegivenperiod.Nevertheless,since2020,themanufacturinglevelshavecontinuedtoincrease.Thenumberofmotorcyclesproducedin2020wasmorethandoubledcomparedtothepreviousyear,reachingalmost269,000.Intheyear2022,theproductionvolumereachedapeakofapproximately400,000units.

ReadmoreNote(s):Turkey;2013to2022Source(s):TurkStatAnnualsalesvolumeofmotorcycleindustryinTurkeyfrom2015to2023,withforecastsuntil2028(in1,000units)SalesvolumeofTurkishmotorcycleindustry2015-2028450400350300250381.67332.31309.53275.27259.93226.07219.49212.8202.5520015010050157.76156.18153.35150.82019143.682016020152017201820202021202220232024202520262027202811Description:Theindicator'UnitSales'inthemotorcyclesmarketinTurkeywasforecasttocontinuouslyincreasebetween2023and2028byintotal155.6thousandmotorcycles(+68.83percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach381.67thousandmotorcyclesandthereforeanewpeakin2028.ReadmoreNote(s):Turkey;2015to2028Source(s):NumberofmotorcyclessoldinTurkeyfrom2020to2022,byenginesizeYearlymotorcyclesalesvolumeinTurkeybyenginesize2020-2022202020212022180,000160,000140,000120,000100,00080,00060,00040,00020,00000-50cc51-100cc101-125cc126-250cc251-500cc501-750cc751ccandaboveElectric12/statistics/1424307/motorcycle-sales-amount-turkey-engine-size0-50ccmotorcycleshavebeenTurkey'smostpopularmotorcycletypeforthelastthreeyears,reaching160,000salesin2022.Furthermore,salesofelectricmotorcyclesincreasedconsiderablyfrom2021to2022,andsalesnearlytripledin2022.

ReadmoreNote(s):Turkey;2018to2022Source(s):TurkStatSalesvolumesofmotorcyclesmarketinTurkeyfrom2015to2028,bysegment(inthousandmotorcycles)Turkishmotorcyclesmarket'ssalesvolume2015-2028,bysegmentOn-roadMotorcyclesOff-roadMotorcycles2502001501005002015201620172018201920202021202220232024202520262027202813Description:Overthelasttwoobservations,theindicator'UnitSales'isforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossalltwodifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentOn-roadMotorcyclesstandsoutwiththehighestvalueof230.08thousandmotorcycles.ReadmoreNote(s):Turkey;2015to2028Source(s):DistributionofregisterednewvehiclesinTurkeyinMay2023,bytypeNewlyRegisteredvehicles'shareinTurkey2023,bytypeBus0.2%Truck2%SmallTruck8.7%Minibus0.4%SpecialPurpose0.1%Tractor4.4%Car38.8%Motorcycle45.4%14Description:In2023,45.4percentofnewvehicleregistrationsweremotorcycles,withthehighestshareamongallnewlyregisteredvehiclesinTurkey.Thesecondmostsignificantportionbelongedtocars,with38.8percentinthesameperiod.

ReadmoreNote(s):Turkey;May2023Source(s):TurkStatDistributionofregisteredmotorcyclesinTurkeyin2022,byagegroupRegisteredmotorcycledistributioninTurkey,byagegroup202270%58.5%60%50%40%30%20%10%0%26%6-107.7%5.6%2.2%21+0-511-1516-2015Description:DistributionofregisteredmotorcyclesinTurkeyhighlyvariedbyagegroupin2022.Themostsignificantportionofmotorcyclesaccumulatedinthe0-5agegroup,withabout58percentofthetotalshare.Ontheotherhand,only2.2percentofregisteredmotorcycleswereolderthan21yearsold.ReadmoreNote(s):Turkey;2022Source(s):TurkStatNumberofmotorcyclesregisteredinlargestprovincesofTurkeyin2023RegisteredmotorcyclesinTurkishcities2023600,000500,000400,000300,000200,000100,0000567,984391,465354,423173,143Adana154,821Bursa157,156123,623Konya89,036Ankara84,98553,178KocaeliIstanbulIzmirAntalyaSanliurfaGaziantep16Description:ThemostsignificantshareoftheTurkishmotorcyclefleetwasinIstanbulin2023,withalmost568,000registrations.Antalyawasthesecondprovincewiththemostmotorcyclesontheroad,with391,465.Ontheotherhand,eventhoughAnkaraisTurkey'scapitalcityandthesecondmostpopulatedcityafterIstanbul,ithadonlyabout89,000motorcycleregistrationsin2023.ReadmoreNote(s):Turkey;2023Source(s):TurkStatNumberofusedmotorcyclesregisteredinTurkeyfrom2010to2022MotorcycleshandedoverduringtheyearinTurkey2010-2022900,000800,000700,000771,856600,000500,000400,000300,000200,000100,0000564,192510,743397,522383,654362,645332,553310,520277,241269,6742013246,8782012227,3112011173,301201020142015201620172018201920202021202217Description:ThenumberofusedmotorcyclesregisteredinTurkeyhasalmostdoubledfrom2019to2022.Thehighestincreaseinthenumberwasrecordedbetween2021and2022,withanalmost208,000increaseinregistrations.In2022,therewere771,856usedmotorcyclesonTurkishroads.ReadmoreNote(s):Turkey;2010to2022Source(s):TurkStatCHAPTER

03ElectricMotorcyclesVolumeofelectricmotorcyclesalesinkeyEuropeanmarketsbetween2019and2022(inunits)ElectricmotorcyclesalesinkeyEuropeanmarkets2019-2022FranceGermanyItalySpainUnitedKingdom12,00011,39910,3729,4458,66410,0008,0006,2335,4946,1425,8235,6076,0004,0002,00004,5853,5413,60420223,3362,6023,2312,5571,696493352520192020202119Description:Between2019and2022,electricmotorcyclesaleshaveshotupthroughoutallkeyEuropeanmarketsfortwo-wheelers.TheglobalCovid-19pandemicfueledthetrendin2020,withuserslookingforenvironmentally-friendlyalternativestosharingpublictransportsystems.Italywastheleadingcountryintermsofsalesvolumein2022witharound11,400electricmotorcyclesregistered.FranceGermanyandSpainsawsimilarsalesvolumesbetween8,600and9,500units.MeanwhiletheUK[...]

ReadmoreNote(s):Europe;2019to2022Source(s):ACEMElectricmotorbikesalesinTurkeyfrom2019to2022Turkey:salesvolumeofelectricmotorbike2019-2022160,000140,000136,405114,698120,000100,00080,00060,00040,00020,000098,25442,3492019202020212022*20Description:Intheyear2022,thesalesvolumeofelectricmotorbikesinTurkeyamountedto136,405units.Thiswasa19percentincreasecomparedtothepreviousyear,when114,698motorbikeswereboughtbyTurkishbikers.

ReadmoreNote(s):Turkey;2019to2022Source(s):VarioussourcesProjectedsizeofelectricmotorcyclesandscootersmarketin2022,withaforecastfor2032(inbillionU.S.dollars)Electricmotorcyclesandscootersmarket-marketsize2022-2032605055403030201002022203221Description:TheelectricmotorcyclesandscootersmarketinTurkeyisanticipatedtoexperienceagrowthrateoffivepercentduringtheperiodfrom2022to2032,aspertheforecastedcompoundannualgrowthrate(CAGR).Themarketwas30billionU.S.dollarsin2022,anditwasexpectedtobe55billionU.S.dollarsin2032.ReadmoreNote(s):Turkey;2022Source(s):GlobalMarketInsightsDistributionoffueltypesinmotorcyclemarketinTurkeyin2022Turkey:distributionoffueltypeinmotorcyclemarket2022Electric4.3%Non-Electric95.7%22Description:In2022,non-electricmotorcyclesdominatedtheTurkishmotorcyclemarket,witha95.7percentshare.Meanwhile,electricmotorcyclesaccountedfor4.3percentofthemarketthatyear.

ReadmoreNote(s):Turkey;2022Source(s):CHAPTER

04ForeignTradeLeadinggoodsexportedfromTurkeytotheEuropeanUnionin2022(inbillioneuros)LeadinggoodsexportedfromTurkeytotheEU2022Exportvalueinbillioneuros20134567MotorcarsandmotorvehiclesArticlesofappareloftextilefabricsMotorvehicleparts6.34.13.9Aluminium3.2OthermachineryandequipmentHousehold-typeequipment32.9Women'sclothes2.7Roadmotorvehicles,n.e.s.2.4Manufacturesofbasemetal2PetroleumoilsotherthancrudeEquipmentfordistributingelectricity,n.e.s.InternalcombustionpistonenginesandpartsPlates,sheets,film,foilandstrip,ofplastics1.71.61.61.424Description:In2022,thecategoryofmotorcarsandmotorvehiclesrankedfirstamonggoodsimportedtotheEuropeanUnionfromTurkey,with6.3billioneurosintradevalue.Additionally,articlesofappareloftextilefabricsbecamethesecondmostexportedproductcategoryfromTurkeytotheEUwithanexportvalueofoverfourbillioneuros.ReadmoreNote(s):Turkey,EU;2022Source(s):EurostatAnnualimportvalueofmotorcyclesinTurkeyfrom2018to2022(in1,000U.S.dollars)AnnualvalueofmotorcycleimportsofTurkey2018-2022350,000300,000250,000200,000290,775213,178142,860150,000111,508100,00094,876201950,0000201820202021202225Description:In2022,Turkeyimportedapproximately290.8millionU.S.dollarsworthofmotorcycles,thehighestvalueregisteredinthegivenperiod.Thisrepresentedanincreaseof36percentincomparisontothepreviousyear,whenthefigurewasapproximately213.2millionU.S.dollars.ReadmoreNote(s):Turkey;2018to2022Source(s):TradeMapAnnualexportvalueofmotorcyclesinTurkeyfrom2018to2022(in1,000U.S.dollars)AnnualvalueofmotorcycleexportsofTurkey2018-202280,00070,00060,00050,00040,00030,00020,00010,00075,66764,43945,79815,07520194,4102018020202021202226Description:In2022,Turkeyexportedapproximately75.7millionU.S.dollarsworthofmotorcycles,thehighestvalueregisteredinthegivenperiod.Thisrepresentedanincreaseof17percentincomparisontothepreviousyear,whenthefigurewasover64millionU.S.dollars.ReadmoreNote(s):Turkey;2018to2022Source(s):TradeMapAnnualimportvolumeofmotorcyclesinTurkeyfrom2018to2022(inmetrictons)VolumeofTurkishmotorcycleimports2018-202218,00016,00014,00012,00016,26615,12610,86210,0007,5708,0006,0004,0002,00006,6952019201820202021202227/statistics/1426247/turkey-volume-of-motorcycle-impo