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木子企业宣传片文稿(10分钟〕MuziEnterprisePropagandamanuscript〔tenminutes〕片花30秒：性的推动作用。炭材料就是各种材料中最刺眼的一颗明星。Previethirtysecond：Todayisarapiddevelopmentandconstantchangementera,whereallkindsofnewthingsemergeinendlesslmakingusdazzling.Inthisallkindsofnewmaterialsplayanindispensablebasicmotivationalrole,ofwhichthecarbonmaterialisoneofthemostdazzlingstars.一、关于炭素〔2分钟〕19世纪是钢材料的世纪，20世纪是硅材料的世纪，21世纪是炭材料的世纪。这是由于炭·石墨材料有着诸多其他材料不行替代的优良性能。在导电性、导热性方面炭材料与金属材料有相像之处，在耐热性、耐腐蚀性方面与陶瓷材料有共同性，而在质量轻、耐腐蚀和分·石,而它又有别的材料无法取代的特性。当前，炭·石墨材料材料作为材料已广电子电器、信息技术、航空航天航海、军工、环保等诸多工业领域，经成为现代工业中不行缺少的构造材料和功能材料。One:AboutCarbon〔twominutes〕Thesteelmaterialwaspopularinthe19thcentury,afterthatinthe20thcenturyitwasreplacedbythesiliconmaterial.Butinthe21stcenturythecarbonmaterialisthemainstream,becausethecarbon-graphitematerialhasmoreirreplaceablegoodpropertiesthanothermaterials.Thecarbonmaterialhassimilaritieswithmetalmaterialinelectricalconductivityandthermal conductivity, with ceramic material in heat resistance andcorrosionresistance,andwithorganicpolymermaterialinlightweight,corrosionresistanceandmolecularstructuraldiversity.Thisimpliesthatcarbon-graphitematerialhasnotonlypropertiesofmetal,ceramicandorganicpolymermaterialbutalsoirreplaceablepropertiesothermaterialsdon’thave.Atpresent,thecarbon-graphitematerialasanewmaterialhasbeen widely used in wind energy, nuclear energy, solar energy,metallurgy, chemical industry, machinery, electronic appliance, aerospace,navigation,militaryindustryandenvironmentalprotection,becominganindispensablestructuralmaterialandfunctionalmaterialinthemodernindustry.在“”国家战略性兴产业进展规划中公布的七大产业中，炭·石墨属于材料产业范畴，并且成为这七大产业的根底性支撑材料，炭·石墨材料的每一次性能改进和技术提升都会对这七大产业的产业升级有放大性的推动作用。美、英、日、德、法等兴盛国家对炭·石墨材料的根底争论及开发应用无比重视。炭·石墨材料具有着无限宽阔的进展前景。Inthesevenmajorindustriesofthenationalstrategicemergingindustrydevelopmentplanofthe“12thFive-Year”,thecarbon-graphitematerialbelongstothenewmaterialindustrialcategory,andbecomesthebasicsupportmaterialforthesaidsevenmajorindustries.Eachpropertyimprovementandtechnologypromotionofthe carbon-graphitematerialwillplayagreatdrivingroletothesevenindustries ’upgrade,somanydevelopedcountriesincludingAmerica,Britain,Japan,Germany,andFrance,payagreatattentiontothebasicresearchandindustrialupgradeofcarbon-graphitematerial.Bythistoken,thecarbon-graphitematerialhasvastpotentialforfuturedevelopment.二、企业巡展篇〔2分30秒〕Two:EnterpriseItinerantExhibition(twominutesandthirtyseconds)木子炭素有限责任公司坐落于内蒙古自治区的东南部乌兰察布1996年，公司的雏形是在北京延庆建立的河兴炭素厂，2023年收购原兴和县电池厂成立了兴和县木子炭素厂，2023年改制为有限责任公司，注册资金3000万元。MuziCarbonCo.,Ltd.asadazzlingstarinChina’scarbonindustryislocatedinXingheCounty,UlanqabCity,SoutheastofInnerMongoliainChina,theintersectionofInnerMongolia,ShanxiProvinceandHebeiProvince.Atfirst,in1996,companyistheformerHexingCarbonFactoryestablishedinYanqingCounty,Beijing.In2023,ittookovertheoriginalXingheCountyBatteryFactoryandestablishedXingheCountyMuziCarbonFactory.In2023,thecompanywasrestructuredtoalimitedliabilitycompanyandtheregisteredcapitalincreasedto30millionsYuan.李春平董事长思维灵敏、办事果敢，对行业进展、市场方向有极强的洞察力、推断力。在他的带着下，木子炭素公司从一个人员缺乏50100万的作坊式的小企业，以中国炭素行业少有的速度，快速进展壮大起来。ChairmanLiChunpingthinksquickly,andactsboldlyandefficiently.Hehasverystrongperceptionandjudgmenttotheindustrydevelopmentandmarket orientation. With his leading, Muzi Carbon Company developedfromasmallworkshopbusinesswithlessthan50employeesandthetotalassetoflessthan1milliontoarapidlydevelopingenterpriseatararelydevelopingspeedinthecarbonindustry.训中心及其他十八个职能部门。Thecompanynowhastwocompletesetofproductionlinesforcarbongraphiteproducts.Thecompanyisgovernedinaccordancewithtrinitymoderncompanymanagementstructureincludingthedecision-making,execution and supervision. Decision-making committee is decision-makinginstitution,inspectionandexaminationcommitteeisthesupervisioninstitutionandtheexecutioninstitutionwasinthechargeofthe general manager. There are four production companies, fourinternationaltradecompanies,aresearchinstitute,atechnologycenter,astafftrainingcenterandother18functionaldepartmentsinthecompany.20235084.2亿元，实2.62.1570万美元，5202万吨。Bytheendof2023,thetotalnumberofstaffreachedto508andthetotalassetis420millionsYuan.Thegrossindustrialoutputvalueachievedbythecompanywas260millionsYuan,salesincomewas210millionsYuan,theexportearningwas5.7milliondollars,taxtocompletewas5.2millionYuan,andthetotaloutputofvariousgraphiteproductswas20thousandstons.·石墨材料的专业生产厂家，始终认真致力于炭·石墨产品的生产研发，努力与世界高端炭素接轨。Nowthecompanyisanationalhigh-techenterprise,aprivatescienceandtechnology enterprise with the autonomous region level, a councilmemberoftheChinaCarbonIndustryAssociation,amemberoftheChinaElectricalCarbonIndustryAssociation,amemberoftheChinaCalciumCarbideIndustryAssociation, amemberoftheChinaFoundryAssociationandamemberoftheChinaElectricalEquipmentIndustryAssociation.Asacompanyspecializedinproducingcarbon-graphitematerial,ithasbeendevotedtotheproduction,researchanddevelopmentofthecarbon-graphiteproducts,andhasmadeeffortstobeabreastwiththeleadinghigh-endcarbonproductsintheworld.公司坚持“”安康进展根底。The companyadheres to the conceptof “people-oriented, integritymanagement“,strengthensthetechnicaltrainingtothestuff,continuouslyimprovesthecomprehensivequalityofthestaffsandenhancestheinternalworkoftheenterprise,layingasolidfoundationforthehealthy,sustainableandstabledevelopmentofthecompany.三、企业竞争优势篇〔435秒〕Three:EnterpriseCompetitiveAdvantage(fourminutesthirty-fiveseconds)以细颗粒石墨、需求，又符合国家产业进展的方向。Focusingonfutureandmarket,themainproductsofMuziCarbonCompanycoverthefinegraingraphite,finestructuregraphite,finefinishinggraphiteandcarbon-basedcompositeproduct,whichdonotonlyconformtothedemandofglobalmarketbutalsomeetwiththeindustrialdevelopmentdirectionofthecountry.炭·16-18%为特种石墨产品，包括等静压石墨、高强高密高纯高模量石墨、碳基复合材料〔以炭·石墨材料为基体与陶瓷材料、金属材料、有机高分子材料复合而成。用途上分为：核反响堆用石墨、生物工程材料用炭材料、高温润滑剂、活性炭、化工用炭/石墨耐腐蚀材料、机械用炭石墨材料、机电行业用炭石墨材料等，此类产品涉足的行业、领域极为宽阔，而且用途被不断地开发，进展前景相当宽阔，是炭·石墨产品中极具活力的产15家。Inthecarbonindustry,16to18percentofthetotalamountsofcarbon-graphiteproductarethespecialgraphiteproducts,includingisostaticgraphite,highstrengthhighdensityhighpurityhighmoldinggraphiteandcarbon-basedcompositematerial(basedonthecarbon-graphitematerial,combinedwithceramicmaterial,metalmaterialandorganichighpolymermaterial).Bypurpose,theycanbedividedintographitefornuclearreactor,carbonmaterialforbiologicalengineeringmaterial,carbon-graphitecorrosionresistancematerialforhightemperaturelubricant,activatecarbonandchemicalindustry,carbon-graphitematerialformachinery,carbon-graphitematerialformechanicalandelectricalindustry,etc.Thiskindofproductsetsfootinaverybroadindustrialfield,anditsnewuseisconstantlybeingdeveloped.Thedevelopmentprospectisquitebroad.It’savibrantproductamongthecarbon-graphiteproducts.Accordingtostatistics,thedomesticenterprisesthatproducethiskindofproductarelessthan15.炭·石墨产品总量的2-4%为尖端炭素产品，此类产品绝大局部还国内外科研技术进展进展跟踪，五年以后有望涉足此类产品。2to4percentofthetotalamountsofcarbon-graphiteproductsarethehigh-endcarbonproducts.Mostofthemarestillintheresearchanddevelopmentstage,buttheyhaveabroadprospectofdevelopment.Thecompany has been tracking the scientific research and technologyprogressofthiskindofproductathomeandabroad,andexpectstosetfootinthiskindofproductin5years.木子炭素有限责任公司从一开头就避开了竞争猛烈，利润率低，无可比较的竞争优势。Fromthebeginning,MuziCarbonCompanychosethenewtypeofcarbonwithvastpotentialforfuturedevelopmentratherthanthetraditionalcarbonproductsinfiercecompetition,lowprofitandsaturatedmarket.Becauseofthecorrectproductorientationbythecompany,ithaslaidthefoundationfortheincomparablecompetitiveadvantageoftheenterprise.产品质量是品牌价值的基石：17年20年以上炭素工作阅历的30多位核心工程技术人员，分布在研发中心、设计部、中心化验室、ISO9001-2023的标准严格执行。品优良的使用性能、优质的售前售中售后效劳得以保障。木子炭素蜚声海内外。Productqualityisthecornerstoneofthebrandvalue:MuziCarbonCompanyhas17-yearcarbonproductionhistoryandmorethan30coreengineeringandtechnicalexpertswithover20-yearcarbonworkingexperience,whoareintheresearchanddevelopmentcenter,designdepartment,centrallab,qualitymanagementdepartment,etc.TheproductionqualitymanagementisunderstrictcontrolaccordingtoISO9001-2023standard.Thecompanyistheonlyenterprisethatusesself-producedblanktodothefine-finishingmachiningofthegraphiteathome.Excellentproductperformance,qualitypre-sales,salesandafter-salesservicescanbeensured.MuziCarbonwasrenownedathomeandabroad.〔分别给出挤压3D演绎图〕Inhere,themoldingmethodofcarbongraphiteproductwillbeintroducedbriefly(togivesimpletechnologicalprocessthree-dimensionaldeductivediagramofextrusionforminggraphite,moldinggraphite,vibrationmoldinggraphiteandisostaticpressingformedgraphiterespectively).品牌战略是营销制胜的核心：公司注册了“木子”牌商标；公司的现40060多个，出口贸易涉6085%美国的石墨·晶蜡复合阳极90%以上。Brandmarketingstrategyisthecoreofmarketingwinning:thecompanyregisteredthe“Muzi”trademark;thecompany”sexistingcustomersaremorethan400,theinvolvedsubdivisionfieldsareover60,exporttradeinvolvesmorethan60countriesandregions.Thecompany”smarketdevelopmentisatthefirstplaceincarbonindustryofChina.Ittakesupmorethan85percentinthemarketofblow-intoolgraphiteelectrodeusedbydomesticcalciumcarbideindustry,andover90percentofthemarketshareofgraphite•crystallinewaxcompositeanodeexportedtotheUnitedStates.技术创是企业进展的助推力：公司生产的细构造石墨系列产品获得科技部、环境保护部、商务部、质量监视检验检疫总局四部局〔专利号：ZL202310090789.4〕和一项外观设计专利〔专利号：ZL202330009605.，石墨·晶蜡复合阳极属国内独有产品、正在申请国家专利；公司与中科院山西煤化争论所、湖南大学炭素系、中南素专家均保持着亲热联系与长期合作关系，公司开发的专有技术有20多项，每年研发投入的资金数量都占销售收入的6%以上，公司每3-5个产品投放市场。Technological innovation is the drive-force of the enterprisedevelopment:aseriesofproductsoffinestructuregraphiteproducedbyMuziCarbonCompanyarerecognizedasnationalkeynewproductsbyMinistry of Science and Technology, Ministry of EnvironmentalProtection, Ministry of Commerce and General Administration QualitySupervision,InspectionandQuarantine.Finegraingraphiteanodeproductswonanationalinventionpatent(patentnumber:ZL202310090789.4)andapatentofappearancedesign(patentnumber:ZL202330009605.8).Graphite·crystallinewaxcompositeanodeisthedomesticuniqueproduct,whichisbeingappliedforthenationalpatent.Thecompanykeptclosecontactandlong-termcooperationrelationshipwithcarbonexpertsathomeandabroadandinstitutionssuchasShanxiCoalChemistryInstituteoftheChineseAcademyofSciences,theCarbonDepartmentofHunanUniversity,theMaterialDepartmentofCentralSouthUniversity,JilinCarbonInstituteoftheSino-steelCorporation,andHarbinElectricalCarbonInstitute.Thecompanyhasmorethan20proprietarytechnologies.Theamountoffundsannuallyforresearchanddevelopmentaccountsformorethan6percentofsalesrevenue.Eachyeartherewillbethreetofivenewproductstobelaunchedtomarket.四、企业规划蓝图篇〔143秒〕Four:EnterpriseBlueprint(oneminuteforty-threeseconds)内蒙古易窗口，内蒙古兴和县作为生产制造基地。ThedevelopmentstrategyofMuziCarbonCompanyistoestablishthecompanyheadquarters,researchanddevelopmentcenter,andfurtherprocessingbaseinYanqing,Beijing,tosetupinvestmentandfinancingservicecenterinHohhot,InnerMongolia,toconstructmanufacturingbaseinXingheCounty,InnerMongolia,andtoinstallanofficeinTianjinasaninternationaltradewindow.202318拟建设公司在内蒙古兴和兴盛角工业园征生产性建设用地356亩，10亿元兴建各项同性等静压石墨、大规格细颗粒加上原有的挤压成型石墨和模压成型石墨两条生产线，利用四种成型方式制造种类齐全的炭·石墨材料，并对各类炭·石墨材料进展精深加工和复合处理，延长产业链，提高产品的使用性能和附加值。公司在北京延庆木子炭素国际贸易公司。5000吨等静压石墨技改202358日在内蒙古乌兰察布市兴和兴盛角工业园正式开工建设，工程全部投产后，公司将成为国内产品品种最全、产品品质最优、产业链最长、最具进展前景和竞争优势的一家型炭素高科技企业。In2023,thecompanyhadnewlygained18muofnonproductivelandinYanqing, Beijing, for the company’s headquarters, research anddevelopmentcenter;356muofproductiveconstructionlandintheXingwan