The Use of Minimalistic Design Concepts in Environmental Design获奖科研报告

TheUseofMinimalisticDesignConceptsinEnvironmentalDesign获奖科研报告Keywords：minimalisticdesign，designconcept，EnvironmentalDesign

I.thePresentationoftheSimpleDesignConceptinModern

EnvironmentalDesign

1.The"small"conceptofsimpledesign

Thedesignphilosophyof“lessismore”proposedbythefamousdesignmasterMiesvanderRothistoclaimanyunnecessaryandunnecessarythingsleftinthepicture.ThedesignerintegratestheapplicationelementsintheEnvironmentalDesignofthe，condenses，reduces，emphasizes，andsumsupacommonpointoralocalcharacteristicofallappliedelementsthroughtheintegrationofthinking，andthensplitsandcombinesthem，andthenOnthebasisoffurtherextensionandenlargement，itsperformanceismorecompleteandmorepowerful，soastoexpressthethememeaningmoreprofoundly.Thiswayofexpressionfromapartialtoawhole，fromone-sidedtocomprehensive，givesthedesignerawidedesignspaceandgreatflexibilityinthedesign.Atthesametime，italsoprovidestheviewerwithawealthofspaceforassociationandenjoyment.Sensualenjoyment.

2.The"simple"conceptoftheminimalistdesignconcept

Today，thepursuitofsimpledesignconceptsbydesignersinsignEnvironmentalDesignhasbecomeanimportantfeatureoftheera.Thesimpledesignconceptistoconveythemostabundantinformationtotheviewersthroughthemostconciseandmostrecognizablegraphics.Itistheconceptof“simplification”oftheapplicationelementstotheultimaterationality.Itisanextremelyimportantworkfortheviewerstocommunicateemotionally.Therefore，thekeytoasuccessfuldesignworkliesinwhetherornottheviewercangetthemostdesiredinformationcontentinthemosteffectivetimeandtouchtheviewer'sspiritualinteraction.

3.The"unique"conceptoftheminimalistdesign

JapanesecontemporaryvisualdesignmasterFukudaToshiosaid：“Agooddesignworkshouldbebasedongraphiclanguageratherthantextannotation.”Atalkinggraphicmustbeuniqueandirreplaceable.Eachindependentpersonisanindividualentity.Therearethousandsofpeopleintheworld.Eachofthemhasitsownstyle.EnvironmentalDesignshouldalsobesounique.Itisuniqueandyetmeaningful.

II.theApplicationofSimpleDesignConceptinModern

EnvironmentalDesign

1.Simplecolorapplication

Thetimeforpursuingcolorfulnessisover.Colorfuldesignsnolongermeettheaestheticrequirementsoftoday'speople.Pure，cleanandpowerfulcolormatchingisincreasinglysoughtafterbypeople.Forexample，theGooglementionsthattheGooglepeople'smindsimmediatelythinkofGoogle'sfourprimarycolors.HereisthenewGooglewiththeoldoneabove.Itcanbeseenfromthecomparisonthatthenewismoresimpleandsimplethantheold.Thecombinationofindividualcolorsmakesitrichandfullofpassion.Thesimplecolormatchinghasgraduallyformedarepresentativeculture.Theintensevisualeffectsitpresentswillgivepeopleadeepimpression.Thecoloralsogivesthevitalityofmodern

EnvironmentalDesign.

2.SimplePositioning

TherationalityofthearrangementoftheelementsinaEnvironmentalDesignworklargelydeterminesthesuccessorfailureofthework.Awell-arrangeddesigncancreateaproperspatialrelationshipbetweenthe

graphicandthebackground，anditwillcertainlymaketheviewerfeelbreathableandcomfortable.Forexample，thenewflagofXiamenAirlines.XiamenAirlines'new

means“oneheronisflyinghigh”andBailu’simageismoreconciseanddynamicthantheoldone.Itsymbolizesthetransf-ormationofXiamenAirlinesinitsinheritance.Thesymbolisbasedontheoriginaldesign.Thegraphicismoreconcise，thetextismoremodern，andthepositionlayoutismoretensioned.Thenumberofpositionsandgapsbetweenthegraphicsandtextofegretsarepresentedaftercarefulconsiderationbytheauthor.Ina

EnvironmentalDesign，areasonablepositionarrangementwillgivethevieweravisualcomfortandsenseofspacetoachievethepurposeofcommunication.

3.Properblanking

Manyproductsonthemarket，whetherfromEnvironmentalDesignorpromotionalpackaging，startfromblank.Itdoesnotmeanthatblankingisaltogetherabandoningaimlessly.Itisathoroughsimplificationofthescreen.Proper“leaving”willmakethepicturehaveastrongcontrastandvisualimpact.Forexample，thenewofChina'sfamouswhiteelephantfoodgroup.TheappearanceofthenewiscombinedwiththetraditionalChinesemoire，theChin-esecharacter“goods”andthefirstletterBofthewhiteelephant.Itsymbolizesnature，atmosphereandtolerance.Comparedwiththeold，thenewismorevisuallybreathable，powerfulandcomfortable.Whilewearesimplifyingthedesign，wemustconsiderthedegreeofacceptance，sensoryperception，anddigestionandabsorptionoftheviewers.

Conclusion：

Thecoreofthesimpledesignconceptistogotoitsdregs，fadeawayitsflamboyantness，andconveyinformationinaconciseandconcisemannerinalimitedspace.InmodernEnvironmentalDesign，itis