Unit 一 Promoting Activities-第三版新编英语综合教程第三册课件

Unit一PromotingActivities-第三版新编英语综合教程第三册课件Unit|OnePromoting

Activities高等教育出版社高等教育电子音像出版社UnitGoals:WhatYouShouldLearntoDo1.Introduceacertaincompany(background,businessscope,etc.)2.Talkaboutacompany’sbusiness3.DescribeaproductWhatYouShouldKnowAbout1.Somebasicpromotionmethods2.ProductprospectusesContentsSectionⅤAppreciatingCultureTipsSectionⅣMaintainingaSharpEyeSectionⅠTalkingFacetoFaceSectionⅡBeingAllEarsSectionⅢTryingYourHandSectionⅠTalkingFacetoFaceTalkingFollowtheSlesIntroductionActOutBusinessCommunicationPutinUseIntoday’sinformation-intensiveworld,itishardforabusinesstoattractpotentialcustomers.Butpromotionalproductsofferthebusinessauniqueopportunitytomakeitsnameinthetargetmarket.Thepromotionalitemsthatyouchoosearelimitedonlybyyourowncreativity.Theycanrangefrommarket-provengoods—suchascalendars,coffeemugs,andbaseballcaps—toinnovativeitemslikecandyandnuts,stadiumblankets,toycarsandtrucks,andfirstaidkits.Whateveritemsyoupick,allshouldbearyourlogoandcontactinformation.IntroductionBackChair:Ladiesandgentlemen,I’mverygladtohaveMr.Wang,ourChiefEngineer,joininourdiscussion.Mr.Wang,whatwouldyouliketotelltheBoardofDirectors(董事会)aboutthepresentsituationswearefacing?Mr.Wang:Generallyspeaking,weareprogressingsmoothlyalongthenewlineofdigitalTVsets.A:Isitpossibleforustoapplyforapatentforournewmodelsoon?Mr.Wang:Ithinkso.We’vegotallthenecessarydrawingsreadynow,butwearestilltestingtheproduct.B:Haveyoudoneanymarketingresearch?Whatfindingshaveyougotfromtheresearch?Mr.Wang:Themarketingsurveyshowsthatthecustomersseemveryinterestedinthisnewmodel.Ihavetheimpressionthattherewillbeagoodmarketforitintheyearstocome.B:Isee.WhatdoyouthinkoftheR&D(ResearchandDevelopment)(研发)teamofthecompany?Mr.Wang:Theyareveryefficient.FollowtheSles1AboutthePotentialsofaNewModelofDigitalTVSetMissGao:WhatshouldwedonowtospeedupthemarketingprocedureofourdigitalTVsets?George:Alotshouldbedoneatpresent.First,weshouldmakesomeestimatesonpackaging.Manyproductssellbettersimplybecauseoftheirattractive-lookingpackage.MissGao:That’strue.We’llstartdoingthisassoonaspossible.Whatelseshouldbedone?George:Next,Ifindthatagoodadvertisementalwayscontributestothesuccessofaproduct.Thereforeweshouldrunagoodadvertisingcaignimmediately.MissGao:Whatagreatidea!We’llhavethisdoneinnotime.George:Ifwearelucky,we’llbeatourcompetitorswithinayearortwo.MissGao:Buttheirproductswon’tbestayingontheshelvesofsupermarketsfornothing.Wehavenoreasontofeelrelaxed.George:That’sright.Back2AboutPackingandAdvertisingActOutHereisagroupofshortdialogues.Followtheexlesandmakemoreconversationswithyourpartner.BackPutinUse1SupposeyouaretheheadoftheR&DSection.YouaretalkingwiththeGeneralManager(GM)aboutapplyingforapatentonanewmodelofCDplayer.CompletetheconversationbytranslatingtheChineseintoEnglish.You:Mr.Li,thisisthenewCDplayerwe’vejustdeveloped._________________________________(说打算申请专利).GM:Wonderful!You’vedoneanexcellentjob.2______________________________________(问是否已经做好了申请专利的必要准备)?You:3____________________________________________________________________(说机型还要做最后试验，但图纸已经准备妥当).GM:4_____________________________(问申请专利需要多长时间)?You:Atleastacoupleofmonths,Ithink.HowlongwillittaketogetthepatentWearegoingtoapplyforapatentonitHaveyoumadethenecessarypreparationsThemodelhasyettoundergo/receivethefinaltest,butthetechnicaldrawingsareready2CompletethefollowingdialoguebytranslatingtheChineseintoEnglish.Ms.Li:Mr.Hu,_____________________________________________?(你的市场调研结果如何?)Mr.Hu:AsfarasIcansee,2________________________________________________.(迷你型手机在市场上卖得很好。)Ms.Li:3_________________________________________________________________?(你认为这种新型的手机会取代老式的手机吗?)Mr.Hu:Yes,Ibelieveso.Ms.Li:Whydoyouthinkso?Mr.Hu:Well,yousee,withthefastdevelopmentofmoderntechnology,4____________________________________________________.(人们的生活状况在最近几年得到了很大改善。)Likewise,5____________________________________________________.(他们的消费观念也在迅速发生变化。)Smartandhandymobilephoneshavebecomeanecessityformanypeople,youngpeopleinparticular.Ms.Li:Isee.6______________________________________________.(所以你相信手机的潜在市场一定会很大。)Mr.Hu:Exactly.Soyoubelievethepotentialmarketforthemwillbequitelargewhatfindingshaveyougotfromthemarketresearchthemini-typeofmobilephonesaresellingwellinthemarketDoyouthinkthisnewtypeofmobilephoneswilltaketheplaceoftheoldonespeople’slivingconditionshavegreatlyimprovedinrecentyearstheirviewsonconsumptionarealsochangingrapidlyClerk:Goodmorning,sir.Welcometoourbooth.Whatproducts_______________?Customer:Weareparticularlyinterestedinyournewvideocameras.Couldyoutellme2_________________?Clerk:Sure.Wehavetwomodels:theCompactandtheSuper.Which3____________________?Customer:TheSuper.Clerk:Whatdoyouwanttoknow,4___________________?Customer:Well,actuallyboth.Weareinterestedinboththefunctionsandtheprice.Clerk:Inthatcase,letme5__________the3.1MPvideocamera.Hereitis.It’sabestsellerinthemarket.Customer:6__________________________________?Clerk:US$380perunit.Back3Atanexhibition,acustomerisinterestedinsomenewmodelsofvideocamera.Nowheistalkingwiththeclerkaboutthem.Completethedialoguebyfillingintheblanks.What’syourpriceonthat/What’sthepriceareyouinterestedinsomethingaboutthemmodeldoyouprefershowyouthefunctionsorthepriceBusinessCommunicationGraphicPresentation4ThefollowingchartisaboutthesalesoftheDigitalVoiceRecorderinanABCcompany.Lookatthechartcarefullyandgetreadytosaysomethingaboutitinthegroup.Key:

Itcanbeseenclearlyfromthechart/graphicthatthesalesoftheDigitalVoiceRecorderhaveundergonesomechangesinthepast6years.Thesalesshowedasignificantincreasebetween2004and2006,risingfrom2000to3500units,butitthenbegantodeclineallthewaytotheyear2008,reachingitsbottomat1000pieces.Althoughthiswasfollowedbyasmallriseintheyear2009,wecanstillpredictthatthisproductisgoingtobeoutdatedsoon.BackSECTIONIIBeingAllEarsListeningListenandRespondListenandJudgeListenandReadListenandTranslateListenandJudge1Listentoadialogueanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).WriteT/Faccordingly.()1Themanwantedtobuyasportscarforhisdaughter.()2Thedaughtercamewithherfathertochoosethecar.()3Thereisonlyonecolouravailableforthenewmodel.()4Thereisnospeciallydesignedmodelforgirls.()5Youngpeoplenowadaysprefertofollowthefashionofowningthesamemodelofsportscar.()6Theman’sdaughterisgoingtobe20yearsold.()7Thisnewmodelisverypopularwithyoungpeople.()8Themanpaid40000yuanforthecar.TFFTTTTFScript

Salesgirl:Goodevening,sir.CanIhelpyou?Mr.Brown:Yes.I’mverymuchinterestedinyournewrangeofsportscars.CanIhavemoreinformationaboutthem?Salesgirl:Yes,ofcourse,sir.Whatexactlywouldyouliketoknow?Mr.Brown:Howmanymodelsdoyouhave?Salesgirl:Onlyone,sir.Butwehavesixcoloursavailable—black,white,red,green,blueandgrey.Andthismodelisofthelatestfashion.Thereisafairmarketforitatthemoment.Mr.Brown:Doyouhaveamodelspeciallymadeforgirls?Salesgirl:No.Wefindthattheyoungpeoplenowadayswantjustthesamemodel.Mr.Brown:Isee.Howlonghaveyoubeenmarketingthenewmodel?Salesgirl:Aboutthreemonths,sir.Butit’sverypopularwithyoungsters.Mr.Brown:Howmuchdoesitcost?Salesgirl:Therecommendedretailpriceis208600yuan(RMB).Mr.Brown:HowmuchisthedownpaymentifIchoosetobuyininstallments?Salesgirl:40000yuan.Mr.Brown:Good.IthinkI’llbuyoneformydaughterforher20thbirthday.Salesgirl:I’llbeexpectingyourcomingsoon,sir.Script:BackListenandRespond2Listentothedialogueagainandgiveshortanswerstothefollowingquestions.1)Wheredidtheconversationmostprobablytakeplace?2)Whydidthemanwanttobuythecar?3)Howmanysportscarmodelsarethereinthestore?4)Howlonghasthenewmodelbeenforsale?5)Whatwastherecommendedretailprice?6)Howwouldthemanprefertopay?Inanautomobilestore.Togiveittohisdaughterasabirthdaygift.Onlyone.Aboutthreemonths.RMB208600yuan.Ininstallments.Script

Salesgirl:Goodevening,sir.CanIhelpyou?Mr.Brown:Yes.I’mverymuchinterestedinyournewrangeofsportscars.CanIhavemoreinformationaboutthem?Salesgirl:Yes,ofcourse,sir.Whatexactlywouldyouliketoknow?Mr.Brown:Howmanymodelsdoyouhave?Salesgirl:Onlyone,sir.Butwehavesixcoloursavailable—black,white,red,green,blueandgrey.Andthismodelisofthelatestfashion.Thereisafairmarketforitatthemoment.Mr.Brown:Doyouhaveamodelspeciallymadeforgirls?Salesgirl:No.Wefindthattheyoungpeoplenowadayswantjustthesamemodel.Mr.Brown:Isee.Howlonghaveyoubeenmarketingthenewmodel?Salesgirl:Aboutthreemonths,sir.Butit’sverypopularwithyoungsters.Mr.Brown:Howmuchdoesitcost?Salesgirl:Therecommendedretailpriceis208600yuan(RMB).Mr.Brown:HowmuchisthedownpaymentifIchoosetobuyininstallments?Salesgirl:40000yuan.Mr.Brown:Good.IthinkI’llbuyoneformydaughterforher20thbirthday.Salesgirl:I’llbeexpectingyourcomingsoon,sir.Script:BackAsyouknow,BaobaoCompanyhasbeenproducing1__________productsforover2__________years,andour“BaobaoSoap”hasbeen3__________popularwithbothyoungandold4__________.Now,anewtypeofsoap,“BaobaoSoap-II”,hasbeenproduced.Thisnewtypeofsoapnotonlykeepsallthesoftnessandgentlenessofourexisting“BaobaoSoap”,butalsohasanew5__________madefromspecial6__________.Thenewbarsofsoapare7__________andwillgiveyouamoreoily,8__________feel.Asaresult,yourskinwillgreatly9__________fromusingthesoaponyourhands.Andthesamewillbetrueofyourfaceandbody.Continuoususeofoursoapwillalsomakeyoufeel10_____________________.Itwillgiveyounewenergyandstrength.Inshort,itwillrefreshyouentirely.ListenandRead3Nowlistentosomethingmorechallenging—apassagewithsomeblanksforyoutofillin.Aglancebeforehandatthewordlistprovidedbelowwillbeofsomehelptoyou.lesstiredandlesssleepywashingten/10extremelycustomersfreshsmellingredientslargerthickerbenefitBackListenandTranslate4YouaregoingtolistentoashortpassageandyoushouldtrytotranslatewhatyouhearintoChineseorally.Key:2008年1月的销售额急剧攀升，截止到2月已销售了4000台液晶电视。直到6月，销售额一直保持稳定。7月，销售额急剧下降到1750台，但在此之后9月的销售额又一次陡升到3250台。之后直到2008年底，销售额一直稳定上升。这种健康的走势对公司来讲的确是好消息。Back

Inthefirstmonthof2008thesalesfiguresclimbeddramatically.4000LCDTVsetshadbeensoldbyFebruary.ThensalesremainedsteadyuntilJune.InJulytherewasasharpfallto1750,but,afterthis,therewasanothersteepriseto3250inSeptember,andthenasteadyincreaseuntiltheendof2008.Thishealthytrendisreallygoodnewsforthecompany.Script:BackSECTIONIIITryingYourHandAppliedWritingSimulateandCreateGeneral

WritingWriteThroughCorrectingMistakesReadandCompleteReadandTranslateWriteThroughTranslationWriteThroughDescribingaPictureReadandSimulateReadandSimulate1Readthefollowingtwoslesofproductprospectusescarefullyandlearntowriteyourown.AppliedWritingBackSimulateandCreate2CompletethetablebasedonSle1.CottonslippersTotesCo.,Ltd.ThesavingsandthecomfortCottonHalfofthecompetitors/TwiceoursMen,womenandchildrenBlack,greyandbrownWhite,pinkandblueRed,yellowandorangeBack“Lekoufu”driedbeefismadeoffreshbeef,sugar,saltandnaturalspices.Itwasfirst1__________1937,butnowitisa2________________andarecognized3____________inthecountry.Thedriedbeefis4__________withauniqueprocessandskill,whichhasensuredits5_____________flavour.Becauseofthis,thedriedbeefhasbeenenjoying6______________sinceitsfirstlaunchinthemarket.ThegoldmedalforGood7__________andthecertificationas8_____________areonlyafewoftheseriesof9_________________ithaswon.Theshelflifeof10_____________is12months.ReadandComplete3Completetheproductprospectusbelow,usingthecluesgiven.thedriedbeefmadeintraditionalproductfamousbrandmanufacturedspecialandtastyahighreputationHealthFoodthebestsellerawardsandmedalsBackKey:Thehigh-quality“Ganmei”greenteaseriesismadefromyoungandtendertealeavespickedonhighmountainsinearlyspring.Theleavesareprocessedwithexquisitetechnology.Thisseriesofteaisfineinshape,greenincolour,fragrantinsmell,andmellowintaste.Foritsremarkablyrefreshingeffects,itprovidesahealthydrinkforboththeoldandtheyoung.Ithasbeenwellreceivedasanidealnaturalgreendrinkaswellasawholesomebeverage.ReadandTranslate4TranslatethefollowingproductprospectusintoEnglish.“甘美”系列优质绿茶选用高山早春嫩芽为原料，生产工艺考究（exquisite），产品形美色绿，气味芬芳，味道甘美（mellow）。本品具有明显的提神（refreshing）功效，是老少皆宜的饮品，该产品被誉为理想的纯天然绿色饮品（beverage）和健康饮品。BackGeneral

WritingDescribingtheSellingPointsWhenintroducingaproduct,itisnecessarytodescribeitsfeaturesandstrongpoints.However,bigwordsandexaggerationmayspoiltheauthenticity(真实性)oftheproduct.Therefore,itisextremelyimportanttochooseappropriatewordstodescribethesellingpointsofaproduct.General

WritingDescribingtheSellingPointsBack5Puttheunderlinedpartsinthecorrectform.WriteThroughCorrectingMistakes5Puttheunderlinedpartsinthecorrectform.WriteThroughCorrectingMistakesKey:“Jiejing”6865vacuumcleanerisoneofthebestsellingproductsofMeijiaHouseholdCo.,Ltd.Thistypeofvacuumcleanerhasbeenonsaleforoversixyears.Adualairflowhasbeenpurposelydesignedtoformalongthefrontandbackoftherotatingfloorbrush.Thisuniquedesignreducesdirtpiecesthataredispersedbackontothefloorsurface.Becauseofitsuniquedesignandoutstandingperformance,wehavereceivedalotofcomplimentsfromourcustomers.Witha2-litrecapacityforitsdust-bag,a10-metre-longcable,a1-yearmanufacturewarrantyanda3-pieceinonesettoolstorage,thisvacuumcleanerwillcertainlyhaveabrightfuture.BackWriteThroughTranslation6TranslatethefollowingpassageintoEnglish.驾车时接听不用再紧张了。你不必一手掌握方向盘，一手握着手机打。只需将这个方便的手机固定器置入你车内的点烟器插座里，你就可以两手紧握方向盘，两眼注视前方道路，一边通话，一边安全驾驶汽车。通过车上的无线电喇叭，你会清晰地听到对方的谈话。它适合任何一种型号和款式的手机，使用十分简便，可以从一辆车换到另一辆车上。Key:

Stopstrainingtohearphoneconversationsinyourcar.Stopholdingthesteeringwheelwithonehandwhileyouholdyourcellphoneintheother.Justplugthishandycellphoneholderintothecigarettelighterofyourcar,andyoucanhavetelephoneconversationswhiledrivingsafelywithbothhandsonthewheelandyoureyesontheroad.You’llhearconversationsloudandclearthroughyourcar’sradiospeakers.Itworkswitheverymakeandmodelofcellphone.Sosimpletouse,youcantakeitwithyoufromvehicletovehicle.BackWriteThroughDescribingaPicture7Youarerequiredtowritethreeshortparagraphsentitled“StylishiPodShuffle”foranadvertisementinastudents’newspaper.Anoutlineisgivenbelowforyourreference.WriteThroughDescribingaPictureWriteThroughDescribingaPictureWriteThroughDescribingaPictureBackSECTIONIVMaintainingaSharpEyePASSAGEIPASSAGEIIInformationRelatedtotheReadingPassageTextLanguagePointsReadandThinkReadandCompleteReadandTranslateReadandSimulateReadandJudgeReadandTranslateInformationRelatedtotheReadingPassageTextLanguagePointsReadandRewriteInformationRelatedtotheReadingPassageDanAriely

DanAriely(bornin1968inNewYork)isanIsraeliAmericanprofessorofpsychologyandbehaviouraleconomics.HeteachesatDukeUniversityandisthefounderoftheCentreforAdvancedHindsight.Behaviouraleconomics

Behaviouraleconomicsanditsrelatedareaofstudy,behaviouralfinance,usesocial,cognitiveandemotionalfactorsinunderstandingtheeconomicdecisionsofindividualsandinstitutionsperformingeconomicfunctions,includingconsumers,borrowersandinvestors,andtheireffectsonmarketprices,returnsandtheresourceallocation.Thefieldsareprimarilyconcernedwiththeboundsofrationalityofeconomicagents.Behaviouralmodelstypicallyintegrateinsightsfrompsychologywithneo-classicaleconomictheory.Behaviouralanalystsarenotonlyconcernedwiththeeffectsofmarketdecisionsbutalsowithpublicchoice,whichdescribesanothersourceofeconomicdecisionswithrelatedbiasestowardspromotingself-interest.RichardThalerRichardH.Thaler(bornin1945,inNewJersey)isanAmericaneconomist.Heisperhapsbestknownasatheoristinbehaviouralfinance,andforhiscollaborationwithDanielKahnemanandothersinfurtherdefiningthatfield.BackAnymanagerofacompanythatdealswithcertainproductsorservicessuccessfullyisamasterofusingpricingdecoysandreferenceprices.Solet’scountthewaysmanagersdefendthemselveswithpricing:PricedecoysDecoys,inmarketing,areproducts,services,orpricepointsthatabusinessdoesn’treallywantyoutotake,butratheritisusedasareferencetomakeanotherproductlookbetter.EconomistDanArielygivestheclassicexleofaRealtorwhoshowsyouahomethatneedsanewroof,rightbeforetakingyoutoahigher-pricedhouseshereallywantstosell.It’shardtotellifa$400000colonialhouseisagooddeal—butcomparedwitha$380000homethatneedswork,itlooksquitegood.Nowconsider,$499forapalmcomputer?Well,comparedwithasmalleronewithfewerfeatures,itsuddenlylooksgreat.PASSAGEICreativeStrategiesPromptConsumerstoBuy,Buy,BuyExercisesBackDecoysexplainwhyacompanythatsellselectronicproductsoftensellseachgadgetinapricingseries,suchasanewpalmcomputer’s$229,$299,and$399pricepointsfordifferentstoragecapacities.Youmaygladlyspend$229togetahotmediaplayer,thinkingit’sadealcomparedwiththehighest-pricedversionandnotblinkthatyoucouldinsteadbuyapalmcomputeratthelowerpriceof$199withmorefeatures.The$399“decoy”hascloudedyourjudgment.Thecompanywinsthebestofbothworlds—stokingdemandforproductsthatlooklikebargainsandforallthedecoysitsellsatmuchhigherprices.Yes,somepeoplewillspend$399foramusicplayerwithslightlybettertechnology—andthecompanymakesevenfattermargins.EstablishahighreferencepriceBehaviouraleconomistRichardThalerhasnotedthatconsumersarereallybadatmakingdecisionsaboutvalueandconstantlyneed“referenceprices”forcomparison.Adresscosts$80.Isthattoomuch?Notifit’smarkeddown50percentfrom$160.Thetrickis,thatartificial$160referencepricemaynotreallyexist.Thepricingstrategyisbrilliant.Bystagingaseriesofperceivedtechnologyinnovationsandthenaddingpricedecoysandreferenceprices,thecompanymakesuswillingtopaymoretodothesamestuffwedid30yearsago:readmagazines,typemessages,watchshowsormakephonecalls.Thecommunicationbreakthroughsaremostlyanillusion,butwithshinyaluminuminourhands,whocareswhatitcosts?LanguagePoints1ExplanationofDifficultSentences(Para.4)Decoys,inmarketing,areproducts,services,orpricepointsthatabusinessdoesn’treallywantyoutotake,butratheritisusedasareferencetomakeanotherproductlookbetter.Analysis:ThemainpartofthesentenceisDecoys,inmarketing,areproducts,services,orpricepoints;thatisusedtointroducearelativeclausetogive“decoys”afurtherexplanation.Referenceheremeans“anindicatorthatorientsyougenerally”.Translation:营销中，诱饵是指一个商业公司并不真正想要你接受的产品、服务或售价，而是被用作一项让另一种产品显得更好的参照物。Exle:Thisframeofreferencewillbedeterminedbythelimitationsontherationalman’sknowledge.BackLanguagePoints1ExplanationofDifficultSentences2.(Para.6)Youmaygladlyspend$229togetahotmediaplayer,thinkingit’sadealcomparedwiththehighest-pricedversionandnotblinkthatyoucouldinsteadbuyapalmcomputeratthelowerpriceof$199withmorefeatures.Analysis:Adealmeansagoodbargain.Blinkheremeans“hesitate”.Translation:一想到同最高价格版本相比是一笔不错的交易，你就很可能会高高兴兴地花229美元购买一台热销的媒体播放器，而对于你能以199美元的更低价格购买一部具有更多功能的掌上电脑，你就连眼睛都不会眨一下。Exle:Withalotofmoneyinhiswallet,hedidn’tblinkwhilebuyinghiswifeluxuriousproducts.BackLanguagePoints1ExplanationofDifficultSentences3.(Para.8)BehaviouraleconomistRichardThalerhasnotedthatconsumersarereallybadatmakingdecisionsaboutvalueandconstantlyneed“referenceprices”forcomparison.Analysis:Bebadatheremeans“bestupidwhen”.Translation:行为主义经济学家理查德·泰勒曾指出，消费者不善于决定产品价值，总是需要“参照价格”来进行比较。Exle:Theyoungboywasspoiledandwasbadatgettingalongwithhisfellows.BackLanguagePoints2ImportantWordsstrategyn.anelaborateandsystematicplanofaction策略e.g.Ithinkweshouldworkoutabetterstrategytodealwiththissituation.Theirstrategywasdesignedtoweardowntheenemy’sresistance.BackLanguagePoints2ImportantWords2.cloud

v.tomakesomeonelessabletothinkclearlyormakesensibledecisions使头脑不清醒；使易于做不明智的决定e.g.Wemightbeabletocloudhisjudgmentbytalkingaboutsomethingelse.Emotionalismandself-delusionmaycloudjudgment.BackLanguagePoints2ImportantWords3.marginn.thesalesminusthecostofgoodsandservicessold利润；差额e.g.They’drathersellyouanotherrestaurantwheretheycanmakeafatmargin.Hewentabroadtoseewhetherhecouldfindopportunitiestomakeamargin.

BackLanguagePoints2ImportantWords4.note

v.tomakementionof提到；指出e.g.ThejudgenotedthatJackhadnopreviouscriminalrecord.Theynotedthatitwasafinedaytogosailing.BackLanguagePoints2ImportantWords5.innovation

n.anewidea,method,orinvention创新e.g.Thereisnoendtopracticeorinnovation.

Innovationisamanagementprocessthatrequiresspecifictools,rules,anddiscipline.Back1)Itissuggestedinthepassagethatthesuccessofacompanythatdealswithelectronicproductsdependson__________.a.thenewtechnologyb.itswonderfuldesignc.thenewmaterialsd.itspricingstrategy2)Apricedecoyisusually__________.a.somethingthatabusinesswantsyoutotakeb.areferencetohelpmakeaproductlookbetterc.aproductmodelforexhibitiond.anewlylaunchedpricepoint3)TheexleofaRealtorisusedtoshowthat__________.a.a$400000colonialisagooddealb.$499foraniPadisreasonableReadandThink1Choosethebestanswersaccordingtothepassage.d.

d.

b.

c.bargainsarenecessaryforthedeald.decoyscanmakeproductslookbetter4)Theauthorofthispassagesuggeststhatpeoplemayprefertobuyapalmcomputerfor__________.a.$199b.$229c.$299d.$3995)Byestablishingahighreferenceprice,thecompanywantsto__________.a.cutdownitsfatmarginsb.launchmoreaffordableproductsc.attractpeople’sattentiontoitsproductsd.maketheproductpriceslooklowerandaffordableb.

d.

BackReadandThinkReadandThink2Completethefollowingstatementswiththeinformationyougetfromthepassage.Itissuggestedthatmostofelectronicproductsarehardlyworth__________.2)RichardThalerbelievedthatconsumersarebadatmakingdecisionsaboutvalueandthereforetheyconstantly_______________________________.3)Accordingtotheauthor,thecommunicationbreakthroughsarenothingbut__________.anillusionthepriceneed“referenceprices”forcomparisonB