商务写作Businesswriting市公开课一等奖省赛课微课金奖课件

---BusinessWritingBusinessEnglish1/28to

informtopersuadetoentertainFunctionsofbusinesswritingEverybusinessmessageisdesignedtoachieveaspecificbusinessobjective.Itssuccessdependsonwhatitsaysandtowhatextentitinducesafavorableresponsefromthereader.2/28Messagestoinformareusedtoconveythevastamountofinformationneededtocompletetheday-to-dayoperationsofthebusiness.

Inadditiontoprovidinginformation,somebusinessmessagesmustalsoinfluencethereader'sattitudesandactions.3/28Tosecurethedesiredresponse,itisnecessarytohaveanadequateknowledgeoftheEnglishlanguageandanunderstandingofhumannature.Thewritershouldhaveanacquaintancewiththeparticularinterestand,ifpossible,theemotionsofthereader.4/28CriteriaforEffectiveBusinessWritingAbusinessmessageisconsideredsuccessfulwhenthereceiverinterpretsthemessageasthesenderintendeditand(2)itachievesthesender'spurposes.

---sixC'sprinciples:Courtesy,Correctness,Conciseness,Clarity,Concreteness,Completeness.5/281.Courtesy(礼貌)Bycourtesywemeantreatingpeoplewithrespectandfriendlyhumanconcern.Effectivewritersvisualizethereaderbeforestartingtowrite.Theyconsiderthereader'sdesires,problems,circumstances,emotionsandprobablereactionstotheirrequest.6/282.Correctness(正确)Correctgrammar,punctuationandspellingarebasicrequirementsforbusinesswriting.Inaddition,correctnessmeanschoosingthecorrectleveloflanguageandusingaccurateinformationanddata.7/283.Conciseness(简练)Effectivewritingisconcise—eachword,sentence,andparagraphcounts.Concisenessmeanstowriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.Concisenesswillgiveemphasistothemessage.8/284.Clarity(清楚)Claritytellsthereaderexactlywhatheorshewantsandneedstoknow,usingwordsandaformatthatmakeyourwritingstotallyunderstoodwithjustonereading.9/285.Concreteness(详细)Businesswritingshouldbevivid,specificanddefiniteratherthanvague,generalandabstract,especiallywhenthewriterisrequiringaresponse,solvingproblems,makinganofferoracceptance,etc.10/286.Completeness(完整)Includeallthenecessaryinformationanddatainthemessagebecauseinformationanddatacanhelpsendersgetreceivers'responsesandachievedesiredobjectives.11/28Achievingthedesiredeffectsisamatterofwritingskillandofunder­standinghowpeoplerespondtowords.Itinvolveskeepingcertainattitudesinmindandusingcertainwritingtechniquestoworkthemintoyourletters.12/281.ConversationalStyleAletter—agoodletter—reflectsthepersonalityofthewriterandalsoshouldbepleasingtothereader.Peoplewhowritewithasenseofpersonalcontacthaveabetterchancetomakewhattheysayinterestingandconvincing.Suchlanguageiswarmandnatural.Thefollowingaresomehelpfulsuggestions:13/282.ResistingTendencytoBeFormalThereisamisconceptionthatbigwordsanddifficultwordsarepreferredinbusinessletters,buttheresultofsuchwordsisacoldandunnaturalstyle—onethatdoesnotproducethegoodwilleffectyouwantyourletterstohave.14/283.AvoidingtheOldLanguageofBusinessGoodwriterstakecaretoavoidstaleexpressions.

SeeSample115/284.You-viewpointYou-viewpointistofocusinterestonthereader.Itisatechniqueforpersuasionandforinfluencingpeoplefavorably.Inabroadsense,you-viewpointwritingemphasizesthereader'sinterestandconcerns.Itemphasizes"you"and"your"andde-emphasizes"we"and"our".16/285.AccentonPositiveLanguagePeopleenjoyandreactfavorablytopositivemessages.Positivewordsemphasizethepleasantaspectsofthegoalandtendtoputthereaderintherightframeofmind.Theyalsocreatethegoodwillatmosphere.Negativewordsmaystirupyourreader'sresistancetoyourgoals.17/286.SinglingOutYourReaderTosingleoutyourreaderinaletter,youshouldwriteforhisorherparticularsituation.Whatyousaythroughoutthelettershouldmakeitclearthatthereaderisgettingindividualtreatment.18/287.UsingtheReader'sNamesUsingthereader'snameinthelettertextisanotherwaytoshowthatthereaderisbeinggivenspecialtreatment.Itmakesthereaderfeelthathis/heridentityasindividualisrecognized.19/288.AvoidingAngerTheeffectofangrywordsistomakethereaderangry.Withbothwriterandreaderangry,thetwoarenotlikelytogettogetheronwhatevertheletterisabout.20/28BasicPatternsofBusinessWriting

1.DirectnessinGood-newsandRoutineMessages

IndirectnessinBad-newsmessages

3.IndirectnessinPersuasion21/28

SampleAnalysis22/28Sample1-1DearSir:WewishtoacknowledgereceiptofyourcreditapplicationdatedFebruary17givingtradeandbankreferences,andwethankyouforthesame.Pleasebeadvisedthatcreditaccommodationsareherewithextendedasperyourrequestandyourorderhasbeenshipped.Hopingyouwillgiveustheopportunityofservingyouagaininthenearfuture,weremainVerytrulyyours,23/28DearSirs:

Thankyouforsendingsopromptlythetradeandbankreferenceswehaveaskedfor.Iamgladtosaythatyourorderhasalreadybeenshippedonthetermsyourequested.

Wehopeyouwillgiveusthechancetoserveyouagain.

Verytrulyyours,Sample1-1例1-1中第一封信语气显得生硬,语言也有些老套,比如acknowledgereceiptofyourcreditapplication…,Pleasebeadvised…,Hoping…weremain等,读起来难懂,而且没有亲切感.而第二封信比较口语化,一读便懂,更有效地传达了信息.24/28Wehavereceivedyourrequestforpermissiontouseourcomputersduringthenextsessionforsummerschool.Wearepleasedtoinformyouthatyoumayuseall15ofthelaptopcomputersyourequested.WouldyoupleasecomeinandfilloutthenecessarypaperworkanytimebeforeApril?Sample1-225/28Goodnews,Jessica!All15ofthelaptopcomputersyourequestedwillbeavailabletouseduringthenextsessionofsummerschool.PleasecomebytheofficebeforeApril1tofilloutthenecessaryforms.Sample1-2例1-2是写给同一请