在线网课知慧《实y商务英语(嘉兴学院)》单元测试考核答案

第一章单元测试1【判断题】Wholesalersbuygoodsfrommanufacturersorimportersandthensellthemtotheendcustomersinsmallquantities.()A.错B.对2【判断题】Yourinterest,expertiseandexperienceareallveryimportantwhenstartingbusiness.()A.错B.对3【单选题】(2分)Ifyoustartabusinesssellingservices,youmayormaynotneedastorefrontofsomekind.Inchinese,"storefront"is（）A.销售B.店面，店铺C.奖金D.前台4【判断题】Notbeingcompleteindependentisoneoftheadvantagesofthefranchise.()A.对B.错5.【多选题】正确答案：ABDWhichofthefollowingcanbeincludedintothebodypartofajobapplicationletter?()A.Appreciationforbeingconsideredforthejob.B.Thepurposeofwritingtheletter.C.SalutationD.Personalinformation(gender,workexperience,educationalbackground,etc.)第二章单元测试1【判断题】Inproductionprocess,leanmanufaturingtrainingisadoptedtohelpmanufacturerstoimprovegreatermarkup.()A.对B.错2【判断题】Thedutiesoftheoperationsdepartmentaretofindoutwhattheconsumerswantthroughmarketingresearch.()A.对B.错3.【多选题】正确答案：ACDThecommonaspectsthatneedtobeconsideredinoperationsmanagementareasfollows_________?()A.inventorymanagementB.Software-drivenanalysisC.productionprocessD.supplychain4【单选题】(2分)Whichofthefollowingconceptiscommonlyadoptedtomanagetheinventoryofacompany?()A.LeanmanufacturingB.Just-in-time(JIT)C.Totalqualitymanagement(TQM)D.Supplychainmanagement(SCM)5.【多选题】正确答案：ABCDTheelementsthatneedtobeincludedinminuteswritingare__________.()A.topicsdiscussedandresolutionsmadeatthemeetingB.afollow-upmeetingscheduleC.attendeesandabsenteesofthemeetingD.timeandplaceofthemeeting第三章单元测试1【判断题】Mortgagingisacommonwayofstartupfundraising.()A.错B.对2【判断题】It’seasyforstartupcompaniestogetbankloansnowadays.()A.对B.错3【单选题】(2分)Whichofthefollowingsourcescanprovidenewcompaniesaheftysumofcapital?()A.FriendsinvestmentsB.FamilyinvestmentsC.VenturecapitalcompaniesD.Ownpockets4.【多选题】正确答案：ABCDInwhatwaysdoangelinvestorsmakeinvestmentsinastartup?()A.InvestthroughangelinvestorfundsB.InvesttheirmoneydirectlyintoanewcompanyC.InvestthroughangelinvestornetworksD.Investthroughcrowdfundingplatforms5.【多选题】正确答案：ABDWhichpartcanbeomitted(去除)inmemowriting?()A.salutation(问候语)B.letterhead(信件抬头)C.subject(主题)D.signature(签名/落款)第四章单元测试1.【多选题】正确答案：ABCDAcustomer'sknowledgeaboutbrandfactorsincludes___________.()A.featuresB.C.specificationsD.reputation2【判断题】Brandawarenessiscrucialinpersuading,informingandremindingbothpotentialandexistingcustomerstowardsmakingabranddecision.()A.对B.错3【判断题】Brandrecallreferstohowwellpeopleconnectabrandwithproducts,ideas,taglines,andotherattributes.()A.错B.对4【单选题】(2分)Extendingyourbrandineveryaspectofcorporatelifeisthestrategyof___________.（）A.beingavailableinmultipleformsB.beingconsistentC.focusingontherightaudienceD.integratingyourbrand5【判断题】Inwritingabusinessproposal,itisimportanttoremembernottoturntheopeningintoanintroductiontooroverviewofyourcompany.()A.错B.对第五章单元测试1【判断题】HigherEngagementisoneofthebenefitsofdigitaladvertising.()A.对B.错2【判断题】Theadvanceofhigh-speedmobilenetworksandthepenetrationofmobiledevicescontributestothethegrowthofonlineadvertising.（）A.错B.对3.【多选题】正确答案：ACDBehavioraldataproviderscanrelyon_______tocollectacustomer'sinformation.(）A.internetbrowsinghabitsB.watchingTVC.purchasinghistoryD.onlinesearches4【单选题】(2分)_______aregenerallyusedine-commercelikeeBayandAmazon.()A.In-FeedAdsB.PromotedlistingsC.ContentRecommendationWidgetsD.CustomContentUnits5【判断题】Thelanguageofnoticeandannouncementshouldbestraightforward,concise,simple,accurateandformal.()A.对B.错第六章单元测试1【判断题】Cross-bordere-commerceinvolvesthesaleorpurchaseofproductsviaonlineshopsacrossnationalborders.()A.对B.错2【判断题】ThemaintargetmarketsofChina'scross-bordere-commerceareRussiaandBrazil.()A.错B.对3【单选题】(2分)Whichofthefollowingmakesitconvenienttodeliverlargegoodsfromonecountrytoanother?()A.overseaswarehousesB.airplanesC.lowtariffD.cargoships4.【多选题】正确答案：ABCDUser-generatedcontent(UGC)isaneffectivewaytoimprovecustomerexperience,whichisdeliveredandsharedininteractivewayslike?()A.shortvideosB.livestreamingC.VR/ARD.posts5【单选题】(2分)Whichofthefollowingstatementsaboutemailwritingisnottrue?()A.Youneedasubjecttoindicatethecontentandimportanceofyourmessage.B.Thereareformalorinformalsalutation.C.Youshouldmakeclearwhoyouareandwhyyouarewritingintheopeningsentence.D.Youcanusethesameclosingsentencesinformalandinformalemails.第七章单元测试1【单选题】(2分)Byhandlingpotentialundesirablesituations,businesstravelerscandeveloptheir_________.()A.creativityB.emotionalintelligenceC.problem-solvingskillsD.negotiationskills2【判断题】Ifyoutravelbyair,youarelikelytobecontributingtoenvironmentalpollution.()A.错B.对3【判断题】Itemssuchasspraypaintandfireworksarenotprohibitedatsecuritycheck.()A.对B.错4【判断题】Thereisnoneedtoputapoweradapterinyoursuitcasebeforeyoutraveltoothercountriesbecauseitisuniversalinmostcountries.()A.错B.对5【判断题】Inwritingaformalbusinessletter,writersshouldaddacommaaftercomplimentaryclose.()A.对B.错第八章单元测试1【判断题】Thankstothetechnologicaladvances,automatedself-servicesystemscanreplacehumansinhandlingcustomercareissues.()A.对B.错2【判断题】Providingqualitycustomerserviceisawin-winstrategyforbothbusinessesandcustomers.()A.错B.对3【单选题】(2分)Anonlinebusinesscanbuildcustomertrustifitcan（）.A.collaboratewithfamousorganizationsB.hiremoreemployeesC.advertiseonthemassmediaD.addaphysicaladdress4.【多选题】正确答案：ABCDAnonlinecustomercommunitycanbeintheformof().A.wechatsubscriptionsB.webinarC.messageboardD.weibogroup5【判断题】Repliestoclaimsshouldalwaysbecourteous,eveniftheclaimisunfounded.()A.对B.错第九章单元测试1【判断题】Therearevariousetiquettesintheworld,likechurchetiquette,drinkingetiquette,concertetiquette,andsoon.（）A.对B.错2【判断题】Mobiletechnologyhasledtotheinstantgratificationgenerationandpatienceisnolongeravirtue.（）A.错B.对3【判断题】Tobeefficient,youcancheckyoure-mailmessagesanywhere,evenintheelevator.（）A.对B.错4【单选题】(2分)BusinessformalisappropriatefortheprofessionsEXCEPT()A.publicrelationsB.lawC.techcompaniesD.finance5.【多选题】正确答案：ABCDTheelementsthatshouldbeincludedinbusinessinvitationwritingare()A.reasonorpurposeofthebusinesseventB.moredetailssuchasspecialguestsoractivitiesC.date,time,andvenueofthebusin