全球纸巾、卫生纸市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSTissue

&

Hygiene

Paper:

marketdata

analysis

&

forecastMarket

InsightsreportDecember2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insights10sectors190+geographicalentities1,000+markets400+reportsGoto

Tissue

&HygieneFind

out

more

on:Tissue&

Hygiene

PaperPaper

market3AgendaMarket

OutlookOverviewAppendix59ProductOverviewAuthor204208MarketSizeMarketInsightsMarketDriversTrends16293437KeyPlayersMarketsToiletPaper4366PaperTissuesHouseholdPaperFeminineHygieneBabyDiapersIncontinenceFaceMasks891121351581814CHAPTER

01Market

Overview•

Market

definition•

Market

segmentation•

Key

takeawaysThe

Tissue

&

Hygiene

Paper

has

become

a

very

important

part

of

our

daily

lifeOverview:

Market

definitionMarket

definitionInscopeOutof

scopeTheTissue&Hygiene

Papermarket

refers

toarangeof

tissue&hygiene

paperproducts

designed

forprivate

endconsumers.

Themarket

isdiverse

andencompasses

variousproduct

categories

suchas

toilet

paper,papertissues,household

paper,feminine

hygiene,

baby

diapers,

facemasksand

incontinence.Products

likepackagingpapermadefrom

tissuepaperand

other

paperproductsarenot

includedinthemarket.Thismarket

includes:Thismarket

excludes:•Tissuepaper(toilet

paper,tissues,papertowels,

kitchen

rollsandnapkins)•Packagingpapermadefrom

tissuepaperand

other

paperproducts•Hygiene

paper(feminine

hygieneproducts,babydiapersandincontinence

products)Themarket

comprises

revenue,

average

revenue

percapita,volume,

averagevolume

per

capita,

andprice.

Figuresare

generated

through

bothonlineandofflinesales

channels.Key

players

operating

inthemarket

areSCA,Procter

&Gamble,Kimberly-Clark,

Unicharm,Hengan,Sofidel,

and

Metsä.

These

companies

areleaders

intheirrespective

segments

and

areknown

fortheirinnovative

products,brandreputation,and

extensive

distribution

networks.•Facemasks6Sources:Market

Insights

2023The

Tissue

&

Hygiene

Paper

market

consists

of

7

sub-marketsOverview:

Market

segmentationToilet

PaperBaby

DiapersPaperTissuesTissue&HygienePaperIncontinenceHousehold

PaperFeminine

HygieneFaceMasks7China

generated

the

most

revenue

in

the

Tissue

&

Hygiene

Paper

market

withUS$70

billion

in

2022Overview:

Key

takeawaysHighlightsRevenue

intheTissue&Hygiene

Papermarket

amountstoUS$339bn

in2023.

Themarket

isexpected

to

grow

annuallyby4.94%

(CAGR(1)

2023-2028).Themarket's

largest

segment

isthesegment

Toilet

Paperwith

amarket

volume

ofUS$107bn

in2023.Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$68bn

in2023).Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$44.14

aregenerated

in2023.IntheTissue

&Hygiene

Papermarket,

2.8%

of

totalrevenue

will

begeneratedthroughonline

salesby2023.IntheTissue

&Hygiene

Papermarket,

volume

is

expected

toamountto103.4bn

kgby2028.

TheTissue

&Hygiene

Papermarket

is

expected

toshow

avolume

growthof

3.0%

in2024.Theaverage

volume

perperson

intheTissue

&Hygiene

Papermarket

isexpectedtoamountto11.6kg

in2023.8Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:CHAPTER

02Market

Size•

Worldwide

revenue•

Worldwide

average

revenue

per

capita•

Worldwide

volume•

Worldwide

average

volume

percapita•

Worldwide

priceper

unit•

Worldwide

saleschannelWorldwide

Tissue

&

Hygiene

Paper

market

revenue

will

reach

US$431

billion

by2028Market

size:

Worldwide

(1/6)Revenue

forecast

inbillionUS$5.1%(1)485.0431.0412.0406.0392.0371.0352.0336.0339.0271.02019262.0201820202021202220232024202520262027202810

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Average

revenue

percapita

for

the

Tissue

&

Hygiene

Paper

market

is

estimatedto

increase

at

a

CAGR(1)

of

4.2%

from

2018

to

2028Market

Size:

Worldwide

(2/6)Averagerevenue

percapita

forecast

inUS$4.2%(1)65.053.853.851.949.747.445.444.144.136.635.82018201920202021202220232024202520262027202811

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Tissue

&

Hygiene

Paper

volume

are

estimated

to

increase

at

a

CAGR(1)

of

3.0%from2018

to

2028Market

Size:

Worldwide

(3/6)Volume

forecast

inbillionkilograms103.4+3.0%(1)100.897.894.892.089.486.584.883.979.777.32018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Tissue

&

Hygiene

Paper

volume

per

capita

are

estimated

to

stay

relatively

stableMarket

Size:

Worldwide

(4/6)Averagevolume

per

capita

forecast

inkilograms1412.912.712.412.111.911.611.51210811.211.210.810.664202018201920202021202220232024202520262027202813Sources:Market

Insights

2023Tissue

&

Hygiene

Paperprice

per

unit

are

estimated

to

increase

from

2018

to2028Market

Size:

Worldwide

(5/6)Averagepriceperunit

forecast

inUS$5.786.05.55.04.54.03.53.02.52.01.51.00.50.04.694.174.094.013.963.913.793.823.393.402018201920202021202220232024202520262027202814Sources:Market

Insights

2023Offline

sales

continue

to

dominate

the

global

Tissue

&

Hygiene

Paper

marketMarket

Size:

Worldwide

(6/6)Online/offlinerevenue

distribution1.11.31.42.02.32.52.83.44.24.24.498.998.798.698.097.797.597.296.695.895.895.620172018201920202021202220232024202520262027OfflineOnline15Sources:Market

Insights

2023CHAPTER

03Market

Insights•

Analystopinion•

Worldwide

market

comparison•

Regional

comparison•

Country-level

comparisonCOVID-19

spurred

tissue

and

hygiene

paper

market

growth,

notably

in

facemasks

and

toilet

paper

segmentsMarket

Insights:Analyst

opinionTheTissueandhygienepapermarket

witnessed

exponential

growth

duringtheCOVID-19

period,

largely

driven

byasegment

which

inprevious

years

accountedforameagre

1%

share-

Face

masks.

Certain

othersegments

suchasToilet

paperalsowitnessed

growth

involume

sales,

fueled

byconsumers

stockpiling

productsamidpandemic

related

anxiety.Infact,between

March-May

2020,

toilet

paperwasamongst

themost

purchased

itematgrocery

stores

inthe

UnitedStates.Onabroader

level,

factorssuchasimproved

sanitationfacilities,access

towatersupply,growing

urbanization

and

disposable

incomes

are

amongst

thekey

driversof

this

market.

Thegreater

access

to

improved

sanitationfacilitiesanddrinkingwater,

thegreater

theconsumption

of

tissueandhygienepaper.

Asaresult,

high-income

countries

areatthetopof

the

list,while

low-income

countries

with

poorhealthcare

havethe

lowest

share.

Middle-income

countries

are

expected

toseeparticularly

strong

growth

asinfrastructure

isexpanded.Themarket

isdominated

byplayers

suchasProcter

&Gamble,

Kimberly-Clark,UnicharmCorporation,

anSCA,toname

afew.17Sources:Market

Insights

2023The

Face

Masks

market

has

a

negative

growth

potential

with

a

CAGR(1)

of

-30.7%from2022

to

2028Market

Insights:Worldwide

market

comparisonRevenue

forecast

inbillionUS$+6.5%(1)143.00+5.3%(1)108.0098.00+7.0%(1)72.00+5.3%(1)60.0079.00-30.7%(1)36.0048.00+7.0%(1)24.0044.00+4.9%(1)20.0016.0015.004.00FaceMasksToilet

PaperHousehold

PaperBaby

DiapersFeminine

HygienePaperTissuesIncontinence2022202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

178

billion,

Asia

is

the

biggest

market

amongselectedregions,

in

2022Market

Insights:Regional

comparison

(1/5)Revenue

forecast

inbillionUS$+3.6%(1)220.0178.0+4.3%(1)+4.8%(1)98.074.0+8.0%(1)76.056.0+4.9%(1)35.022.03.04.02022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

81.8,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions,

in

2022Market

Insights:Regional

comparison

(2/5)Averagerevenue

percapita

forecast

inUS$+3.7%(1)+2.3%(1)+4.8%(1)93.793.987.281.875.265.8+2.9%(1)47.1+5.5%(1)39.725.218.32022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

46.4

billion

kilograms,

Asia

is

the

biggest

market

among

selectedregions,

in

2022Market

Insights:Regional

comparison

(3/5)Volume

forecast

inbillionkilograms+4.1%(1)58.946.4+1.6%(1)+3.1%(1)+3.5%(1)19.317.515.412.8+2.3%(1)9.17.40.70.82022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania21

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Tissue

&

Hygiene

Paper

volumeper

capita

in

2028Market

Insights:Regional

comparison

(4/5)Volume

percapita

forecast

inkilograms201510518.718.118.417.518.518.617.918.318.217.018.317.218.018.117.917.817.918.518.2

17.718.417.818.117.216.717.318.017.917.417.316.817.515.012.66.512.26.411.86.311.46.311.16.210.76.210.26.210.36.09.96.19.36.09.05.9020182019202020212022202320242025202620272028EuropeAfricaAmericasAsiaAustralia&Oceania22Sources:Market

Insights

2023Americas

has

the

highest

Tissue

&

Hygiene

Paper

price

per

unit

in

2028Market

Insights:Regional

comparison

(5/5)Price

perunit

forecast

inUS$6.8765432106.26.25.05.15.04.84.83.94.64.54.74.34.04.43.94.64.93.74.35.84.53.14.64.73.74.34.53.14.53.83.93.74.42.93.53.23.22.73.63.43.5

3.23.63.02.72018201920202021Europe2022Africa2023Americas20242025202620272028AsiaAustralia&Oceania23Sources:Market

Insights

2023With

a

revenue

of

US$

70

billion,

China

has

the

biggest

Tissue

&

Hygiene

Papermarket

in

2022Market

Insights:Country-level

comparison

(1/5)Revenue

forecast

inbillionUS$+4.8%(1)93.0+4.3%(1)70.058.045.0+4.3%(1)+7.0%(1)+2.6%(1)9.09.07.07.06.06.02022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom24

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023The

United

States

has

the

highest

average

revenue

per

capita,

amounting

toUS$

133.2

in

2022Market

Insights:Country-level

comparison

(2/5)Averagerevenue

percapita

forecast

inUS$+3.9%(1)167.3+5.0%(1)133.2+3.8%(1)103.7+3.5%(1)105.3122.1+4.8%(1)91.185.482.863.347.72022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom25

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

19.5

billion

kilograms,

China

is

the

biggest

market

amongselected

countries,

in

2022Market

Insights:Country-level

comparison

(3/5)Volume

forecast

inbillionkilograms+5.6%(1)27.119.5+1.2%(1)8.47.8+3.1%(1)+4.1%(1)+2.4%(1)1.81.51.41.31.51.12022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom26

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

per

capita

of

23.3

kilograms,

the

United

States

is

the

biggestmarket

among

selected

countries,

in

2022Market

insights:Country-level

comparison

(4/5)Volume

percapita

forecast

inkilograms24.221.024.321.024.124.223.921.124.024.023.820.925

23.523.520.623.318.921.721.121.921.520.921.320.52021.320.620.420.120.220.119.518.419.620.518.420.217.518.119.720.016.619.519.219.319.218.617.31510515.714.914.213.412.912.311.410.8020182019202020212022202320242025202620272028UnitedStatesChinaGermanyFranceUnitedKingdom27Sources:Market

Insights

2023With

price

per

unit

of

US$5.7,

the

United

States

has

the

highest

price

amongselected

countries

in

2022Market

Insights:Country-level

comparison

(5/5)Price

perunit

forecast

inUS$9.71098765432108.69.08.67.86.95.65.74.87.46.75.47.85.16.55.26.35.14.95.06.04.84.04.85.84.84.24.15.14.95.14.86.43.85.04.94.54.94.64.74.64.43.83.03.73.63.43.43.33.23.33.32.92018201920202021UnitedStates2022China2023Germany2024France2025UnitedKingdom20262027202828Sources:Market

Insights

2023CHAPTER

04Market

Drivers•

Summary•

HumanDevelopment

Index•

Consumer

spendingThe

market

for

tissue

and

hygiene

paper

depends

on

several

closely

relatedindicatorsMarket

Drivers:

SummaryThetissueand

hygiene

papermarket

isdriven

byvarious

factors.

Allthe

indicatorsareclosely

linked

to

each

other.

Access

to

sanitationfacilities

isdefined

asthepopulationshare

with

access

to

improved

sanitationfacilities(flush/poursystems,ventilated

improved

pit(VIP)

latrines,pitlatrineswith

slabor

composting

toilets).Thebettertheaccess

to

sanitationfacilities,

the

higherthehumandevelopmentindexand

thelower

therisk

ofdisease

transmission.

With

betteraccess

tosanitationfacilitiestheneed

fortoilet

paperand

tissuewill

increase.

76%

of

theworld

population

haveaccess

to

basicsanitation

facilities,high-income

countriesrankaccordingly

atthe

topof

the

list

and

Indiarecords

the

lowest

share.

Inadditiontothat,

consumer

spendingshows

theaverage

consumer

spendingper

capita

ofprivatehouseholds.Access

tobasic

sanitation

facilities

in2020U.S.GermanyUK100%100%100%99%FranceMexicoBrazil92%HDIconsistsof

health,education,andstandard

of

living,equally

weighted

withindicatorslikelifeexpectancy,

schooling,

andGNIpercapita.Itcovers

188countries,

offering

insightsinto

theirsocial

and

economic

status.

Humandevelopment,

tiedtofactorslikesanitation,water

access,

and

healthcare,significantlyimpacts

forecasts

forthetissue&hygiene

papermarket.90%China88%India65%30With

scores

between

0.96

and

0.93,

all

top

15

countries

are

very

close

to

eachotherMarket

Drivers:

HumanDevelopment

IndexTop15

countries

intheHumanDevelopmentIndex(1)NorwayIreland0.960.960.960.950.950.950.950.940.940.940.940.940.930.93SwitzerlandHong

KongIcelandGermanySwedenAustraliaNetherlandsDenmarkFinlandSingaporeUKBelgium31

Notes:(1)

Score:0-1,

where

1=

bestSource:

UNDP2021In2021,

consumer

spending

in

the

United

States

reached

US$46,167Market

Drivers:

Consumer

spending(1/2)Tissueandhygiene

paper

are

ubiquitoushousehold

essentials,

drivingaconsistently

expandingmarket

where

consumers

continuously

invest.

Theevolution

of

consumer

spendingpatternsserves

asapivotalindicatorforthetrajectory

ofboththeindustryand

thebroader

economy.

Notably,theUnitedStatesranksamong

theworld's

leaders

inconsumer

spendingandispoised

forfurthergrowth.

Consumer

spending,reflecting

theaverage

percapitaexpenditureof

privatehouseholds,

hingesonmultiplefactors,

including

income

levels,household

debt,andconsumer

expectations.Per-capita

consumerspending

inUS$

in2021U.S.46,167UK26,395Rising

disposable

incomes

fuel

heightened

demandandcontributetooveralleconomic

expansion.

Percapitaincome

serves

asasignificantgaugeof

availablespendingandlivingstandards.However,

surginghousehold

debt,especiallyconcerning

disposable

income,

restricts

availablespending.Escalatinghealthcarecostsnotably

contributeto

rising

global

household

debtlevels.

Moreover,consumer

confidence

dictatesspendingbehavior,

aligningwith

individuals'confidence

inthecountry'seconomic

development.

Astableeconomicenvironment

typicallybolsters

consumer

confidence,

influencingmore

assuredspendinghabits.GermanyFranceItaly25,26623,25520,47732Sources:Market

Insights

2023,

United

NationsWorldwide

spending

on

household

goods

is

increasing

at

CAGR

of

4.4%between

2021

and2026Market

Drivers:

Consumer

spending(2/2)National

statisticaloffices

estimate

the

consumption

ofprivate

households

aspartof

theirmission

tomeasure

economic

activity

atlarge.

Thisconsumptionexpenditure,

roughly

US$51

billionin2021

worldwide,

canbeclassified

according

totheClassification

of

IndividualConsumption

byPurpose

(COICOP)into

twelvecategories

thatareshown

inthe

diagramon

the

right.Global

consumerspending

CAGR(1)

2021-2026Restaurants,hotelsRecreation,cultureEducation8.1%6.2%5.8%5.7%5.2%Thediagramshows

theprojected

average

growth

ratesof

globalconsumerspendingbycategory

up

tothe

year

2026.

Spendingonhousehold

goods

andservices

is

forecast

togrowth

ataCAGR1

of

4.4%,

which

isahighergrowth

ratethantheone

forclothing,footwear

andtransport.TransportHealthClothing,

footwearWeighted

average5.1%5.0%Aseducation

andhealtharemostly

born

outof

actualandperceived

necessity,

thehighgrowth

inspending

onhousehold

goods

indicatesawillingness

of

consumersworldwide

tospendmore

on

everyday

items

toensure

quality

andsustainability.Foodstuffs,beverages(athome)4.8%4.4%4.3%3.9%3.7%3.1%HouseholdHousingMiscellaneous(2)CommunicationAlcohol,tobacco33

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate,(2)

Personalcare,prostitution,

personaleffects,

social

protection,

insurance,

financial

services,otherservicesMarket

Insights

2023,

Key

MarketIndicators,

based

onIMF,UN,WorldBank,

Eurostatand

national

statistical

officesCHAPTER

05Trends•

Smart

diapers•

Colored

toilet

paperRethinking

incontinence

care:

Wearable

sensor

technology

isimproving

thehygiene

marketTrends:

Smart

diapersTechnological

progress

isunstoppable,noteven

intheTissue

&Hygiene

market.

Inrecent

years,

smart

technology

hasbeen

integrated

intohygieneproducts,onefocusarea

being

babyand

adultdiapers.Smart

diapers,equipped

with

wearable

sensor

technology,

alert

caregivers

when

adiaperneeds

to

bechanged.

Theaimistoincrease

comfort

fortheperson

wearingthediaper

and

toavoidanyskinirritation.

Thisinnovation

canhaveahugeimpact,bothphysically

and

mentally,

especially

forresidents

incare

facilities.

Made

fordailyuse,itenables

caregivers

tomanageandtrackpersonalized

patternsaboutthewearer

and

adapttotheirindividualneeds.Fornow,

asmart

alternative

tobaby

diapers

isnotattractiveenough

for

theconsumer

fornow.

Thisisdueto

thehigh

price

fortheproduct

and

tothefactthatdiapersare

often

disposable.

Therefore,

theidea

foradisposable

smart

diaperisnotafocusarea

ofinnovation.

ButtheKorean

companyMonit

isdeveloping

aBluetooth

sensor

which

canbeattachedtotheoutsideof

thediaper,providevarious

information

aboutthewearer

and

canbereused.35Sources:Market

Insights

2023A

lost

trend

is

going

to

be

reborn:

colored

toilet

paperTrends:

Colored

toilet

paperColored

toilet

paperisnot

anewthing;italready

appeared

inthe50s,

when

toiletpaperbecame

availableinsoft

pastel

colors

tomatchthebathroom

interior.

Duetochangedconsumer

preferences,

itdisappeared

fromtheshelves

inthe

80s

withoutanyofficial

statements.Inrecent

years,

colored

toilet

paperhasbecome

atrend(again).Itisoffered

inallkindsof

colors

–lime

green,

black,pumpkinorange,

teal,or

anycolor

combination.Foreach

occasion,

there

isamatchingtoilet

paper,beitChristmas,Halloween,Independence

Day,or

Valentine’s

Day.

Toilet

paperandnapkinscanbecustomizedforuniqueevents

aswell

withanydesired

imageandmessage.Thebiggest

colored

toilet

papermanufactureris

thePortuguese

company

Renova.Theidea

ofcolored

toilet

paperraises

questionsaswell.

Criticspointout

thatadding

dyes

iscausingextensive

pollution

and

will

increase

theenvironmentalfootprint

ofthecompany.

Renova,

however,

statedthat“thesame

dyesarewidelyused

inmanyother

industriestomanufacturethingslikeunderwear,

lingerie,

toysandtextiles.”36Sources:Market

Insights

2023CHAPTER

06Key

Players•

Procter

&Gamble•

Kimberly-ClarkThe

Procter

&

Gamble

is

one

of

the

key

players

with

US$

80

billion

in

net

salesKey

Players:

Procter

&GambleWorldwide

salesinbillion

US$Established

1837,

Procter

&Gamble

(P&G)is

amulti-national

consumer

goods+5%(1)80corporation

with

awide

productrangeincludingHome,

Personal

and

Health

Care.In2022,

P&Greached

US$80

billion

innetsales

worldwide

with

anincreasing

salessince2016.

Between

2014

and

2022

P&Gnetsales

increased

by1%

CAGR.

In2015,P&GsoldtheVicksVapoStream

U.S.

businesstoHelen

ofTroy

and

continued

tosell43

beautybrandstoCoty.In2018,

P&Ghadthe

firstincrease

innet

salessincethen,with

approximately

US$66.8

billion.767168672018201920202021202238

Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearSources:

The

HomeDepotKimberly-Clark‘s

revenue

had

an

increase

from

2018

to

2022Key

Players:

Kimberly-ClarkWorldwide

sales

inmillionUS$TheKimberly-Clark

Corporation

was

founded

in1872

and

isheadquartered

in+2%(1)Irving,Texas.

Itfocuses

ontheproduction

ofpaper-based

personal

care

andconsumer

tissueproducts.

Itsbest-known

brandsincludeKleenex

(facialtissue),Kotex

(feminine

hygiene

products),and

Cottonelle

(toilet

paper),which

areavailableinmore

than

175

countries.

In2014,

Kimberly-Clark

decided

tospinoff

theirhealthcare

division

to

create

the

stand-alone,

publiclytradedhealthcare

companyHalyard

Health.

Dueto

thatseparation,

Kimberly-Clark’s

revenue

hasbeendecreasing

sincethen.2017

was

thefirstyear

without

adeclineinsales.

Since2018,the

company

hasseen

acompound

annual

growth

rate

of2%

till2022.20,17519,44019,14018,48618,4502018201920202021202239

Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearSources:

Lowe'sIn

2022

Essity

experienced

a

significant

increase

ofrevenueKey

Players:

EssityWorldwide

revenue

inbillion

US$(1)TheSwedish

company

Essitywas

foundedin1929

asapartof

SCA,

aforestproducts

company.

Thecorporation

isthesecond

largest

supplierof

consumer15.0+7%(2)tissueandthe

market

leader

inGermany.

Thecompany

is

dividedintothreebusinessareas:

personal

care,

consumer

tissue,and

professional

hygiene.

Two

ofthe

best-known

brandsareZewa

andTempo

(tissue).

78%

of

Essity’snet

salesaregenerated

fromconsumer

tissueandpersonal

care.

In2022,

netsales

of

thecompany

increased

to

atotal

ofUS$15billion.

In2017,

Essitywas

splitof

SCA

andacquired

BSN

medical

to

expanditsproductrangetothe

medical

area.12.411.711.711.42018201920202021202240

Notes:(1)

Converted

fromSEKto

USD

using