美国营销市场前景及投资研究报告-培训课件外文版2024.4

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MARKETSMarketingintheUnitedStatesCHAPTER

01OverviewMarketingspendingintheUnitedStatesfrom2019to2023,bychannel(inbillionU.S.dollars)MarketingspendingintheU.S.2019-2023,bychannelOfflineOnline600500400320287.4253.13002001000154184.5222.72019202.82022195.42021195.12023183.820204Description:In2023,marketingspendingintheUnitedStatesexceeded515billionU.S.dollars,ofwhich320billion(or62percent)wereallocatedtoonlineactivities.Thetotalfigurewasfivepercenthigherthanthe490-billion-dollarexpenditurerecordedayearearlier.Accordingtothesamesource,linearTVandexperiential/sponsorshipwereamongtheforecastfastest-growingofflinemarketingchannelsintheU.S.in2024.ReadmoreNote(s):UnitedStates;2019to2023Source(s):WinterberryGroupShareofcompany'srevenuespentonmarketingaccordingtoCMOsintheUnitedStatesfromFebruary2011toAugust2023Shareofcompany'srevenuespentonmarketingaccordingtoCMOsintheU.S.2011-202314%12%13.2%11.4%11%10.9%10.4%10%9.8%10%8%6%4%2%0%9.3%9.2%8.7%8.6%8.6%8.5%8.4%8.3%

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ReadmoreSource(s):AmericanMarketingAssociation;Deloitte;DukeUniversity;TheCMOSurveyMarketingexpensesasapercentageofcompanies'overallbudgetsaccordingtoCMOsintheUnitedStatesasofAugust2023,byindustryMarketingspendasashareofcompanies'totalbudgetsintheU.S.2023,byindustryShareofbudget0%5%10%15%20%25%30%ConsumerpackagedgoodsRetailwholesaleCommunications/mediaPharma/biotechTechsoftware/platformConsumerservicesEducation25.19%14.52%14.27%12.83%11.8%11.74%11.5%Realestate10.61%Banking/finance/insuranceProfessionalservicesHealthcare9.49%7.08%6.8%6.5%Mining/constructionEnergy3.83%3.75%ManufacturingTransportation1.52%6Description:Duringasurveyamongchiefmarketingofficers(CMOs)fromfor-profitcompaniesintheUnitedStatesconcludedinAugust2023,theyreportedthat,onaverage,corporationssellingconsumerpackagedgoods(CPG)allocatedoverone-quarteroftheirtotalbudgetstomarketingexpenses.Theretailwholesaleandthecommunicationsandmediasegmentsfollowed,withsharesofabout14.5and14.3percent,respectively.

ReadmoreNote(s):UnitedStates;July26toAugust17,2023;316respondents;amongmarketersfromfor-profitcompaniesSource(s):AmericanMarketingAssociation;Deloitte;DukeUniversity;TheCMOSurveyChangeinmarketingspendingaccordingtoCMOsintheUnitedStatesfromFebruary2012toAugust2024ExpectedchangeinmarketingspendingaccordingtoCMOsintheU.S.2012-202412%10%10.4%10.3%7.3%8%6%7.1%7.2%6.7%6.7%6.4%5.8%5.2%5%4%2.9%2.6%2%0.9%0%-2%-4%-6%-3.9%Feb'12Feb'14Feb'15Feb'17Feb'18Feb'19Feb'20Jun'20Feb'21

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Au'24*7Description:Duringasurveyamongchiefmarketingofficers(CMOs)fromfor-profitcompaniesintheUnitedStatesconcludedinAugust2023,theyreportedthat,onaverage,theirmarketingspendingincreasedby2.6percentduringthepast12months.Respondentsalsoexpectedtheexpendituretogrowby7.2percentinthefollowing12months.Accordingtothesamestudy,littlemorethanninepercentofcompanies'revenueswereallocatedtomarketingactivitiesasofAugust2023.

ReadmoreNote(s):UnitedStates;February2012toAugust2023;316**;amongmarketersfromfor-profitcompanies;*Forecast.**Samplesizeprovidedrefersonlytothe2023survey.Datapreceding2020wasretrievedfromearlierreleases.

ReadmoreSource(s):AmericanMarketingAssociation;Deloitte;DukeUniversity;TheCMOSurveyChangeindigitalmarketingspendingandtraditionaladvertisingaccordingtoCMOsintheUnitedStatesfrom2012to2023Changeindigitalvs.traditionalmarketingbudgetsasperU.S.CMOs2012-2023Traditionaladvertisingspending*Digitalmarketingspending25%20.2%2.9%20%15.8%1.4%15.1%-1.7%15%14.7%14.6%0.6%14.3%-1.8%15%

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'238Description:Duringafall2023survey,chiefmarketingofficers(CMOs)intheUnitedStatessaidthattheirdigitalspendinggrewby7.9percent,relativetopreceding12months.Ontheotherhand,traditionaladvertisingspendingdecreasedby0.6percentinthesameperiod.ReadmoreNote(s):UnitedStates;2012to2023;316*;amongmarketersfromfor-profitcompanies;*SamplesizeprovidedrefersonlytotheFall2023survey.

ReadmoreSource(s):AmericanMarketingAssociation;Deloitte;DukeUniversity;TheCMOSurveyBusiness-to-business(B2B)marketingdataspendingandannualchangeintheUnitedStatesfrom2020to2025(inbillionU.S.dollars)B2BmarketingdataspendingandannualgrowthintheU.S.2020-2025B2BmarketingdataspendinginbillionU.S.dollarsAnnualchange4.54.03.53.02.52.01.51.00.50.054.543.532.521.510.502020202120222023*2024*2025*9Description:Thesourceforecastthat,in2024,business-to-business(B2B)marketingdataspendingintheUnitedStateswillgrowby2.5percenttoover3.8billionU.S.dollars.Thevaluewasprojectedtoincreasebynearlyfourpercentinthefollowingyearandreachaboutfourbilliondollars.ReadmoreNote(s):UnitedStates;2020to2022;*Forecast.2020datacomesfromanearlierrelease.ReadmoreSource(s):Expert(s)(KelseyVoss);InsiderIntelligencePerceivedchangeinnewbusinessopportunitiesaccordingtoadvertising,marketing,andPRagencyexecutivesintheUnitedStatesfrom2020to2023ChangeinnewbusinessopportunitiesforagenciesintheU.S.2020-2023Increased12%RemainedthesameDecreased100%90%80%70%60%50%40%30%20%10%0%42.6%41%31%56%33%37%25.7%51%31.7%202227%11%20202021202310Description:Duringa2023surveyconductedintheUnitedStates,41percentoftherespondingmarketing,advertising,andpublicrelations(PR)agencyexecutivessaidnewbusinessopportunitiesdecreasedcomparedtothepreviousyear.In2023,27percentofrespondentssaiditincreased.Similarly,in2023,mostagencyexecutivesthoughtobtainingnewbusinesswasharder.ReadmoreNote(s):UnitedStates;2020to2023;250*;amongagencyexecutives;*Numberofrespondentsin2023.Datapriorto2023wasretrievedfromanearlierrelease.

ReadmoreSource(s):MarketingProfs;RSW/USCHAPTER

02MobileShareofmarketingbudgetsdevotedtomobilemarketingaccordingtoCMOsintheUnitedStatesfrom2015to2024U.S.businessesmobilemarketingbudgetshare2015-202425%20%23.3%23%19%18.5%

18.4%15%10%5%13.7%13.5%13.3%12.8%11.2%9.4%7%6%5.9%6%3.8%3.7%3.2%0%12Description:InasurveyconductedinFebruary2023,respondingmarketersintheUnitedStatesindicatedthat19percentoftheirmarketingbudgetwasdevotedtomobilemarketing.Thisfiguresawaspikein2020duringthecoronaviruspandemicoutbreakandfeelnearly10percentbySeptember2022.ReadmoreNote(s):UnitedStates;2015to2023;314**;amongmarketersfromfor-profitcompanies;*Forecast.**Samplesizeprovidedrefersonlytothe2023survey.

ReadmoreSource(s):AmericanMarketingAssociation;Deloitte;DukeUniversity;TheCMOSurveyShareofmarketingbudgetsinvestedinmobileactivitiesaccordingtoCMOsintheUnitedStatesasofFebruary2023,byprimaryeconomicsectorU.S.businessesmobilemarketingbudgetshare2023,bysector35%28.8%30%25%20%15%10%5%22.1%15.2%13.2%0%B2BproductB2BservicesB2CproductB2Cservices13Description:DuringasurveyconductedamongmarketingprofessionalsfromtheUnitedStatesinearly2023,theaverageshareofmarketingbudgetinvestedinmobileactivitiesamongB2Cproductmarketersstoodat28.8percent,whereasforB2Bproductsat15.2percent.ReadmoreNote(s):UnitedStates;January10toFebruary1,2023;314respondents;amongmarketersfromfor-profitcompaniesSource(s):AmericanMarketingAssociation;Deloitte;DukeUniversity;TheCMOSurvey;WallStreetJournalReasonsfortextmarketinguseaccordingtobusinessownersandmarketingmanagersintheUnitedStatesasofMay2023ReasonsfortextmarketinguseintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%60.5%70%HigherengagementlevelsfromcustomersHigheropen&click-throughratesthanotherchannelsMostefficientchannelsforcustomerserviceortextsupportQuickandeasychannelfortwo-wayinteractionswithcustomersQuickerfeedbackfromprospectivecustomers53.5%52.3%43%38.5%YoungercustomersprefertextingoverotherformsofcommunicationOther28.5%0.8%14Description:DuringaMay202surveycarriedoutamongbusinessownersandmarketingmanagersintheUnitedStates,53.5percentofrespondentsstatedthattheystartedusingtextmarketingbecauseitofferedhigheropenandclick-throughratesthanothermarketingchannels.Roughly29percentsaidthatyoungerconsumerspreferredtextingoverotherformsofcommunication.ReadmoreNote(s):UnitedStates;May4to6,2023;400respondents;amongbusinessownersandmarketingmanagersSource(s):SimpleTextingNumberofmobileinternetusersintheUnitedStatesfrom2020to2029(inmillions)MobileinternetusersintheUnitedStates2020-2029350300333.18330.25326.5322.53318.32311.36295.46279.04262.31250.4525020015010050020202021202220232024*2025*2026*2027*2028*2029*15Description:ThenumberofsmartphoneusersintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2029byintotal21.8millionusers(+7percent).Aftertheninthconsecutiveincreasingyear,thesmartphoneuserbaseisestimatedtoreach333.18millionusersandthereforeanewpeakin2029.Notably,thenumberofsmartphoneuserswascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2020to2029;userswhoaccesstheinternetviamobilebroadbandconnectionregardlessofthedevice;*Forecast

ReadmoreSource(s):MobileaudiencereachofleadingsmartphoneappsintheUnitedStatesinNovember2023ReachofmostpopularU.S.smartphoneapps2023Shareofmobileaudiencereached10%

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30%0%40%50%60%70%80%YouTube75%Facebook65%63%GmailGoogleSearchGoogleMaps59%58%AmazonMobile56%InstagramFacebookMessenger39%38%38%38%38%GooglePlayTikTokSpotifyAppleMaps36%34%33%32%WalmartPayPalWeather-NativeApple(previouslyDarkSkyWeather)16Description:November2023,theYouTubemobileapprankedfirstwitha75percentaudiencereach,whilesocialmediaplatformFacebookrankedsecondwithausagereachof65percent.EmailplatformserviceGmailwasaccessedby63percentofmobileaudiencesintheUnitedStates.SocialvideoappTikTokreportedareachofapproximately38percentintheexamineperiod.ReadmoreNote(s):UnitedStates;November2023;18yearsandolder;iOSandAndroidplatforms;smartphoneonlySource(s):comScoreCHAPTER

03SocialShareofmarketingbudgetsdevotedtosocialmediamarketingaccordingtoCMOsintheUnitedStatesfrom2015to2024U.S.businessessocialmediamarketingbudgetshare2015-202425%23.2%20.3%20%15%10%5%17%15.3%15.4%14.9%14.5%13.3%12%11.4%10.6%10.5%9.9%0%February

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2024*18Description:InasurveyconductedinMarch2023,respondingmarketersintheUnitedStatesindicatedthat17percentoftheirmarketingbudgetwasdevotedtosocialmediamarketing.Thisfiguresawaspikein2020duringthecoronaviruspandemicoutbreakandfellroughlyninepercentagepointsthenextyear.ReadmoreNote(s):UnitedStates;2015to2023;314**;amongmarketersfromfor-profitcompanies;*Forecast.**Samplesizeprovidedrefersonlytothe2023survey.

ReadmoreSource(s):AmericanMarketingAssociation;Deloitte;DukeUniversity;TheCMOSurveySocialmediaplatformswithhighestreturnonadvertisingspending(ROAS)accordingtoB2CadvertisersintheUnitedStatesandCanadaasofFebruary2023SocialmediawithhighestROASintheU.S.&Canada202360%48%50%40%30%20%10%0%35%11%3%2%1%YouTubeInstagramFacebookTikTokSnapchatTwitter19Description:Duringa2023survey,largebusiness-to-consumer(B2C)advertisersfromtheUnitedStatesandCanadawereaskedaboutsocialplatformwheretheysawthebestreturnonadspend.Accordingtotheresults,48percentofrespondentssaidthatYouTubeproducedthebestROASforthem,and35percentsaidthesameaboutInstagram.ReadmoreNote(s):Canada,UnitedStates;asofFebruary2023;100respondents;amongdirector-levelrespondentsfromB2Ccompanieswithrevenueofonebillionto10billionU.S.dollarsannuallySource(s):MarketingCharts;Smartly.ioInfluencermarketingspendingworldwideandintheUnitedStatesin2022and2023(inbillionU.S.dollars)InfluencermarketingspendingworldwideandintheU.S.2022-2023U.S.Worldwide4034.083529.143025201510526.0922.1902022202320Description:In2022,influencermarketingspendingintheUnitedStatesequaled22.19billionU.S.dollars,whichwaslessthanglobalspendingbycloseto7billion,whichstoodataround29.14billioninthegivenyear.During2023,globalinfluencermarketingspendingreached34.08billion,whileintheU.S.itamountedto26.09billiondollars.ReadmoreNote(s):Worldwide,UnitedStates;2022and2023Source(s):MediaPost;PQMediaMostusedsocialmediaplatformsbytypeintheU.S.asofDecember2023MostusedsocialmediaplatformsbytypeintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%58%70%65%Socialnetworks(e.g.,Facebook)Mediasharing(e.g.,Snapchat,Instagram,YouTube,Pinterest)Instantmessengers(e.g.,WhatsApp,FacebookMessenger,WeChat)(Micro-)blogging(e.g.,Twitter,Tumblr,WordPress)Businessnetworks(e.g.,LinkedIn)54%24%20%18%15%Discussionforums(e.g.,Reddit,Quora)Consumerreviewnetworks(e.g.,Yelp,TripAdvisor)Idonotusesocialmediaregularly8%Other3%21Description:65percentofU.S.respondentsansweroursurveyon"Mostusedsocialmediaplatformsbytype"with"Socialnetworks(e.g.,Facebook)".Thesurveywasconductedin2023,among60,267consumers.

ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;60267respondents;18-64yearsSource(s):ConsumerInsightsTypesofsocialmediaaccountsshoppersfollowedandpurchasedfromintheUnitedStatesin2ndquarter2023,bygenerationalcohortSocialmediaaccountsusersfollowedandboughtfromintheU.S.2023,bygenerationInfluencers75%BrandsRetailers80%70%60%50%40%30%20%10%0%72%66%60%59%55%55%52%51%50%26%16%GenZ(18-26)Millennials(27-42)GenX(43-58)BabyBoomers(59-77)22Description:Accordingtoa2023survey,millennialshoppersintheU.S.,meaningthosebetweentheagesof18and25,exhibitedthehighestinclinationtobothfollowandmakepurchasesthroughinfluencers'socialmediaaccounts.Boomers,ontheotherhand,displayedapreferenceforretaileraccounts,whileallotheragecohortsleanedtowardsfollowingandengagingwithbrandaccountsonsocialmedia.ReadmoreNote(s):UnitedStates;Q22023;18-77yearsSource(s):Klarna;NepaInfluencermarketingspendingandsocialadvertisingspendinggrowthintheUnitedStatesfrom2019to2025InfluencermarketingspendandsocialadspendgrowthintheU.S.2023InfluencermarketingspendinggrowthSocialadspendinggrowth40%35%30%25%20%15%10%5%37.9%32.8%28.8%26.4%24.9%16.9%20.3%14.7%9.6%14.3%9.7%14%5.1%20224.1%20230%2019202020212024202523/statistics/1414712/influencer-marketing-vs-social-ad-spending-usaAccordingtoaforecastfromJuly2023,influencermarketingspendingintheUnitedStateswillgrowmorethanthreetimesfasterthansocialadspendin2023,anditwillcontinuegrowinggraduallywitharound14percentfromyeartoyearuntil2025.ReadmoreNote(s):UnitedStates;2019to2022Source(s):eMarketer;InsiderIntelligence;X(Twitter)InfluencermarketingspendinggrowthratesintheUnitedStatesin2022and2023,byplayertypeInfluencermarketingspendgrowthintheU.S.2022-2023,byplayertype20222023*30%25.9%25%22.2%21.2%20.6%20%18.6%17.6%17%14.4%15%10%5%0%OverallinfluencermarketingContentprovidersStrategicprovidersMeasurementandplatformproviders24Description:In2022,theinfluencermarketinggrowthrateintheUnitedStatesstoodat22.2percent.Ayearlater,in2023,itwasexpectedtofallto17.6percent.Specificallyforcontentproviders,the2022valueat25.9percentandwasforecasttodecreaseto20.6percent.ReadmoreNote(s):2022;*Forecast.ReadmoreSource(s):MarketingCharts;PQMediaCHAPTER

04ArtificialintelligenceShareofmarketersusinggenerativeartificialintelligence(AI)intheircompaniesintheUnitedStatesasofMarch2023PopularityofgenerativeAIinmarketingintheU.S.2023NotusinggenerativeAItools27%UsinggenerativeAItools73%26Description:Accordingtoa2023studyconductedwithmarketersintheUnitedStates,73percentofrespondentsreportedusinggenerativeartificialintelligencetools,suchaschatbots,asapartoftheircompany'swork.Only17percentofAmericanmarketingprofessionalswerenotusingthegenerativeAItools.ReadmoreNote(s):UnitedStates;March2023;1,000respondents;B2BandB2Cmarketingprofessionals,three-quartersofthemwerefromcompanieswith100ormoreemployeesSource(s):Botco.ai;MarTechLeadingwaysinwhichB2Bmarketersaredeployingartificialintelligence(AI)intheUnitedStatesin2023TopwaysinwhichB2BmarketersuseAIintheU.S.2023Shareofrespondents15%0%5%10%20%25%30%35%CodingChatbots31%31%31%DesignPresentationsContent30%30%29%ProductivityWebsitedevelopmentAutomation26%23%VideocreationNotapplicable18%2%27/statistics/1451357/b2b-marketers-ways-ai-usageOver30percentofbusiness-to-business(B2B)marketerssurveyedintheUnitedStateswereusingartificialintelligence(AI)forcoding,chatbotsanddesign.Another30percentofthesameprofessionalsdeployedAIsoftwareforpresentationsandcontent.ReadmoreNote(s):UnitedStates;2023;>2,400;amongprofessionalsacrossB2Bindustries,includingtechnology,healthcare,industrial,andbusinessservicesSource(s):SagefrogLeadingbenefitsofusingartificialintelligence(AI)toolsaccordingtomarketingprofessionalsintheUnitedStatesasofJune2023TopmarketingbenefitsofAIusageinU.S.companies2023Shareofrespondents0%10%20%30%40%50%60%IncreasingspeedorefficiencyofworkflowsorprocessesDataprocessing52%51%Automatingdigitaltasks50%Discoveringinformation47%Simplifyingworkflowsorprocesses47%28Description:AsurveycarriedoutinJune2023intheUnitedStatesfoundoutthat52percentofmarketingprofessionalsthatwereusingartificialintelligence(AI)toolsintheirmarketingprogramssaidthattheirleadingbenefitwastheincreasedspeedorefficiencyofworkflowsorprocesses.Another51percentofprofessionalsworkingwithAIstatedthatthesametoolsbenefitedtheirdataprocessing.ReadmoreNote(s):UnitedStates;June2023;281respondents;18yearsandolder;professionalswhoworkfull-timeinmarketing,advertising,customerservice,HR/finance,sales,orITdepartmentsandhavesomelevelofinvolvementinmarketing-relatedactivities;workforcompaniescurrentlyusingartificialintelligenceormachinelearningsoftwareforadvertising,content,orcopywritinggenerationSource(s):CapterraLeadingobjectivesofmostrecentartificialintelligence(AI)deploymentaccordingtobrandmarketersintheUnitedStatesasofMarch2023LeadingobjectivesofAIdeploymentaccordingtomarketersintheU.S.2023Shareofrespondents0%5%10%15%20%20%ImprovecreativecontentdevelopmentBetterservecustomersandimproveloyaltyIncreasebrandvisibility19%17%Improveinternalefficiencies14%Drivemorerevenue11%11%AlignwithnewcustomerexpectationsSettingupinternalsystemstobereadyforfuturelargerinvestments7%Other

0%29Description:DuringaMarch2023surveyamongbrandmarketerswhohaveusedartificialintelligence(AI)intheUnitedStates,20percentofrespondentssaidthemainobjectiveoftheirmostrecentAIdeploymentwastoimprovecreativecontentdevelopment.Thiswasfollowedby19percentofrespondentssayingtheyaimedtoservecustomersbetterandimproveloyalty.ReadmoreNote(s):UnitedStates;March17to30,2023;300respondents;amongbrandmarketerswhohavedeployedAISource(s):SitecoreLeadingconcernsaboutusageofgenerativeartificialintelligence(AI)inmarketingaccordingtobrandmarketersintheUnitedStatesasofMarch2023ConcernsaboutgenerativeAIuseamongmarketersintheU.S.2023Shareofrespondents0%5%10%15%20%25%23%30%35%40%45%45%50%ThesignificantcostofimplementationitmaycarryLegalvulnerabilitiesanddataprivacyconcerns41%We'reconstantlyplayingcatch-uponmodernizationIthinkthetechnologyispronetoerror26%MyjobmaybeatriskifI'mnotabletoprovetheROIquickly19%17%16%Idon'tthinkwehavetherightstaff/skillsneededtomanageortroubleshootnewAItechIdon'tthinkitissomethingconsumerswantatthemomentIdon'tthinkIcantrustthetechnologyAlloftheabove8%4%Noneoftheabove14%30Description:DuringaMarch2023surveyamongbrandmarketersintheUnitedStates,approximately45percentofrespondentssaidtheirmainconcernaboutusingartificialintelligence(AI)inmarketingwasthesignificantcostofimplementationitmaycarry.Thiswasfollowedby41percentcitinglegalvulnerabilitiesanddataprivacyconcerns.ReadmoreNote(s):UnitedStates;March17to30,2023;408respondents;amongbrandmarketersSource(s):SitecoreLeadingformsofregulationthatwouldbemostbeneficialtodevelopinggenerativeartificialintelligence(AI)inmarketingaccordingtomarketersintheUnitedStatesasofMarch2023TopformsofregulationthatshouldguideAIuseinmarketingintheU.S.202340%36%35%30%27%25%20%15%10%5%22%13%3%0%0%IndustryCompanyregulationFederal/govenrmentGuidelinesRegulationNoregulation31Description:DuringaMarch2023surveyamongbrandmarketersintheUnitedStates,36percentofrespondentssaidindustryregulationsshouldguidetheusageofgenerativeartificialintelligence(AI)inmarketing.Thiswasfollowedby27percentofrespondentscitingcompanyregulations.Conversely,amerethreepercentreckonedthereshouldbenoregulationswhatsoever.ReadmoreNote(s):UnitedStates;March17to30,2023;408respondents;amongbrandmarketersSource(s):SitecoreCHAPTER

05Diversity,equity,andinclusionChangeinemploymentforadvertising,promotions,andmarketingmanagersintheUnitedStatesbetween2022and2032Employmentchangeforad,promotions,andmarketingmanagersintheU.S.2022-2032Change0%1%2%3%4%5%6%7%8%MarketingmanagersAdvertising,promotions,andmarketingmanagersAdvertising,marketing,promotions,publicrelations,andsalesmanagersTotal,alloccupations*7%6%5%3%Advertisingandpromotionsmanagers2%33Description:Between2022and2032,theemploymentofmarketingmanagersintheUnitedStateswillincreasebyanestimatedsevenpercent.Accordingtothesamesource,U.S.marketingmanagers'medianannualwageamountedtolittlemorethan140thousandU.S.dollarsasofmid-2022.ReadmoreNote(s):UnitedStates;2022;forecast;*IncludesalloccupationsintheU.S.economy.ReadmoreSource(s):BureauofLaborStatisticsSalariesofdigitalmarketingandmarketingtechnologyexecutivesintheUnitedStatesasofDecember2023,byposition(in1,000U.S.dollars)Salariesofdigitalmarketing&MarTechexecutivesintheU.S.2023,bypositionPositionMinimum250Maximum400ChiefMarketingOfficer(CMO)ChiefGrowthOfficerVPofdigitalmarketingDirectorofdigitalmarketingVPofMarTechsolutionsVPofmarketingcommunicationsVPofgrowth218360160300150300190280150254152250VPofe-commerce160200Directorofe-commerceDirectorofUX/UI145200130198DirectorofsocialmediaDirectorofWebAnalyticsDirectorofSEO/SEM14516512514812014634Description:Asoflate2023,theannualsalaryofaChiefMarketingOfficer(CMO)intheUnitedStatesrangedfrom250thousandto400thousandU.S.dollars,onaverage.Thesalaryofadirectorofsearchengineoptimization(SEO)and/orsearchenginemarketing(SEM)amountedtobetween120thousandand146thousanddollars.ReadmoreNote(s):UnitedStates;asofDecember2023Source(s):MondoMedianannualwagesofadvertising,promotions,andmarketingmanagersintheUnitedStatesbetweenasofMay2022(inU.S.dollars)Medianannualwagesofadvertising,promotions,&marketingmanagersintheU.S.2022MedianwagesinU.S.dollars020,00040,00060,00080,000100,000

120,000