澳大利亚露营房车旅行行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

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MARKETSCampingandcaravanninginAustraliaCHAPTER

01IndustryoverviewMarketsizeofsportingandcampingequipmentretailinAustraliafrom2012to2022(inmillionAustraliandollars)MarketsizeofsportingandcampingequipmentretailAustralia2012-20226,0005,565.35,489.64,983.94,899.84,886.94,805.85,0004,0003,0002,0001,00004,742.14,6554,672.94,561.24,473201220132014201520162017201820192020202120223Description:In2022,theAustraliansportingandcampingequipmentretailmarketsizewasover5.5billionAustraliandollars.Theretailmarketsizehasgrownbyoveronebilliondollarsinsince2019.ReadmoreNote(s):Australia;2012to2022Source(s):IBISWorldNumberofoperatingsportsandcampingequipmentretailingbusinessesinAustraliainfinancialyear2022,bystateSportsandcampingequipmentretailingcompaniesAustraliaFY2022,bystateNumberofbusinesses02004006008001,0001,2001,400NewSouthWalesVictoria1,2281,123Queensland857WesternAustralia440SouthAustralia229Tasmania88AustralianCapitalTerritoryNorthernTerritoryOtherTerritories/CurrentlyUnknown423464Description:Bytheendofthe2022financialyear,therewereoverto1.2thousandsportsandcampingequipmentretailingbusinessesinNewSouthWales,Australia.Victoriaalsohadoveronethousandcampingequipmentretailingbusinesses.

ReadmoreNote(s):Australia;FY2022Source(s):AustralianBureauofStatisticsCaravanparkrevenueinAustraliafrom2020to2022(inbillionAustraliandollars)CaravanparkrevenueAustralia2020-20223.02.52.72.32.01.71.51.00.50.02020202120225Description:In2022,Australiancaravanparksgeneratedaround2.7billionAustraliandollarsinrevenue.AtthebeginningoftheCOVID-19pandemicin2020,muchofthecountrywassubjectedtolockdownsandmovementrestrictions,andnationwidecaravanparkrevenuereachedjust1.7billiondollars.ReadmoreNote(s):Australia;2020to2022Source(s):CaravanIndustryAssociationofAustraliaCaravanparkrevenuemarketshareinAustraliain2022,bystateCaravanparkrevenuemarketshareAustralia2022,bystate35%32%30%24%25%20%15%10%5%16%15%9%SA2%NT2%0%NSWQLDTASVICWA6Description:In2022,NewSouthWalesgeneratedthelargestshareofcaravanparkrevenueinAustralia,withclosetoonethirdofrevenuegeneratedinthestate.Queenslandgeneratedaroundonequarterofcaravanparkrevenuethatyear.

ReadmoreNote(s):Australia;2022Source(s):CaravanIndustryAssociationofAustraliaNumberofdomesticvisitornightsinAustraliain2022,byaccommodationtype(inmillions)NumberofdomesticvisitornightsAustralia2022,byaccommodationtypeNumberofvisitornightsinmillions020406080100120140FriendsorrelativespropertyHotel/resort/motel/motorinnCaravanorcamping-noncommercialRentedaccommodation126.44106.2737.7335.49OtherprivateaccommodationCaravanparkorcommercialcampinggroundOtheraccommodation25.3122.5721.89Ownproperty14.36Guesthouseorbed&breakfastOthercommercialaccommodationBackpackerorhostel4.232.471.157Description:DuetoAustralia`ssizeandrelativelylowpopulationdensity,domestictravelforaholiday,business,ortovisitfamilyofteninvolveslonghoursofdrivingoradomesticairlineflight.Nevertheless,intheyearendingDecember2022,Australiansspentmillionsofnightsawayfromhomeondomestictraveltrips,withthemostpopularaccommodationtypebeingwithfriendsorrelatives.Thesecondmostpopularchoiceofaccommodationwasatahotelormotel.

ReadmoreNote(s):Australia;yearendedDecember;Australianresidentsaged15yearsorolderSource(s):TourismResearchAustraliaAttitudestowardstravelingandbehaviorsofcampsitebookersinAustraliaasofJuly2023AttitudesandbehaviorsofcampsitebookersAustralia2023Shareofrespondents0%

10%20%30%40%50%60%61%70%WhenI'monvacation,IusemysmartphoneasaguideIliketobeinnaturewhentravelingIwanttoexperiencesomethinguniqueduringmytravelsWhenitcomestotraveling,Ialwayslookforthecheapestoffer53%43%42%WhenI'mtraveling,Ibookaccommodations,carrentals,etc.spontaneouslyviamysmartphone38%Iadjustmytravelplansonthebasisoftravelrequirementsandgovernmentregulations25%22%21%Whenitcomestotraveling,sustainabilityisimportanttomeIamnotabletoaffordtogoonvacationthisyear8Description:InasurveyconductedfromJuly2022toJune2023amongAustralianconsumers,over60percentofrespondentswhoreportedbookingcampsitesreportedusingtheirsmartphoneasaguidewhentheyareonvacation.Afurther53percentofcampsitebookersreportedthattheyliketobeinnaturewhentraveling.ReadmoreNote(s):Australia;July4,2022toJune23,2023;9872respondents;18-64years;surveyofresidentialonlinepopulationSource(s):ConsumerInsightsCHAPTER

02DemographicsShareofcampsitebookersinAustraliaasofJuly2023,byagegroupShareofcampsitebookersAustralia2023,byagegroup60%56%50%40%30%20%10%0%28%16%18-2930-4950-6410Description:InasurveyconductedfromJuly2022toJune2023amongAustralianconsumers,over50percentofrespondentswhoreportedbookingcampsiteswereagedbetween30and49years.Respondentsinthe50-64agegroupwerelesslikelytoreportbookingcampsites.ReadmoreNote(s):Australia;July4,2022toJune23,2023;9872respondents;18-64years;surveyofresidentialonlinepopulationSource(s):ConsumerInsightsShareofcampsitebookersinAustraliaasofJuly2023,bygenerationShareofcampsitebookersAustralia2023,bygeneration50%45%45%40%35%30%25%20%15%10%5%26%23%6%0%IGen/GenZ(1995-2012)Millennials/GenerationY(1980-1994)

GenerationX(BabyBust)(1965-1979)BabyBoomer(1946-1964)11/statistics/1413126/australia-campsite-bookers-by-generationInasurveyconductedfromJuly2022toJune2023amongAustralianconsumers,around45percentofrespondentswhoreportedbookingcampsiteswereMillennials.RespondentsintheBoomergenerationwerelesslikelytoreportbookingcampsites.ReadmoreNote(s):Australia;July4,2022toJune23,2023;9872respondents;18-64years;surveyofresidentialonlinepopulationSource(s):ConsumerInsightsShareofcampsitebookersinAustraliaasofJuly2023,bygenderidentityShareofcampsitebookersAustralia2023,bygender60%54%50%46%40%30%20%10%0%MaleFemale12Description:InasurveyconductedfromJuly2022toJune2023amongAustralianconsumers,over50percentofrespondentswhoreportedbookingcampsitesweremales.Femalerespondentswerelesslikelytoreportbookingcampsites.

ReadmoreNote(s):Australia;July4,2022toJune23,2023;9872respondents;18-64years;surveyofresidentialonlinepopulationSource(s):ConsumerInsightsShareofcampsitebookersinAustraliaasofJuly2023,byannualhouseholdincomeShareofcampsitebookersAustralia2023,byannualhouseholdincomeShareofrespondents10%0%5%15%20%25%30%Lessthan$34,800$34,800uptolessthan$43,200$43,200uptolessthan$51,600$51,600uptolessthan$72,000$72,000uptolessthan$100,800$100,800uptolessthan$138,000$138,000uptolessthan$183,600$183,600uptolessthan$236,400$236,400uptolessthan$298,800Morethan$298,80010%3%5%9%8%26%13%8%1%4%Prefernottosay11%13/statistics/1413131/australia-campsite-bookers-by-annual-household-incomeInasurveyconductedfromJuly2022toJune2023amongAustralianconsumers,overonequarterofrespondentswhoreportedbookingcampsitesreportedanannualhouseholdincomeofbetween72thousandand100.8thousandAustraliandollars.ReadmoreNote(s):Australia;July4,2022toJune23,2023;9872respondents;18-64years;surveyofresidentialonlinepopulationSource(s):ConsumerInsightsDomesticcaravanandcampingtripsinAustraliain2022,bytravelpartytypeDomesticcaravanandcampingtripsAustralia2022,bytravelpartytype35%30%30%28%25%20%15%10%5%22%17%4%0%TravelingaloneAdultcoupleFamiliesand/orfriendstravelingwithchildrenFriendsorrelativestravelingwithoutchildrenOther(includingsporting/schoolsgroups)14Description:In2022,thelargestshareofdomesticcaravanandcampingtripsmadeinAustraliawerefamiliesand/orfriendstravelingwithchildren.Adultcouplesalsomadeup28percentoftripsmadethatyear.

ReadmoreNote(s):Australia;2022Source(s):CaravanIndustryAssociationofAustralia;TourismResearchAustraliaCHAPTER

03CampsitesandcaravanparksAveragedailyrateofunpoweredcampingsitesinAustraliainJanuary2023,bystate(inAustraliandollars)AveragedailyrateofunpoweredcampingsitesAustralia2023,bystate8072706050403020100565449474533NewSouthWalesVictoriaTasmaniaQueenslandWesternAustraliaSouthAustraliaNorthernTerritory16Description:InJanuary2023,theaveragedailyrateofunpoweredcampsitesinNewSouthWales,Australiawasapproximately72Australiandollars.Incomparison,theaveragedailyrateofpoweredcampingsitesintheNorthernTerritorycametoaround33Australiandollars.ReadmoreNote(s):Australia;January2023Source(s):CaravanIndustryAssociationofAustraliaAveragedailyrateofpoweredcampingsitesinAustraliainJanuary2023,bystate(inAustraliandollars)AveragedailyrateofpoweredcampingsitesAustralia2023,bystate100879080706050403020100777067646240NewSouthWalesVictoriaQueenslandWesternAustraliaTasmaniaSouthAustraliaNorthernTerritory17/statistics/1321341/australia-average-daily-rate-powered-camping-sites-by-stateInJanuary2023,theaveragedailyrateofpoweredcampsitesinNewSouthWales,Australiawasapproximately87Australiandollars.Incomparison,theaveragedailyrateofpoweredcampingsitesinTasmaniacametoaround64Australiandollars.

ReadmoreNote(s):Australia;January2023Source(s):CaravanIndustryAssociationofAustraliaAveragedailyrateofapoweredcampingsiteinAustraliafromJanuary2016to2023(inAustraliandollars)AveragedailyrateofapoweredcampingsiteAustraliaJanuary2016-20238076727069687060504030201006462592016201720182019202020212022202318Description:SinceJanuary2016,theaveragedailyrateofapoweredcampsiteinAustraliahasincreasedfromaround59Australiandollarsto76AustraliandollarsinJanuary2023.DailyratesaretypicallyhigherinAustraliaduringthesummermonthsandschoolholidayperiods.ReadmoreNote(s):Australia;January2016toJanuary2023Source(s):CaravanIndustryAssociationofAustraliaAveragedailyrateofanunpoweredcampingsiteinAustraliafromJanuary2016to2023(inAustraliandollars)AveragedailyrateofanunpoweredcampingsiteAustraliaJanuary2016-202370605955545452494850403020100422016201720182019202020212022202319Description:SinceJanuary2016,theaveragedailyrateofanunpoweredcampsiteinAustraliahasincreasedfromaround42Australiandollarsto59AustraliandollarsinJanuary2023.DailyratesaretypicallyhigherinAustraliaduringthesummermonthsandschoolholidayperiods.ReadmoreNote(s):Australia;January2016toJanuary2023Source(s):CaravanIndustryAssociationofAustraliaAveragedailyrateofcampingsitesinAustraliafromJanuarytoDecember2022,bytype(inAustraliandollars)AveragedailyrateofcampingsitesAustralia2022,bytypePoweredcampingsitesUnpoweredcampingsites757065605550454035307255675361485444494643404838463646364638443542Jan-22Feb-22Mar-22Apr-22May-22Jun-22Jul-22Aug-22Sep-22Oct-22Nov-22Dec-2220Description:In2022,thehighestaveragedailyrateofpoweredcampingsitesinAustraliawasrecordedinJanuary,withanaveragedailyrateof72Australiandollars.TheaveragedailyratewaslowestinMay2022at44Australiandollars.ThehighestaveragedailyrateforunpoweredcampingsiteswasrecordedinJanuarythatsameyearatarateof55Australiandollars.ReadmoreNote(s):Australia;JanuarytoDecember2022Source(s):CaravanIndustryAssociationofAustraliaAverageoccupancyrateofpoweredcampingsitesinAustraliafromJanuary2016to2023AverageoccupancyrateofpoweredcampingsitesAustraliaJanuary2016-202370%62%61%59%58%58%58%60%50%40%30%20%10%0%52%30%2016201720182019202020212022202321Description:BetweenJanuary2016toJanuary2023,theaveragedailyoccupancyrateofpoweredcampsitesinAustraliahasincreasedconsiderablyfrom30percentinJanuary2016toover60percentin2023.ThesummerschoolholidaysinAustraliafalloverJanuary,makingthemonthapopulartimeforfamiliestotravel.ReadmoreNote(s):Australia;January2016toJanuary2023Source(s):CaravanIndustryAssociationofAustraliaAverageoccupancyrateofunpoweredcampingsitesinAustraliafromJanuary2016to2023AverageoccupancyrateofunpoweredcampingsitesAustraliaJanuary2016-202340%35%35%30%25%24%24%25%20%15%10%5%23%22%18%16%0%2016201720182019202020212022202322Description:BetweenJanuary2016toJanuary2023,theaveragedailyoccupancyrateofunpoweredcampsitesinAustraliahasfluctuatedbetween16and35percentoccupancy.ThesummerschoolholidaysinAustraliafalloverJanuary,makingthemonthapopulartimeforfamiliestotravel.ReadmoreNote(s):Australia;January2016toJanuary2023Source(s):CaravanIndustryAssociationofAustraliaCHAPTER

04CampingandcaravantripsTopcaravanandcampingregionsinAustraliain2022,bynumberofovernighttripsTopcaravanandcampingregionsAustralia2022,bynumberofovernighttripsNumberofovernighttrips0200,000400,000600,000800,0001,000,0001,200,0001,400,0001,253,177NorthCoast(NSW)SouthCoast(NSW)985,921Australia'sSouthWest(WA)Brisbane(QLD)770,030674,546671,095HighCountry(VIC)GreatOceanRoad(VIC)SunshineCoast(QLD)SouthernQueenslandCountry(QLD)Hunter(NSW)540,061525,388519,850467,290447,979CentralNSW(NSW)24Description:In2022,theregionoftheNorthCoastofNewSouthWaleswasthetopcaravanandcampingregioninAustralia,recordingover1.2millionovernighttrips.OtherleadingregionsincludedtheSouthCoastofNewSouthWalesandAustralia'sSouthWestinWesternAustralia.ReadmoreNote(s):Australia;2022Source(s):CaravanIndustryAssociationofAustraliaTopcaravanandcampingregionsinAustraliain2022,bynumberofnightsTopcaravanandcampingregionsAustralia2022,bynumberofnightsNumberofnights2,000,00001,000,0003,000,0002,787,6484,000,0005,000,0005,144,9146,000,000NorthCoast(NSW)SouthCoast(NSW)3,467,082Australia'sSouthWest(WA)Brisbane(QLD)1,996,2451,914,548HighCountry(VIC)GreatOceanRoad(VIC)SunshineCoast(QLD)SouthernQueenslandCountry(QLD)Hunter(NSW)1,783,5331,706,3291,262,7821,216,83125Description:In2022,theregionoftheNorthCoastofNewSouthWaleswasthetopcaravanandcampingregioninAustralia,recordingover5.1millionnights.OtherleadingregionsincludedtheSouthCoastofNewSouthWalesandAustralia'sSouthWestinWesternAustralia.ReadmoreNote(s):Australia;2022Source(s):CaravanIndustryAssociationofAustraliaIntendedtimingofnextcaravanandcampingtripbyconsumersinAustraliaasofFebruary2023IntendedtimingofnextcaravanandcampingtripAustralia202390%81%80%70%60%50%40%30%20%9%10%0%4%4%2%Inthenext6monthsInthenext6to12monthsInmorethan12monthsI'mnotcurrentlyplanningatripI'mcurrentlytravelling26Description:InasurveyconductedinAustraliainearly2023,over80percentofrespondentsindicatedthattheyintendedtogoonacampingorcaravanningtripwithinthenextsixmonths.Onlyfourpercentofrespondentsindicatedthattheywerenotcurrentlyplanningacampingorcaravanningtrip.ReadmoreNote(s):Australia;February2023;691respondents;25yearsandolder;DatacollectedovertwoweekscommencingFebruary13,2023fromAustraliancampingandcaravanconsumersSource(s):CaravanIndustryAssociationofAustraliaIntendedlengthofnextcaravanandcampingtripbyconsumersinAustraliaasofFebruary2023IntendedlengthofnextcaravanandcampingtripAustralia202335%30%33%26%25%21%20%15%10%13%7%5%1%0%1night2-3nights4-7nights8-14nights15+nightsDon'tknow/notsure27Description:InasurveyconductedinAustraliainearly2023,aroundonethirdofrespondentsindicatedthattheyintendedtospend15ormorenightsontheirnextcampingorcaravanningtrip.Aroundonequarteroftherespondentsindicatedthattheywereplanningafourtosevennightcampingorcaravanningtrip.ReadmoreNote(s):Australia;February2023;691respondents;25yearsandolder;DatacollectedovertwoweekscommencingFebruary13,2023fromAustraliancampingandcaravanconsumersSource(s):CaravanIndustryAssociationofAustraliaDomesticcaravanandcampingtripsmadeinAustraliafrom2019to2022(inmillions)NumberofdomesticcaravanandcampingtripsAustralia2019-20221615.114141210812.610.66420201920202021202228Description:In2022,Australiarecordedover15milliondomesticcaravanandcampingtrips.AtthebeginningoftheCOVID-19pandemicin2020,muchofthecountrywassubjectedtolockdownsandmovementrestrictions,andnationwidecaravanandcampingtripsreachedjust10.6million.ReadmoreNote(s):Australia;2019to2022Source(s):CaravanIndustryAssociationofAustraliaDomesticcaravanandcampingnightsmadeinAustraliafrom2019to2022(inmillions)NumberofdomesticcaravanandcampingnightsAustralia2019-20227060.959605040302010050.641201920202021202229Description:In2022,Australiarecordedcloseto61milliondomesticcaravanandcampingtripnights,exceedingthenumberofnightsrecordedin2019,priortotheCOVID-19pandemic.Thenumberofnightsspentondomesticcampingandcaravantripsdroppedin2020and2021.ReadmoreNote(s):Australia;2019to2022Source(s):CaravanIndustryAssociationofAustraliaNumberofdomesticcaravanandcampingtripsmadeinAustraliain2021,bystateorterritory(inmillions)NumberofdomesticcaravanandcampingtripsAustralia2021,bystate4.03.563.52.963.02.52.01.51.00.50.02.811.741.290.410.36NewSouthWalesVictoriaQueenslandWesternAustraliaSouthAustraliaTasmaniaNorthernTerritory30Description:In2021,overthreeandahalfmilliondomesticcaravanandcampingtripsweremadeintheAustralianstateofNewSouthWales.VictoriaandQueenslandfollowedwithapproximatelythreeand2.8milliondomestictripsrespectively.

ReadmoreNote(s):Australia;2021Source(s):CaravanIndustryAssociationofAustraliaNumberofnightsspentondomesticcaravanandcampingtripsinAustraliain2021,bystate/territory(inmillions)NumberofnightsspentondomesticcaravanandcampingtripsAustralia2021bystate1413.0511.61210810.597.9164.61421.431.320NewSouthWalesQueenslandVictoriaWesternAustraliaSouthAustraliaTasmaniaNorthernTerritory31Description:In2021,over13millionnightswerespentondomesticcaravanandcampingtripsintheAustralianstateofNewSouthWales.Queenslandfollowedwithapproximately11.6millionnights.ReadmoreNote(s):Australia;2021Source(s):CaravanIndustryAssociationofAustraliaCHAPTER

05CaravansandcampervansNumberofregisteredcampervansinAustraliaasofJanuary2022,bystateCampervansonregisterinAustralia2022,bystateNumberofcampervansonregister05,00010,00015,00020,00025,000NewSouthWalesQueensland22,05020,433Victoria15,619Tasmania5,437SouthAustralia1,627WesternAustraliaAustralianCapitalTerritoryNorthernTerritory562557633Description:AsofJanuary2022,thenumberofregisteredcampervanswasthehighestinNewSouthWalesinAustralia,totalingtoaround22thousand.Approximately66.2thousandcampervanswereregisteredinacrossAustraliainthatyear.

ReadmoreNote(s):Australia;asofJanuary2022Source(s):BITRENumberofrecreationalvehicle(RV)registrationsinAustraliain2021,bystate/territoryNumberofRVregistrationsinAustralia2021bystate/territory250,000201,477200,000185,507182,764150,000100,00050,0000110,05760,22424,4192,183QueenslandVictoriaNewSouthWalesWesternAustraliaSouthAustraliaTasmaniaNorthernTerritory34/statistics/1321193/australia-number-of-rv-registrations-by-stateIn2021,over200thousandrecreationalvehiclesor'RVs'wereregisteredinthenorth-easternAustralianstateofQueensland.TrailingQueensland,southernstateVictoriarecordedthesecond-highestnumberofRV-registrations,withover185thousand.ReadmoreNote(s):Australia;2021Source(s):CaravanIndustryAssociationofAustraliaRecreationalVehicle(RV)registrationrateper1,000peopleinAustraliain2021,bystateandterritoryRVregistrationrateper1,000peopleinAustralia2021,bystate50%45%40%35%30%44.4%40.1%38%31.4%30.3%29.2%25%20%15%10%5%22.8%13.2%ACT7.7%NT0%NSWQLDSATASVICWANational35Description:In2021,Tasmaniahadthehighestrateofrecreationalvehicle(RV)registrationinAustralia,withover44registrationsper1,000peoplethatyear.TheNorthernTerritoryhadthelowestRVregistrationratethatyear.

ReadmoreNote(s):Australia;2021Source(s):CaravanIndustryAssociationofAustraliaMostpopularpostcodesforcaravanownershipinAustraliain2021,bynumberofcaravansAustralianpostcodeswiththemostcaravans20216,0004,9255,0004