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APECCreativeIndustries
inThePost-COVID-19
Pandemic
GeneralSituationsandPolicyResponses
APECDigitalEconomySteeringGroup
March2024
March2024
APECCreativeIndustries
inThePost-COVID-19Pandemic:
GeneralSituationsandPolicy
Responses
Bali,Indonesia|16-17October2023
APECDigitalEconomySteeringGroup
APECProject:DESG042022A
Producedby
RullyF.Sukarno
(ProjectOverseer)
MinistryofForeignAffairsoftheRepublicofIndonesia
Jl.PejambonNo.6.JakartaPusat,10110,Indonesia
Email:
rullyfs@kemlu.go.id;
apecindonesia@kemlu.go.id
apecindonesia@
For
Asia-PacificEconomicCooperationSecretariat
35HengMuiKengTerrace
Singapore119616
Tel:(65)68919600
Fax:(65)68919690
Email:
info@
Website:
©2024APECSecretariat
APEC#224-CT-01.7
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
4
Contents
ExecutiveSummary5
Background6
HowCreativeIndustriesContribute
toEconomicDevelopment
9
InnovationtoPromote
theDevelopmentofCreativeIndustry
16
GovernmentPolicies
andApproachesintheCreativeSectors
25
DiscussionandRecommendation
33
Annex37
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
5
ExecutiveSummary
Thecreativeindustry1generatesUSD2.2trillionannuallyor3%oftheworld'sGDP.Thefiguresarerelativelylowconsideringitspotential.Dataontheexport-importofgoodsandservicesofthecreativeindustryindicatedthatthenumbersincreasedyearly–exceptfor2020whichmarkedtheoutbreakoftheCOVID-19pandemic.However,in2021,theindicatorssuggestedanincreaseandevensurpassingthenumbersbeforethepandemic.ItwouldbebeneficialforAsia-PacificEconomicCooperation(APEC)economiestounderstandthisupwardtrend.ThiswouldprovideanopportunityforEconomiestotakeadvantageofthepotentialofthecreativeindustryinassistingtheirrecoveryfrompandemicdisruptionandacceleratetheirrespectiveprosperity.
Despiteitsdevastatingimpact,COVID-19wasacatalystfornumerousinnovations.Thelockdownandtravellimitationnecessitatedmoreonline/virtualinteractionandconsequentlypushedforfurtherdigitaladoption.Tosurvive,manynewbusinessmodelswereadoptedsuchasonlineconcerts;andonlinemarketplaces;whilefooddeliverydemandswereskyrocketing.Yet,someeconomieswerestillleftbehindinthisnewdigitalenvironmentduetodifficultiesencounteredwithinthecurrentdigitalinfrastructureorlackofdigitalskills.
Thisfinalpaperlooksintothegeneralsituationandpolicyresponsefromseveraleconomiesinthecreativeindustriespriortoandduringthepandemic,aswellastheplantorecoverpost-pandemic.Thepaperalsoelaboratesthatthebestpracticesindigitalinnovationcontributetoseveralkeyenablerssuchasthedistributionofproductsormarketaccess,accesstofinancing,andnetworksaswellascreativehubsforcollaboration.Inmarketaccess,forexample,cross-bordercommercecanbeanalternativetosellingtheproductwhilemusic/videostreamingplatformscanbeutilizedasmarketingmediums.Inthecontextof
financingaccess,thepaperdiscussesIntellectualProperty(IP)ascollateralinthecreativeindustryandalsohighlightsdigitalfinancingsuchascrowdfunding.Lastly,weexaminehowtomaximizethecreativehubtoharnesscross-sectoralcollaborations.Thus,digitaltransformationneedstobeconsideredbypolicymakerstobeagame-changerinpursuingeconomicrecoveryinparticularcreativeindustries.
Asidefromdeskresearchstudy,thispaperincludedinsightsfromtheAPECWorkshoponPromotingCreativeIndustriesintheAftermathofCOVID-19:SharingofBestPractices,andIdentifyingOpportunitiesandChallengesheld16-17October2023inBali,withspeakersandparticipantsfromseveraleconomiesrepresentativessuchasHongKong,China;Indonesia;Japan;Malaysia;Peru;thePhilippines,Thailand;theUnitedStates;andVietNamwhojoinedphysicallyandonline.TheWorkshophasenrichedthefindingsfromthebackgroundpaperandhelpedcreaterecommendationsforthecreativeindustryineconomies
Recommendationsfromthebackgroundpaperandtheworkshopareprovidedtobridgethegapbetweentheeconomiestogaineconomicbenefitsfromthecreativeindustries.Therecommendationsarecategorizedintoshort-term,medium-term,andlong-term.Promotingpublicandprivateinvestmentforcreativeindustriesaswellasutilizingdigitalplatformsarecountedasquickwins/short-term.Establishingcreativehubsineconomiesfordifferentcreativeindustries,integratingcreativeanddigitalskills,technology,andculturalexchangetoenrichtheserviceandgoodsaredeemedmedium-termsolutions.Meanwhile,long-termsolutionsincludeencouragingthecreativeindustryasacatalystforthenewmodelofeconomicdevelopment.
1Inthispaper,forthepurposeofclarity,wewillmostlyrefertotheterm“creativeindustry”.Therewillbesomementioningofcreativeeconomy;creativeindustry;creativesectors;orcreativeandculturalsectors(creativeindustry),dependingonthestudiesofrespectiveinstitutions/organizations.Mostofthesetermsareinterchangeableintheirrespectivediscussion,andthispaperdoesnotattempttoformulateacommonagreeddefinitionofcreativeeconomy.Thetermsusedwithinthedefinitionoftherespectiveorganization/institutionfromwillberespected.Thispaperwilldiscussvariousreferencesfromnotablestudies,suchastheUNCTAD,UNESCOamongothers.
SECTION1
Background
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
7
Thecreativeindustryisagrowingsectorintheglobaleconomy,andtheAPECregionisnoexception.TheUnitedNationsConferenceonTradeandDevelopment(UNCTAD)reportnotedthatthecreativeindustryhasproventoberobustdatingbacktothe2008financialcrisis.Thedesign,fashion,andfilmindustries’rapidexpansionpropelledtradeincreativegoodstodoublefromUSD208billionin2008toUSD509billionin2015,abovetheaveragegrowthrateof7%(UNCTAD,2023).In2019,thecreativeindustryinAPECmembereconomiesaccountedforoverUSD8trillioninoutputandover25millionjobs.
Wehavewitnessedsounddevelopmentsintheglobalcreativeindustryduringthelastfewyears.Thecreativeindustryhasbecomepartofmanydomesticplanningintheregionduetoitsimpact.Governmentagenciesthatspecificallyhandlethecreativeindustryhave
alsobeenestablishedinsomeareas.The
creativeindustryisattractingdecision-makers
attentionasitraiseditssignificanceintheglobal
economywithitspotentialtosupportSDGsand
assistineconomicrecovery,particularlyinlight
ofthepossiblerecession.Moreover,withthe
riseofdigitalplatforms,thecreativeindustry
hasmoreopportunitiestogrow.Thecreative
industryhasgrownsignificantlyasaresultofthe
useofdigitalplatforms.Digitalplatformshave
providedcreativeproductsandserviceswith
newdistributionandconsumptionchannels,as
wellasopeningnewmarkets.
TheCOVID-19pandemicin2020-2022hada
detrimentalimpactonthecreativeeconomyin
theAPECregion(Nurse,2020).Theclosure
ofbusinessesandtherestrictionsontravel
havemadeitdifficultforcreativeworkers
andbusinessestooperate.However,digital
platformsservedtomitigatetheimpactof
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
8
thepandemic.Digitalplatformsprovidednewavenuesforcreativeworkerstoconnectwithaudiences,andhavehelpedbusinessessellproductsandservicesonline.Astheworldrecoversfromthepandemic,digitalplatformscontinuetoplayanimportantroleinthegrowthofthecreativeindustryinAPEC.Theywillprovidenewopportunitiesforcreativeworkersandbusinessestoreachnewmarkets,andtheywilldriveinnovationinthecreativesector.
Thispaperfocusesonthestrategyoverviewofthecreativeindustrysectorandhowdigitalplatformssupportthissectorineconomies.Itdiscussestheopportunitiesthatdigitalplatformsoffertocreativeworkersandbusinesses,anditexploresthechallengesthatneedtobeaddressedtofullyrealizethepotentialofdigitalplatformsinsupportingthecreativeindustry.ThefirstsectionprovidesanoverviewofthecreativeindustrygloballyandintheAPECregion,anditelaboratesontheroleofcreativeindustries’economiceffectssuchasjobcreationandexports.
Thesecondsectionfocusesontheopportunities
thatdigitalplatformsofferforcreativeworkersand
businesses.Itshowshowdigitalplatformscan
helpcreativeworkersconnectwithaudiences,
howtheycanhelpbusinessesselltheirproducts
andservicesonline,andhowtheycanhelpdrive
innovationinthecreativeindustry.Thethird
sectionexploresthechallengesthatneedtobe
addressedtofullyrealizethepotentialofdigital
platformsforthecreativeindustry.Itdiscusses
issuessuchasintellectualpropertyrights,and
thedigitaldivide.Thefourthsectionhighlights
experiencesfromthreeeconomiesthatcombine
governmentinterventionwithtechnologyor
digitalizationtopromotethecreativeindustry.
Thepaperconcludeswithrecommendations
forthefutureofthecreativeeconomyinAPEC,
andithighlightstheopportunitiesthatdigital
platformsofferforthegrowthofthecreative
industriesintheregion.
SECTION2
HowCreativeIndustries
ContributetoEconomic
Development
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
10
Theconceptofthecreativeindustryhasgainedtractioninrecentyearsbothindevelopedanddevelopingeconomies,whilecreativityandinnovationhavebeenafocusofattentionineconomicsandbusinessformanyyears.
UNCTADstatesthatthereisnosingledefinitionofcreativeeconomy,itelaboratescreativeeconomyasaninteractionbetweenhumancreativityandideasandintellectualproperty,knowledge,andtechnology.Meanwhile,theUnitedNationsconceptofcreativeeconomyiscloselylinkedtothe“knowledgeeconomy”whereinvestmentinhumancapitalwillbeakeydrivertoboostgrowth(UNCTAD,2022).Furthermore,aUNCTADreportexplainsthatdefinitionsofcreativeeconomydifferacrosseconomiesandinternationalorganizations.ThereportalsostatesthatUNCTADdefinescreativeindustriesastheuseofcreativityandintellectualcapitalasmaininputsinthecyclesofcreating,producing,anddistributinggoodsandservices.Itconsistsofallknowledge-basedactivitiestoproducetangibleandintangiblegoodsorartisticserviceswitheconomicvalueandmarketpurposes.Meanwhile,theADBreportemploystheoriginaldefinitionofcreativeeconomybyUNCTADandUNDPas“anevolvingconceptbasedoncreativeassetspotentiallygeneratingeconomicgrowthanddevelopment”(ADB,2022).
Creativeindustrieshavegrownrapidlyineveryregionoftheworld,eitherindevelopingordevelopedeconomies,beforetheCOVID-19pandemic.Forinstance,accordingtoUNCTAD’sdata,theexportvalueofcreativegoodsindevelopingeconomiesgrewaround308%from2002to2019whileexportsfromdevelopedeconomiesgrew111%duringthesameperiod.Similarly,creativeservicesoutputindevelopingeconomiesgrewabout264%from2010to2019andincreasedaround107%inthedevelopedeconomiesoverthesameperiod.However,thecreativeindustriesprovideafeasibledevelopmenttoalleconomies,especiallydevelopingeconomiesasmentionedinUNCTAD’sCreativeEconomyOutlook2022.Thereportindicatesthatdevelopingeconomiescanexportmorecreativegoodsthandevelopedones.In2020,Chinawasthelargestexporterofcreativegoods(USD169billion),followedbytheUnitedStates(USD32billion),Italy(USD27billion),Germany(USD26billion)andHongKong(USD24billion).
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
11
2.1.CreativeIndustriesContributiontoGDP
andEmploymentRate
Thecreativeindustrieshaveanimportantroleineconomicdevelopmentthroughspurringeconomicgrowth,employment,andinnovation,amongothers(ADB,2022&Changetal,2021).ThesefindingsareconsistentwiththereportreleasedbyUNESCOin2013statingthatthecreativeeconomypositivelycontributestoincomecreation,employment,andexportincome(UNESCO,2013).Inaddition,thecreativeindustryalsohasanotableimpactoneffortstodiversifysourcesofexportincome(particularlyforeconomiesthataretraditionallybasedonmanufacturingoragriculture)andthusassistinraisingeconomicresilience.
Similarfindingsalsoappearinseveralstudieswherethecreativeindustryissignificantlyimpactfulinimprovingtheeconomicperformanceinoneregionasindicatedbyanincreasednumberofjobopportunitiesandeconomicgrowth(Hui,2007;MartinaitytėandKregždaitė,2015).Specifically,theCreativeEconomyReportfrom2010releasedbyUNCTADstatesthatdevelopedeconomiesoptimizedtheadvantagesofthecreativeeconomytosupportseveralindicatorsincludingeconomicgrowth,employment,trade,innovation,andsocialcohesion.Thisringstrueasthenewdevelopmentparadigmpointsoutcreativity,knowledge,andaccesstoinformationasdriversofeconomicgrowth(UNCTAD,2010).Despitethisdevelopment,developingeconomieshaveyettooptimizethepotentialofthecreativeindustryduetoalackofsupportingpoliciesandbusinessenvironment.
Thecreativeindustryisalsoincreasinglyviewedasanuntappedpotentialtosolvetheproblemofeconomicgrowthandyouthunemploymentand
alsoservesasastrategicenginetobuildhumancapitalandachievesustainabledevelopment(UNIDO,2013).Moreover,creativeindustriesalsocontributetothe2030AgendaforSustainableDevelopmentbyprovidingjobopportunitiesandtechnology-resilientemployment,aswellasthepossibilityofredefiningthefutureofwork.
Accordingtopre-COVID-19crisisforecastsbytheADBreport(2022),thecreativeeconomywouldtakea10%portionoftheglobalGDPby2030.Inemergingmarkets,thecreativeeconomyplaysacrucialroleincreatinginformaljobsforanestimated300millionworkers,withpre-crisisestimatesofapotentialglobalvaluationofUSD985billionby2023.Globally,creativegoodsexportssignificantlygrewbetween2002and2015,averaging7%.Therefore,thereissignificantpotentialforthissectortodriveeconomicgrowththroughjobcreationandincomegeneration,promotinginnovation,andsocieties’well-being.
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
12
2.2.TheExportandImportTrendofCreativeGoods
UNCTAD2023Statisticsindicatethattheglobalexportvalueofcreativegoodsincreasedsignificantly,around193%from2002to2021(seePicture1)(UNCTAD,2023).Inthisparticularfigure,UNCTADcategorizescreativegoods,includingartsandcrafts,audiovisuals,design,newmedia,performingarts,publishing,andvisualarts.Basedonthisdata,designexperiencedaround238%growthduringthis
periodandcontributedapproximately65,4%tothetotalglobalexportvaluein2021.Thedatafurtherprovidesinsightsthattheexportvalueofthesegoodsfurthergrownsince2011duringtheperiod.Itisworthnoting,however,thatthereisstillsomeunreporteddatarelatingtoimportorexportinseveraleconomiesassomedataduringthisperiodwereinconsistent.
Figure1.TheGlobalExportandImportValueofCreativeGoods(USDBillion)
ExportImport
227.8
208.5
249.1
232.1
281.4
263.1
312.0
291.1
332.9
361.9
432.8
400.6
464.9
441.5
379.1
378.2
418.6
422.0
490.2
466.0
524.6534.5
471.8471.7
580.5
491.2
532.6
471.6
515.5
464.9
547.3
502.0
584.3
531.6
599.5
537.8
524.5
466.1
611.3
528.6
20022003200420052006200720082009201020112012201320142015201620172018201920202021
Source:UNCTADStatistics,2023
Note:Theglobalcreativegoodsincludeartsandcrafts,audiovisuals,design,newmedia,performingarts,publishing,andvisualarts
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
13
Meanwhile,theglobalexportofcreativeservicesgrewbyapproximately119%from2010to2020(seePicture2).Thesefiguresconsistofresearchanddevelopment;software;audio-visual;information;advertising,marketresearch,andarchitecture;andcultural,recreational,andheritageservices.Softwareservicesgrewapproximately194%duringtheperiodand
wasthehighestcontributortotheglobalexportvalueofcreativeservicesataround39,4%in2020.Similartothepriorfigure,thedatamaybeinconclusiveastherearealsounreportedimportsduringtheperiod.Theavailabilityofaccurateandcompletedataisessentialandneedstobeprovidedasitwillassistincraftingamoreprecisepolicyapproach.
Figure2.TheGlobalExportandImportValueofCreativeServices(USDBillion)
DevelopingEconomies
DevelopedEcomonies
855.8905.9877.3
762.9/
678.9
638.6638.3
553.9
499.9512.3
437.6
49.1
.
59.9
.
68.4
.
93.0
.
121.3124.2
141.5
110.8
.
167.1
.
178.8
.
188.1
.
20102011201220132014201520162017201820192020
Source:UNCTADStatistics,2023
Note:Theglobalcreativeservicesincluderesearchanddevelopment;software;audio-visual;information;advertising,marketresearch,andarchitecture;andcultural,recreational,andheritageservices.
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
14
Moreover,between2002to2010,theexportvalueofcreativegoodsindevelopingeconomieswaslowerthanindevelopedeconomiesbutthetrendshiftedsince2011andthegapbecamewider(seePicture3).Theexportvalueindevelopingeconomiesrosearound344%from2002to2021,
comparedtoonly97%indevelopedeconomies.Consideringthefavorablefiguresfordevelopingeconomies,thiscouldbeseenasanopportunityparticularlyfordevelopingeconomiestopromotecreativeindustry,especiallygoods,toincreasetheireconomicgrowthandtocreatemorejobs.
Figure3.TheExportValueofCreativeGoodsinDevelopingandDevelopedEconomies(USDBillion)
DevelopingEconomies
DevelopedEconomies
140.9
127.4
91.1
81.1
254.3
235.1
203.2
185.2
170.1
157.5
175.9
187.2
165.4
131.7
121.0
105.6
291.9
249.2
214.9
232.7
241.1
203.7
329.7
295.5
250.8
239.0
331.0
318.3
298.1300.8
280.6
268.5
266.0
247.4
234.5235.0
359.6
295.9
251.7
228.6
20022003200420052006200720082009201020112012201320142015201620172018201920202021
Source:UNCTADStatistics,2023
Note:Theglobalcreativegoodsincludeartsandcrafts,audiovisuals,design,newmedia,performingarts,publishing,andvisualarts.DevelopingeconomiescompriseAfrica,LatinAmerica,andtheCaribbean,AsiawithoutIsrael,Japan,andtheRepublicofKorea,andOceaniawithoutAustraliaandNewZealand.DevelopedeconomiescompriseNorthernAmericaandEurope,Israel,Japan,theRepublicofKorea,Australia,andNewZealand.
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
15
204.1
199.2
、
249.9
242.0
Meanwhile,thefiguresfortheexportvalueofcreativeservicestendtobemorefavorabletodevelopedeconomiesduringtheperiod(seePicture4).Itisstillworthnotingtheimpressivegrowthoftheexportvalueindevelopingeconomieswhichgrewaround283%from2010to2020whileduringthesameperiod,thatofdevelopedeconomiesgrewonlyaround100%.
Figure4.TheExportValueofCreativeServicesinDevelopingandDevelopedEconomies(USDBillion)
Services
Goods
371.2
364.7
353.4
304.8
326.9
309.3
359.6
一312.2/
295.2
337.4
●297.2
272.1
329.5
316.3
309.8
232.2/
291.8
225.3
276.5
279.3
230.6
147.2
159.2
198.6
130.2
115.8
107.2
20022003200420052006200720082009201020112012201320142015201620172018201920202021
Source:UNCTADStatistics,2023
Note:Theglobalcreativeservicesincluderesearchanddevelopment;software;audio-visual;information;advertising,marketresearch,andarchitecture;andcultural,recreational,andheritageservices.DevelopingeconomiescompriseofAfrica;theCaribbean;andLatinAmerica;AsiawithoutIsrael;Japan;andRepublicofKorea;andOceaniawithoutAustraliaandNewZealand.DevelopedeconomiescompriseofAustralia;Europe;Israel;Japan;RepublicofKorea,NorthernAmerica;andNewZealand.
Ineconomies,theexportvalueofcreativegoodsexceededthatofservicesfrom2010-2016,whenitthenstartedtoshiftwithexportsinservicesexceedingthatofgoods.Tonote,intermsofpercentage,thedropinexportvalueofcreative
goodswerehigherthanthatofservicesduringtheCOVID-19pandemic.Meanwhile,thegrowthofcreativeservicesbetween2010and2020wasaround84%.Duringthesameperiod,thegrowthofcreativegoodsissmallerthancreativeservicesataround36%.
SECTION3
InnovationtoPromote
theDevelopment
ofCreativeIndustry
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
17
3.1.DigitalizationasanEnableroftheCreativeIndustryEcosystem
Policymakersneedtohaveanunderstandingofthecreativeindustry’seconomicpotentialwhichinturnwouldbebeneficialinhelpingeconomicrecoveryinthepost-COVID-19era.Beforethepandemic,wewitnessedmanydigitaltransformationsinthecreativeindustry.Museumdigitalization,andonlineticketselling,tonameafew.whichraisedtheincomeofcreativeworkers(Nurse,2020).AlthoughsomedigitaltransformationinthecreativeindustrysectorhadalreadybeenimplementedbeforetheCOVID-19pandemic,webegantofullyharnessthebenefitsofdigitalizationinourdailylivesduringthepandemic.
Digitaltransformationcanbetrackedintwotypesofcreativesectors(Li,2020).Thefirstisthetraditionalcreativeindustrysuchasculinaryorpublishingwhereasthesecondisrelatedtodigitalnativesectorslikevideogames.Usingtheframeworkofautomation,extension,andtransformationinbusinessmodels,manytraditionalcreativeindustriessuchasmuseums,culinary,orevenpublishingcompaniesareutilizingrecenttechnologyandinnovationssuchasdigitalplatformstomarketeventsorselltickets.Moreover,someofthemhaveevendigitalizedtheirproducttoprovidemoreexperiencetoanewgenerationofconsumers(Deloitte,2021).
Welcominganewgenerationofconsumerswhogrewupasdigitalnativesischallengingfortraditionalcreativeactorsastheyneedtoconstantlyfollowthemostrecentinnovationsandtechnologies.InsightfromtheAPECWorkshop,digitalplatformshavebecomethestandardfortheproduction,financing,marketing,anddistributionofcreativegoods.Forinstance,employingblockchaintechnologytoprotectIPrightsandprovidefunding,leveragingmachinelearningtodelivertailoreddigitalmarketing,andpromotingproductsthroughonlinevideoplatforms.Forthecreativeindustriestoremainviable,traininginutilizingthepotentialofdigitalinnovationandtechnologyisthereforeessential.
Sincearoundadecadeago,thenumberofplatformsdistributingcreativeworkshasincreased(UNCTAD,2018).ContentgenerationplatformslikeYouTubeandSpotifycansupportmusiciansandartistsinsellingtheirproducts.Inaddition,e-commerceplatformssuchasAlibaba,SeaGroup,Amazon,andsocialcommercelikeMeta,TikTok,etchavealsocontributedtothecreativeindustrybusinessgrowthbefore,during,andafterthepandemic.Anotherexample,isfooddeliveryplatformssuchasGo-FoodinIndonesia,MeituaninChina,andDoordashintheUShavesignificantlybeenalifelinetothoseintheculinarybusinesses(viewthetwofiguresbelow:fooddeliveryandmusicrevenues).
APECCreativeIndustriesinThePostCOVID-19Pandemic
AdvancingFreeTradeforAsia-pacificprosperity
18
InBillion(USD)
Figure5.GlobalRevenuesMusic
SegmentsPercentage2019
Figure6.GlobalFoodOnline
DeliveryMarket
12.60%
51.10%
2.40%
7.20%
21.60%
StreamingPhysicalFormatSales.PerformingRights
●Downloads&
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