国际商务礼仪Unit-6-Business-Card-Etiquette课件

UnitSix.

BusinessCardEtiquetteFocalPointsTherolesofBusinessCards

BusinesscardstyleandcontentBusinesscardprotocolBusinesscards

are

cards

bearingbusiness

information

abouta

company

or

individual.Theyaresharedduringformalintroductionsasaconvenienceandamemoryaid.Abusinesscardtypicallyincludesthegiver'sname,

companyaffiliation(usuallywitha

logo)andcontactinformationsuchas

streetaddresses,

telephonenumber(s),

fax

number,

e-mail

addressesand

website.Itcanalsoinclude

telex,

bankaccount

and

taxcode.Traditionallymanycardsweresimpleblacktextonwhitestock;todayaprofessionalbusinesscardwillsometimesincludeoneormoreaspectsofstrikingvisualdesign.Lead-inBusinessCardWhatisBusinessCard?BusinessCardEtiquetteItreferstothebusinessprotocolsofexchangingbusinesscards,whichmakesyouthemostpositiveandlastingimpactpossible.Lead-inContents:BusinessCardEtiquetteHowtoExchangeBusinessCardsInternationalBusinessCardProtocolsLead-inBusinessCard

BusinessCardEtiquetteAninexpensive,internationallyrecognizedmeansofrepresentingyourselftobusinessassociatesandofconveyingcontactinformationtothem.

BusinessCardEtiquettePreparationsLeaveofficewithacasefilledwithyourownbusinesscards.RightProtocolInmanycases,youcanaskforacardfromsomeoneyoujustmet.Itisexpectedthatyouwillexchangecardswitheveryoneyoumeet.

BusinessCardEtiquetteOnlyOneCardTokeeptheexchangepersonalbyonlygivingandreceivingonebusinesscard.RespectWhenyouhandyourcardtosomeoneorwhensomeonegivesyoutheircard,handlethecardswithcareandrespect.HowtoExchangeBusinessCards

Businesscardsarefrequentlyusedduringsalescalls(visits)toprovidepotentialcustomerswithameanstocontactthebusinessorrepresentativeofthebusiness.Waittobeintroducedbeforepresentingit.Alwayspresentyourcardwiththeprintedsideup.Giveittohighest-rankingindividualorleaderofthegroupfirst.Presentingacardwithtwohands.It’sbesttoholdthecardbythetwouppercorners.Receiveabusinesscardwithbothhand,lookatitandputitcarefullywithrespect.TipsofExchangingBusinessCards

HowtoExchangeBusinessCards

Whengivingapersonyourbusinesscardyoumustgiveitwithyourrighthandorbothhands.Alwayskeepyourbusinesscardcleanandprestigious.Receivethecardasyougiveyours.Eitherwithyourrighthandorboth.Studythecardsoyoucanrememberthepersonthatgivesittoyou.Entertheinformationintoadatabaseassoonaspossible.ExchangingBusinessCards

Dos:

Don’ts:

Donotpassoutyourbusinesscardsasifyouwereapokerdealer.Donotgiveyourcardwithyourlefthand.ItisaninsultinMuslimsociety.Neverwriteonthefaceofthecard.Donotplacecardsinyourbackpocketandsitonit.Neverloseacardandthenaskforanewcard.

InternationalBusinessCardProtocols

BusinessCardProtocolandEtiquettevariesfromcountrytocountry!

NorthAmericaandtheUnitedKingdom

EasternAsiaAfrica,SoutheastAsia,andtheMiddleEastfairlylenient

ceremoniousandpolite

Takecareoftaboos

不严格、宽松礼节性的、正式的ExercisesⅠ.Role-playactivity

Dividetheclassintogroups;Eachmemberofthegrouptriestomakeabusinesscardandlearntoexchangeitwithoneanotherindifferentculturalsettings.

ExercisesII.QuizforBusinessCardEtiquette.

1.WhichoftheseshouldyounotdotoaChinesebusinesscardgenerally?A.Writeonit B.CommentonitC.Lookatit2.InSriLankawhichhandshouldyounotusetopassbusinesscards?A.Left B.Right3.WhatcolorinkisbestforbusinesscardsinChina?A.Green B.Black C.Gold4.ExchangingbusinesscardsisveryceremoniousintheUK.A.True B.False5.YoushouldacceptcardsinJapanwith？A.BothhandsB.LefthandC.RighthandExercises6.BusinesscardsarealwaysreciprocatedintheUSA?A.True B.False7.WhatlanguageshouldyouideallytranslateyourbusinesscardsintoifgoingtoAustralia?A.CantoneseB.EnglishC.Mandarin8.Yourcardmusthaveyourcompany’sname.TrueorFalse?A.True.Ifyouhaveacard,thecompanynameisamust!B.False.It’srecommended,butnotneeded.C.False.Itisn’timportantatall.D.True.It’sreallytheONLYthingyouneed.9.Canyouusethebackofyourbusinesscard?A.No,itisunacceptabletoprintontheback.B.Yes,stuffasmuchasyoucanfitontheback.C.No,thebackshouldnotbecluttered.D.Yes,butbetastefulandbrief.Exercises10.Howlongshouldyourcardconveythegeneralideaofwhatyoudo?A.AfewdaysB.AfewminutesC.AfewhoursD.Afewseconds11.Whichoftheseisn’tgoodcontactinformationtoinclude?A.AspecialemailforyourselfB.Thecompany’sphysicaladdressC.ThecompanyphonenumberD.Thecompanyfax12.Shouldyouincludeyourlogo?A.No,abusinesscardisnoplaceforalogo.B.Yes,ifyouhavealogoyoucanincludeit.C.Yes,butonlyifthere’snothingbettertoputon.D.No,itwillbetoosmalltosee.13.Yourcardshouldbe...A.UnorderedB.TinyC.VagueD.Expensive14.Youshouldgiveacardout...A.toeverysinglepersonyoumeet.B.onlytofem