初级U7课件讲解

Unit7

WriteamarketresearchreportLearningobjectivesAfterlearningthisunit,youwillbeableto:notedowninformationaboutmarketresearch,includingprice,channelsandadvertising;describesimplemarketresearchchartsandsummarisecustomers’feedbackandsuggestions;writeamarketresearchreport.职场实用英语交际教程（初级）——Unit7UnitOutlineScenarioSet

thetaskPrepareforthetaskDevelopthestrategiesFulfilthetaskToextend职场实用英语交际教程（初级）——Unit7ScenarioFoodelicoLtd.isaChinesefood&drinkcompanyinBeijing.Recently,ithaslaunchedanewenergydrinkandisplanningtosellitinNewZealand.Tothisend,JoannJones,thecompany’sSalesManager,asksYangTao,asalesassistant,todosomemarketresearchandwriteareporttopresenttheresults.职场实用英语交际教程（初级）——Unit7职场实用英语交际教程（初级）——Unit7Discussion:Workinpairsanddiscussthefollowingquestion.ImagineyouareYangTao.ToentertheenergydrinksmarketinNewZealand,whatinformationwillyouincludeinthemarketresearchreport?ScenarioWhatisthepurposeofamarketreport?discovermarketopportunities,improveproducts,satisfycustomers…Whatinformationshouldweknowinordertobetterachievethispurpose?markettrends,informationaboutcompetitiveproducts,customers’feedback…Howcanwepresentthisinformationinapersuasivewayinthereport?useevidencesuchasmarketdataandresultsofquestionnaires…1.Recently,ithaslaunchedanewenergydrinkandisplanningtosellitinNewZealand.energydrink机能性饮料；能量饮料e.g.Energydrinkhelpsfightphysicalandmentaltiredness.能量饮料帮助抵抗身心疲惫。2.

Tothisend,JoannJones,thecompany’sSalesManager,asksYangTao,asalesassistant,todosomemarketresearchandwriteareportto

presenttheresults.present/prɪ'zent/v.展现；表现e.g.Thecompanyhasdecideditmustpresentamoremodernimage.公司已决定，必须展现出更加现代的形象。职场实用英语交际教程（初级）——Unit7ScenarioVocabulary

Languagetip

market，marketing

和

marketplace虽然都与市场相关，但具体含义有所区别：⊙

market

指市场，是买卖双方以直接或间接的方式接触，实现商品与价值交换的场所，既可以是抽象的又可以是具体的；⊙

marketing

指营销，包含了一系列为顾客提供价值的活动，通过这些活动促进销售，提高利润；⊙

marketplace指集市，是交易活动发生的具体场所。职场实用英语交际教程（初级）——Unit7ScenarioSet

thetaskJoannisbriefingYangTaoonthetaskofdoingamarketresearchandpresentingtheresults.Listentotheirconversationandgetusefulinformation.职场实用英语交际教程（初级）——Unit7职场实用英语交际教程（初级）——Unit7ScriptsJoann:Morning,Tao.Haveyoutriedourcompany’snewenergydrink?YangTao:Yes,Ihadsomeyesterdayandittastedgreat!Joann:Gladyoulikeit.Asit’sourlatestproduct,I’mworkingonsomeplanstopromoteitinNewZealand,andwillpresenttheseplansatourweeklymeetingintwoweeks.YangTao:IsthereanythingIcandotohelp?Joann:Yes,Iwantyoutodosomemarketresearchandwriteareporttoshowmetheresults.YangTao:Sure,I’mgladtohelp.I’llsearchonlinetogetabetterunderstandingoftheenergydrinksmarketinNewZealand.Set

thetask职场实用英语交际教程（初级）——Unit7ScriptsJoann:Great!Andyoucanalsointerviewsomecustomerstogetmoreideas.YangTao:That’sagoodmethod.I’lldothat.Joann:OK,ifyouhaveanyquestions,comeandfindme.YangTao:Thanks!WhenshouldIgivemyreporttoyou?Joann:HowaboutbytheendofthisThursday?YangTao:Noproblem.I’lltrymybest.Set

thetaskUnderstandthetextListentotheconversationandchoosethebestanswertothefollowingquestion.WhatisYangTaogoingtodotohelpwithJoann’smarketingplans?Topresentanewmarketingplan.TofindsomecustomersontheInternet.Totrythenewproductandgivefeedback.Todosomemarketresearchandwriteareport.职场实用英语交际教程（初级）——Unit7✔Set

thetaskUnderstandthetextListenagainandfillintheblanks.Thecompanylaunchedanewkindof__________________recently.Joannwillpresenthermarketingplansattheir_______________intwoweeks.YangTaowillsearchonlinetolearnmoreaboutthemarketin______________andinterviewsome________________togetmoreideas.4)YangTaoshouldhandinthereporttoJoannby______________________.职场实用英语交际教程（初级）——Unit7Set

thetaskenergydrinkweeklymeetingNewZealandcustomerstheendofthisThursdayVocabulary职场实用英语交际教程（初级）——Unit7Set

thetask1.Yes,Ihadsomeyesterdayandittastedgreat!taste/teɪst/v.

有······的味道；品尝e.g.Ittasteslikechocolate.它尝起来像巧克力。2.Andyoucanalsointerviewsomecustomerstogetmoreideas.interview/'ɪntəvjuː/v.

采访e.g.I’dinterviewedhimofteninthepast.我过去经常采访他。Languageinfocus(1)Wecomparedand________________theinformationincharts.(2)Ivysometimesadvisescustomersto______________thecakesbeforetheyorder.(3)Sheisgoingto________________someoftheirVIPcustomers.tastepresentinterview职场实用英语交际教程（初级）——Unit7Set

thetaskCompletethesentenceswiththecorrectformofthewordsinthebox.presentedtasteinterviewLanguageinfocusCompletethesentencesbychoosingthewordsintheboxthatcollocatewiththeitalicisedwords.Canyoufinishthereport____________twoweeks?Tonyhasdesignedanonlineresearchtogetabetterunderstanding

_____________theircustomers.Iwasaskedtopresenttheresearchresult_____________thedepartmentmeeting.WhomamIgoingtogivemyreport

______________?职场实用英语交际教程（初级）——Unit7Set

thetaskatoftointoofatinPrepareforthetaskReadingYangTaodidsomeresearchontheenergydrinksmarketinNewZealandfrom2017to2020ontheInternet.Readthechartsbelowandgetdetailedinformation.职场实用英语交际教程（初级）——Unit7Understandthetext职场实用英语交际教程（初级）——Unit7PrepareforthetaskChart1____________

Chart2____________

Chart3____________Theplaceswherepeoplebuyenergydrinks.Thefrequencyofhavingenergydrinksindifferentagegroups.ThemarketsizeoftheenergydrinksmarketinNewZealand.Skimthetextandchoosethemainideaintheboxforeachchart.CABUnderstandthetextReadagainanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).ThemarketsizeofenergydrinksinNewZealandkeepsincreasingfrom2017to2020.Themostpopularwayforstudentstobuyenergydrinksisthroughconveniencestores.White-collarworkerspreferbuyingenergydrinksfromsupermarketstoInternetcafés.Mostofthecustomersintheresearchhaveenergydrinks0-3timesperweek.Mostcustomersinthe23-29agegrouphaveenergydrinks4-5timesperweek.职场实用英语交际教程（初级）——Unit7TFTTPrepareforthetaskFUnderstandthetext职场实用英语交际教程（初级）——Unit7Workinpairsanddiscussthefollowingquestion.Accordingtoyourpersonalexperience,whatarepossiblereasonsforconveniencestoresbeingthemostpopularplaceofbuyingenergydrinks?(1)normallyneartheofficebuildingorresidentialarea,convenienttobuy(2)numbersofconvenientstoresinbigcities(3)longopeninghours(4)highlyefficientofpayingthebillsPrepareforthetaskVocabulary1.conveniencestore便利店e.g.Itiswisetoopenaconveniencestorenearthemiddleschool.在这所中学附近开设便利店非常明智。2.vendingmachine自动售货机e.g.Myteamisworkingonanewvendingmachineforsnack.我的团队正在设计一款新的零食自动售货机。3.café/'kæfeɪ/n.咖啡馆；小餐馆e.g.Thecaféwasonthetopfloorofthelibrary.咖啡馆在图书馆的顶层。职场实用英语交际教程（初级）——Unit7PrepareforthetaskVocabulary4.white-collar/waɪt'kɒlə/adj.白领阶层的e.g.White-collarworkersnowworklongerhours.白领工人现在工作的时间更长了。5.blue-collar/bluː'kɒlə/adj.

蓝领阶层的e.g.AIrobotshaveanimpactonblue-collarjobs.人工智能机器人影响了蓝领的工作。6.frequency/'friːkwənsi/n.发生的频率e.g.ThefrequencyofKara'sphonecallsincreasedrapidly.卡拉打电话的频率迅速增加。职场实用英语交际教程（初级）——Unit7PrepareforthetaskLanguageinfocusCompletethesentenceswiththecorrectformofthewordsorphrases

inthebox.The_______________ofphonecallstotheAfter-salesServiceCentreincreasedrapidlythesedays.

7-Elevenisoneofthemostpopular

__________________chainsinJapan.Ourdrinksarereadytosellthrough

________________intheteachingbuildings.职场实用英语交际教程（初级）——Unit7Prepareforthetaskconveniencestorevendingmachine

caféfrequencywhite-collarblue-collarfrequencyconveniencestorevendingmachinesLanguageinfocusCompletethesentenceswiththecorrectformofthewordsorphrases

inthebox.4)_______________workersarepeoplewhodophysicalworkinindustries,ratherthan

workinoffices.5)Manycollegestudentsliketohaveacupofcoffeeinthe

_____________.6)Peoplewhoworkinofficesarenormallyreferredtoas_______________workers.职场实用英语交际教程（初级）——Unit7PrepareforthetaskBlue-collarwhite-collarcaféconveniencestorevendingmachine

caféfrequencywhite-collarblue-collarLanguageinfocusCompletethesentencesbychoosingthewordsintheboxthatcollocatewiththeitalicisedwords.1)Canyoupredictthemarketsize___________

softdrinks?2)Iamgoingtoanalysethefrequencyofmilkpurchase____________age.

3)Theagegroupranging

____________

23to45purchaseenergydrinksmorefrequentlythantheotheragegroups.Prepareforthetaskofby from

inaround职场实用英语交际教程（初级）——Unit7ofbyfromLanguageinfocusCompletethesentencesbychoosingthewordsintheboxthatcollocatewiththeitalicisedwords.4)Thechartreflflectsthatthesalesofenergydrinksincreaserapidly_________

China.

5)Accordingtotheinterview,______________

halfofthecustomersbuyenergydrinksonceaweek.Prepareforthetask职场实用英语交际教程（初级）——Unit7inaroundofby from

inaround职场实用英语交际教程（初级）——Unit7Prepareforthetaskevery和each都表示“每，每个”的含义，用于单数名词前，后面的谓语动词也用单数。Every/EachchildwasgivenapresentonChildren’sDay.大部分表示“每个”的语境中，every和each都可以使用，但具体意义有所不同，主要有以下两点：☆every

强调整体中的共性，而each强调整体中的个性。Everystudentinourschoolworkshard.Eachteacherhasadifferentteachingstyle.☆every指三个或以上的事物，而 each指两个或以上的事物。Icouldheareverywordhesaidclearly.Lucycarriedabagineachhand.every和each的用法职场实用英语交际教程（初级）——Unit7Prepareforthetask特别注意，在某些情况下，只能用every，不能用each：☆与almost，nearly和not连用时。AlmosteverystudenthaslearntthelyricsofLiQingzhao.Noteveryboylikeswatchingbasketballgames.☆表示频率或用于谈论定期发生的事情时。SamplaystabletenniswithhisfriendseveryFriday.Ivisitmyparentseveryotherweek.every和each的用法职场实用英语交际教程（初级）——Unit7PrepareforthetaskTranslatethesentencesintoEnglish.

班上每个学生都拿到了一本新教材。Everystudentintheclassgotanewtextbook.路的两边都有树。Therearetreesoneachsideoftheroad.并非每个人都是友善的。Noteverypersonisfriendly.这个会议每两周召开一次。Thismeetingisheldeverytwoweeks.职场实用英语交际教程（初级）——Unit7PrepareforthetaskCareertip一般产品调研后会将内容整理为一份调研报告。调研报告应重点突出、条理清晰、给出结论与建议等。可参照以下结构来写：1.阐述调研的主题和目的；2.描述调研对象、内容和总体结论；3.分析和解释具体调研数据；4.提出解决方案和建议。ListeningAAftercollectingsomeinformationoftheenergydrinksmarketinNewZealand,YangTaointerviews30localcustomersandgetsdirectfeedbackontheirnewproduct.Nowlistentothefirstinterview.职场实用英语交际教程（初级）——Unit7Prepareforthetask职场实用英语交际教程（初级）——Unit7ScriptsYangTao:Haveyouheardaboutournewproduct?Interviewee1:Notreally.I’mabigfanofenergydrinks,butIdidn’tknowyou’dlaunchedanewproduct.Maybeyoucanadvertiseitmoreeffectively.YangTao:Actually,we’readvertisingitonTV.Interviewee1:NowIseewhy.ActuallyIdon’toftenwatchTVnow.I’mmorelikelytosurftheNet.Isuggestyouusedifferentplatforms,especiallyontheInternet.Youmaygetmoreyoungcustomersthen.PrepareforthetaskUnderstandthetextListentotheconversationandchoosethebestanswertothefollowingquestion.Throughwhatplatformdotheintervieweegetproductinformationinmostoccasions?TV.TheInternet.Magazines.Sportscentres.职场实用英语交际教程（初级）——Unit7Prepareforthetask✔Vocabulary1.

Maybeyoucanadvertiseitmoreeffectively.advertise/'ædvətaɪz/v.为······做广告e.g.Thecompanyisspendingheavilytoadvertiseitsstrongestbrands.该公司在花重金为其最强势的品牌做广告。effectively/ɪ'fektɪvli/adv.有效地e.g.Ifyoucanuseawordcorrectlyandeffectively,youcomprehendit.你如果能正确和有效地使用一个字，你就了解它了。职场实用英语交际教程（初级）——Unit7PrepareforthetaskVocabulary2.

I’mmorelikelytosurftheNet.surftheNet网上冲浪e.g.IliketosurftheNettogetallsortsofinformation.我喜欢上网去获取各种信息。职场实用英语交际教程（初级）——Unit7PrepareforthetaskListeningBNowlistentothesecondinterview.职场实用英语交际教程（初级）——Unit7Prepareforthetask职场实用英语交际教程（初级）——Unit7PrepareforthetaskYangTao:Haveyouheardaboutournewproduct?Interviewee2:Yes,ittastesgood.YangTao:Gladyoulikeit.Wheredoyouusuallybuyit?Interviewee2:Youknow,that’stheproblemIwanttotalkabout.Iusuallyhaveabottleofyourenergydrinkafterworkingoutinthegym.ButIcan’tgetitinthevendingmachinethere.YangTao:OhIsee.Weusuallyselltheproductinthesupermarket.Interviewee2:Yes.SoeverytimeIhavetobuyonefromthestorenearmyofficebuildingandtakeittothegym.It’squiteinconvenient.Somaybeyoucouldconsidersellingyourproductsthroughmorechannels.ScriptsUnderstandthetextListentotheconversationandchoosethebestanswertothefollowingquestion.Wheredoestheintervieweehopetobuytheenergydrink?OntheInternet.Inthesupermarket.Fromthevendingmachine.Inthestorenearhisofficebuilding.职场实用英语交际教程（初级）——Unit7Prepareforthetask✔Vocabulary1.

It’squiteinconvenient.inconvenient/ɪnkən'viːniənt/adj.不方便的e.g.Peoplestillfoundcoinsinconvenienttocarry,whentheywantedtobuysomethingexpensive.当人们想要买贵重物品时，仍然觉得携带硬币不方便。2.

Somaybeyoucouldconsidersellingyourproductsthroughmorechannels.channel/'tʃænl/n.途径；渠道e.g.Mobilephonereadinghasbecomethemainchannelforhimtogetinformation.手机阅读已经成为他获取信息的主要渠道。职场实用英语交际教程（初级）——Unit7PrepareforthetaskListeningCNowlistentothethirdinterview.职场实用英语交际教程（初级）——Unit7Prepareforthetask职场实用英语交际教程（初级）——Unit7PrepareforthetaskYangTao:Doyouknowanythingaboutournewproduct?Interviewee3:Yes,I’veseentheadvertisementonTV.YangTao:That’sgood.Haveyouevertriedit?Interviewee3:Notyet.Tobehonest,theaddoesn’treallyspeaktome.YangTao:Oh,sorrytohearthat.Butcanyoutellmewhy?Interviewee3:Ithinkthebiggestproblemisthatitdoesn’tshowmethedifferencebetweenthenewproductandtheoldones.What’snewaboutit?What’sitsmostexcitingfeature?That’swhatIreallycareabout.ScriptsUnderstandthetextListentotheconversationandchoosethebestanswertothefollowingquestion.Whyhasn’ttheintervieweetriedthenewenergydrinkyet?Hedoesn’tlikeitsdesign.Hehasn’theardaboutit.Hepreferstodrinkotherkindsofdrinks.Hedoesn’tseehowitisdifferentfromtheoldones.职场实用英语交际教程（初级）——Unit7Prepareforthetask✔Vocabulary1.

Tobehonest,theaddoesn’treallyspeaktome.speaktosb对某人有吸引力e.g.Thatpaintingreallyspeakstome.那幅画确实吸引了我。2.

What’sitsmostexciting

feature?feature/ˈfiːtʃə/n.特色；特征e.g.Ourlatestmodelofphonehasseveralnewfeatures.我们最新款的手机有几个新特点。职场实用英语交际教程（初级）——Unit7PrepareforthetaskListeningDNowlistentothefourthinterview.职场实用英语交际教程（初级）——Unit7Prepareforthetask职场实用英语交际教程（初级）——Unit7PrepareforthetaskYangTao:Haveyoutriedournewproduct?Interviewee4:Yes,I’vetrieditonce.YangTao:Howdoyoulikeit?Interviewee4:It’sreallygood,especiallythe

flavourandthepackaging.YangTao:Thanks!I’mverygladyoulikeit.Sodoyouplantobuyitmorefrequentlyinthefuture?Interviewee4:I’mafraidnot.YangTao:Really?Why?Interviewee4:Thepriceisalittlebithighforme.Asastudent,Idon’twanttospendthatmuchonanenergydrink.SoIreallyhopeyoucanhavemorepromotionsforus,likeofferingadiscountorcoupons.Thatwillmakeyourenergydrinkmorepopularamongstudents.ScriptsUnderstandthetextListentotheconversationandchoosethebestanswertothefollowingquestion.Whywon’ttheintervieweebuythedrinkmorefrequentlyinthefuture?Hehasnevertrieditbefore.Hedoesn’tlikeitsflavour.Hehasspenttoomuchonit.Hethinksitspriceisalittlebithigh.职场实用英语交际教程（初级）——Unit7Prepareforthetask✔UnderstandthetextWorkinpairsanddiscussthefollowingquestion.Whatelsedoyouthinkmayinfluencecustomers’

buyingbehaviourbesidesthefactorsmentionedintheinterviews?职场实用英语交际教程（初级）——Unit7PrepareforthetaskService,celebrityendorsement,peerrecommendation,salespromotionactivities,etc.Vocabulary1.

It’sreallygood,especiallytheflavourandthepackaging.flavour/'fleɪvə/n.味道e.g.Thiswinehasalight,fruityflavour.这种葡萄酒有一种淡淡的水果味。packaging/'pækɪdʒɪŋ/n.包装e.g.Attractivepackagingcanhelptosellproducts.精美的包装有助于产品的销售。职场实用英语交际教程（初级）——Unit7PrepareforthetaskVocabulary2.

SoIreallyhopeyoucanhavemorepromotionsforus,likeofferingadiscountorcoupons.

coupon/ˈkuːpɒn/n.优惠券e.g.Thecoupongives

you10dollarsoffforyournextpurchase.这张优惠券可以让你下次购物时节省10美元。职场实用英语交际教程（初级）——Unit7PrepareforthetaskLanguageinfocusCompletethesentenceswiththecorrectformofthewordsinthebox.Itissellingverywell,inpart,becausethe_____________

iscolourfulandattractive.Thecompanypromotesitsproductsthroughavarietyof___________,includingofficialwebsites,socialmedia,emailsetc.Ifyouhavethe_____________,youcangeta20%discount.Theadvertisementsworkmore_____________ifyouknowyourtargetbuyerswell.Prepareforthetask__职场实用英语交际教程（初级）——Unit7couponchannelseffectivelypackagingeffectivelychannelfeatureinconvenientflavourpackagingcouponLanguageinfocusCompletethesentenceswiththecorrectformofthewordsinthebox.Weselleightdifferent______________oficecream,amongwhich,thechocolateoneisthemostpopular.Abig______________ofthecityofLuoyangisitsrichhistory.Ihavetochargemymobilephonetwiceaday.It’sso_________________.Prepareforthetask职场实用英语交际教程（初级）——Unit7featureinconvenientflavourseffectivelychannelfeatureinconvenientflavourpackagingcouponLanguageinfocusPrepareforthetask职场实用英语交际教程（初级）——Unit7Completethesentencesbycirclingthewordsinbracketsthatcollocatewiththeitalicisedwords.Nowadaysyoungpeoplespendmoretimeon(looking,going,surfing)theNetthanwatchingTV.Youcan(sell,check,buy)theproductthroughdifferentchannels,sothatcustomerscanbuyitmoreconveniently.Tobehonest,thedesigndoesn’treally(speak,talk,mean)tome.Ireallyhopethatyoucanhavemorepromotionsforus,like(lending,arranging,offering)adiscount,couponsorbonuscredits.Interculturaltip职场实用英语交际教程（初级）——Unit7Prepareforthetask

产品要进入国际市场，在产品设计开发方面首先要了解各国的偏好和禁忌。不同民族、不同文化背景、不同社会集团或社会阶层的人们，对各种颜色、图案和符号的感知也不尽相同。例如，东南亚各国比较崇尚以工整、对称、有规则、写实为主的具有东方风味的图案。东南亚各国老一代的消费者偏爱东方色彩，他们认为红色是喜庆、吉祥之色，而黄色是庄严、神圣之色。DevelopthestrategiesAftergettingdetailedinformationabouttheenergydrinksmarketinNewZealandandcustomers’feedbackandsuggestions,YangTaostartstowritethemarketresearchreport.Workinpairsanddiscussthefollowingquestions.Howmanykindsofchartsdoyouknow?Doeseachofthemhaveaname?Therearedifferentkindsofcharts,liketables(表格),charts(图表),

graphs(曲线图),barcharts(柱状图),piegraphs(饼图),treediagrams(树形图).职场实用英语交际教程（初级）——Unit7DevelopthestrategiesAftergettingdetailedinformationabouttheenergydrinksmarketinNewZealandandcustomers’feedbackandsuggestions,YangTaostartstowritethemarketresearchreport.Workinpairsanddiscussthefollowingquestions.Whatinformationshouldwenoticewhenwearegoingtodescribeachart?Whenwedescribeachart,weshouldpayattentiontoitstitle(thetopicofthestatistics),theverticalandhorizontalaxis(theseprovidethenameofthedatacategory),thelegend(whatdifferentcolorssymbolize),thescale(thevalueofeachcategory),andthedatasources(whetherthedataisreliable).职场实用英语交际教程（初级）——Unit7Techniquesofreadingachart职场实用英语交际教程（初级）——Unit7DevelopthestrategiesTechniquesofreadingachart职场实用英语交际教程（初级）——Unit7Developthestrategies阅读图表是工作中必不可少的一部分。图表类型有很多，比较常见的有饼状图、曲线图、条形图等。

不论是哪类图表，阅读时首先要看图表标题。图表标题常为名词结构，方便读者迅速把握主旨信息。如上页图表所示，图表正上方的“MarketsizeoftheenergydrinksinNewZealand”为图表的标题，说明图表的内容是新西兰能量饮料的市场规模。其次要关注细节信息，如坐标轴、图例、单位等。以上页的图表为例，需要关注坐标轴的信息。其中横轴为年份信息，纵轴则表示市场总额。此外还要关注图表中的单位。如柱状图所示，括号中的“inmillionNZ$”表示单位以每百万纽元计。因此，第一个柱状条展示的信息为：2017年，新西兰的能量饮料市场总额达到3,300万纽元。Techniquesofreadingachart职场实用英语交际教程（初级）——Unit7Developthestrategies在明确了图表内容和细节信息后，阅读图表时要重点关注两个方面。第一，要注意图表中所呈现的趋势性信息，如我们通过阅读上页的图表可以看出，新西兰能量饮料的市场规模从2017到2020年是呈逐年增加的趋势。这些信息能够帮助我们对分析的数据有全景式的了解。第二，要注意图表中“突出”的信息，如人均收入在某年出现直线下降、某个产品的投诉量明显多于其他产品等。这些信息一般能够给我们的分析提供非常有价值的参考。Usefulexpressionsofchartdescription职场实用英语交际教程（初级）——Unit7DerekGoodmorning,SmartKCustomerSerive.HowcanIhelpyou?Customer:Goodmorning.Ihaveaproblemwithmyphone.Idroppeditonthefloorandthescreenisbroken.I’mafraidIhavetoreplacethescreen.Derek:I’msorrytohearthat.CanIhaveyourSmartKIDplease?Customer:Sure,it’s24568765.Derek:DoyouwanttotakeittoaSmartKstoreorsendittoaSmartKRepairCentre?Icanmakeanappointmentforyou.Developthestrategies1.表示上升的词汇：increase/grow/rise/climb/goup/jumpIn2020,itincreasedfrom...to...Ithasincreasedby...Itincreasedalmostthreetimes,comparedwith...ThenumberofAisthreetimesasmuchasthatof2019.2.表示下降的词汇：decrease/reduce/decline/fallItdeceased...attheendof2020.Thenumberdeclinedfrom...to...Usefulexpressionsofchartdescription职场实用英语交际教程（初级）——Unit7DerekGoodmorning,SmartKCustomerSerive.HowcanIhelpyou?Customer:Goodmorning.Ihaveaproblemwithmyphone.Idroppeditonthefloorandthescreenisbroken.I’mafraidIhavetoreplacethescreen.Derek:I’msorrytohearthat.CanIhaveyourSmartKIDplease?Customer:Sure,it’s24568765.Derek:DoyouwanttotakeittoaSmartKstoreorsendittoaSmartKRepairCentre?Icanmakeanappointmentforyou.Developthestrategies3.表示数据变化程度的词汇：rapid/rapidly迅速的/迅速地sharp/sharply急剧的/急速地gradual/gradually逐渐的/逐渐地slow/slowly缓慢的/缓慢地slight/slightly略微的/略微地stable/stably稳定的/稳定地Usefulexpressionsofchartdescription职场实用英语交际教程（初级）——Unit7DerekGoodmorning,SmartKCustomerSerive.HowcanIhelpyou?Customer:Goodmorning.Ihaveaproblemwithmyphone.Idroppeditonthefloorandthescreenisbroken.I’mafraidIhavetoreplacethescreen.Derek:I’msorrytohearthat.CanIhaveyourSmartKIDplease?Customer:Sure,it’s24568765.Derek:DoyouwanttotakeittoaSmartKstoreorsendittoaSmartKRepairCentre?Icanmakeanappointmentforyou.Developthestrategies4.图表描述的常用句型：如果只有一个变量，可用：Ascanbeseenclearlyinthechart,theaveragenumberof...hasincreasedfrom...in2016to...in2020.如果有多个变量，可用：Accordingtotheinformationimpliedinthechart,wecanseeclearlythatAdeclinedfrom...to...in2019andthento...in2020,whileBrosefrom...to...andthento...duringthesameperiod.表示占比（百分之几，几分之几）可用：...takeup/makeup/accountfor...percentof......form/takeup/accountforahalf/thirdof...职场实用英语交际教程（初级）——Unit7TranslatethesentencesintoEnglish.由图表数据可知，2017年到2020年，能量饮料的市场规模呈现缓慢上升的趋势。Ascanbeseeninthechart,themarketsizeofenergydrinksshowsaslowrisingtrendfrom2017to2020.2019年到2020年，饮料销售有了快速增长。Therehasbeenarapidgrowthinbeveragesalesfrom2019to2020.购买能量饮料的顾客中，白领人群占了一半。White-collarworkersaccountforhalfofenergydrinkpurchases.DevelopthestrategiesFulfilthetask职场实用英语交际教程（初级）——Unit7In“Prepareforthetask”,YangTaohasgotdetailedinformationabouttheenergydrinksmarketinNewZealand,aswellascustomers’feedbackonandsuggestionsforthenewenergydrink.In“Developthestrategies”,hehaslearnttheskillsofreadinganddescribingachart.ImagineyouareYangTao.YouaregoingtowriteamarketresearchreportofthenewenergydrinktoJoann.Thefollowingstepsmayhelpyouwiththetask.职场实用英语交际教程（初级）——Unit7Step1CollectimportantinformationReviewthethreechartsandfourdialoguestocollectdetailedinformationabouttheenergydrinksmarketinNewZealandandcustomers’feedbackandsuggestionsin“Prepareforthetask”.Findoutwhatinformationshouldbeincludedinyourreport.Step2OrganisekeysentencesAfterdecidingontheimportantinformation,youmayreferto“Developthestrategies”tohelporganisekeysentencestopresenttheresearchresults.Step3CompletethemarketingreportFulfilthetask职场实用英语交际教程（初级）——Unit7Step4ReviseandreflectNow,you’vefinishedsummarisingtheresearchresult.BeforesendingittoJoann,youmayreviseandreflectonyourworkbasedonthefollowingquestions.(1)Doesyourreportincludekeyinformationoftheresearchandinterviews?(2)Haveyouusedproperexpressionsinthereport?(3)Isthereportclearandlogical？Fulfilthetask?

职场实用英语交际教程（初级）——Unit7AreportofthenewenergydrinkforFoodelicoFulfilthetask

InNewZealand,energydrinkstakeupabigpartofsoftdrinkmarketandalsoenjoyhighgrowthrateandincreasingdemand.AccordingtotheinformationontheInternet(seeChart1),wecansee

(1)thatthetotalsalesofenergydrinksinNewZealandhassteadilyincreasedfrom2017to2020.Itshowsabigopportunityforus