普罗旺斯欧西丹旅游行业市场前景及投资研究报告-培训课件外文版2024.5去哪儿

COMPANIES

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PRODUCTSL'OccitaneenProvenceCHAPTER

01MarketoverviewRevenueoftheprestigecosmeticsmarketworldwidefrom2015to2028(inbillionU.S.dollars)Revenueoftheprestigecosmeticsindustryworldwide2015-2028353032.7931.5630.3929.1527.8626.52523.0522.0221.2420.2418.78201510518.4917.1516.470201520162017201820192020202120222023202420252026202720283Description:Theglobalrevenueinthe'PrestigeCosmetics'segmentoftheluxurygoodsmarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal6.3billionU.S.dollars(+23.77percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach32.79billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2015to2028Source(s):ConsumerMarketInsightsRevenueofprestigecosmeticsandfragrancesmarketworldwidein2022,bycountry(inmillionU.S.dollars)Bycountryrevenueofprestigecosmeticsandfragrancesmarketworldwidein2022RevenueinmillionU.S.dollars6,000

8,00002,0004,00010,00012,00014,000UnitedStatesJapan11,564.159,027.33China7,486.38UnitedKingdomFrance2,730.362,720.36GermanyIndia2,149.732,113.16ItalyBrazil1,448.831,371.96Spain1,245.84SouthKoreaMexico1,120.861,030.34Canada863.544Description:Therevenuerankingintheprestigecosmetics&fragrancessegmentoftheluxurygoodsmarketisledbytheUnitedStateswith11.6billionU.S.dollars,whileJapanisfollowingwith9billionU.S.dollars.Incontrast,Zimbabweisatthebottomoftherankingwith0.61millionU.S.dollars,showingadifferenceof11.6billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsDollarsalesoftheprestigebeautyindustryintheUnitedStatesfrom2010to2022(inbillionU.S.dollars)U.S.prestigebeautyindustrysales2010-2022302527.1222018.818.817.7171616.114.881510510.8610.29.58.602010201120122013*2014201520162017201820192020202120225/statistics/419668/dollar-sales-of-the-us-prestige-beauty-industryThisstatisticdepictsthedollarsalesoftheprestigebeautyindustryintheUnitedStatesfrom2010to2022.TheU.S.prestigebeautyindustryreached18.8billionU.S.dollarsinsalesin2018and2019.Asof2022,itgrewtoover27billionU.S.dollars.

ReadmoreNote(s):UnitedStates;2010to2022;**The2013figureisbasedoninternalcalculationsusingthegrowthrateof3percent.

ThestatisticwasassembledfromdifferentpressreleasesoftheNPDGroup.

ReadmoreSource(s):NPDGroupSalesvalueofprestigebeautyproductsinselectedcountriesinEuropein2022,bycountry(inbillioneuros)SalesvalueofprestigebeautyproductsinselectedEuropeancountries20221.41.31.31.21.00.80.60.40.20.00.90.90.8GermanyFranceItalyUnitedKingdomSpain6Description:InthetimeframegoingfromJanuary2022toJune2022,salesofprestigebeautyproductsinGermanyandFranceamountedtooveronebillioneuros.Spainrankedlast,withapproximately800millioneurosinprestigebeautysales.

ReadmoreNote(s):France,Germany,Italy,Spain,UnitedKingdom;2022;Year-to-dateJune2022Source(s):CosmeticaItalia;NPDGroupRevenueoftheleading10beautymanufacturersworldwidein2022(inbillionU.S.dollars)Revenueoftheleading10beautymanufacturersworldwide2022RevenueinbillionU.S.dollars051015202530354045L'OréalUnilever*40.3125.11TheEstéeLauderCos.*Procter&GambleCo.*Shiseido*16.414.48.198.137.24LVMHMoetHennessyLouisVuitton*Beiersdorf*Chanel*7.057.05Natura&CoCoty*5.37Description:Thisstatisticshowstherevenueoftheleading10beautymanufacturersworldwidein2022,rankedbasedonbeautysalesof2022.Inthatyear,L'Oréalwasthetop-rankedglobalbeautymanufacturerwitharevenuethatamountedtoabout40.3billionU.S.dollars.ReadmoreNote(s):Worldwide;2022;Basedonbeautysalesin2022;*Thesourcespecifiesthatthefiguresareestimates.ReadmoreSource(s):Women'sWearDailyBrandvalueoftheleading10cosmeticbrandsworldwidein2023(inbillionU.S.dollars)Brandvalueoftheleading10cosmeticbrandsworldwide2023BrandvalueinbillionU.S.dollars60248101212.0314L'OréalParisEstéeLauderNivea7.156.62Gillette6.58Dove6.47GuerlainLancômeCliniquePanteneGarnier6.315.24.834.644.18Description:Thisstatisticshowsthebrandvalueoftheleading10cosmeticbrandsworldwidein2023.Inthatyear,L'OréalPariswasatthetopofthelist,withabrandvalueofabout12.1billionU.Sdollars.ReadmoreNote(s):Worldwide;2023Source(s):BrandFinanceCHAPTER

02SalesfiguresNetsalesofL'OccitaneenProvenceworldwidefrom2016to2023(inmillioneuros)GlobalnetsalesofL'Occitane2016-20232,5002,0001,5002,134.71,781.41,644.11,537.81,426.91,323.21,319.41,282.71,00050002016201720182019202020212022202310Description:ThisstatisticshowsthenetsalesofL'OccitaneenProvenceworldwidefrom2016to2023.FortheyearendedMarch31,2023,thenetsalesofL'Occitaneamountedtoapproximately2.1billioneuros,upfromthepreviousyear.

ReadmoreNote(s):Worldwide;2016to2023;forthefiscalyearendingMarch31ofeachcorrespondingyearSource(s):L’OccitaneenProvenceNetsalesofL'OccitaneenProvenceworldwidein2023,bychannel(inmillioneuros)GlobalnetsalesofL'Occitanebychannel20238007006005004003002001000761.5715.6657.6RetailOnlinechannelsWholesale&others11Description:NetsalesofL'OccitaneenProvencethroughtheretaildistributionchannelamountedtoover760millioneurosinfiscal2023.Thatyear,thesecond-mostprofitabledistributionchannelforthecompanywaswholesaleandothers.

ReadmoreNote(s):Worldwide;2023;forthefiscalyearendingMarch31Source(s):L’OccitaneenProvenceGlobalnetsalesofL'Occitanein2023,byregion(inmillioneuros)GlobalnetsalesofL'Occitane2023,byregion1,000900800700600500896.2400300695543.4EMEA2001000APACAmericas12Description:NetsalesofL'OccitaneenProvenceintheAPACregionamountedtonearly900millioneurosasoffiscalyear2023.TheAmericasregionwasthemostlucrativethatyear,withnetsalesamountedto695millioneuros.

ReadmoreNote(s):Worldwide;2023;forthefiscalyearendingMarch,31Source(s):L’OccitaneenProvenceNetsalesofL'OccitaneenProvenceworldwidein2023,bybrand(inmillioneuros)GlobalnetsalesofL'Occitanebybrand2023Salesinmillioneuros600

80002004001,0001,2001,4001,600L`OccitaneenProvenceSoldeJaneiroELEMIS1,421.2267255.9Others*190.513Description:ThenetsalesoftheSoldeJaneirobrandworldwideamountedtoabout267millioneurosfortheyearendedMarch31,2023.Incomparison,thenetsalesoftheL'OccitaneenProvencebrandamountedtoover1.2billioneurosinthatyear.

ReadmoreNote(s):Worldwide;2023;forthefiscalyearendingMarch31ofeachcorrespondingyear;*OtherscomprisesthebrandsLimeLife,Melvita,Erborian,L`OCCITANEauBrésilandGrownAlchemist.Figureshavebeenrounded.

ReadmoreSource(s):L’OccitaneenProvenceNetsalesofbeautybrandSoldeJaneiroin2022and2023(inmillioneuros)NetsalesofbeautybrandSoldeJaneiro2022-20233002502001501005026726.102022202314/statistics/1406472/net-sales-of-sol-de-janeiroGlobalnetsalesofbeautybrandSoldeJaneiroamountedtoabout267millioneurosforthefiscalyearendedMarch31,2023.Thiswasanastoundingincreasecomparedtothepreviousyearwhenthisfigureaddeduptojust26.1millioneuros.

ReadmoreNote(s):Worldwide;2023;forthefiscalyearendingMarch31ofeachcorrespondingyearSource(s):L’OccitaneenProvenceCHAPTER

03KeycompanydataOperatingprofitofL'OccitaneenProvenceworldwidefrom2016to2023(inmillioneuros)GlobaloperatingprofitofL'Occitane2016-2023350300250200310.7239.1216.8187.3168168.3150.71411501005002016201720182019202020212022202316Description:ThisstatisticshowstheoperatingprofitofL'OccitaneenProvenceworldwidefrom2016to2023.FortheyearendedMarch31,2023,L'Occitane'soperatingprofitamountedtoapproximately240millioneuros.

ReadmoreNote(s):Worldwide;2016to2023;forthefiscalyearendingMarch31ofeachcorrespondingyearSource(s):L’OccitaneenProvenceGrossprofitofL'OccitaneenProvenceworldwidefrom2016to2023(inmillioneuros)GlobalgrossprofitofL'Occitane2016-20232,0001,8001,6001,4001,718.11,498.41,341.21,277.11,186.971,2001,00080060040020001,102.41,098.41,061.52016201720182019202020212022202317Description:TheglobalgrossprofitofbeautycompanyL'OccitaneenProvenceexperiencedanotableincreaseovertime,goingfromaround1.1billioneurosin2017toapeakofover1.7billioneurosin2023.

ReadmoreNote(s):Worldwide;2016to2023;forthefiscalyearendingMarch31ofeachcorrespondingyearSource(s):L’OccitaneenProvenceResearch&developmentspendingofL'OccitaneenProvenceworldwidefrom2018to2023(inmillioneuros)GlobalR&DexpenditureofL'Occitane2018-20232522.521.32018.917.917.517.415105020182019202020212022202318Description:Sincethefiscalyear2018,the&developmentexpensesofL'OccitaneenProvenceremainedbetween17and23millioneuros.Withinthetimeframeconsidered,thecompany'sR&Dcostsreacheditslowestpointat17.4millioneurosinfiscal2021andpeakingatapproximately22.5millioneurosinfiscal2023.ReadmoreNote(s):Worldwide;2018to2023;forthefiscalyearendingMarch31ofeachcorrespondingyearSource(s):L’OccitaneenProvenceAdvertisingspendingofL'OccitaneenProvenceworldwidefrom2016to2023(inmillioneuros)GlobaladvertisingcostsofL'Occitane2016-2023350300250200305.76228.1167.4167.18148.39142.7415010050134.72125.1902016201720182019202020212022202319/statistics/753765/l-occitane-advertising-spending-worldwideThisstatisticshowstheadvertisingspendingofL'OccitaneenProvenceworldwidefrom2016to2023.FortheyearendedMarch31,2023,L'Occitaneincurredapproximately306millioneurosinadvertisingcosts,anincreasecomparedtothepreviousyear.ReadmoreNote(s):Worldwide;2016to2023;forthefiscalyearendingMarch31ofeachcorrespondingyearSource(s):L’OccitaneenProvenceNumberofL'Occitanestoresworldwidein2023,byregionGlobalretailstoresofL'Occitane2023,byregion7006005004003002001000APACAmericasEMEA20Description:Asoffiscalyear2023,thenumberofL'OccitaneenProvencestoresintheAPACregionamountedto635.ReadmoreNote(s):Worldwide;2023;forthefiscalyearendingMarch,31Source(s):L’OccitaneenProvenceCHAPTER

04CompetitorsL'OréalS.A.-worldwiderevenuebydivisionfrom2012to2022(inmillioneuros)L'OréalS.A.-worldwiderevenuebydivisionfrom2012-2022Consumerproducts45,000ProfessionalproductsL'OrealLuxeActiveCosmeticsTheBodyShop40,00035,00030,00025,00020,00015,00010,0005,00002012201320142015201620172018201920202021202222Description:ThisstatisticshowsL'Oréal'sglobalrevenuefrom2012to2022,bydivision.In2022,theconsumerproductsdivisionofL`Oréalgeneratedapproximately14billioneurosinrevenue.

ReadmoreNote(s):Worldwide;2012to2022Source(s):L’OréalOperatingprofitofL'Oréalworldwidefrom2015to2022,byproductdivision(inmillioneuros)OperatingprofitofL'Oréalworldwide2015-2022,bydivisionProfessionalProductsConsumerProductsL`OréalLuxeActiveCosmetics9,0008,0007,0006,0005,0004,0003,0002,0001,00001,3033,3509916217665234714314152,8162,4942,0722,2761,8561,6231,4972,7752,4662,5752,3862,4172,4192,4282,38895480767868966965269258220152016201720182019202020212022Year23Description:In2022,theL`OréalLuxeproductdivision,whichcomprisesaportfolioofbrandsincludingLancôme,GiorgioArmaniBeauty,andKiehl`s,accountedforaboutfortypercentoftheglobaloperatingprofitmadebytheFrenchcosmeticsgiant.ReadmoreNote(s):Worldwide;2015to2022Source(s):L’OréalNetsalesofEstéeLauderworldwidefrom2008to2023(inbillionU.S.dollars)NetsalesofEstéeLauderworldwide2008-202320181614121017.7416.2215.9414.8614.2913.6811.8211.2610.9710.7810.189.728.817.917.87.32864202008200920102011201220132014201520162017201820192020202120222023Year24/statistics/267936/net-sales-of-estee-lauder-worldwide2022hasbeenthemostsuccessfulyearinEstéeLauder`shistory.Afteradecadeofalmostconstantgrowth,thecompanygeneratedglobalnetsalesofover17.7billionU.S.dollarsinthatyear.Inthefollowingyear,salesdippedtoslightlyunder16billiondollars.ReadmoreNote(s):Worldwide;2008to2023Source(s):EstéeLauderNetsalesofEstéeLauderworldwidefrom2010to2023,byproductcategory(inmillionU.S.dollars)NetsalesofEstéeLauderworldwide2010-2023,byproductcategoryOtherSkincareMakeupFragranceHaircare20,00018,00016,00014,00012,00010,0008,0006,0004,0002,000020102011201220132014201520162017201820192020202120222023Year25Description:ThisstatisticdepictsthenetsalesofEstéeLauderworldwidefrom2010to2023,byproductcategory.In2023,approximately8.2billionU.S.dollarsoftheEstéeLauderCompanies'netsalesweregeneratedbyitsskincareproductcategory.

ReadmoreNote(s):Worldwide;2010to2023Source(s):EstéeLauderTotalrevenuegeneratedbyTheBodyShopworldwidefrom2016to2022(inmillionGBP)RevenueofTheBodyShop2016-2022900805797799800700600500400300200100075450748740820162017201820192020*2021*2022*26Description:TherevenueoftheBritishcosmetics,skincareandperfumecompanyTheBodyShophasfluctuatedbetween2016and2022.In2022,thetotalrevenuewasmeasuredataround408millionBritishpounds,aslightdecreasewhencomparedtothepreviousyear.ReadmoreNote(s):Worldwide,UnitedKingdom;2016to2022Source(s):CompaniesHouse;TheBodyShopRevenuegeneratedbyTheBodyShopin2022,byregion(inmillionGBP)RevenueofTheBodyShop2022,byregionRevenueinmillionGBP020406080100120140160180200197220UnitedKingdomEuropeandtheMiddleEastAsiaPacific9089NorthAmerica27SouthAmerica527Description:TheBodyShopisaBritishcosmeticscompanythatsellsawiderangeofbeautycareproductsandtradesinternationallyinfranchisestores.In2022,UnitedKingdomwasthemostprofitablemarketforTheBodyShop,whererevenueequaled197millionBritishpoundsasshowninthisgraph.Inthismarket,thebrand`sstrongestpresenceisalsointheUnitedKingdomwithahighnumberofTheBodyShopstoresacrossUKretailcenters.ReadmoreNote(s):UnitedKingdom;2022Source(s):CompaniesHouse;TheBodyShopGlobalrevenueoftheUnileverGroupin2022,byproductsegment(inbillioneuros)RevenueoftheUnileverGroupworldwide2022,byproductsegment16141210813.913.612.312.464207.9Beauty&wellbeingPersonalcareHomecareProductsegmentNutritionIcecream28Description:In2022,theglobalrevenuegeneratedbytheUnileverGroup'spersonalcareproductsegmentwasabout13.6billioneuros.ReadmoreNote(s):Worldwide;2010to2022Source(s):UnileverQuarterlysalesofUnileverworldwidefrom1stquarter2022to2ndquarter2023(inbillioneuros)Unilever:quarterlysalesworldwideQ12022-Q220231815.815.815.716141210814.814.613.86420Q12022Q22022Q32022Q42022Q12023Q2202329Description:InthesecondquarterofUnilever'sfiscalyear2023,thecompanyrecordedsalesamountingtoapproximately15.7billioneuros,upfromthepreviousquarter,whenthisfigureamountedtoabout14.8billioneuros.

ReadmoreNote(s):Worldwide;2022to2023Source(s):UnileverCHAPTER

05ImpactLeadingfragrancebrandsamongGenZintheUnitedStatesin2023LeadingfragrancebrandsamongGenZintheU.S.2023Shareofrespondentschoosingthisbrand0%5%10%15%20%25%30%35%Bath&BodyWorksVictoria'sSecretSoldeJaneiroArianaGrandeChanel31%14%9%6%4%31Description:In2023,theleadingfragrancebrandamongGenZconsumersintheUnitedStateswasBath&BodyWorks,asstatedbyover30percentofparticipantsinasurvey.Victoria'sSecretrankedsecond,followedbySoldeJaneiro.

ReadmoreNote(s):UnitedStates;February13toMarch21,2023;approx.5,690intotal*;femaleteenagers;*Theaverageageoftotalrespondentswas16.2years.Thesharevalueisbasedonyear-over-yearbasispoints(BPS).

ReadmoreSource(s):PiperSandlerBest-sellingbeautyandpersonalcareproductsonAmazonin2ndquarter2023,bynumberofreviewsNumberofreviewsofbest-sellingbeauty&personalcareproductsonAmazon2023Numberofreviews050,000

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400,000EssenceLashPrincessFalseLashEffectMascaraMightyPatchOriginal-PimplePatch-36Count336,300127,100MaybellineLashsensationalSkyHighWashableMascaraLorealParisVoluminousMakeupLashParadiseMascaraNYXPROFFESSIONALMakeupLashParadiseMascaraPronto100%PureAcetone119,100107,90094,40048,900MielleOrganicsRosemaryMintScalp&HairStrengtheningOil46,700COSRXSnailMucin96%PowerRepairingEssence,100ml37,000JoomraPillowSlippersforWomenandMenNonSlipQuickDryingShowerSlidesBathroomSandals27,500SOLDEJANEIROBodyFragranceMist5,20032Description:Inthesecondquarterof2023,themostreviewedproductamongthetoptenbest-sellingbeautyandpersonalcareitemsonAmazonwastheEssenceLashPrincessFalseLashEffectMascara.Themascarawasclearlyacrowdfavorite,withover336,300Amazonreviews.Thesecond-highestnumberofreviewsbelongedtotheMightyPatchOriginalPimplePatch,witharound127,100reviews.ReadmoreNote(s):Worldwide;Q22023;toptenbest-sellingbeautyitemsonAmazonSource(s):BeautyMatter;MarketdefenseHighestgrossingfragrancesonAintheUnitedStatesasofApril2023,byrevenue(in1,000sU.S.dollars)AveragemonthlyrevenueofthetopfragrancesonAmazonintheU.S.2023MonthlyrevenueinthousandU.S.dollars02004006008001,0001,2001,4001,6001,601.621,800HalloweenWaterLilybyJesusDelP-OuncesoNauticaVoyageEauDeToilette501.45PureInstinctRoll-On445.41416.33387.16SoldeJaneiroCheirosa'62HairPerfumeArmafClubDeNuitIntenseCologneSOLDEJANEIROCheriosea'40HairPerfumeSOLDEJANEIROCheriosea'68HairPerfumeSOLDEJANEIRORioRadiance333.83333.83333.83327.5HalfMoonforWomen-Al-RehabAlNourus-Al-Rehab327.533Description:AsofApril2023,thehighestgrossingfragranceonAwasHalloweenWaterLilybyJesusDelP-Ouncesco,rakinginanestimatedmonthlyrevenueofover1.6millionU.S.dollars.NauticaVoyageEauDeToiletterankedsecond,generatingover500,000U.S.dollarsinmonthlyrevenues.InthirdplacewasPureInstinctRoll-On,withamonthlyrevenueof416,000U.S.dollars.ReadmoreNote(s):UnitedStates;April2023;topgrossingproductsSource(s):EnvisionHorizionsNumberofhashtagviewsofleadingskincarebrandsonTikTokworldwidein2023(inmillionviews)NumberofhashtagviewsofleadingskincarebrandsonTikTok2023Numberofhashtagviewsinmillion4,000

5,00001,0002,0003,0006,0007,0008,0009,0008,80010,000CeraVeNivea4,100TheOrdinaryDrunkElephantCosRx3,4003,2002,400Kiehl's1,5001,3001,2001,100811.6555.5GlowRecipeTheINKEYListKylieSkinSoldeJaneiroCaudalie34Description:CeraVewastheleadingskincarebrandonTikTokwiththehighestnumberofhashtagviewsontheappasof2023,accountingforabout8.8billionhashtagviews.NiveaandTheOrdinarywerethesecondandthirdmostsuccessfulbrandsintheranking,respectively.ReadmoreNote(s):Worldwide;August22,2023Source(s):CosmetifyNumberoffollowersofleadingskincarebrandsonTikTokworldwidein2023(inthousands)NumberoffollowersofleadingskincarebrandsonTikTok2023Numberoffollowersinthousands600

80002004001,0001,2001,400CeraVeTheOrdinaryNivea1,3001,1001,100KylieSkin997.2SoldeJaneiroDrunkElephantGlowRecipeCaudalie928.7873.6737.8487.7463.7TheINKEYListCosRx187.1150.3Kiehl's35Description:In2023,CeraVewastheleadingskincarebrandswiththehighestnumberoffollowersonTikTok,amountingtoover1.3million.TheOrdinaryandNiveacameinjointsecondplace,bothwitharound1.1millionTikTokfollowers.ReadmoreNote(s):Worldwide;August22,2023Source(s):CosmetifyBrandsofantiperspirantsandbodyspraydeodorantsforwomenrankedbynumberofusersinFrancein2021(in1,000s)LeadingbrandsofantiperspirantforwomeninFrance2021,bynumberofusersNumberofpeopleinthousands05001,0001,5002,0002,5003,0003,5004,0004,5005,000Dove4,634Narta4,274Nivéa3,7593,628SanexRexonaOthermanufacturers'brandsUshuaia2,5142,5042,261Anyhyper/supermarketbrandsYvesRocher1,8531,800Monsavon1,445MixaLepetitmarseillaisTahiti1,1421,11497136Description:ThisstatisticshowsarankingoftheleadingbrandsofantiperspirantsandbodyspraydeodorantsforwomeninFrancein2021,bynumberofusers.In2021,anestimated4.6millionpeopleusedDoveantiperspirantsandbodyspraydeodorants.RankedsecondandthirdwereNartaandNivéarespectively.ReadmoreNote(s):France;2021;15,253respondents;15yearsandolderSource(s):KantarLeadingbeautyAdventcalendarsintheUnitedKingdom(UK)in2022,basedonnumberofmediamentionsLeadingbeautyAdventcalendarsintheUK2022,basedonmediamentionsNumberofmediamentions0

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406080100120140160LibertyAdventCalendar2022SpaceNKAdventCalendar2022LookFantasticBeautyAdventCalendar2022146141136CultBeautyAdventCalendar2022119MACThe2022BurstingWithSurpriseAdventCalendar2022JoMaloneLondonAdventCalendar2022TheWhiteCompanyBeautyAdventCalendar2022CharlotteTilburyCharlotte'sDiamondChestofBeautyStars2022BenefitSincerelyYoursBeautyAdventCalendar2022HarveyNichols2022AdventCalendar75666564625151TheBodyShopBoxofWishes&WondersUltimateAdventCalendarTheBodyShopBoxofWonders