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INDUSTRIES
&
MARKETSRecreational
Cannabis:
marketdata
&
analysisMarket
InsightsreportAugust
2023MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewThe
Recreational
Cannabis
is
the
biggest
market
of
the
Cannabis
market
andcovers
all
revenues
from
extracts,
dried
cannabis,
edibles
and
beveragesOverview:
Management
SummarySummaryRecreational
cannabisisused
forpersonal
pleasure
rather
than
forhealthpurposes.
Recreational
cannabisconsist
ofcannabisproducts
which
containhighTHCcontent.
Itiscurrently
legalized
in11
countries,
with
theUSAholdingthelargest
market
share.
Recreational
cannabis
was
firstlegalized
inthestateofColorado
(USA)in2012,
and
then
inUruguay
in2013,
withafew
other
countriesfollowing
shortly
after.
Itis
prohibited
insomanycountries
generally
because
ofitsperception
bymanyasagateway
druganditsadverse
health
effect,aperception
thatinrecent
timesisgraduallychanging.opportunities
fornew
players
to
establish
themselves.
Although
itisstill
unclearwhat
role
thecurrent
growing
healthconsciousness
ofpeople
would
haveon
themarket,
inmy
opinion,itwon't
hinderthegrowth
on
themarket
as
morecountries
legalise
theproduct.Demand
forrecreational
cannabisgrew
duringthepandemic
with
companiesreporting
higherrevenue
in2020
compared
totheprevious
year.
Althoughcannabisisillegally
consumed
forrecreational
purposes
inmany
countries,
therehavebeen
callsbymanytolegalize
andregulate
itsconsumption
duetoitseconomic
benefitslikejob
creation,
staterevenues
fromtax,saving
tax
payersmoney
used
inhandling
cannabiscases,
etc.
Thelegalization
of
cannabisin
morecountries
infuturewould
expandthecurrent
cannabismarket
and
create
lotsof5Sources:Market
Insights
2023Recreational
Cannabis
is
an
important
part
of
the
Cannabis
MarketOverview:
Market
DefinitionMarket
DefinitionTheRecreational
Cannabis
market
includestheconsumption
of
cannabisfornon-medicinal
reasons,
suchasboosting
physicalperformance,
pursuingcreativeactivities,andexperiencing
spirituality.Recreational
Cannabis
canbeconsumed
intheform
of
extracts,dried
cannabis,edibles,
andbeverages.6Sources:Market
Insights
2023Recreational
Cannabis
accounted
for46.43%
of
the
Cannabis
market
revenue
in2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheRecreational
Cannabismarket
isprojected
to
reach
US$23.94bn
in2023.Thismarket
includes:Thismarket
excludes:Revenue
is
expected
toshow
anannualgrowth
rate(CAGR(1)
2023-2028)
of15.54%,resultinginamarket
volume
of
US$49.29bn
by2028.•Extracts•Medical
cannabis•Dried
cannabis•Edibles•Therapeuticcannabis•Cannabis-derived
CBDInglobalcomparison,
most
revenue
will
begenerated
in
theUnitedStates(US$18,620.00m
in2023).Inrelation
to
totalpopulation
figures,per
person
revenues
of
US$0.60k
aregenerated
in2023.•Beverages7Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:CHAPTER
2Market
NumbersRecreational
Cannabis
revenue
is
estimated
to
increase
at
a
CAGR(1)
of
23.6%from2016
to
2028Market
Size:
GlobalRevenue
forecast
inbillionUS$49.2943.9538.6233.44+23.6%(1)28.5623.94202319.3115.01202111.0420208.606.364.923.8820162017201820192022202420252026202720289Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:Even
though
Recreational
Cannabis
is
not
yet
spread
into
many
countries,
itcovers
almost
half
of
the
total
Cannabis
marketMarket
Size:
Revenue
shareWorldwide
Cannabis
revenue
share
in202226%46%27%Recreational
CannabisTherapeutic
CannabisMedical
Cannabis10Sources:Market
Insights
2023With
a
revenue
of
US$
17.7
billion,
Americas
is
the
biggest
market
amongselected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
forecast
inbillionUS$+16.7%(1)44.5+17.7%(1)17.7+24.6%(1)2.0+16.9%(1)1.51.30.80.0%(1)0.50.40.10.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
a
revenue
of
US$
15.4
billion,
the
United
States
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
forecast
inbillionUS$+16.4%(1)38.3+18.2%(1)15.45.9+24.6%(1)+16.9%(1)+17.6%(1)2.21.51.31.00.50.40.42022202820222028202220282022202820222028United
StatesCanadaSouthAfricaThailandSpain12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023The
average
revenue
per
user
in
the
Recreational
Cannabis
market
is
estimatedto
decrease
from2016
to
2028Market
Size:
GlobalAveragerevenue
peruserforecast
inUS$1,798.01,763.01,8001,6001,4001,2001,0008001,607.01,246.01,101.0728.22028700.42027682.82021667.92026627.22022615.32024638.22025601.2202360040020002016201720182019202013Sources:Market
Insights
2023The
United
States
have
the
biggest
average
revenue
per
user
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
peruserforecast
inUS$3,860.44,0003,735.23,586.23,431.23,5003,0002,5002,0001,5001,0005003,289.23,160.23,042.02,878.72,903.32,888.62,927.02,838.8
2,857.4193.72026200.72027206.62028165.82022174.02023181.02024187.42025109.4109.22017109.32018107.42019105.32020109.0020162021United
StatesEurope14Sources:Market
Insights
2023With
an
average
revenue
per
user
of
3042.0
US$,
the
United
States
are
thebiggest
market
amongselected
countries,
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
peruserforecast
inUS$3,860.44,0003,5003,0002,5002,0001,5001,0005003,735.23,586.23,431.23,289.22,838.82,857.42,878.73,160.22,903.33,042.02,927.02,888.6787.5921.3886.4134.7742.2845.9129.8808.1125.6690.3742.0118.6115.3773.9121.9710.5666.7111.00.00.0138.920280.00.0
0.020170.00.0020162018201920202021Canada202220232024202520262027United
StatesThailand15Sources:Market
Insights
2023The
number
of
Recreational
Cannabis
users
is
estimated
to
increase
from2016to
2028Market
Size:
GlobalUsersforecast
inmillions67.770605040302010062.857.852.446.439.830.822.010.06.94.02.82.2201620172018201920202021202220232024202520262027202816Sources:Market
Insights
2023In2022,
the
United
States
have
more
users
of
Recreational
Cannabis
thanEuropeMarket
Size:
Regional
Comparison
(1/3)Usersforecast
inmillions9.99.6109.18.898765432108.38.07.57.26.76.35.95.55.14.64.23.63.32.62.71.92.11.41.71.11.30.82016201720182019202020212022202320242025202620272028United
StatesEurope17Sources:Market
Insights
2023With
5.1
million
users,
the
United
States
are
the
biggest
market
among
selectedcountries,
in
2022Market
Size:
Regional
Comparison
(2/3)Usersforecast
inmillions9.91098765432109.18.37.57.26.46.76.66.06.05.65.94.15.45.05.14.74.54.23.31.91.23.43.13.82.72.72.22.11.01.70.71.30.50.01.40.70.020170.120162018201920202021202220232024202520262027TextUnited
StatesCanadaSpain18Sources:Market
Insights
2023Recreational
Cannabis
wasthe
most
expensive
on
average
in
Georgia
andAustralia
in
2022Market
Size:
Regional
Comparison
(3/3)Averagepricepergram
forecast
inUS$2220.519.919.1201816141210818.417.616.815.911.514.112.813.812.513.512.313.212.012.811.812.311.511.09.47.09.26.79.06.58.76.48.56.27.75.78.26.064202022202320242025202620272028GeorgiaAustraliaUnited
StatesCanadaUruguay19Sources:Market
Insights
2023CHAPTER
3AppendixMARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
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