全球雪茄行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSCigars:

market

data

&

analysisMarket

Insights

reportOctober

2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor2728MarketDefinitionKey

TakeawaysMarket

NumbersRevenue9121518212425Average

Revenue

per

CapitaAverage

Volume

per

CapitaVolumePrice

per

UnitOnline

Revenue

ShareMobile/Desktop

Split2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGain

a

better

understanding

ofmarkets

across

190+

geographical

entities

–

ona

global,

regional,

country,

and/or

state

level.

Access

our

data

via

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10

sectors:

advertising

&

media,

consumers,

countries,

digital

sector,finance,

health,

industrial

sector,

mobility,

and

technology•

1,000+

markets,

e.g.,

FinTech,

Food,

or

Robotics•

KPIs,

e.g.,

revenue,

market

shares,

prices,

and

volume•

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management10190+geographicalentities1,000+400+Find

out

more

on:https://www.sectorsmarketsreportsGo

toMarketInsightscom/outlook/3CHAPTER

1OverviewThe

Cigars

market

is

often

considered

a

niche

marketOverview:

SummarySummaryThe

Cigars

segment

(including

cigarillos)

constitutesa

niche

segmentin

theTobacco

Products

market,

which,

in

recent

years,

has

nevertheless

attractedsignificant

attention

as

a

potential

growth

driver.has

increased,

reaching

5%

in

2022.

Similarly,

in

Canada,

the

number

has

risenfrom

2%

in

2019

to

3%

in

2022.The

sector

has

witnessed

several

product

launches

in

the

past

few

years,

whichare

also

expected

to

drive

the

market.

In

May

2022,

international

corporationHabanos

S.A.

put

the

Premium

Cohiba

Limited

Edition

cigar

on

the

market.Moreover,

boutique

cigarmaker

HVC

Cigars

launched

a

new

line

of

cigars

in

mid-2022,

known

as

Selección

No.

1.One

of

the

main

reasons

for

thisis

the

fact

that

cigars

are

finally

gainingpopularity

among

younger

consumersin

manycountries,

reversing

a

decades-long

downward

trend.In

theGlobal

Consumer

Survey

conductedin

early

2022,

11%

ofindividuals

in

the

U.S.

in

the

age

group

of

20–29

and

16%

in

the

age

group

of

30–39

reported

to

have

smoked

cigars

at

least

occasionally,

compared

to

9%

in

2019.Imperial

Brands,

Swedish

Match,

Scandinavian

Tobacco

Group,

Eastern

Co

SAE,Habanos

S.A.,

and

Altria

Group

are

among

the

leading

players

in

this

segment.Furthermore,

over

the

years,

the

number

of

women

smoking

cigars

has

alsoincreased

in

many

parts

of

the

world,

which

has

hada

positive

impact

on

themarket.In

the2019

edition

of

theGlobal

Consumer

Survey,

3%

offemalerespondentsin

the

U.S.

stated

that

they

occasionally

smoked

cigars;

this

share5Sources:Market

Insights

2023Players

like

Altadis

and

the

Scandinavian

Tobacco

Group

dominate

the

industryOverview:

Market

DefinitionMarket

definitionDefinition:Additional

information:Cigars

are

rolled

bundles

of

dried

and

cured

tobacco

leaves

that

vary

widely

insize

and

shape,

from

cigarette-like

cigarillos

to

bulging

"Churchills"

or

"Gordos"which

can

measure

up

to

20

centimetres.The

market

comprises

revenue

and

average

revenue

per

capita,

volume

andaverage

volume

per

capita,

price

per

unit,

and

sales

channels.

To

give

a

betterrepresentation

of

per

capita

figures,

the

population

considered

is

15

years

andabove.

The

price

per

unit

denotes

the

cost

of

a

single

cigar.Relatively

low-priced

Cigarillos

compete

in

some

marketswith

traditionalcigarettes

for

quick

nicotine-rushes

while

the

bigger

variants

which

take

longer

tosmoke

are

a

luxury

item

that

are

mostly

consumed

in

a

more

leisurely

way

athome

or

on

special

occasions.

Originating

in

the

Americas,

cigar

tobacco

today

isstill

grown

mostly

in

Central

America

and

the

Caribbean,

as

well

as

the

UnitedStates,

thePhilippines

and

Indonesia.The

global

cigar

industry

is

dominated

by

Imperial

Brand's

subsidiary

Altadis

andthe

Scandinavian

Tobacco

Group.6Sources:Market

Insights

2023Cigars

accounted

for

2.34%

of

the

Tobacco

Products

market

revenue

in

2022Overview:

Key

Takeaways

and

in

scope

/

out

of

scopeKey

TakeawaysIn

scopeOut

of

scope•

Revenue

in

the

Cigars

segment

amounts

to

US$22.4bn

in

2023.

The

market

isexpected

to

grow

annually

by

4.17%

(CAGR

2023-2028).This

market

includes:This

market

excludes:•

In

global

comparison,

most

revenue

is

generated

in

the

United

States•

Cigars

such

as

Davidoff

NicaraguaDiadema,

Rock

Patel

Sixty

Sixty,

etc•

Untaxed

Cigars

and

cigarillos

whichare

illegally

sold(US$12,700min

2023).•

In

relation

to

total

population

figures,

per

person

revenues

ofUS$3.48

are•

Cigarillos

such

as

Al

Capone,

Black

&Mild,

Backwoods,

etc•

(Filter)

Cigarettes

such

as

MarlboroReds,

Marlboro

Golds,

Camel

Blues,etcgenerated

in

2023.•

In

theCigars

segment,

volume

is

expected

to

amount

to

45.9bn

pieces

by

2028.TheCigars

segmentisexpected

to

show

avolume

growth

of

0.9%

in

2024.•

Smoking

Tobacco

such

as

MarlboroGold

Fine

Cut

Hand

Rolling

Tobacco,Gold

Leaf

HandRolling

Tobacco,

etc•

Theaveragevolume

per

person

intheCigars

segmentis

expected

to

amountto6.9

pieces

in

2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersCigars

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

5.2%

from

2018

to2028Market

Size:

GlobalRevenue

forecast

in

billion

US$27.5126.52+5.2%(1)25.3924.3323.4022.4321.3820.5717.6117.2316.60201820192020202120222023202420252026202720289Notes:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Sources:With

revenue

s

of

US$

2.8

billion,

the

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

in

billion

US$+4.5%(1)16.712.8+2.2%(1)+6.6%(1)5.75.0+5.5%(1)3.7+3.0%(1)2.51.220280.90.320220.320222028202220222028202220282028EuropeAfricaAmericasAsiaAustralia

&

Oceania10

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

revenue

s

of

US$

12.1

billion,

the

U.S.

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

in

billion

US$+4.6%(1)15.812.1+5.2%(1)+3.3%(1)+0.6%(1)0.0%(1)1.120281.120280.80.90.920220.90.40.42022202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Cigars

average

revenue

per

user

is

estimated

to

increase

at

a

CAGR(1)

of

4.2%from

2018

to

2028Market

Size:

GlobalAverage

revenue

per

user

forecast

in

US$+4.2%(1)4.14.03.83.73.63.53.43.32.82.82.72018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

an

average

revenue

per

user

of

US$

14.8,

the

Americas

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Average

revenue

per

user

forecast

in

US$+3.7%(1)18.414.8+1.6%(1)+2.2%(1)8.07.57.36.6+2.9%(1)+5.7%(1)1.020221.10.920280.720222028202820222028202220222028EuropeAfricaAmericasAsiaAustralia

&

Oceania13

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

an

average

revenue

per

user

of

US$

40.5,

the

U.S.

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Average

revenue

per

user

forecast

in

US$+3.9%(1)51.040.5+2.8%(1)+0.6%(1)18.315.5-0.4%(1)11.411.8+5.1%(1)7.17.00.720220.9202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Cigars

volume

per

capita

consumption

roughly

amounts

to

7

pieces

per

personMarket

Size:

GlobalVolume

per

capita

forecast

in

pieces6.96.96.96.96.96.86.86.86.86.8765432106.62018201920202021202220232024202520262027202815Sources:Market

Insights

2023The

Americas

leads

in

per

capita

volume

consumption

among

selected

regionsMarket

Size:

Regional

Comparison

(1/2)Volume

per

capita

forecast

in

pieces21.620.220.320.520.721.119.020.818.620.919.321.019.122201816141210820.317.920.319.819.619.520.819.518.25.22.45.12.364.64.74.72.14.74.62.04.54.42.04.32.04.22.042.12.02.21.82.021.71.91.91.91.91.91.61.81.91.8202802018201920202021Asia2022Australia

&

Oceania202320242025Americas20262027AfricaEurope16Sources:Market

Insights

2023The

U.S.

is

the

biggest

market

among

selected

countries

in

2022

in

terms

of

percapita

volume

consumptionMarket

Size:

Regional

Comparison

(2/2)Volume

per

capita

forecast

in

pieces54.354.553.934.053.634.453.152.652.036.752.035.919.555504540353045.439.946.635.044.936.335.318.934.818.533.617.333.317.025

21.92021.620.920.018.02.317.62.4154.11.94.52.92.71.74.44.44.54.54.51054.54.52.52.62.02.12.22.31.5020182019202020212022202320242025202620272028ChinaUnited

KingdomFranceGermanyUnited

States17Sources:Market

Insights

2023Cigars

volume

sales

are

estimated

to

increase

at

a

CAGR(1)

of

1.0%

from

2018

to2028Market

Size:

GlobalVolume

forecast

in

billion

pieces+1.0%(1)45.945.245.445.644.944.543.843.742.041.641.12018201920202021202220232024202520262027202818

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

a

volume

consumption

of

17.6

billion

pieces,

the

Americas

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

in

billion

pieces+1.4%(1)19.1-0.4%(1)17.614.714.3+1.9%(1)+0.5%(1)8.07.14.34.4-2.2%(1)0.10.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&

Oceania19

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

a

volume

consumption

of

15.5

billion

pieces,

the

U.S.

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

in

billion

pieces+1.4%(1)16.915.5+3.3%(1)-1.4%(1)-1.9%(1)3.3+0.6%(1)2.72.72.51.11.00.320220.3202220282022202820282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Cigars

price

per

unit

are

estimated

to

increase

steadily

from

2018

to

2028Market

Size:

GlobalPrice

per

unit

forecast

in

US$0.60.60.600.550.500.450.400.350.300.250.200.150.100.050.000.60.50.50.50.50.50.40.40.42018201920202021202220232024202520262027202821Sources:Market

Insights

2023Prices

for

Cigars

are

comparatively

higher

in

Australia

&

OceaniaMarket

Size:

Regional

Comparison

(1/2)Price

per

unit

forecast

in

US$4.54.24.34.03.94.03.53.02.52.01.51.00.50.03.73.63.53.42.82.80.72.70.90.90.50.80.40.80.40.80.80.70.30.70.30.60.70.40.4

0.40.30.30.30.50.30.40.40.40.20.30.20.40.20.30.40.20.30.30.30.20.20.320280.20.20.22019201820202021Africa2022Europe202320242025Australia

&

Oceania20262027AsiaAmericas22Sources:Market

Insights

2023Prices

for

Cigars

are

higher

in

the

UK,

as

compared

to

the

countries

like

the

U.S.and

GermanyMarket

Size:

Regional

Comparison

(2/2)Price

per

unit

forecast

in

US$4.54.14.03.93.84.03.53.02.52.01.51.00.50.03.73.63.53.33.03.03.00.70.30.70.70.90.40.90.90.90.30.80.30.80.30.80.80.40.30.40.0.3

0.40.40.40.30.40.30.30.30.30.40.30.40.40.40.30.30.30.32018201920202021China2022Germany2023France2024United

States2025United

Kingdom20262027202823Sources:Market

Insights

2023Similar

to

Cigarettes,

online

sales

of

Cigars

are

below

5%

in

2022Further

Market

AnalysisShare

of

Online

Revenue100.0%2.0%100.0%2.0%100.0%2.0%100.0%3.0%100.0%3.0%100.0%4.0%100.0%5.0%100.0%7.0%100.0%8.0%100.0%9.0%100.0%9.0%98.0%98.0%98.0%97.0%97.0%96.0%95.0%93.0%202492.0%202591.0%202691.0%202720172018201920202021Offline

Revenue

Share20222023Online

Revenue

Share24Sources:Market

Insights

2023In

the

Cigars

market,

mobile

revenue

share

reached

52.0%

in

2022Further

Market

AnalysisShare

of

Desktop/Mobile100.0%100.0%100.0%46.0%100.0%49.0%100.0%50.0%100.0%52.0%100.0%54.0%100.0%56.0%100.0%58.0%100.0%60.0%100.0%61.0%39.0%43.0%61.0%201757.0%201854.0%201951.0%202050.0%202148.0%202246.0%44.0%202442.0%202540.0%202639.0%20272023Desktop

RevenueShareMobile

Revenue