西班牙智能手机行业市场前景及投资研究报告-培训课件外文版2024.5vivooppo小米苹果

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TRENDSSmartphonesinSpainCHAPTER

01OverviewNumberofmobile(cellular)subscriptionsworldwidefrom2005to2022,byregion(inmillions)Numberofmobilesubscriptionsworldwide2005-2022,byregionAfricaTheAmericasArabStatesAsia&PacificCISEurope6,0005,0004,0003,0002,0001,00002005200620072008200920102011201220132014201520162017201820192020202120223Description:In2022,thenumberofmobilesubscriptionsintheAsia-Pacificregiontotaledover4.8billion,thehighestofanyregionworldwideandanincreaseofaround1.4percentonthepreviousyear.TheAmericashadthesecondhighestnumberofsubscriptionsataround1.1billion,whiletherewerearound832millioninEurope.TheCommonwealthofIndependentStates(CIS)wastheonlyregiontonotseeasignificantchangeinthenumberofsubscriptions,remainingstableataround362[...]

ReadmoreNote(s):Worldwide;2005to2022;*CIS=CommonwealthofIndependentStatesReadmoreSource(s):ITURevenueofthesmartphonesmarketinSpainfrom2018to2028(inbillionU.S.dollars)RevenueofthesmartphonesindustryinSpain2018-20284.54.03.53.853.783.723.663.613.593.433.423.243.142.883.02.52.01.51.00.50.0201820192020202120222023202420252026202720284Description:TherevenueinthesmartphonessegmentoftheconsumerelectronicsmarketinSpainwasforecasttoincreasebetween2023and2028byintotal0.2billionU.S.dollars(+5.54percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2024.Therevenueisestimatedtoamountto3.85billionU.S.dollarsin2028.FindotherkeymarketindicatorsconcerningthesmartphonessegmentoftheconsumerelectronicsmarketinSpain,suchasaveragepriceperunit(PPU)andvolume.

ReadmoreNote(s):Spain;2018to2028Source(s):ConsumerMarketInsightsRevenuepercapitaofthesmartphonesmarketinSpainfrom2018to2028(inU.S.dollars)RevenuepercapitaofsmartphonesinSpain2018-20289083.0181.4679.9778.4877.33778073.4273.2569.3267.3370605040302010061.65201820192020202120222023202420252026202720285Description:Theaveragerevenueperuser(ARPU)inthesmartphonessegmentoftheconsumerelectronicsmarketinSpainwasforecasttoincreasebetween2023and2028by5.7U.S.dollars(+7.37percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2024.Therevenueperuserisestimatedtoamountto83.01U.S.dollarsin2028.FindotherkeymarketindicatorsconcerningthesmartphonessegmentoftheconsumerelectronicsmarketinSpain,suchasrevenueandaverageprice[...]

ReadmoreNote(s):Spain;2018to2028Source(s):ConsumerMarketInsightsVolumeofthesmartphonesmarketinSpainfrom2018to2028(inmillions)VolumeofsmartphonesinSpain2018-20281210.5510.4510.4810.5210.4110.1910.2210.249.831089.498.756420201820192020202120222023202420252026202720286Description:ThevolumeinthesmartphonessegmentoftheconsumerelectronicsmarketinSpainwasforecasttocontinuouslyincreasebetween2023and2028byintotal0.3millionunits(+2.93percent).Thevolumeisestimatedtoamountto10.55millionunitsin2028.FindotherkeymarketindicatorsconcerningthesmartphonessegmentoftheconsumerelectronicsmarketinSpain,suchasrevenueandaveragerevenueperuser(ARPU).

ReadmoreNote(s):Spain;2018to2028Source(s):ConsumerMarketInsightsPenetrationrateofsmartphonesinSpainfrom2013to2028PenetrationrateofsmartphonesinSpain2013-202810086.77908070605040302010080.4877.5977.3276.3175.2974.2873.2772.1371.6972.2568.8466.7666.2162.2650.2720132014201520162017201820192020202120222023202420252026202720287/statistics/1146613/smartphone-penetration-forecast-in-spainThesmartphonepenetrationinSpainwasforecasttocontinuouslyincreasebetween2024and2028byintotal5.1percentagepoints.Accordingtothisforecastin2028,thepenetrationwillhaveincreasedfortheseventhconsecutiveyearto77.32percent.ReadmoreNote(s):Spain;2013to2028;allvaluesareestimatesSource(s):AveragesmartphonespriceinSpainfrom2018to2028(in1,000U.S.dollars)AveragesmartphonespriceinSpain2018-20280.40.360.360.360.350.350.350.350.350.40.30.30.20.20.10.10.00.330.320.31201820192020202120222023202420252026202720288Description:Theaveragepriceperunit(PPU)inthesmartphonessegmentoftheconsumerelectronicsmarketinSpainwasforecasttocontinuouslyincreasebetween2023and2028byintotal0.01thousandU.S.dollars(+2.86percent).ThePPUisestimatedtoamountto0.36thousandU.S.dollarsin2028.FindotherkeymarketindicatorsconcerningthesmartphonessegmentoftheconsumerelectronicsmarketinSpain,suchasrevenueandvolume.

ReadmoreNote(s):Spain;2018to2028Source(s):ConsumerMarketInsightsUsageshareof5GphonesinSpainfrom2019to2025Usageshareof5GphonesinSpain2019-202590%84.29%83%77.62%80%70%60%50%40%30%20%10%0%51.13%27.14%20214.16%20200.42%201920222023202420259Description:Theshareof5GsmartphonesoftheconsumerelectronicsmarketinSpainwasforecasttocontinuouslyincreasebetween2023and2025by6.7percentagepoints.Afterthesecondconsecutiveincreasingyear,theshareisestimatedtoreach84.29percentandthereforeanewpeakin2025.Notably,theshareof5gsmartphoneswascontinuouslyincreasingoverthepastyears.FindfurtherinformationconcerningtheConsumerElectronicsmarketanditssegments.Hereyoucanfindthe[...]

ReadmoreNote(s):Spain;2019to2025Source(s):ConsumerMarketInsightsCHAPTER

02CompaniesMarketshareoftheleadingmobilephonevendorsinSpainin2023*VendormarketshareofmobilephonesinSpain2023Motorola0.68%LG1.1%BQ0.21%Others5.4%Vivo1.13%Realme1.74%Oppo6.23%Huawei6.01%Xiaomi28.08%Apple22.75%Samsung26.67%11Description:AsofSeptember2023,theSouthKoreanmanufacturer,Samsung,rankedasthesecondmostpopularsmartphonebrandintheMediterraneancountrywithamarketshareof26.66percent.ThecompanywassurpassedbytheChinesetechnologybrandXiaomionlyin2021bylessthanonepercent.XiaomicontinuestoleadtheSpanishmarketasofSeptember2023,accountingfor28.07percentofthecountry'stotalmarketshare.ThepopularityofHuawei,fifthonthislist,isreportedly[...]

ReadmoreNote(s):Europe,Spain;2023;*AsofSeptember2023Releasedatesetasdateofaccess.ReadmoreSource(s):StatCounterSmartphonebymobilecarrier/brandinSpainasofJune2023Smartphonebymobilecarrier/brandinSpain2023Shareofrespondents0%5%10%15%20%MovistarVodafoneOrangeJazztel20%16%13%9%DigimobilYoigo7%7%MásMóvilLowi5%4%4%SimyoO23%EuskaltelLebaraVirginTelco2%1%1%12Description:WeaskedSpanishconsumersabout"Smartphonebymobilecarrier/brand"andfoundthat"Movistar"takesthetopspot,while"VirginTelco"isattheotherendoftheranking.ReadmoreNote(s):Spain;July2022toJune2023;1967respondents;18-64years;respondentswhouseasmartphone(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsMostusedAndroidphonesandtabletsinSpainasofJuly2023MostpopularAndroidphonesandtabletsinSpain2023Marketshare0.0%SamsungGalaxyA120.5%1.0%1.5%2.0%2.5%2.3%2201117TYSM-A528B1.5%1.4%1.4%RedmiNote9Redmi91.3%RedmiNote9ProRedmiNote10ProRedmiNote8ProSM-A536B1.2%1.2%1.2%1.1%1.1%SamsungGalaxyA21s13Description:RedmiisasubsidiarycompanyownedbytheChineseelectronicscompanyXiaomi.AsofSeptember2023,themostpopularsmartphonemodelinSpainwasSamsungGalaxyA12,with2.3percentofthemarket,followedby2201117TyandSM-A528B.Moreover,inthetoptenmostusedAndroidphones/tabletsinSpain,fivewereRedmi.ReadmoreNote(s):Spain;September2023Source(s):AppBrainUsageshareofthemostpopularsmartphonebrandsinSpainfrom2019to2022MostpopularsmartphonebrandsinSpain2019-2022SamsungMi/XiaomiAppleHuaweiLGOther100%14%4%14%16%20%4%90%80%70%60%50%40%30%20%10%0%3%2%9%13%17%20%22%26%20%24%19%17%14%21%26%25%26%26%201920202021202214Description:ThisdataonthemostpopularsmartphonebrandsinSpaincomesfromtheNote(s):Spain;2019to2022;ca.2,000respondentsperupdate;18-64years;respondentswhouseasmartphoneSource(s):

ConsumerInsightsGlobalConsumerSurvey.In2022,SamsungwasthemostpopularsmartphonebrandinSpain,withausageshareof26percentamongsmartphoneusers.

ReadmoreSalesvalueofAppleRetailSpainSLfrom2013to2022(inmillionsofeuros)SalesvalueofAppleRetailSpainSL2013-2022600500400300543.5433.85394.53382.36371347.8337.21304.66217.96212.932001000201320142015201620172018201920202021202215Description:ThesalesvalueofAppleRetailSpainSLincreasedsteadilyfrom2013to2019.In2019therevenueofthecompanyamountedto433.85millioneuros,beforedroppingtoaround348millioneurosin2021.However,AppleRetail'ssalesvalueincreasedagainto543.5millioneurosin2022.ReadmoreNote(s):Spain;2013to2022Source(s):Apple;ElNacional.cat;VarioussourcesCHAPTER

03OperatingsystemsMarketshareofoperatingsystemsforsmartphonesinSpainfrom2012to2022MarketshareofoperatingsystemsforsmartphonesinSpain2012-2022AndoridiOSWindowsOthers120%100%80%60%40%20%0%2012201320142015201620172018201920202021202217Description:ThisstatisticdisplaysthemarketshareofsmartphoneoperatingsystemsinSpainfrom2012toDecember2022.Androidheld80percentormoreofthemarketshareineachyearduringthereportingperiod.iOSsawsignificantgrowth,seeminglyattheexpenseoftheWindowsmobileoperatingsystemandothersmalleroperatingsystems.ReadmoreNote(s):Spain;2012to2022Source(s):KantarWorldpanelMarketshareheldbysmartphoneoperatingsystemsinSpainfrom2017to2023,bymonthMarketshareheldbysmartphoneOSinSpain2017-2023,bymonthAndroidiOSWindows120%100%80%60%40%20%0%18Description:ThepredominanceofAndroidsmartphonesoveriOSinSpainisindisputable:from2013toJune2023theGoogle-developedoperatingsystemheldover75percentofthetotalmarketshare.Apple`siOSmarketsharepeakedinApril2023with23.6percentofthetotalshare.Thistrendcanvarysignificantlyacrosscountries-thepopularityofiOSdevicesintheUnitedKingdom,forinstance,wasgreaterthanthatofAndroidforalongwhile,althoughtheGooglesystemhasgainedwidespread[...]

ReadmoreNote(s):Spain;January2017toJune2023;*ComTechtracksmobilephonebehavior,includingpurchasingofphones,mobilephonebills/airtime,sourceofpurchaseandphoneusage.Thedataexcludesenterprisesales.

ReadmoreSource(s):KantarWorldpanelMarketshareofAndroidoperatingsystemsalesinSpainfromJanuary2016toJune2023,bymonthMarketshareofAndroidsalesinSpain2016-2023,bymonth100%90%80%70%60%50%40%30%20%10%0%19Description:TheAndroidoperatingsystemhasseensteadysalesoverthetimeperiodbetweenJanuary2016andJune2023,allthewhiledominatingthemarket.AsofJune2023,Androidsalesaccountedforapproximately81.8percentoftheSpanishsmartphonemarket.ReadmoreNote(s):Spain;January2016toJune2023Source(s):KantarWorldpanelMarketshareofAppleiOSsalesinSpainfromJanuary2016toJune2023,bymonthMarketshareofAppleiOSsalesinSpain2016-2023,bymonth25%20%15%10%5%0%20Description:TheiOSoperatingsystemhashadrathervolatilesalesinSpainovertheobservedperiod.iOSsawadropinitsmarketshareatthebeginningof2017,aswellasinSeptember2018andApril2019.However,inApril2023,iOSpeakeditsmarketsharesince2016at23.7percent,thenslightlydroppedinthemostrecentmonth,accountingfor18percentoftheSpanishsmartphonemarketbyJune2023.ReadmoreNote(s):Spain;January2016toJune2023;ShareoftotalsmartphonesalesSource(s):KantarWorldpanelCHAPTER

04ConsumptionShareofhouseholdswithmobilephonesinSpainfrom2005to2022ShareofSpanishhouseholdsowningmobilephones2005-2022120%100%80%60%40%20%0%20052006200720082009201020112012201320142015201620172018201920202021202222Description:TheshareofhouseholdsowningatleastonemobilephoneinSpainbetween2005and2022grewgraduallythroughouttheperiod.By2022,97.2percentofhouseholdshadmobiletelephonesinSpain,comparedtoroughly82percentin2005.

ReadmoreNote(s):Spain;2005to2022;14yearsandolderSource(s):AIMC(Spain)DistributionofsmartphoneusersinSpainin2021,byagegroupSmartphoneuserdistributioninSpain2021,byagegroup30%25.83%25.78%25%20%15%10%5%19.08%18.18%11.13%0%35-44years45-54years55-64years25-34years18-24years23/statistics/1275869/spain-smartphone-user-distribution-by-ageConcerningthefiveagegroups,thegroupof35-44yearshasthelargestsharewith25.83percent.Contrastingly,thegroupof18-24yearsisrankedlast,with11.13percent.Theirdifference,comparedtothe35-44years,liesat14.7percentagepoints.ReadmoreNote(s):Spain;Jan1sttoDec31st2021Source(s):ConsumerMarketInsightsTimespentonlineonsmartphoneseverydayinSpainin2022DailytimespentonlineonsmartphonesSpain202225%20%15%10%5%23.8%23.5%19.1%17%10.6%4.3%0%Under15min15-30min30-60min1-2hr2-4hrOver4hr24Description:ThetimespentbytheSpanishpopulationontheinternetthroughtheirsmartphonesnearlydidnotchangefrom2021to2022.Asofthelatestresults,mostofrespondentsstatedthattheyspentsomewherebetweenoneandtwohoursontheirphonesaday,asreportedby23.8percent.Incontrast,only4.3percentofthesurveyedspentunder15minutesontheirphone.ReadmoreNote(s):Spain;October18th

toDecember11th,2022;18,801respondents;14yearsandolderSource(s):AIMC(Spain)Onwhatdevicesdoyouuseyourvirtualvoiceassistant?VirtualvoiceassistantusageinSpain2022,bydevice70%63%60%55%50%40%30%20%10%0%15.7%TV14%Car11.6%9.5%9.4%MobilephoneSmartspeakerSmartwatchComputerTablet25Description:In2022,themajorityofpeoplesurveyedforthisstudyusedavirtualvoiceassistantontheirmobilephone.Bycontrast,only9.5percentofrespondentsinSpainconnectedtheirvirtualvoiceassistanttotheircomputer.

ReadmoreNote(s):Spain;October18,2022toDecember11,20