亚太地区非酒精饮料市场前景及投资研究报告-培训课件外文版2024.5红牛哈啤漓江

INDUSTRIES

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MARKETSNon-alcoholicbeveragemarketintheAsia-PacificregionCHAPTER

01OverviewRevenueofnon-alcoholicdrinksmarketinEastAsiafrom2018to2022,withforecastsuntil2027,bysegment(inbillionU.S.dollars)Revenueofnon-alcoholicdrinksmarketEastAsia2018-2027,bysegmentBottledwaterJuicesReady-to-drink(RTD)coffeeandteaSoftdrinks400350300250200150100500201820192020202120222023*2024*2025*2026*2027*3Description:Therevenueofthenon-alcoholicdrinksmarketinEastAsiaamountedtoover240billionU.S.dollarsin2022,accordingtotheConsumerMarketOutlook.Softdrinkswerethelargestsegmentofnon-alcoholicdrinksinEastAsia,withover86billionU.S.dollarsinrevenuein2022.ReadmoreNote(s):Asia;August2023;*ForecastThedataencompassesB2Centerprises.FiguresarebasedontotalconsumerspendingonNon-AlcoholicDrinks,whichcomprisesallprivatehouseholdspendingonNon-AlcoholicDrinksincludingat-home,[...]

ReadmoreSource(s):ConsumerMarketInsightsRevenueofnon-alcoholicdrinksmarketinSoutheastAsiafrom2018to2022,withforecastsuntil2027,bysegment(inbillionU.S.dollars)Revenueofnon-alcoholicdrinksmarketSEA2018-2027,bysegmentBottledwaterJuicesReady-to-drink(RTD)coffeeandteaSoftdrinks1009080706050403020100201820192020202120222023*2024*2025*2026*2027*4Description:Therevenueofthenon-alcoholicdrinksmarketinSoutheastAsiaamountedtoover66billionU.S.dollarsin2022,accordingtotheConsumerMarketOutlook.Softdrinkswerethelargestsegmentofnon-alcoholicdrinksinSoutheastAsia,withover40billionU.S.dollarsinrevenuein2022.ReadmoreNote(s):Asia;August2023;*ForecastThedataencompassesB2Centerprises.FiguresarebasedontotalconsumerspendingonNon-AlcoholicDrinks,whichcomprisesallprivatehouseholdspendingonNon-AlcoholicDrinksincludingat-home,[...]

ReadmoreSource(s):ConsumerMarketInsightsRevenueofnon-alcoholicdrinksmarketinSouthAsiafrom2018to2022,withforecastsuntil2027,bysegment(inbillionU.S.dollars)Revenueofnon-alcoholicdrinksmarketSouthAsia2018-2027,bysegmentBottledwaterJuicesReady-to-drink(RTD)coffeeandteaSoftdrinks454035302520151050201820192020202120222023*2024*2025*2026*2027*5Description:Therevenueofthenon-alcoholicdrinksmarketinSouthAsiaamountedtonearly31billionU.S.dollarsin2022,accordingtotheConsumerMarketOutlook.Softdrinkswerethelargestsegmentofnon-alcoholicdrinksinSouthAsia,withapproximately17billionU.S.dollarsinrevenuein2022.ReadmoreNote(s):Asia;August2023;*ForecastThedataencompassesB2Centerprises.FiguresarebasedontotalconsumerspendingonNon-AlcoholicDrinks,whichcomprisesallprivatehouseholdspendingonNon-AlcoholicDrinksincludingat-home,[...]

ReadmoreSource(s):ConsumerMarketInsightsRevenueofnon-alcoholicdrinksmarketinAustraliaandOceaniafrom2018to2022,withforecastsuntil2027,bysegment(inbillionU.S.dollars)Revenueofnon-alcoholicdrinksmarketAustraliaandOceania2018-2027,bysegmentBottledwaterJuicesReady-to-drink(RTD)coffeeandteaSoftdrinks35302520151050201820192020202120222023*2024*2025*2026*2027*6Description:Therevenueofthenon-alcoholicdrinksmarketinAustraliaandOceaniaamountedtonearly22.9billionU.S.dollarsin2022,accordingtotheConsumerMarketOutlook.Softdrinkswerethelargestsegmentofnon-alcoholicdrinksinAustraliaandOceania,withover16billionU.S.dollarsinrevenuein2022.ReadmoreNote(s):AustraliaandOceania;August2023;*ForecastThedataencompassesB2Centerprises.FiguresarebasedontotalconsumerspendingonNon-AlcoholicDrinks,whichcomprisesallprivatehouseholdspendingonNon-AlcoholicDrinks[...]

ReadmoreSource(s):ConsumerMarketInsightsYear-on-year(YoY)changeofbeveragemarketvalueinAsiafrom1stquarter2022to1stquarter2023,bycountryorterritoryYoYgrowthrateofbeveragemarketvalueAsiaQ12022-Q12023,bycountryYear-on-yearvaluechange-10%Vietnam(rural)-5%0%5%10%15%20%25%23.2%22.2%Vietnam(urban)PhilippinesIndia(urban)Indonesia13.9%9.9%3.9%Malaysia(peninsula)China3.6%2.9%SouthKoreaTaiwan1.2%-2.1%Thailand-4.1%7Description:Inthefirstquarterof2023,Vietnam'sruralarearecordedthehighestbeveragemarketYoYgrowthof23.2percentamongotherselectedcountriesinAsia.Incomparison,Thailand'sbeveragemarketshrankbyoverfourpercentinthefirstquarterof2023comparedtothepreviousyear.ReadmoreNote(s):Asia;Q12022toQ12023Source(s):KantarWorldpanelCHAPTER

02InternationaltradeExportvalueofnon-alcoholicbeveragesintheAsia-Pacificregionin2021,bycountry(in1,000U.S.dollars)Exportvalueofnon-alcoholicbeveragesAPAC2021,bycountryExportvalueinthousandU.S.dollars0200,000400,000600,000800,0001,000,0001,200,0001,400,0001,600,0001,800,000ThailandChina1,584,643.13961,442.67SouthKoreaJapanMalaysiaNewZealandTaiwan606,296.51381,474.97320,432.99264,571.81223,314.17216,848.54LaosAustraliaHongKongIndonesiaVietnamSingapore118,708118,683.6998,917.5698,777.7185,436.79/statistics/663090/asia-pacific-non-alcoholic-beverage-export-value-by-countryIn2021,theexportvalueofnon-alcoholicbeveragesfromThailandamountedtoapproximately1.58billionU.S.dollars.Comparatively,theexportvalueofnon-alcoholicbeveragesfromChinaamountedtoover961millionU.Sdollarsinthesameyear.ReadmoreNote(s):APAC;2021Source(s):FAOImportvalueofnon-alcoholicbeveragesintheAsia-Pacificregionin2021,bycountryorterritory(inmillionU.S.dollars)Importvalueofnon-alcoholicbeveragesAPAC2021,bycountryImportvalueinmillionU.S.dollars01002003004005006007008009001,000ChinaAustraliaHongKongSingaporeCambodiaJapan943.29405.82299.52269.89256.57227.61227.18LaosVietnam**IndiaNewZealandPhilippinesMalaysiaSouthKorea187162.56150.36139.98117.25116.9110Description:In2021,theimportvalueofnon-alcoholicbeveragestoChinaamountedtoapproximately943millionU.S.dollars.Comparatively,theimportvalueofnon-alcoholicbeveragestoBangladeshamountedto1.2millionU.Sdollars.

ReadmoreNote(s):Asia,APAC;2021;*Unofficialfigure.**Estimatedvalue.Figureshavebeenrounded.ReadmoreSource(s):FAOSoftdrinksexportsintheAsia-Pacificregionin2022,bycountryorterritory(millionU.S.dollars)SoftdrinksexportsAPAC2022,bycountryExportinmillionU.S.dollars600

80002004001,0001,2001,4001,600ThailandSouthKoreaJapan1,523.51630.29369.32Malaysia321.65289.65ChinaTaiwan185.11Vietnam150.78146.84NewZealandHongKongAustraliaSingaporeIndonesiaBangladesh128.09122.28112.9998.0746.7511/statistics/1350413/apac-soft-drinks-exports-by-countryIn2022,Thailandexportedsoftdrinksamountingtoover1.5billionU.S.dollars,thefifthhighestintheworld.ThenextbiggestsoftdrinksexporterintheAsia-PacificregionwasSouthKorea,withover630millionU.S.dollarsofsoftdrinksexportsin2022.ReadmoreNote(s):Asia,APAC;2022Source(s):WTExCoffeeexportsintheAsia-Pacificregionin2022,bycountryorterritory(millionU.S.dollars)CoffeeexportsAPAC2022,bycountryExportinmillionU.S.dollars1,50005001,0002,0002,5003,0003,500VietnamIndonesiaIndia3,234.11,149.17760.84PapuaNewGuineaChina246.06219.11Timor-LesteLaosSingaporeMalaysia125.3698.1653.4630.0628.4724.5213.9313.34JapanAustraliaTaiwanMyanmar12Description:In2022,Vietnamexportedcoffeeamountingtoover3.2billionU.S.dollars,thefifthintheworld.ThenextbiggestcoffeeexporterintheAsia-PacificregionwasIndonesia,withcloseto1.15millionU.S.dollarsofcoffeeexportsin2022.ReadmoreNote(s):Asia,APAC;2022Source(s):WTExTeaexportsintheAsia-Pacificregionin2022,bycountryorterritory(millionU.S.dollars)TeaexportsAPAC2022,bycountryExportinmillionU.S.dollars1,00005001,5002,0002,500ChinaSriLankaIndia2,082.71,234.2751.06JapanVietnamTaiwan170.4199.6799.0289.99IndonesiaHongKongNepalSingaporePakistanThailandSouthKorea40.532.5227.320.7320.4713.2113Description:In2022,ChinaexportedteaamountingtoovertwobillionU.S.dollars,thehighestintheworld.ThenextbiggestteaexporterintheAsia-PacificregionwasSriLanka,withover1.2billionU.S.dollarsofteaexportsin2022.ReadmoreNote(s):Asia,APAC;2022Source(s):WTExTeaimportsintheAsia-Pacificregionin2022,bycountryorterritory(millionU.S.dollars)TeaimportsAPAC2022,bycountryImportinmillionU.S.dollars3000100200400500600700PakistanHongKongJapan649.04229.45166.46146.03140.48ChinaVietnamAustraliaTaiwanMalaysiaIndia113.4884.4179.3357.3150.7147.3529.7626.22AfghanistanSingaporeIndonesiaSouthKorea14Description:In2022,Pakistanimportedteaamountingtoover649millionU.S.dollars,thehighestintheworld.ThenextbiggestteaimporterintheAsia-PacificregionwasHongKong,withover229millionU.S.dollarsofteaimportsin2022.ReadmoreNote(s):Asia,APAC;2022Source(s):WTExCHAPTER

03LeadingbrandsLeadingnon-alcoholicdrinkbrandsinEastAsiain2022,bymarketshareLeadingnon-alcoholicdrinkbrandsEastAsia2022,bymarketshareMarketshare0%10%8%7%20%30%40%50%60%70%80%MasterKongPrivateLabelNongfuSpringLipton3%2%Cool2%2%2%2%2%Teas'TeaFantaWahahaPoweradeU-Yo1%Other69%16/statistics/1420430/east-asia-top-non-alcoholic-drink-brandsMasterKongwastheleadingnon-alcoholicdrinkbrandinEastAsia,takingupeightpercentofthemarketin2022,accordingtotheConsumerMarketOutlook.MasterKongisaChinesebrandthatproducesinstantnoodles,beveragesandcakes.ReadmoreNote(s):Asia;September2023Source(s):ConsumerMarketInsightsLeadingnon-alcoholicdrinkbrandsinSoutheastAsiain2022,bymarketshareLeadingnon-alcoholicdrinkbrandsSEA2022,bymarketshareMarketshare40%0%10%20%30%50%60%70%80%PocariSweatCocaColaGlico6%5%3%3%EvianZing2%Fanta2%2%2%2%2%LaskaPrivateLabelSpriteAdeCocoOther71%17Description:PocariSweatwastheleadingnon-alcoholicdrinkbrandinSoutheastAsia,takingupsixpercentofthemarketin2022,accordingtotheConsumerMarketOutlook.PocariSweatisaJapanesesportsdrinkandiswellknownacrosstheAsia-Pacificregion.ReadmoreNote(s):Asia;September2023Source(s):ConsumerMarketInsightsLeadingnon-alcoholicdrinkbrandsinSouthAsiain2022,bymarketshareLeadingnon-alcoholicdrinkbrandsSouthAsia2022,bymarketshareMarketshare0%5%10%15%20%25%30%35%40%45%BisleriSting21%8%CocaColaCloud9Frooti6%5%5%RedBullRani3%3%3%DaburFanta2%2%SpriteOther42%18Description:Bisleriwastheleadingnon-alcoholicdrinkbrandinSouthAsia,takingup21percentofthemarketin2022,accordingtotheNote(s):Asia;September2023ConsumerMarketOutlook.BisleriisbasedinIndiaandisbestknownforitsbottledwater.ReadmoreSource(s):ConsumerMarketInsightsLeadingnon-alcoholicdrinkbrandsinAustraliaandOceaniain2022,bymarketshareLeadingnon-alcoholicdrinkbrandsAustraliaandOceania2022,bymarketshareMarketshare25%0%5%10%15%20%30%35%40%45%50%Shine+CocaColaBundabergPrivateLabelMilduraFanta11%10%8%5%4%3%3%3%3%3%EvianSpriteJustJuiceBerriOther47%19Description:Shine+wastheleadingnon-alcoholicdrinkbrandinEastAsia,takingup11percentofthemarketin2022,accordingtotheNote(s):Asia;September2023ConsumerMarketOutlook.Shine+isanAustralian-basednootropicdrinkproducer.ReadmoreSource(s):ConsumerMarketInsightsCHAPTER

04AveragepricesAveragepriceperliterofsoftdrinksintheAsia-Pacificregionin2023withaforecastfor2024,bycountryorterritory(inU.S.dollars)PriceperliterofsoftdrinksAPAC2023-2024,bycountryPriceperliterinU.S.dollars2024*2.520230.00.51.01.52.03.03.54.04.55.05.5AustraliaNewZealandSouthKoreaJapanSingaporeHongKongTaiwanChinaTimor-LesteThailandFijiMalaysia21Description:TheaveragepriceofoneliterofsoftdrinkinAustraliawas4.67U.S.dollarsin2023,accordingtotheNote(s):Asia,APAC;August2023;*ForecastThedatashowstheaverageretailvalueperliterintheselectedmarket(marketsegment,region)foreachyear.ThedataencompassesB2Centerprises.Figuresarebasedontotalconsumerspendingon[...]

ReadmoreSource(s):

ConsumerMarketInsightsConsumerMarketOutlook.Incomparison,theaveragepriceofsoftdrinksinPakistanwas0.59U.S.dollarsperliterin2023.

ReadmoreAveragepriceperliterofbottledwaterintheAsia-Pacificregionin2023withaforecastfor2024,bycountryorterritory(inU.S.dollars)PriceperliterofbottledwaterAPAC2023-2024,bycountryPriceperliterinU.S.dollars2024*0.820230.00.20.40.61.01.21.41.61.8NewZealandAustraliaJapanHongKongSouthKoreaSingaporeBruneiTaiwanFijiChinaTimor-LesteThailand22Description:TheaveragepriceofoneliterofbottledwaterinNewZealandwas1.64U.S.dollarsin2023,accordingtotheNote(s):Asia,APAC;August2023;*ForecastThedatashowstheaverageretailvalueperliterintheselectedmarket(marketsegment,region)foreachyear.ThedataencompassesB2Centerprises.Figuresarebasedontotalconsumerspendingon[...]

ReadmoreSource(s):

ConsumerMarketInsightsConsumerMarketOutlook.Incomparison,theaveragepriceofbottledwaterinPakistanwas0.19U.S.dollarsin2023.

ReadmoreAveragepriceperliterofjuiceintheAsia-Pacificregionin2023withaforecastfor2024,bycountryorterritory(inU.S.dollars)PriceperliterofjuiceAPAC2023-2024,bycountryPriceperliterinU.S.dollars2024*320230124567AustraliaJapanNewZealandSouthKoreaHongKongSingaporeTaiwanChinaBruneiFijiTimor-LesteThailand23Description:TheaveragepriceofoneliterofjuiceinAustraliawas6.15U.S.dollarsin2023,accordingtotheNote(s):Asia,APAC;August2023;*ForecastThedatashowstheaverageretailvalueperliterintheselectedmarket(marketsegment,region)foreachyear.ThedataencompassesB2Centerprises.Figuresarebasedontotalconsumerspendingon[...]

ReadmoreSource(s):

ConsumerMarketInsightsConsumerMarketOutlook.Incomparison,theaveragepriceofjuiceinPakistanwasjustoveroneU.S.dollarperliterin2023.

ReadmoreAveragepriceperliterofready-to-drink(RTD)coffeeintheAsia-Pacificregionin2023withaforecastfor2024,bycountryorterritory(inU.S.dollars)Priceperliterofready-to-drinkcoffeeAPAC2023-2024,bycountryPriceperliterinU.S.dollars2024*2023602481012HongKongNewZealandAustraliaSouthKoreaSingaporeTaiwanChinaTimor-LesteLaosFijiThailandBangladesh24Description:Theaveragepriceofoneliterofready-to-drink(RTD)coffeeinHongKongwas10.35U.S.dollarsin2023,accordingtotheConsumerMarketOutlook.Incomparison,theaveragepriceofRTDcoffeeinPakistanwasjustundertwoU.S.dollarsperliterin2023.ReadmoreNote(s):Asia,APAC;August2023;*ForecastThedatashowstheaverageretailvalueperliterintheselectedmarket(marketsegment,region)foreachyear.ThedataencompassesB2Centerprises.Figuresarebasedontotalconsumerspendingon[...]

ReadmoreSource(s):ConsumerMarketInsightsAveragepriceperliterofready-to-drink(RTD)teaintheAsia-Pacificregionin2023withaforecastfor2024,bycountryorterritory(inU.S.dollars)Priceperliterofready-to-drinkteaAPAC2023-2024,bycountryPriceperliterinU.S.dollars2024*2023401235678AustraliaNewZealandSouthKoreaHongKongSingaporeJapanTaiwanChinaTimor-LesteFijiBruneiThailand25/statistics/1420450/apac-average-price-of-rtd-tea-by-countryTheaveragepriceofoneliterofready-to-drink(RTD)teainAustraliawas6.5U.S.dollarsin2023,accordingtotheConsumerMarketOutlook.Incomparison,theaveragepriceofRTDteainIndiawasjustunderoneU.S.dollarperliterin2023.ReadmoreNote(s):Asia,APAC;August2023;*ForecastThedatashowstheaverageretailvalueperliterintheselectedmarket(marketsegment,region)foreachyear.ThedataencompassesB2Centerprises.Figuresarebasedontotalconsumerspendingon[...]

ReadmoreSource(s):ConsumerMarketInsightsCHAPTER

05PurchasingbehaviorShareofconsumerswhousuallyordercoffeeandothercoffee-baseddrinksonfooddeliveryappsinAsiaasofApril2023,bycountryorterritoryPreferenceforcoffeebeveragesamongfooddeliveryappusersAsia2023,bycountryShareofconsumers0%5%10%15%20%25%30%35%34%40%ThailandIndonesiaChina31%31%VietnamMalaysiaPhilippinesIndia28%27%23%21%Taiwan18%SingaporeSouthKoreaHongKongJapan14%13%13%4%27Description:AccordingtoasurveyfromRakutenInsightconductedinAsiainApril2023,34percentoffooddeliveryappusersinThailandclaimedthattheymostlyorderedcoffeeandothercoffee-baseddrinksonfooddeliveryapps.Incomparison,fourpercentofthesurveyedJapaneseconsumersstatedthattheyusuallyorderedcoffeebeveragesonfooddeliveryappsasofApril2023.

ReadmoreNote(s):Asia,APAC;April13to30,2023;118,323respondents;16yearsandolderSource(s):RakutenInsightShareofconsumerswhousuallyorderbubbleteaandothertea-baseddrinksonfooddeliveryappsinAsiaasofApril2023,bycountryorterritoryPreferenceforteabeveragesamongfooddeliveryappusersAsia2023,bycountryShareofconsumers0%5%10%15%20%25%30%35%34%40%45%50%48%55%ChinaTaiwan43%Vietnam40%MalaysiaIndonesiaSingaporePhilippinesThailandHongKongIndia30%28%27%26%22%15%SouthKoreaJapan5%1%28Description:AccordingtoasurveyfromRakutenInsightconductedinAsiainApril2023,48percentofthefooddeliveryappusersinChinastatedthattheyusuallyorderedbubbleteaandothertea-baseddrinksonfooddeliveryapps.Incomparison,onepercentofthesurveyedJapaneseconsumersclaimedthattheypreferredtoordertea-baseddrinksonfooddeliveryappsasofApril2023.

ReadmoreNote(s):Asia,APAC;April13to30,2023;118,323respondents;16yearsandolderSource(s):RakutenInsightShareofconsumerswhofinditimportanttobuyorganicnon-alcoholicbeveragesinAsiaasofSeptember2023,bycountryorterritoryShareofconsumerswhopreferorganicnon-alcoholicbeveragesAsia2023,bycountryShareofrespondents0%5%10%15%20%25%PhilippinesVietnamIndia22%21%20%IndonesiaChina17%15%ThailandMalaysiaTaiwan14%14%13%SouthKoreaHongKongSingaporeJapan10%10%9%6%29Description:AccordingtoasurveyonorganicfoodconsumptionconductedbyRakutenInsightonSeptember2023,22percentoftherespondentsinthePhilippinesstatedthattheyfinditimportanttobuyorganicnon-alcoholicbeverages.Incomparison,sixpercentoftherespondentsinJapanfounditimportanttopurchaseorganicnon-alcoholicbeveragesasofSeptember2023.ReadmoreNote(s):Asia;September7toSeptember30,2023;133,045respondents;16yearsandolder;amongthosewhopurchasedorganicfoodproductsSource(s):RakutenInsightMostpurchasedbeveragesinaweekinSoutheastAsiain2022MostpurchasedbeveragesinaweekSEA2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%CoffeeSoftdrinks40.6%25.7%25.5%Tea/bubbleteaMilk20.2%18.7%FruitjuicesLightalcohol(beer,wine)Energydrink9.3%8.6%Soda6.6%6%SportdrinkStrongalcohol/hardliquor3.7%30Description:AccordingtoasurveyamongSoutheastAsianconsumersinFebruary2022,40.6percentoftherespondentsboughtcoffeeintheweekprior.SoftdrinkswerealsopopularbeveragesinSoutheastAsia,with25.7percentoftherespondentspurchasingthemintheweekbeforethesurveyinFebruary2022.ReadmoreNote(s):Asia;February2022;10,239respondents;includesrespondentsfromMyanmar,Vietnam,Laos,Thailand,Cambodia,Singapore,thePhilippines,Malaysia,andIndonesiaSource(s):StandardInsightsLeadingchannelstopurchasecarbonatedsodainSoutheastAsiain2023,byselectedcountryLeadingchannelstopurchasecarbonatedsodaSEA2023,bycountryShareofrespondentsHypermarkets

Localmarkets60%Supermarkets0%Conveniencestore20%Retailstores40%Warehouseclubstore80%OthersNoneoftheabove100%120%IndonesiaMyanmarPhilippinesVietnamMalaysiaThailand31Description:Accordingtoa2023surveyconductedamongSoutheastAsiancountries,halfoftherespondentsinIndonesiapurchasedcarbonatedsodadrinkinsupermarketsthemost.Incomparison,lessthan15percentoftherespondentsinThailandpurchasedcarbonatedsodainsupermarkets,whilenearly64percentoftheThairespondentsmostlyboughtitinconveniencestores.ReadmoreNote(s):Asia;January2023;7,082respondents;18yearsandolderSource(s):StandardInsightsCHAPTER

06ConsumerpreferencesShareofconsumerswhoconsumeenergydrinksinSoutheastAsiain2023,byselectedcountryandfrequencyShareofconsumerswhoconsumeenergydrinksSEA2023,bycountryandfrequencyShareofrespondentsSeveraltimesperweekOnceevery3monthsOnceaweekLessthanonceevery3monthsOnceevery2weeksDonotdrinkOnceeverymonth0%20%40%60%80%100%120%VietnamThailandMyanmarIndonesiaMalaysiaPhilippines33Description:Accordingtoa2023surveyconductedamongSoutheastAsiancountries,over18percentoftherespondentsinVietnamconsumedenergydrinksseveraltimesaweek.Incomparison,lessthanfivepercentoftherespondentsinthePhilippinesconsumedenergydrinksseveraltimesaweekasofJanuary2023.ThePhilippinesandThailandalsohadthehighestshareofconsumerswhodonotconsumeenergydrinks,atover50percenteach.

ReadmoreNote(s):Asia;January2023;7,082respondents;18yearsandolderSource(s):StandardInsightsLeadingoccasionstoconsumeenergydrinksinSoutheastAsiain2023,byselectedcountryLeadingoccasionstoconsumeenergydrinksSEA2023,bycountryIndonesiaMalaysia17.42%10.18%6.07%Myanmar13.82%15.45%3.58%Philippines18.46%15.2%Thailand14.92%7.36%1.94%4.46%11.05%7.56%25%Vietnam15.96%25.96%8.25%TorelaxinthemiddleofthedayTodrinkwithfriendsWithameal24.64%20.37%11.25%7.55%10.29%8.66%Duringaparty7.63%3.9%16.32%25.96%11.23%19.65%21.93%17.37%12.98%WhenfeelingwarmortheweatherishotForabigoccasiontocelebrateWhileworkingorstudyingWhentakingabreakBeforeoraftersportOther23.79%9.26%28.18%8.22%53.01%5.04%18.63%11.11%32.68%28.76%32.68%12.58%26.5%25.64%23.48%41.29%13.11%17.56%24.23%12.2%19.94%32.34%9.4%13.37%29.46%2.16%5.69%34Description:Accordingtoa2023surveyconductedamongSoutheastAsiancountries,over41percentoftherespondentsinMalaysiaconsumedenergydrinksbeforeorafterdoingsports.Incomparison,53percentoftherespondentsinMyanmarconsumedenergydrinkswhenfeelingwarmorwhentheweatherishotasofJanuary2023.ReadmoreNote(s):Asia;January2023;7,082respondents;18yearsandolderSource(s):StandardInsightsLeadingoccasionstoconsumecarbonatedsodadrinksinSoutheastAsiain2023,byselectedcountryLeadingoccasionstoconsumecarbonatedsodadrinksSEA2023,bycountryIndonesiaMalaysia16.63%16.83%12.33%23.29%37.18%21.53%15.85%22.31%19.96%8.22%Myanmar14.47%24.55%4.55%Philippines25.49%30.88%38.24%28.27%29.25%22.88%12.09%21.73%3.59%Thailand28.1%Vietnam16.84%32.28%11.4%TorelaxinthemiddleofthedayTodrinkwithfriendsWithameal36.89%39.74%13.96%22.36%24.93%20.94%12.82%18.95%12.11%5.41%13.95%13.37%21.51%27.91%20.54%9.11%Duringaparty7.64%31.75%25.96%27.02%12.11%21.05%11.93%3.33%WhenfeelingwarmortheweatherishotForabigoccasiontocelebrateWhileworkingorstudyingWhentakingabreakBeforeoraftersportOther46.18%8.46%10.41%23.41%13.17%5.37%18.8%4.26%2.94%5.6