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INDUSTRIES
&
MARKETSBeautyandpersonalcareindustryinIndiaCHAPTER
01GlobaloverviewBeautyandpersonalcaremarketvalueworldwidefrom2018to2028,bycategory(inbillionU.S.dollars)Globalbeautyandpersonalcaremarketvaluebycategory2018to2028PersonalCareSkinCareCosmeticsFragrances8007006005004003002001000201820192020202120222023202420252026202720283Description:In2023,thepersonalcaresegmentrecordedrevenuesofabout274billionU.S.dollarsworldwide,afigurethatwasforecasttoincreaseuptoover319billionU.S.dollarsbytheyear2028.Othercategories,suchasskincareorcosmetics,arealsoexpectedtoincreasebythesameyear.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueofthebeauty&personalcaremarketworldwidebycountryin2023(inbillionU.S.dollars)Marketsizeofbeauty&personalcarein20countriesworldwide2023RevenueinbillionU.S.dollars40
50
600102030708090100110UnitedStatesChina97.8167.18Japan45.96India30.54Brazil24.56GermanyFranceUnitedKingdomRussia20.2917.4716.9516.11SouthKoreaItalyBangladeshSpain14.6112.2410.839.894Description:TheUnitedStatesisleadingtherankingbyrevenueinthebeauty&personalcaremarket,recording97.81billionU.S.dollars.FollowingcloselybehindisChinawith67.18billionU.S.dollars,whileEgyptistrailingtherankingwith6.7billionU.S.dollars,resultinginadifferenceof91.11billionU.S.dollarstotherankingleader,theUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsBrandvalueoftheleading10cosmeticbrandsworldwidein2023(inbillionU.S.dollars)Brandvalueoftheleading10cosmeticbrandsworldwide2023BrandvalueinbillionU.S.dollars60248101212.0314L'OréalParisEstéeLauderNivea7.156.62Gillette6.58Dove6.47GuerlainLancômeCliniquePanteneGarnier6.315.24.834.644.15Description:Thisstatisticshowsthebrandvalueoftheleading10cosmeticbrandsworldwidein2023.Inthatyear,L'OréalPariswasatthetopofthelist,withabrandvalueofabout12.1billionU.Sdollars.ReadmoreNote(s):Worldwide;2023Source(s):BrandFinanceLeadinghealthandbeautybrandsrankedbyconsumerreachpointsworldwidein2022(inmillions)Mostchosenhealth&beautybrandsworldwide2022,byconsumerreachpointsConsumerreachpoints*inmillions05001,0001,5002,0002,5003,0003,5004,0004,5005,000ColgateLifebuoySunsilk|Sedal|SedaDove4,2982,3732,3341,933Lux1,710Head&ShouldersClose-Up1,1181,0711,048993915PepsodentDettolNiveaPantenePond'sPalmolive8077787486Description:Thisstatisticpresentsthetwentyleadinghealthandbeautybrandsrankedbyconsumerreachpoints(ameasureofbrandpenetrationandconsumerchoice)worldwidein2022.Thatyear,Colgatewastheleadingbrandforhealthandbeauty,withapproximately4.3billionconsumerreachpoints.LifebuoyandSunsilkrankedinsecondandthirdplace,bothwithovertwobillionconsumerreachpoints.ReadmoreNote(s):Worldwide;2022;*Consumerreachpointsareametricusedtomeasurewhichbrandsshoppersarechoosingtobuyandwhy.Itiscalculatedbylookingatthreemainindicators:1.Population:thenumberofhouseholdsinacountry.2.[...]
ReadmoreSource(s):KantarWorldpanelNumberofcontractmanufacturersofpersonalcareproductsworldwideasofMarch2023,bycountryGlobalpersonalcarecontractmanufacturers2023,bycountryNumberofmanufacturers800204060100120140160180UnitedStatesCanada1638India3SouthKoreaUnitedKingdomGermanyBrazil2222France1ChinaTurkeyEcuadorJapanSouthAfrica111117Description:ThisstatisticshowsthenumberofpersonalcarecontractmanufacturersworldwideasofMarch2023,bycountry.Thatyear,therewere163contractmanufacturersforpersonalcareproductsintheUnitedStates.
ReadmoreNote(s):Worldwide;AsofMarch2023Source(s):HappiMagazineCHAPTER
02MarketoverviewDistributionofthefastmovingconsumergoods(FMCG)marketinIndiainfinancialyear2020,bysegmentFMCGmarketdistributioninIndiaFY2020,bysegment60%50%50%40%30%20%10%0%31%19%HouseholdandpersonalcareHealthcareFoodandbeverages9Description:HouseholdandpersonalcaremadeupthehighestshareofIndia'sFMCGmarketinthefinancialyear2020.Foodandbeverages,ontheotherhand,madeuponly19percentduringthesameperiod.ThemarketisestimatedtogrowataCAGRof27.9percent.ReadmoreNote(s):India;FY2020Source(s):IndiaBrandEquityFoundationMarketsizeofbeautyandpersonalcareindustryinIndiainfinancialyear2022,bycategory(inbillionU.S.dollars)MarketsizeofbeautyandpersonalcareindustryinIndiaFY2022,bycategoryMarketsizeinbillionU.S.dollars1.5
2.00.00.51.02.53.03.54.0Bath&ShowerHaircare3.83.6Others2.6Skincare2.4OralcareCosmeticsPerfumes1.91.4110Description:Withinthebeautyandpersonalcareindustry,thebath&showercategoryhadthehighestmarketsizeofaboutfourbillionU.S.dollars.Ontheotherhand,perfumeshadthelowestmarketsizeofonebilliondollarsduringthefinancialyear2022.Themarketsizeforthebeautyandpersonalcareindustrywas16.8billiondollarsduringthesameperiod.ReadmoreNote(s):India;FY2022Source(s):Beauty&YouMarketsizeofbeautyandpersonalcareindustryinIndiainfinancialyear2022,bydistributionchannel(inbillionU.S.dollars)MarketsizeofbeautyandpersonalcareindustryIndia2022,bydistributionchannelMarketsizeinbillionU.S.dollars012345678TraditionalretailersModernretailers7.43.2Health&beautystore&othersChemists/pharmaciesE-commerce2.31.71.3Directfromwebsite0.911Description:Infinancialyear2022,themarketsizeofthebeautyandpersonalcareindustry,distributedthroughtraditionalretailersacrossIndia,amountedtooversevenbillionU.S.dollars.ThiswasfollowedbymodernretailerswhichwasoverthreebillionU.S.dollars.Theoverallmarketsizeforbeautyandpersonalcareindustrywas16.8billiondollarsinthesameyear.ReadmoreNote(s):India;FY2022Source(s):Beauty&YouRevenueintheBeauty&PersonalCaremarketfordifferentsegmentsIndiafrom2018to2028(inmillionU.S.dollars)RevenueintheBeauty&PersonalCaremarketIndia2018-2028PersonalCareSkinCareCosmeticsFragrances40,00035,00030,00025,00020,00015,00010,0005,00002018201920202021202220232024202520262027202812Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallfourdifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentPersonalCare,whichhasthehighestvalueof16.3billionU.S.dollars.ReadmoreNote(s):IndiaSource(s):MarketInsightsNumberofusersintheBeauty,Health,Personal&HouseholdCaremarketfordifferentsegmentsIndiafrom2017to2027(inmillionindividuals)UsersintheBeauty,Health,Personal&HouseholdCaremarketIndia2017-2027PersonalCareBeautyCareHealthCareHouseholdCare1,00090080070060050040030020010002017201820192020202120222023202420252026202713Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Thisreflectstheoveralltrendthroughouttheentireobservationperiodfrom2017to2027.Itisestimatedthattheusernumberiscontinuouslyrisinginallsegments.Inthisregard,theBeautyCaresegmentachievesthehighestvalueof272.12millionindividualsin2027.ReadmoreNote(s):IndiaSource(s):MarketInsightsCHAPTER
03MarketplayersLeadinghouseholdandpersonalcarecompaniesinIndiaasofJanuary2024,basedonnetsales(inbillionIndianrupees)LeadinghouseholdandpersonalcarecompaniesinIndia2024,basedonnetsalesNetsalesinbillionIndianrupees0100200300400500600599.44700HULDaburIndiaGodrejConsumerMarico86.8476.6774.7852.2639.1829.07ColgatePandGEmamiOrientElectricJyothyLabsGilletteIndia25.2924.8224.7715/statistics/1200639/india-leading-personal-care-companies-based-on-net-salesAsofJanuary2024,HindustanUnileverwastheleadingcompanyinthehouseholdandpersonalcaresegmentwithanetsalesofover599billionIndianrupees.DaburIndiacameinsecondwithanetsalesofapproximately87billionIndianrupees.
ReadmoreNote(s):India;asofJanuary2024Source(s):MoneycontrolGrosssalesvalueofHindustanUnileverLimitedfromfinancialyear2013to2023(inbillionIndianrupees)HindustanUnilever'sgrosssalesvalueFY2013-2023700600500400581.54503.36453.11382.73376.6346.19338.95329.29320.86289.473002001000266.8FY2013FY2014FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY202316Description:Infinancialyear2023,HindustanUnileverLimitedreportedagrosssalesvalueofabout581billionIndianrupees,upfromabout267billionIndianrupeesinfinancialyear2013.HindustanUnileverisasubsidiaryoftheBritish-DutchFMCGcompanyUnileveranditisheadquarteredinMumbai.ReadmoreNote(s):India;FY2013toFY2023;salesbeforeexcisedutycharge.Source(s):HUL(India)TotalincomeofL'OréalIndiafromfinancialyear2019to2023(inbillionIndianrupees)TotalincomeofL'OréalIndiaFY2019-2023605049.944037.3934.6132.7428.583020100FY2019FY2020FY2021FY2022FY202317Description:TheFrenchbeautyandcosmeticretailerL'OréalIndiageneratedatotalincomeofabout50billionIndianrupeesduringthefinancialyear2023.Theincomevaluewasthehighestascomparedtothepreviousyears.
ReadmoreNote(s):India;FY2019toFY2023Source(s):ZeeBusinessNetsalesofDaburLimitedfromfinancialyear2016to2023(inbillionIndianrupees)DaburLimitednetsalesFY2016-20231009086.8481.88071.857062.7363.16056.0953.752.9150403020100FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY202318Description:DaburLimitedreportedanetsalesvalueofabout87billionIndianrupeesinfinancialyear2023.Thiswasanincreaseascomparedtothepreviousfiscalyear.DaburLimitedisanIndianconsumergoodsmultinationalcompany.Thecompanymanufacturesnaturalandayurvedicproducts.ReadmoreNote(s):India;FY2016toFY2023Source(s):MoneycontrolNetsalesofMaricoLimitedfromfinancialyear2016to2023(inbillionIndianrupees)MaricoLimitednetsalesFY2016-20238070607574.7863.3759.7158.5351.748.6148.5150403020100FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY202319Description:MaricoLimitedreportedanetsalesvalueofabout75billionIndianrupeesinfinancialyear2023.Thiswasadecreaseascomparedtothepreviousfiscalyear.MaricoLimitedisanIndianconsumergoodsmultinationalcompany.Thecompanymanufactureshealth,beauty,andpersonalcareproducts.ReadmoreNote(s):India;FY2016toFY2023Source(s):MoneycontrolRevenueofLakmeLeverfromfinancialyear2020to2023(inbillionIndianrupees)RevenueofLakmeLeverFY2020-20233.53.283.02.52.01.51.00.50.02.842.752.3FY2020FY2021FY2022FY202320Description:LakmeLeverreportedarevenueofoverthreebillionIndianrupeesinthefinancialyear2023,therewasanincreaseofover19percentascomparedtothepreviousfinancialyear.LakmeLeverisasubsidiaryofHindustanUnilever,thathasover450franchisesalonsinIndia.ReadmoreNote(s):India;FY2020toFY2023Source(s):TheEconomicTimesCHAPTER
04DigitalplayersRevenueofNykaaE-RetailPrivateLimitedfromfinancialyear2018to2023(inbillionIndianrupees)Nykaa'srevenueFY2018-2023605040302051.4431.9422.0516.0311.61105.550FY2018FY2019FY2020FY2021FY2022FY202322Description:TheIndianonlinemarketplaceNykaaexperiencedanexponentialgrowthsince2018.StartingwitharevenueofonlyalittlemorethanfivebillionIndianrupees,theyearlyrevenueamountedto51billionrupeesinthefiscalyear2023.ReadmoreNote(s):India;FY2018toFY2023Source(s):NykaaRevenuefromoperationsofMamaearthfromfinancialyear2019to2023(inbillionIndianrupees)RevenuefromoperationsofMamaearthFY2019-202316141210814.939.4364.61421.10.17FY20190FY2020FY2021FY2022FY202323Description:Infinancialyear2023,theoperatingrevenueofMamaearthamountedto14.93billionIndianrupees.Thiswasanincreaseascomparedtothepreviousfinancialyear.MamaearthisanIndianD2Cbrandthatmanufacturestoxic-freebeautyandpersonalcareproducts.ReadmoreNote(s):India;FY2019toFY2023Source(s):ENTRACKRRevenuefromoperationsofSugarCosmeticsfromfinancialyear2019to2023(inmillionIndianrupees)RevenuefromoperationsofSugarCosmeticsFY2019-20234,5004,0003,5003,0002,5002,0001,5004,2002,2201,2641,037.11,000500571.40FY2019FY2020FY2021FY2022FY202324Description:Infiscalyear2023,therevenuefromoperationsofSugarCosmeticsamountedtofourbillionIndianrupeesinIndia.Thiswasasignificantincreaseascomparedtothepreviousyear.SugarCosmeticsisafast-growingluxurycosmeticscompanywithheadquartersinMumbai,India.ReadmoreNote(s):India;FY2019toFY2023Source(s):ENTRACKRRevenue,expenses,cashfromoperationsandtotallossdataonPurpllefromfinancialyear2019to2022(inmillionIndianrupees)MainfinancialindicatorsforPurplleFY2019-2022RevenueExpensesCashfromoperationsTotalloss5,0004,0003,0002,0001,00004,3122,198.81,9111,281.51,2311,055.61,004914-40.7-222.7-243.9-275.07
-203.63-521.9-562-1,000-2,000-817FY2019FY2020FY2021FY202225Description:TheonlinebeautyandcosmeticplatformPurpllehadarevenueofnearly2.2billionIndianrupeesduringfiscalyear2022.ThiswasanincreaseascomparedtothepreviousyearwhentherevenueforPurpllewas1.2billionIndianrupees.
ReadmoreNote(s):India;FY2019toFY2022Source(s):ENTRACKRCHAPTER
05ConsumerbehaviorPurchasepreferencesforonlinebeautyandpersonalcareproductsinIndiaasofFebruary2022(score0to10)PurchasepreferencesforonlinebeautyandpersonalcareproductsinIndia2022Categorydelighter'sscore012345678EffectsontheskinFragranceEffectsonhairUsage7.45.54.13.1Price2.627Description:AccordingtoasurveyconductedonthepurchasepreferencesofIndianconsumersforonlinebeautyandpersonalcareproductsinFebruary2022,effectsontheskinandfragranceofproductswithdelighter'sscoresof7.4and5.5arethemostimportantfactorsforconsumerswhilepurchasingabeautyorpersonalcareproductonline.Incontrast,thepriceoftheproductwithadelighter'sscoreof2.6istheleastimportantfactorforonlinebuyers.
ReadmoreNote(s):India;asofFebruary19,2022;25,996respondentsSource(s):Clootrack;Inc42MostusedpersonalcareproductbycategoryinIndiaasofDecember2023MostusedpersonalcareproductbycategoryinIndia2023Shareofrespondents0%
10%20%30%40%50%60%Perfume,fragrances63%63%Skincare(facialcare,handcare,bodycare,etc.)Oralanddentalcare(toothpaste,mouthwash,etc.)62%Personalhygieneproducts(bathandshowerproducts,deodorants,shavingcream&gel,etc.)61%HaircareandhairstylingproductsDecorativecosmetics(makeup,lipsticks,nailpolish,etc.)Noneoftheabove57%35%4%28Description:63percentofIndianrespondentsansweroursurveyon"Mostusedpersonalcareproductbycategory"with"Perfume,fragrances".Thesurveywasconductedin2023,among4,037consumers.
ReadmoreNote(s):India;JanuarytoDecember2044;4037respondents;1
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