西班牙零售企业梅尔卡多纳(Mercadona)市场前景及投资研究报告-培训课件外文版2024.6赵一鸣零食有鸣

COMPANIES

&

PRODUCTSMercadonaCHAPTER

01OverviewTotalretailsalesworldwidefrom2021to2026(intrillionU.S.dollars)World:retailsales2021-20263532.7631.6930.5729.293025201510528.226.370202120222023*2024*2025*2026*3Description:Globalretailsaleswereprojectedtoamounttoaround32.8trillionU.S.dollarsby2026,upfromapproximately26.4trillionU.S.dollarsin2021.Theretailindustryencompassesthejourneyofagoodorservice.Thistypicallystartswiththemanufacturingofaproductandendswithsaidproductbeingpurchasedbyaconsumerfromaretailer.Retailestablishmentscomeinmanyformssuchasgrocerystores,restaurants,andbookstores.

ReadmoreNote(s):Worldwide;December2022;*Forecast.ReadmoreSource(s):eMarketerProjectedretailsalesgrowthworldwidefrom2020to2025World:retailsalesgrowth2020-202512%9.7%10%8%6%5%4.9%4.8%4.1%4%2%0%-2%-4%-2.9%2020202120222023202420254Description:In2020,globalretailsalesfellby2.9percentasaresultoftheCOVID-19pandemic,bouncingbackin2021withagrowthof9.7percentGlobalretailsaleswereprojectedtoamounttoaround27.3trillionU.S.dollarsby2022,upfromapproximately23.7trillionU.S.dollarsin2020.ReadmoreNote(s):Worldwide;January2020Source(s):eMarketerEstimatedvalueofthein-storeande-commerceretailsalesworldwidefrom2022and2026(intrillionU.S.dollars)Estimatedvalueofglobalretailsales2022-2026,bysaleschannelPhysicalretaile-commerce35302520151059.48.47.46.65.822.522.621.620.8200202220232024202520265Description:In2022,theglobalin-storeorbrick-and-mortarretailchannelgeneratedanestimated20trillionU.S.dollarsinsales.Totalretailsales(onlineandofflineretail)worldwideamountedtoaround25.8trillionU.S.dollarsthatyear.By2026,itisestimatedthatthevalueofe-commerceretailsaleswillreach9.4trillionU.S.dollarsonaglobalscale.ReadmoreNote(s):Worldwide;2022;estimatesSource(s):Activate;DigitalCommerce360;eMarketer;ResearchandMarkets;MarketshareoffoodsoldinSpainin2022,bydistributionchannelFoodsalessharebydistributionchannelinSpainin2022Otherchannels11.0%E-commerce2.3%Specialistshop12.4%Supermarkets49.0%Hypermarkets12.5%Discountstores13.4%6Description:ThisstatisticshowsthemarketshareoffoodsoldinSpainin2022,brokendownbydistributionchannel.Thatyear,supermarkets,suchasMercadona,DIAorLidlamountedtoroughly50percentofthemarketshare.

ReadmoreNote(s):Spain;2022Source(s):MinistryofAgriculture,FoodandEnvironmentNumberofactivesupermarketsinSpainfrom2013to2022NumberofsupermarketsinSpain2013-202224,00023,57223,50223,44723,50023,00022,50022,00021,50021,00020,50020,00022,99022,37722,03721,40621,163201520,910201420,375201320162017201820192020202120227Description:ThisstatisticshowsthenumberofactivesupermarketsinSpainbetween2013and2022.Theperiodrecordedshowedanincreaseinthenumberofsupermarketsfromapproximately20.4thousandin2013toover23.5thousandin2022.

ReadmoreNote(s):Spain;2013to2022Source(s):AlimarketE-commercerevenuefromhypermarkets,supermarketsandfoodstoresinSpainfrom1stquarter2014to3rdquarter2023(inmillioneuros)Grocerystores:quarterlye-commercerevenueinSpain2014-20237006005004003002001000Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3'14

'14

'14

'14

'15

'15

'15

'15

'16

'16

'16

'16

'17

'17

'17

'17

'18

'18

'18

'18

'19

'19

'19

'19

'20

'20

'20

'20

'21

'21

'21

'21

'22

'22

'22

'22

'23

'23

'238Description:Duringthelockdownsinthesecondquarterof2020duetotheCOVID-19pandemic,e-commercerevenuesgeneratedbyhypermarkets,supermarkets,andfoodstoresinSpainsoared.Althoughtheopeningreturnedtonormal,thesefigureshaveremainedwellabovepre-pandemictimes,reachinganall-timehighinthefourthquarterof2022,wherethesector'srevenueswerenearly657millioneuros.

ReadmoreNote(s):Spain;Q12014toQ32023;cross-borderanddomestictransactions*;*ThesourcereferstoSpanishcommercialtransactionswithforeigncountries,foreigncommercialtransactionswithSpain,andtransactionswithinSpain.Thisdatawas[...]

ReadmoreSource(s):ComisiónNacionaldelosMercadosylaCompetenciaCHAPTER

02FinancialsAnnualsalesvalueofthesupermarketchainMercadonainSpainfrom2014to2023(inmillioneuros)MercadonarevenueinSpain2014-202340,00035,00030,00025,00034,12430,30427,40426,74525,46822,255.721,011.5319,802.38201619,059.16201520,00015,00018,441.862014201720182019202020212022202310Description:ThetotalsalesvalueofMercadona,leadingsupermarketchaininSpain,inSpainin2023amountedtoover34billioneuros.Therevenuewasonanupwardtrendduringtheanalyzedperiodoftime,andincreasedbyalmostninebillioneurosbetween2014and2021.ReadmoreNote(s):Spain;2014to2023Source(s):MercadonaAnnualsalesvolumeofMercadonainSpainandPortugalfrom2013to2023(inmillionsofkilo-liters)MercadonasalesvolumeinSpainandPortugal2013-202314,00013,50013,00012,50012,00011,50013,62512,96812,82712,54212,05011,84811,58611,07111,00010,50010,0009,50010,64910,10320149,84520139,00020152016201720182019202020212022202311Description:Mercadona,theleadingsupermarketchaininSpain,hadavolumeofsalesofmorethan13,620kilo-litersin2023,whichisthehighestnumberrecordedduringtheentireperiodanalyzed.Thisfollowsthepositivetrendthathasbeenseensincethebeginningofthetimeperiodstudiedin2013.ReadmoreNote(s):Portugal,Spain;2013to2023Source(s):MercadonaAnnualinvestmentofMercadonainSpainfrom2013to2023(inmillioneuros)Mercadona'sannualinvestmentinSpain2013-20232,3002,1001,9001,7001,5001,3001,1009002,0501,5041,3871,09020211,06220231,00820177836856506556517005002013201420152016201820192020202212Description:ThisstatisticshowstheannualgrowthofMercadona'sinvestmentinSpainfrom2013to2023.In2018,MercadonaregisteredatotalinvestmentinSpainof1.5billioneuros.Thisfigureincreasedinthefollowingyears,reachingitshighestpointin2019(2,050millioneuros)beforedecreasingoncemore.ReadmoreNote(s):Spain;2013to2023Source(s):MercadonaMercadona'sannualEBITDAmargininSpainandPortugalbetween2010and2023(inmillioneuros)MercadonaEBITDAmargininSpainandPortugal2010-20232,1001,9001,7001,5001,3001,9101,6221,5501,5251,2601,1951,1201,0921,08220121,07020141,06020131,04020111,1009001,000201075470050020152016201720182019202020212022202313Description:ThisstatisticshowsMercadona'sannualEBITDAmargininSpainandPortugalbetween2010and2023,inmillioneuros.Betweenthebeginningandendoftheperiod,thecompany'sEBITDAincreasedby910millioneuros.

ReadmoreNote(s):Portugal,Spain;2010to2023Source(s):MercadonaMercadona'sannualnetprofitinSpainandPortugalbetween2010and2023(inmillioneuros)MercadonanetprofitinSpainandPortugal2010-20231,0509508507506501,0097277186806366236115935435155504503502505084743983222010201120122013201420152016201720182019202020212022202314Description:TheleadingsupermarketchaininSpainisMercadona,anationalcompanywhoseoriginsareinValencia.TheenterpriseisoneoftheleadersintheSpanisheconomy,andoneexampleofthisistheevolutionofthenetprofitwhichfollowsapositivetrend.Infact,inthelastyearofthetimeperiodanalyzedthenetprofitofMercadonawasoveronebillioneurosinSpainandPortugal.ReadmoreNote(s):Portugal,Spain;2010to2023Source(s):MercadonaYear-on-yearchangeofMercadona'smainfinancialindicatorsinSpainin2023Mercadona'sfinancialindicatorsannualvariationinSpain2022-202320%18%16%17.76%14.45%14%12%10%8%11.88%6%5.07%4%2%0%SalesvolumeGrosssalesPersonnelexpenseEBITDA15Description:Thisstatisticshowstheyear-on-yearchangeofMercadona'smainfinancialindicatorsinSpainin2023.Between2022and2023,thegrosssalesoftheSpanishsupermarketchainincreasedbyaround14.45percent.

ReadmoreNote(s):Spain;FiscalyearsendingDecember31,2022and2023;FigureshavebeenroundedSource(s):Mercadona;CHAPTER

03StoresandemploymentNumberofMercadonastoresinSpainfrom2010to2023MercadonasupermarketsinSpain20231,7001,6361,6371,6331,6321,6501,6001,5501,5001,4501,4001,3501,3001,2501,6271,6261,6211,6141,5741,5211,4671,41120121,35620111,31020102013201420152016201720182019202020212022202317Description:TheSpanishsupermarketchainMercadonasawasignificantincreaseinitsnumberofstoresoverthelastfewyears.Thechaingrewfrom1.3thousandin2010toover1.6thousandshopsin2023,whichrepresentsanincreaseofmorethanthreehundredstoresduringtheperiodconsidered.However,in2020,Mercadonaclosedfivesupermarketscomparedtothepreviousyear.Nonetheless,in2023,fivestoresclosedinthecountry.

ReadmoreNote(s):Spain;2010to2023Source(s):MercadonaNumberofemployeesofMercadonaS.A.inSpainfrom2012to2023MercadonanumberofemployeesinSpain2012-2023120,000104,000100,00080,00060,00040,00020,000095,50093,30093,30089,50089,10084,48579,56375,38174,08274,22871,33320122013201420152016201720182019202020212022202318Description:ThenumberofemployeesofMercadonaSA,theleadingsupermarketchaininSpain,wasover100,000peoplein2023.Comparedtothepreviousyears,thisreflectsanincreaseofthousandsofemployeesatMercadona.ThisgrowthoccurredbecausethesupermarketnotonlywasoneofthefewbusinessestoremainopenduringtheCOVID-19pandemicandlockdown,butitalsoincreaseditsactivity.ReadmoreNote(s):Spain;2012to2023Source(s):MercadonaPercentageofemployeesofMercadonaS.A.inSpainfrom2012to2022,bytypeofcontractShareofemployeesofMercadonabytypeofcontractinSpain2012-2022Permanent3.24%Temporary2.5%120%100%80%60%40%20%0%0%0.33%2.01%3.08%4.46%4.95%6.35%9.33%8.64%100%99.66%97.98%96.91%96.75%97.5%95.53%95.04%93.64%90.66%91.35%2012201320142015201620172018201920202021202219Description:ThisstatisticshowstheshareofemployeesofMercadonaS.A.inSpainfrom2012to2022,bytypeofcontract.Before2021,approximately95percentormoreoftheemployeesoftheSpanishsupermarketchainhadapermanentcontract,whilein2021thissharedroppedto90.66percent,beforeincreasingslightlythefollowingyear.ReadmoreNote(s):Spain;2012to2022Source(s):BoletínOficialdelEstado(España/Spain);BoletínOficialdelEstado(España/Spain);elEconomistaCHAPTER

04CompetitorsGroceryshoppingbystorebrandinSpainasofDecember2023GroceryshoppingbystorebrandinSpain2023Shareofrespondents0%10%20%30%40%50%60%70%80%MercadonaCarrefourLidl73%52%45%DIA34%AlcampoAldi28%26%ElCorteInglésEroski17%14%AhorramasBonÀreaHipercorCoviránBonpreu12%11%10%7%6%21Description:WeaskedSpanishconsumersabout"Groceryshoppingbystorebrand"andfoundthat"Mercadona"takesthetopspot,while"SuperSol"isattheotherendoftheranking.ReadmoreNote(s):Spain;JanuarytoDecember2023;2026respondents;18-64yearsSource(s):ConsumerInsightsOnlinegrocery&beverageshoppingbystorebrandinSpainasofDecember2023Onlinegrocery&beverageshoppingbystorebrandinSpain2023Shareofrespondents10%

15%0%5%20%25%30%35%40%Carrefour40%Mercadona35%Amazon/AmazonFresh/AmazonPantry24%AlcampoElCorteInglésDIA21%19%18%Eroski9%AhorramasHipercorCapraboBMCondislineGadisline8%8%6%5%5%3%22Description:WeaskedSpanishconsumersabout"Onlinegrocery&beverageshoppingbystorebrand"andfoundthat"Carrefour"takesthetopspot,while"Ulabox"isattheotherendoftheranking.ReadmoreNote(s):Spain;JanuarytoDecember2023;1028respondents;18-64years;respondentswhoorderedgroceriesorbeveragesonline(eCommerce&retail,Food&consumption)Source(s):ConsumerInsightsNumberofemployeesinlargesupermarketchainsinSpainin2022,bysupermarketchainEmployeevolumeinlargesupermarketsinSpainin2022Numberofemployees60,000020,00040,00080,000100,000120,000MercadonaCarrefourConsumAlcampoDia104,54234,34618,66416,45514,39713,80811,1438,159LidlEroskiBonPreuSupercorCaprabo4,2446,00023Description:ThisstatisticshowsthenumberofemployeesinthelargesupermarketchainsinSpainin2022.Thatyear,thecompanyMercadonahadmorethan1104,500employees,followedbyCarrefourwithapproximately34,350employees.

ReadmoreNote(s):Spain;2022Source(s):elEconomista;VarioussourcesAverageannualgrosssalaryintheleadingsupermarketchainsinSpainin2022(ineuros)AverageannualgrosssalaryinmainsupermarketchainsinSpain2022Averageannualgrosssalaryineuros10,000

15,00005,00020,00020,18925,000MercadonaLidl17,265.5415,705.6515,242AlcampoDIA15,027ElCorteInglésAldi14,880.5214,880.52CarrefourEroski12,96024Description:Mercadona,theleadingSpanishsupermarketcompany,wasthesupermarketchainwiththehighestaverageannualsalaryinSpainin2023,whereemployeesearnedmoreof20,000eurosannually(grosssalary).Incontrast,Eroskiwasthesupermarketchainwiththelowestannualgrosssalary.ReadmoreNote(s):Spain;2022;grosssalarySource(s):BusinessInsiderMarketshareofthebiggestsupermarketchainsinSpainin2023SalesshareofthebiggestsupermarketsinSpain202330%27.6%25%20%15%10%5%7.5%6.1%Lidl4.8%4.3%3.7%3%1.6%Aldi0%MercadonaCarrefourGrupoDiaGrupoEroskiConsumAlcampo25Description:In2023,MercadonawastheleadingsupermarketchaininSpain,withoveronequarterofthecountry’smarketshare.Carrefourheld7.5percentofthisshare,rankingtheFrenchmultinationalretailersecondonthelist.TheGermanchainLidlfollowedthird,takingup6.1percentofthemarketshareintheMediterraneancountry.OtherimportantsupermarketsincludeGrupoDia,EroskiandConsum.ReadmoreNote(s):Spain;2023Source(s):infoRETAIL;NielsenIQAnnualsalesvalueofCentrosComercialesCarrefourS.A.inSpainfrom2013to2023(inmillioneuros)CarrefoursupermarketsrevenueinSpain2013-202312,00010,00010,86010,4379,4719,0588,7508,7998,6348,0497,9238,0006,0004,0002,00007,3557,3332013201420152016201720182019202020212022202326Description:ThisstatisticshowstheannualsalesvalueofCentrosComercialesCarrefourS.A.from2013to2023.In2023,thetotalsalesvalueoftheSpanishsubsidiaryoftheFrenchhypermarketchainamountedtoapproximately10.9billioneuros,whichrepresentsasignificantincreasecomparedtopreviousyears.ReadmoreNote(s):Spain;2013to2023Source(s):CarrefourAnnualsalesvalueofLidlSupermercadosS.A.inSpainfrom2014to2022(inmillioneuros)LidlSupermarketsrevenueinSpain2014-20226,5006,0005,5005,0004,5004,0003,5003,0006,0795,1444,398.34,008.823,594.693,335.353,049.220162,708.6720152,532.1320142,5002,00020172018201920202021202227Description:ThisstatisticshowstheannualsalesvalueofLidlSupermercadosS.A.from2012to2022.In2022,thetotalsalesvalueoftheSpanishsubsidiaryoftheGermanglobaldiscountsupermarketchainamountedtoapproximately6.1billioneuros,asignificantincreasecomparedtothepreviousyear.ReadmoreNote(s):Spain;2014to2022Source(s):BoletínOficialdelEstado(España/Spain);elEconomista;InformaD&BCHAPTER

05MercadonashoppersprofileGenerationalofMercadonashoppersinSpainin2024GenerationaldistributionofMercadonashoppersinSpain2024BabyBoomers10%GenerationZ16%Millennials32%GenerationX42%29Description:Accordingtooursurvey,peoplebelongtoGenerationXmakeupthelargestshareofMercadonashoppers(42percent),followedbyMillennials(32percent).

ReadmoreNote(s):Spain;asofFebruary2024;1,488respondents;18-64years;MercadonashoppersSource(s):ConsumerInsightsOpiniononfoodandnutritionamongMercadonashoppersinSpainin2024AgreementwithstatementstowardsfoodamongMercadonashoppersSpain2024Shareofrespondents20%0%10%30%40%50%60%70%IactivelytrytoeathealthyIavoidartificialflavorsandpreservativesItrytoavoidplasticpackagingwhenbuyingfoodItrytoeatlessmeat69%45%35%32%Foodmustbeconvenientandfast24%30Description:Accordingtooursurvey,69percentofMercadonashoppersactivelytrytoeathealthy,and45percentavoidartificialflavorsandpreservatives.

ReadmoreNote(s):Spain;asofDecember2024;1,488respondents;18-64years;MercadonashoppersSource(s):ConsumerInsightsWhichofthesegroceriesdoyouconsumeregularly?Top10mostconsumedgroceriesbyMercadonashoppersinSpain2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%88%100%EggsFruitandvegetablesRice86%83%82%79%PastaPotatoesDairyproducts(milk,yogurt,cheese,etc.)MeatandsausagesFishandseafood74%71%67%67%BreadandbakeryproductsCandyandchocolate44%31Description:"Eggs"wasthecategoryofgroceriesmostpurchasedamongMercadonashoppersinSpainin2023(88percent),followedveryclo