全球女性卫生用品行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSFeminine

Hygiene:

market

data&

analysisMarket

InsightsreportOctober2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Feminine

Hygiene

marketispart

of

the

Tissue

&Hygiene

Papermarket.10sectors190+geographicalentities1,000+markets400+reportsGoto

Tissue

&HygieneFind

out

more

on:Tissue&

Hygiene

PaperPaper

market3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue1013161922252627AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaPriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit4CHAPTER

1OverviewThe

Feminine

Hygieneproducts

market

is

shifting

towards

sustainability

due

toincreased

environmental

awareness

and

demand

for

eco-friendly

optionsOverview:

SummarySummaryThefeminine

hygieneproducts

market

hasseen

ashifttowards

sustainability

inrecent

years,

driven

byincreasing

consumer

awareness

aboutthe

environmentalimpactof

single-use

products

and

agrowing

demandforeco-friendly

alternatives.Feminine

hygiene

products,suchassanitarypads

andtampons,aremajorcontributors

to

theglobal

waste

problem,

with

billionsofdisposable

productsendingupinlandfillseach

year.

Inresponse

tothistrend,there

hasbeen

agrowing

demand

forsustainableand

environmentally

friendly

feminine

hygieneproducts,suchasreusable

menstrual

cups,cloth

pads,and

biodegradable

padsandtampons.These

products

offer

amore

sustainablesolution,

astheycanbereused

multipletimes

and

haveamuch

lower

environmental

impact

than

single-useproducts.Inthe

coming

years,

the

feminine

hygiene

products

market

isexpected

toseecontinued

growth,

driven

bytheincreasing

demand

forsustainableandenvironmentally

friendly

products,aswell

asthegrowth

ofe-commerce

channels.Companies

inthe

market

shouldbeaware

ofconsumer

preferences

and

adjusttheirstrategies

accordingly,

inorder

to

remain

competitive

andmeet

the

growingdemand

forsustainableproducts.Inadditionto

sustainability,

the

growing

popularityof

e-commerce

platformsforpersonal

care

products

isalsoexpected

to

increase

the

sales

offeminine

hygieneproductsthroughonline

channels.Thistrend

islikely

tocontinue,asconsumersareincreasingly

looking

forconvenient

andeasy

ways

to

purchasepersonal

careproducts.6Sources:Market

Insights

2023Feminine

Hygiene

is

an

important

part

of

the

Tissue

&

Hygiene

Paper

marketOverview:

Market

DefinitionMarket

definitionTheFeminine

Hygienesegment

includesall

sanitarypapermadefrom

pulp,

e.g.tamponsand

sanitary

pads.Themost

importantmanufacturers

are

SCA,

Procter&Gamble,

Kimberly-Clark,

Unicharm,

Hengan,Sofidel,

and

Metsä

which

producebothunder

theirown

brandsaswell

asforretailer

brands.Themarket

onlyincludesretailsales.7Sources:Market

Insights

2023Feminine

Hygiene

accounted

for12.99%

of

the

Tissue

&

Hygiene

Paper

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheFeminine

Hygiene

segment

amountstoUS$47.24bn

in2023.

Themarket

isexpected

to

grow

annuallyby

5.10%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$11,370.00m

in2023).•Sanitarypads•Tampons•Incontinence

productsInrelation

to

totalpopulation

figures,per

person

revenues

of

US$6.15

aregenerated

in

2023.8Sources:Market

Insights

2023CHAPTER

2Market

NumbersFeminine

Hygiene

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

4.1%

from2014

to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$57.6554.9952.31+4.1%(1)41.6649.7547.2443.5839.0938.6237.3035.6534.0633.3232.702014201520162017201820192020202120222023202420252026202710

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

24.6

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+5.5%(1)32.1224.57+5.2%(1)+6.3%(1)11.33+7.8%(1)8.638.786.35+4.6%(1)5.183.560.320.402022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

10.6

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+6.4%(1)14.4410.58+5.0%(1)5.384.22+6.2%(1)+4.7%(1)+5.1%(1)0.880.920.650.730.530.682022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Feminine

Hygiene

average

revenue

per

capitas

are

estimated

to

increase

at

aCAGR(1)

of

3.1%

from

2014

to

2027Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$7.256.986.69+3.1%(1)5.526.426.155.725.225.235.104.924.864.624.652014201520162017201820192020202120222023202420252026202713

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

8.7

,

Americas

is

the

biggest

marketamong

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+4.5%(1)10.90+6.4%(1)10.17+3.0%(1)9.11+4.8%(1)8.747.847.476.92+5.4%(1)5.473.772.902022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

12.6

,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+4.4%(1)15.63+5.8%(1)12.62+4.8%(1)11.08+4.9%(1)10.25+6.2%(1)12.629.829.538.768.077.272022202720222027202220272022202720222027ChinaUnitedStatesUnitedKingdomGermanyFrance15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Feminine

Hygiene

volume

are

estimated

to

increase

at

a

CAGR(1)

of

3.3%

from2014

to

2027Market

Size:

GlobalVolume

forecast

inbillionkilograms3.36+3.3%(1)2.813.263.173.082.982.812.722.632.552.462.372.282.202014201520162017201820192020202120222023202420252026202716

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

1.6billion

kilograms,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionkilograms+3.7%(1)1.951.63+3.0%(1)+4.3%(1)+3.5%(1)0.590.510.470.380.0%(1)0.320.270.020.022022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.7billion

kilograms,

China

is

the

biggest

market

amongselectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionkilograms+4.3%(1)0.850.69+3.3%(1)0.20+4.6%(1)+5.9%(1)+5.9%(1)0.170.050.040.040.040.030.032022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Feminine

Hygiene

average

volume

per

capita

in

kilograms

are

estimated

toincrease

from

2014

to

2027Market

Size:

GlobalAveragevolume

per

capita

forecast

inkilograms0.450.420.410.410.400.390.400.350.300.250.200.150.100.050.000.370.370.360.360.350.340.330.320.312014201520162017201820192020202120222023202420252026202719Sources:Market

Insights

2023Americas

has

the

biggest

market

in

Feminine

Hygiene

average

volume

percapita

in

kilograms

in

2027Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

forecast

inkilograms0.530.540.550.570.60.50.40.30.20.10.00.530.560.520.550.500.510.540.490.530.520.480.510.510.510.450.470.500.490.460.490.430.480.440.400.480.410.500.410.500.420.490.400.480.390.470.380.460.360.45

0.460.360.450.350.440.330.430.320.210.420.310.210.300.210.290.200.280.200.230.230.230.230.220.220.220.220.2120142015201620172018201920202021202220232024202520262027AfricaAsiaEuropeAustralia&OceaniaAmericas20Sources:Market

Insights

2023With

average

volume

per

capita

in

kilograms

of

0.5,

Germanyis

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

forecast

inkilograms0.540.500.540.510.540.550.520.55

0.53

0.55

0.54

0.550.490.500.56

0.55

0.560.570.540.54

0.560.530.580.500.530.570.60.50.40.30.20.10.00.540.490.510.560.57

0.510.480.430.480.440.470.400.470.420.490.500.50

0.54

0.500.49

0.500.470.480.520.460.440.440.470.490.500.420.400.38

0.480.460.360.340.3220142015201620172018UnitedKingdom2019202020212022Germany20232024202520262027ChinaFranceUnitedStates21Sources:Market

Insights

2023Feminine

Hygiene

price

per

unit

are

estimated

to

increasefrom2014

to

2027Market

Size:

GlobalPrice

perunit

forecast

inUS$17.181816141210816.8516.5016.1715.8415.5115.4914.8014.6514.6614.5014.3114.3514.0564202014201520162017201820192020202120222023202420252026202722Sources:Market

Insights

2023Americas

has

the

highest

Feminine

Hygiene

price

per

unit

in

2027Market

Size:

Regional

Comparison

(1/2)Price

perunit

forecast

inUS$19.717.217.518.318.117.217.717.417.317.418.017.517.316.817.617.916.317.316.9201510516.915.016.817.116.618.715.615.118.516.516.119.018.118.916.615.717.716.616.315.415.414.417.816.215.914.815.614.314.315.413.815.113.314.613.414.115.513.912.313.714.514.214.112.311.911.913.411.512.813.712.0020142015201620172018Africa201920202021202220232024202520262027AsiaEuropeAmericasAustralia&Oceania23Sources:Market

Insights

2023With

price

per

unit

of

US$25.0,

the

United

States

has

the

highest

price

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

forecast

inUS$3026.824.826.524.126.123.325.825.225.121.525.425.024.424.424.524.120.624.024.125201510522.722.116.522.119.816.419.319.015.719.018.618.314.118.515.218.217.914.718.115.017.817.514.014.316.013.417.016.716.316.9

16.0

17.217.815.615.314.7

16.416.614.314.4

14.3

14.214.217.514.913.815.313.7

13.413.914.40201420152016201720182019France20202021202220232024202520262027ChinaGermanyUnitedKingdomUnitedStates24Sources:Market

Insights

2023In

2022,

Always

had

the

highest

share

in

Feminine

HygieneFurtherMarket

AnalysisBrand

share

in

202225Sources:Market

Insights

2023Inthe

Feminine

Hygiene

market,

Hygiene

Online

Revenue‘s

share

reached

2.0%in

2022FurtherMarket

AnalysisOnline

revenue

share1.00%1.00%1.00%2.00%2.00%2.00%3.00%3.00%4.00%4.00%4.00%99.00%99.00%99.00%98.00%98.00%98.00%97.00%97.00%96.00%96.00%96.00%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share26Sources:Market

Insights

2023Inthe

Feminine

Hygiene

market,

mobile

revenue

share

reached

49.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split32.00%36.00%41.00%43.00%47.00%49.00%51.00%53.00%55.00%56.00%57.00%68.00%201764.00%201859.00%201957.00%202053.00%202151.00%202249.00%202347.00%202445.00%202544.00%