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COMPANIES

&

PRODUCTSDenny'sCHAPTER

01FullservicerestaurantindustryOutputofthefullservicerestaurantfranchiseindustryintheUnitedStatesfrom2013to2023,withaforecastfor2024(inbillionU.S.dollars)OutputofthefullservicerestaurantfranchiseindustryintheU.S.2013-20239080.278.18070605040302010076.576.47372.868.56458.9355.4355.152.2420132014201520162017201820192020202120222023*2024**3Description:In2023,table/fullservicerestaurantfranchiseestablishmentsintheUnitedStateshadanestimatedoutputof78.1billionU.S.dollars.Thatfigurewasforecasttoincreaseto80.2billionin2024.Table/fullservicerestaurantsareestablishmentsprimarilyengagedinprovidingfoodservicestopatronswhoorderandareservedwhileseatedandpayaftereating.

ReadmoreNote(s):UnitedStates;2013to2023;*Estimate**ForecastReadmoreSource(s):FRANdata;InternationalFranchiseAssociationNumberoffullservicerestaurantfranchiseestablishmentsintheUnitedStatesfrom2013to2023,withaforecastfor2024NumberoffullservicerestaurantfranchiseestablishmentsintheU.S.2013-202440,00033,60535,00030,00025,00020,00015,00010,0005,000033,17433,16032,84332,81332,03731,40830,87031,00430,29629,82929,52420132014201520162017201820192020202120222023*2024**4Description:In2023,itwasestimatedthattherewere33,174fullservicerestaurantfranchiseestablishmentsintheUnitedStates.Thisfigurewasforecasttoincreaseto33,605in2024.Table/fullservicerestaurantsareestablishmentsprimarilyengagedinprovidingfoodservicestopatronswhoorderandareservedwhileseatedandpayaftereating.ReadmoreNote(s):UnitedStates;2013to2023;*Estimate**ForecastReadmoreSource(s):FRANdata;InternationalFranchiseAssociationFullservicerestaurantfranchiseemploymentintheUnitedStatesfrom2013to2023,withaforecastfor2024EmploymentinthefullservicerestaurantsfranchiseindustryintheU.S.2013-20241,200,0001,000,000800,000600,000400,000200,000020132014201520162017201820192020202120222023*2024**5Description:In2023,thenumberofpeopleemployedinthetable/fullservicerestaurantfranchiseindustryintheUnitedStateswasestimatedat1.1million.Thisfigurewasforecasttogrowtoaround1.3millionby2024.Table/fullservicerestaurantsareestablishmentsprimarilyengagedinprovidingfoodservicestopatronswhoorderandareservedwhileseatedandpayaftereating.

ReadmoreNote(s):UnitedStates;2013to2023;*Estimate**ForecastReadmoreSource(s):FRANdata;InternationalFranchiseAssociationMonthlychangeinfullservicerestaurantmenupricesintheUnitedStatesfromApril2022toJanuary2024MonthlychangeinFSRmenupricesintheU.S.2022-20249.5%9%9%9%9%8.9%

8.9%8.8%8.7%8.5%7.5%6.5%5.5%4.5%3.5%8.2%8.1%8%8%7.2%6.8%6.2%5.8%5.2%Aug5.1%Sep4.5%4.3%

4.3%4.3%JanApr

MayJunJulAugSepOctNov

DecJanFeb

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MayJunJulOctNov

Dec2022

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2023

20246Description:Fullservicerestaurantmenupricesroseby4.3percentinJanuary2024overthepreviousyear.FromMarch2023toOctober2023,fullservicerestaurantmenupricessawasignificantdeclinewhencomparedtothepreviousyear.

ReadmoreNote(s):UnitedStates;April2022toJanuary2024Source(s):BureauofLaborStatistics;NationalRestaurantAssociationAmericanCustomerSatisfactionIndexscoresforfull-servicerestaurantsintheUnitedStatesfrom2007to2023AmericanCustomerSatisfactionIndex:full-servicerestaurantsintheU.S.2007-202390848282828181818181818180808080797880706050403020100200720082009201020112012201320142015201620172018201920202021202220237Description:ThisstatisticshowstheAmericanCustomerSatisfactionIndex(ACSI)scoresforfull-servicerestaurantsintheUnitedStatesfrom2007to2023.In2023,theACSIscoreforfull-servicerestaurantsintheU.S.was81.ReadmoreNote(s):UnitedStates;2007to2023Source(s):ACSI®CHAPTER

02CompetitorsLeadingfullservicerestaurantchainsintheUnitedStatesin2022,bysales(inmillionU.S.dollars)FullservicerestaurantswiththehighestsalesintheU.S.2022SalesinmillionU.S.dollars2,000

2,50005001,0001,5003,0003,5004,0004,5005,000OliveGardenApplebee's4,6454,362TexasRoadhouseBuffaloWildWingsChili's4,014.93,937.43,821.6IHOP3,362.7CrackerBarrelOutbackSteakhouseRedLobster2,8002,727.42,659.92,623.32,558.52,460TheCheesecakeFactoryDenny'sLonghornSteakhouseRedRobin1,544.79Description:ThefullservicerestaurantintheUnitedStateswiththehighestsalesin2022wasOliveGarden,reachingatotalofapproximately4.6billionU.S.dollars.SecondintherankingwasApplebee's,withapproximately4.4billionU.S.dollarsinsales.ReadmoreNote(s):UnitedStates;2022;sourceprovidedarankingofthetop26chainsintheUnitedStatesbasedonavarietyofperformanceindicatorsSource(s):Datassential;Nation'sRestaurantNewsLeadingfullservicerestaurantsintheUnitedStatesin2022,byunitsFullservicerestaurantswiththemostunitsintheU.S.2022Numberofunits02004006008001,0001,2001,4001,6001,8002,0002,200WaffleHouseIHOP1,9541,677Applebee's1,569Denny's1,445BuffaloWildWingsChili's1,2421,232OliveGardenOutbackSteakhouseRedLobsterCrackerBarrelTexasRoadhouseLonghornSteakhouseRedRobin87569366866761456751110Description:ThefullservicerestaurantintheUnitedStateswiththemostunitsin2022wasWaffleHouse,withatotalof1,954.SecondintherankingwasApplebee's,with1,578units.ReadmoreNote(s):NorthAmerica,UnitedStates;2022;restaurantsincludedinthestatisticaretheleadingrestaurantchainsbyannualU.S.sales.Source(s):FSRmagazineAmericanCustomerSatisfactionIndexscoresforleadingfullservicerestaurantsintheUnitedStatesin2023,byrestaurantbrandAmericanCustomerSatisfactionIndex:FSRsintheU.S.2023,bybrandACSIscore0102030405060708090OutbackSteakhouseCrackerBarrel8382LongHornSteakhouse(Darden)TexasRoadhouseAverage82828180OliveGarden(Darden)Applebee's797979BuffaloWildWings(InspireBrands)RedLobsterTheCheesecakeFactoryChili's7877Denny's7777RedRobinIHOP(DineBrands)7211Description:Thisstatisticshowsthe2023AmericanCustomerSatisfactionIndex(ACSI)scoresforleadingfullservicerestaurantsintheUnitedStates.In2023,theACSIscoreforLongHornSteakhousewas82,oneofthehighestACSIscoresoftheleadingfullservicerestaurantsinthatyear.ReadmoreNote(s):UnitedStates;2023Source(s):ACSI®CHAPTER

03CompanyinformationRevenueofDenny'sCorporationworldwidefrom2007to2023(inmillionU.S.dollars)RevenueofDenny'sCorporation2007-20231,000939.49008007006005004003002001000760.3630.18608.1548.5538.53541.39529.17506.9488.36491.29472.3462.6456.43

463.92398.17288.612020200720082009201020112012201320142015201620172018201920212022202313Description:TherevenueofDenny'sCorporationworldwideexperiencedanoveralldecreasefrom2007to2023.In2023,therestaurantchaingeneratedapproximately463.9millionU.S.dollarsinrevenue.

ReadmoreNote(s):Worldwide;2007to2023;forthefiscalyearendingontheWednesdayclosesttoDecember31ofeachyearSource(s):Denny'sRevenueofDenny'sCorporationworldwidefrom2014to2023,bysegment(inmillionU.S.dollars)RevenueofDenny'sCorporation2014-2023,bysegmentCompanyrestaurantsalesFranchiseandlicenserevenue7006005004003002001000218.25138.82139.64138.22235.01137.61248.39256.68223.16411.932018170.45306.38390.352017367.312016353.072015334.682014215.532023199.752022175.022021118.162019202014Description:Duringthe2023financialyear,Denny'sCorporationworldwidegeneratedfranchiseandlicenserevenuesamountingto248.39millionU.S.dollars,downfromthepreviousyear'stotalof256.68millionU.S.dollars.Meanwhile,companyrestaurantsalesincreasedduringthisperiod.ReadmoreNote(s):Worldwide;2014to2023;fiscalyearsconsistof52weeksendingontheWednesdayclosesttoDecember31ofeachyearexceptfor2020whichhad53weeksSource(s):Denny'sAveragesalesperunitofDenny'sCorporationworldwidefrom2007to2023,bymodeofoperation(inmillionU.S.dollars)SalesperunitofDenny'sCorporation2007-2023FranchiseaveragesalesCompany-ownedaveragesales6.05.04.03.02.01.00.03.072.992.712.482.32.282.222.252.12.011.721.811.941.811.841.811.811.841.671.731.591.621.61.521.491.511.561.561.41.361.391.411.431.182007200820092010201120122013201420152016201720182019202020212022202315/statistics/222824/average-sales-of-dennys-restaurantsDuringthe2023financialyear,theaveragesalespercompany-ownedDenny'srestaurantamountedtoapproximately3.07millionU.S.dollars.Franchisedrestaurants,ontheotherhand,hadaveragesalestotaling1.84millionU.S.dollarsduringthatyear.ReadmoreNote(s):Worldwide;2007to2023;fiscalyearsconsistof52weeksendingontheWednesdayclosesttoDecember31ofeachyearexceptfor2020whichhad53weeksSource(s):Denny'sNetincomeofDenny'sCorporationworldwidefrom2007to2023(inmillionU.S.dollars)NetincomeofDenny'sCorporation2007-202314012010080117.41112.2978.0774.716043.6941.5539.635.9820154032.729.524.57201322.71201022.31201219.419.95202320012.7-5.122020-202007200820092011201420162017201820192021202216Description:ThenetincomeofDenny'sCorporationworldwidefluctuatedfrom2007to2023.DinerchainDenny'shadanetincomeof19.95millionU.S.dollarsin2023,downfromthepreviousyear'stotalof74.71millionU.S.dollars.

ReadmoreNote(s):Worldwide;2007to2023;forthefiscalyearendingontheWednesdayclosesttoDecember31ofeachyearSource(s):Denny'sTotalassetsofDenny'sCorporationworldwidefrom2007to2023(inmillionU.S.dollars)TotalassetsofDenny'sCorporation2007-2023600500498.34464.82460.4435.53430.94003002001000377.36350.5347.2335.35324.9323.8312.61

311.21306.2295.8297289.92007200820092010201120122013201420152016201720182019202020212022202317Description:Duringthe2023financialyear,dinerchainDenny'shadtotalassetsamountingtoapproximately464.8millionU.S.dollars.Thediner'stotalassetspeakedoneyearpriorin2022.ReadmoreNote(s):Worldwide;2007to2023;fiscalyearsconsistof52weeksendingontheWednesdayclosesttoDecember31ofeachyearexceptfor2020whichhad53weeksSource(s):Denny'sAdvertisingspendingofDenny'sCorporationworldwidefrom2015to2023(inmillionU.S.dollars)Denny'sCorporationadvertisingspending2015-2023161514.31413.112.51210811.25.665.34.63.942020152016201720182019202020212022202318Description:DinerchainDenny'sreported5.6millionU.S.dollarsinadvertisingspendingduringthe2023financialyear,anincreasefromthepreviousyear.Denny'sadspendingpeakedin2018at15millionU.S.dollars.

ReadmoreNote(s):Worldwide;2015to2023;fiscalyearsconsistof52weeksendingontheWednesdayclosesttoDecember31ofeachyearexceptfor2020whichhad53weeksSource(s):Denny'sCHAPTER

04EstablishmentsNumberofDenny'srestaurantsworldwidefrom2017to2023,bycountryNumberofDenny'srestaurantsworldwide2017-2023,bycountry2017160773131052018157874141172019155977151110720201504781512107202114878315131172022144584151510720231407861615157UnitedStatesCanadaPuertoRicoMexicoPhilippinesNewZealandHonduras775666666UnitedArabEmiratesGuatemalaCostaRicaElSalvadorGuam33665551122344333331311122232222222Indonesia1222220/statistics/947495/number-of-dennys-restaurantsDinerchainDenny'shadthemostnumberofrestaurantsinitshomebase-theUnitedStateswith1,445unitsduringthe2022financialyear.ThiswasfollowedbyCanadawith84restaurants.MexicoandPuertoRicotiedforthirdplacewith15units.ReadmoreNote(s):Worldwide;2017to2023;fiscalyearsconsistof52weeksendingontheWednesdayclosesttoDecember31ofeachyearexceptfor2020whichhad53weeksSource(s):Denny'sNumberofDenny'srestaurantsworldwidefrom2007to2023,bymodeofoperationNumberofDenny'srestaurantsworldwide2007-2023FranchisedandlicensedrestaurantsCompany-ownedrestaurants2,0001,8001,6001,4001,2001,0008006816917816316116417365651642061,4792011662321,4262010652331,31820093153941,6351,5641,5571,5851,5751,5241,5371,5411,5461,5361,5361,5086001,22620081,1522007400200020122013201420152016201720182019202020212022202321Description:ThenumberofDenny'srestaurantsworldwideexperiencedanoveralldecreasefrom2007to2023.Therewere1,508franchisedandlicensedDenny'srestaurantsworldwidethatyear.

ReadmoreNote(s):Worldwide;2007to2023;forthefiscalyearendingontheWednesdayclosesttoDecember31ofeachyearSource(s):Denny'sNumberofDenny'srestaurantsintheUnitedStatesfrom2017to2023,bystateNumberofDenny'srestaurantsintheUnitedStates2017-2023,bystate2017201839119613184201938419613185202037719912683202137320212683202236520512485202336320412484CaliforniaTexas39819513784Fl

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